Luxe Du Jour is Making Luxury Fashion More Sustainable and Accessible and This is How

Stories

August 13, 2023

Luxury fashion gets a new face with Luxe Du Jour, a brand driven by innovation and purpose. Tammy Phan, the visionary behind the brand, embarked on this journey to bridge a gap in the market for selling high-end designer handbags. Her pursuit of accessible luxury has reshaped the industry.

Beyond fashion, Luxe Du Jour has redefined the concept of luxury itself. Through Luxe Bag Rental, they’ve unlocked a unique way to experience elegance without the hefty price tag. With a commitment to Recycle, Reuse, and Restore, they’re championing sustainability. Each pre-owned item holds a story of responsible consumption.

Luxe Du Jour’s journey has been marked by challenges, but their ethos remains unwavering. With education and community at the core, they’re leading the charge toward a future where luxury is synonymous with accessibility, ethics, and sustainability.

Join us as we delve deeper into their story.

HOW IT WAS FOUNDED

Luxe Du Jour all started with solving a problem for the founder, Tammy Phan, where she struggled to find a trustworthy place to sell high-end designer handbags. Back then, it was only eBay or your local clothing consignment shop. But eBay was a nightmare of dealing with lowballers, scam payments, and tie wasters and the local clothing consignment shops took 50-60% in commission.

Phan knew there had to be a better way so she started to sell her items on Instagram when the platform was peaking which was the start of the company. Luxe Du Jour ended up building a community on social media and the rest is history!

ABOUT THE FOUNDER

Phan grew up poor to immigrant parents. The typical expectations of her being a doctor or engineer were the only means of success in her parents’ eyes. However, life did not pan out that way for Phan, and she had to drop out of high school to get a job to help support herself, because she thought by doing this—it would be one less child for her parents to worry about financially.

Phan’s strong desire for luxury stemmed from not growing up around it, and she made it her goal to one day be able to afford a designer handbag. She worked hard, saved enough money and did just that.

Discovering her one Chanel bag increased in value over time and being able to profit on it after she sold it years down the road sparked a joy that she knew she wanted others to experience. Thus beginning an interest in the value of the luxury designer resale market!

Her mission is to make designer luxury more affordable, accessible, and sustainable.

LUXE BAG RENTAL

Shopping for pre owned designer luxury has not changed in the last decade and the prices of designer luxury constantly keep increasing but the shopping experience in store hasn’t changed or evolved to make the price hikes worth it.

Why are we able to test drive cars before committing thousands of dollars to it and not be able to do that with expensive designer handbags that also cost thousands of dollars even $10,000+?

Luxe Bag Rental saw a huge hole in the market that women wanted to constantly switch up their styles more often, try it before they buy it, or just wear an item once for a special event or photoshoot without the hassle of trying to sell it after. Luxe Bag Rental clients now get to experience a completely new way of shopping and trying out designer fashion. If they love the bag, they can opt for rent-to-own. It gives consumers a chance to really experience the items first-hand providing a smarter and more approachable way to shop.

REDUCE, REUSE, RECYCLE

Everything done at Luxe Du Jour integrates the 3 R’s.

When you shop or sell preowned, you are RECYCLING that designer handbag. When you rent with Luxe Bag Rental you are REUSING that designer handbag and when you restore a bag back to life with Luxe Bag Spa you are REDUCING waste because a bag you were not going to wear anymore due to its damage now has a second chance at being worn and loved again!

It takes up approximately 629 kg of CO2 to produce one leather handbag so we are reducing a lot of carbon emissions every time a designer handbag is sold, rented, or restored! The fashion industry is so wrapped up in having everything brand new, Luxe Du Jour wants to focus on how to normalize pre-owned and continue to find ways to push for positive environmental impact.

AUTHENTICITY AND SUSTAINABILITY

Authenticity is the core of Luxe Du Jour’s business. A 3-step authentication process is done to ensure authenticity for every item sold or rented out hence why Luxe Du Jour offers a lifetime guarantee or you get your money back.

A rise of counterfeits and fast fashion has flooded the market and Luxe Du Jour focuses on educating our community on the negative impacts of buying counterfeit and fast fashion by building a community and nurturing that community to fulfill their needs.

LOOKING FORWARD

We aspire for Luxe Du Jour to be a huge disrupter in designer luxury fashion and want to lead the path so that the luxury giants follow and want to be a part of the positive impact we are making for those who love authentic designer luxury.

Luxe Du Jour will continue to be innovative and bring a new look to preowned.

CONNECT WITH LUXE DU JOUR

Website: luxedujour.ca

Instagram: @luxedujour

Tiktok: @shopluxedujour

Facebook: Luxe Du Jour

YouTube: Luxe Du Jour

Pinterest: Luxe Du Jour

Twitter: @luxe_dujour

Blogs, Ideas

Turn Clicks Into Customers: 3 Essential Tips With Asian Hustle Solutions

Creating a website is an easy task, but turning the visitors into loyal customers may take more than that. Here are three tips to help you bring in more customers.

Build Trust Fast

“Show, don’t tell.” People are not going to believe you just because you say big words. Actions matter. Include your portfolios, testimonials, or reviews. People buy from brands they trust.

Capture Leads Immediately

“Seize the moment.” When leads show any initial interest, don’t just sit still and do nothing. Offer them a freebie (discount or resource) in exchange for their email. Stay in touch and build a fun process to guide them towards a purchase.

