Stories

August 13, 2023

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Luxury fashion gets a new face with Luxe Du Jour, a brand driven by innovation and purpose. Tammy Phan, the visionary behind the brand, embarked on this journey to bridge a gap in the market for selling high-end designer handbags. Her pursuit of accessible luxury has reshaped the industry.

Beyond fashion, Luxe Du Jour has redefined the concept of luxury itself. Through Luxe Bag Rental, they’ve unlocked a unique way to experience elegance without the hefty price tag. With a commitment to Recycle, Reuse, and Restore, they’re championing sustainability. Each pre-owned item holds a story of responsible consumption.

Luxe Du Jour’s journey has been marked by challenges, but their ethos remains unwavering. With education and community at the core, they’re leading the charge toward a future where luxury is synonymous with accessibility, ethics, and sustainability.

Join us as we delve deeper into their story.

HOW IT WAS FOUNDED

Luxe Du Jour all started with solving a problem for the founder, Tammy Phan, where she struggled to find a trustworthy place to sell high-end designer handbags. Back then, it was only eBay or your local clothing consignment shop. But eBay was a nightmare of dealing with lowballers, scam payments, and tie wasters and the local clothing consignment shops took 50-60% in commission.

Phan knew there had to be a better way so she started to sell her items on Instagram when the platform was peaking which was the start of the company. Luxe Du Jour ended up building a community on social media and the rest is history!

ABOUT THE FOUNDER

Phan grew up poor to immigrant parents. The typical expectations of her being a doctor or engineer were the only means of success in her parents’ eyes. However, life did not pan out that way for Phan, and she had to drop out of high school to get a job to help support herself, because she thought by doing this—it would be one less child for her parents to worry about financially. 

Phan’s strong desire for luxury stemmed from not growing up around it, and she made it her goal to one day be able to afford a designer handbag. She worked hard, saved enough money and did just that.

Discovering her one Chanel bag increased in value over time and being able to profit on it after she sold it years down the road sparked a joy that she knew she wanted others to experience. Thus beginning an interest in the value of the luxury designer resale market!

Her mission is to make designer luxury more affordable, accessible, and sustainable.

LUXE BAG RENTAL

Shopping for pre owned designer luxury has not changed in the last decade and the prices of designer luxury constantly keep increasing but the shopping experience in store hasn’t changed or evolved to make the price hikes worth it. 

Why are we able to test drive cars before committing thousands of dollars to it and not be able to do that with expensive designer handbags that also cost thousands of dollars even $10,000+?

Luxe Bag Rental saw a huge hole in the market that women wanted to constantly switch up their styles more often, try it before they buy it, or just wear an item once for a special event or photoshoot without the hassle of trying to sell it after. Luxe Bag Rental clients now get to experience a completely new way of shopping and trying out designer fashion. If they love the bag, they can opt for rent-to-own. It gives consumers a chance to really experience the items first-hand providing a smarter and more approachable way to shop. 

REDUCE, REUSE, RECYCLE

Everything done at Luxe Du Jour integrates the 3 R’s.

When you shop or sell preowned, you are RECYCLING that designer handbag. When you rent with Luxe Bag Rental you are REUSING that designer handbag and when you restore a bag back to life with Luxe Bag Spa you are REDUCING waste because a bag you were not going to wear anymore due to its damage now has a second chance at being worn and loved again!

It takes up approximately 629 kg of CO2 to produce one leather handbag so we are reducing a lot of carbon emissions every time a designer handbag is sold, rented, or restored! The fashion industry is so wrapped up in having everything brand new, Luxe Du Jour wants to focus on how to normalize pre-owned and continue to find ways to push for positive environmental impact. 

AUTHENTICITY AND SUSTAINABILITY

Authenticity is the core of Luxe Du Jour’s business. A 3-step authentication process is done to ensure authenticity for every item sold or rented out hence why Luxe Du Jour offers a lifetime guarantee or you get your money back.

A rise of counterfeits and fast fashion has flooded the market and Luxe Du Jour focuses on educating our community on the negative impacts of buying counterfeit and fast fashion by building a community and nurturing that community to  fulfill their needs.

LOOKING FORWARD

We aspire for Luxe Du Jour to be a huge disrupter in designer luxury fashion and want to lead the path so that the luxury giants follow and want to be a part of the positive impact we are making for those who love authentic designer luxury.

Luxe Du Jour will continue to be innovative and bring a new look to preowned.

CONNECT WITH LUXE DU JOUR

Website: luxedujour.ca

Instagram: @luxedujour

Tiktok: @shopluxedujour

Facebook: Luxe Du Jour

YouTube: Luxe Du Jour

Pinterest: Luxe Du Jour

Twitter: @luxe_dujour

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An Tran Turned a Receptionist Job Into a 25-Year Journey to Executive Leadership in Banking

When you first meet her, you feel her warmth—grounded, welcoming, and full of passion. With over 25 years in the banking industry, An Tran, Market Executive at Banc of California, has become known not only for her distinctive leadership but also for the deep care she gives to her family—and for her dedication as a passionate skincare and self-care advocate.