Make Buying Easy

Simplicity is key. Clear calls-to-action, smooth checkout processes, and multiple payment options make it easy for visitors to say “yes.” Don’t expect leads to commit if the purchase process lasts over three working days.

Win Your Leads Now!

Why Asian Hustle Solutions?

Getting traffic is just the start—we help you turn visitors into loyal customers. With smart strategies, optimized designs, and proven tools, Asian Hustle Solutions empowers your business to grow faster and stronger online.

Book a FREE call with us

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Blogs, Development

Search Intent: The Overlooked SEO Metric That Beats Algorithm Updates

Before choosing SEO keywords, you’ve likely considered high-volume terms and difficulty metrics. But to weather never-ending algorithm updates, search intent might be your golden ticket. Here’s why:

Customer Intention

The most critical factor in keyword selection—it ensures your content aligns with what customers actually need (not just what they search).

Relevance

A keyword may be popular but irrelevant to your brand. Focus on phrases that mirror your customers’ pain points and your solution.

Existing Ranking

Overlapping words can lead to cannibalization. For every new content, use fresh keyword sets to re-optimize existing assets and further align with customer needs.

Pick Your SEO Keywords!

Why AHN Solutions?

Matching keywords to customer search intent requires strategy. We craft bulletproof SEO plans to ensure your success.

Book a FREE call with us

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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News

The Price of Perception: What You’re Paying for in Luxury Goods

What makes a luxury product cost so much? The short answer is perceived value. But perception is a fragile thing: it shifts, it evolves, and when it does, things begin to get complicated.

Take a luxury handbag, for example. Whether it’s Gucci, Prada, Louis Vuitton, or Hérmes, many of us are willing to spend thousands for that one beautifully crafted accessory. Why? Because we associate these brands with European sophistication, centuries of artisanal craftsmanship, and impeccable quality. We buy more than a bag; we buy into a story.

Now, imagine buying a bag labeled Made in China. If it’s affordable, you might not care. But if it has a luxury price tag? You might pause. The label alone could influence how you value the item.

The kicker is: Remember the bag you treasure from your favorite luxury brand? Based on the claims of factory workers and viral TikTokers, many high-end luxury products are manufactured in China, then shipped to Europe, to be relabeled and sold as European-made.

This controversial debate has sent the internet into a tailspin, asking: Are we paying for craftsmanship or the illusion of origin?

This is where soft power comes into play. It shapes how we see the world. We look at Hollywood movies and see the U.S. as a place filled with great dreams. We see the beautiful K-pop stars and K-drama idols, and we want Korean beauty products to fulfill our desire to be pretty like them. Customers don’t crave an expensive handbag because it’s objectively better; they buy it because of what luxury products emotionally and symbolically mean to them.

But in the wake of trade wars and rising consumer awareness, people are beginning to question the true value behind the price tag. Is it about where the product is made, or where we believe it’s made?

Whether this TikTok trend is a fleeting controversy or a wake-up call, one thing is certain: when perception changes, so do buying habits. And that could reshape the entire future of an industry.

https://www.tiktok.com/@sen.bags_/video/7494196205917097262?q=made%20in%20china&t=1745296877126

Apr 18, 2025
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Stories

How Deena Kong Is Rewriting Representation in Children’s Literature

Growing up Cambodian in North America, Deena Kong often felt invisible—a feeling that followed her from Canada to the U.S. and ultimately inspired her to write Grateful Being Me, a book to help children understand representation matters.

Deena Kong with her book Grateful Being Me (Photographed By: Jamie Sutera) — Deena Kong with her book Grateful Being Me *(Photographed By: Jamie Sutera)*

Seeing Herself in Stories

Growing up Cambodian in North America, Deena often felt invisible.

“I truly believed as a child that no one else could relate to these feelings I was experiencing,” she shares. “That’s why I wanted to share my story with others.”

Raised by supportive parents, Deena became a passionate reader, ultimately leading her to create a book that would help children from similar backgrounds see themselves represented.

“Representation matters,” Deena explains. “When a child wanders through a library or bookstore, they should be able to find themselves in the stories and pictures. I hope Grateful Being Me encourages self-acceptance, celebrates diversity, and promotes inclusion by empowering children to connect with one another.”

*Grateful Being Me (Photographed By: Jamie Sutera)*

The Making of Grateful Being Me

Finding time to write proved challenging while working full-time as a Government Contractor in Ethics & Compliance and raising a family. Yet Deena’s determination to promote diversity and inclusion kept her going until her book was ready for publication.

“Modeled after my real-life experiences, this book follows a young girl named Rosila on her adventure in an unfamiliar place,” Deena says proudly.

The story chronicles Rosila’s first day at a new school in a new country, where she discovers what makes her unique and learns the power of self-love.

“Rosila’s first language isn’t English, so her vocabulary stands out,” Deena notes. “She brings ethnic foods that seem unusual compared to typical American cafeteria lunches. The story captures her nervousness about how classmates will react as she navigates this new environment and makes friends.”

Through Grateful Being Me, Deena offers a powerful tool to help children understand they belong anywhere. The book thoughtfully explores the complex emotions children face when encountering unfamiliar situations, ultimately showing them that their uniqueness is something to be celebrated.

Connect

Instagram: @bydeenakong

Website: Deena Kong

Purchase your copy of Grateful Being Me on Amazon, Barnes & Noble, Walmart, or Books-A-Million.

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