Yet behind these roles lies a journey marked by resilience—a story not only of her own, but of many Vietnamese immigrants who navigated life in a new country with hope for a brighter future and the American dream.

An Tran | SVP Market Executive at Banc of California
An Tran | SVP Market Executive at Banc of California

A Humble Beginning, A Lifelong Commitment

Banking wasn’t part of her plan at the start of her career. In fact, her first job was as a receptionist at a bank in San Francisco. But she didn’t let that humble beginning define her. Fueled by passion, relentless effort, and the sense of responsibility that came from being the eldest of eight children, she turned what she lacked in experience into unstoppable drive.

“My professional life has always revolved around service and sales, with a natural inclination to care for others, perhaps stemming from my role as the eldest of eight,” she says. 

Over the years, she took every opportunity whenever she could to learn, grow, and serve her clients better. Her work ethic and trust-building skills propelled her forward, step by step, until she eventually became the Market Executive for Banc of California—a role she holds today with pride and purpose.

A Journey Rooted in Sacrifice and Survival

By her own admission, she doesn’t have any news-breaking stories. She is simply a daughter born to Vietnamese immigrants who came to America during the 1970s and ’80s. Yet it was her generation that first began to rise out of poverty, despite arriving in the U.S. with nothing in hand. “Through relentless hard work, we’ve not only achieved the American dream but also built the lives our parents envisioned for us when they first arrived,” she reflects.

Her family’s story, like so many others, is one of hope and sacrifice. And through years of determination and resilience, she has proven the grit and strength of her community—successfully building the life her parents once dreamed of when they left Vietnam.

An Tran has successfully built what her parents imagined for their children in the US. 
An Tran has successfully built what her parents imagined for their children in the US. 

Facing Challenges with Grace and Grit 

Climbing the banking ladder over the past 25 years was no easy feat for a young woman like An. She faced unique hurdles—from skepticism to subtle sexism in the workplace.

But instead of letting those experiences hold her back, she used them as fuel to move forward.

“Every challenge throughout my life and career has been a positive force, shaping me into the person I am today,” she shares. “These experiences pushed me to find new ways to grow and overcome adversity. I believe challenges are essential for growth—without them, we can’t truly learn. Remaining a lifelong student, absorbing both small and significant lessons daily, is key. The moment you stop learning is the moment you stop achieving.”

An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.
An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.

Empowering the Asian Community, One Role Model at a Time

From receptionist to executive, her journey is a remarkable one. But for her, the real achievements aren’t just titles—they’re the impact she’s had on others and the example she’s set for her children, her colleagues, and her community.

“I’m incredibly grateful to be where I am today, creating the life I envisioned and providing for my family in a way my parents dreamed of when we left Vietnam. My pride extends to every step of this remarkable path,” she says. 

She’s living proof. A former refugee who arrived in America with nothing is now leading in one of the most competitive industries in the country—and doing so with compassion, integrity, and purpose.

Connect With An Na Tran 

“My goal is to be a resource for the Asian community, showing that we are strong, career-driven, and incredibly successful.”

LinkedIn: An Na T.

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From Code to Culture: How Hải Bùi Left Tech to Build a Brand for Second Generation Asians

Embracing Heritage Through Style

Kỳ Lân is the first activewear brand deeply rooted in Asian aesthetics, created with a powerful mission: to empower second-generation Asians worldwide to embrace their heritage with pride. Born from Hải’s personal journey growing up Vietnamese in Hungary and struggling to find a sense of belonging, Kỳ Lân reflects what it truly means to live between cultures, and finally feel proud of that identity.

For Hải, Kỳ Lân isn’t just about clothing. It’s about rewriting the narrative for second-generation Asians and bringing Asian representation to the forefront of mainstream sports- and streetwear. 

Kỳ Lân’s mission is to help second-gens embrace their Asian heritage through clothing

The Meaning Behind Kỳ Lân: A Symbol of Heritage and Unity

Kỳ Lân is a mythical creature from Asian folklore, often described as having the head of a dragon, the body of a horse, and the tail of a lion. It symbolizes peace, prosperity, and good fortune. Versions of the Kỳ Lân appear in Vietnamese, Chinese (Qilin), Japanese (Kirin), Korean (Girin), and Thai (Kilen) cultures, highlighting the deep cultural connections shared across Asia.

Hải chose this name to honor that shared heritage. As part of his efforts to reconnect with his roots, he began volunteering in the Vietnamese community and eventually became the organizer of a 6,000-member Asian Meetup and Discord group. This community centered around 1.5-generation and second-generation Asians, those who either immigrated as kids or were born abroad to immigrant parents. Together, they explored questions of identity, belonging, and the desire to reconnect. These conversations sparked the idea for Kỳ Lân: a brand that celebrates Asian aesthetics but, more importantly, gives voice to the in-between experience many second-generation live daily.

Kỳ Lân is more than just a clothing brand, it’s a tribute to these stories and a movement towards proudly reclaiming culture.

Hải volunteering in his local Vietnamese community

The Origin Story: From Hungary to the U.S. and Back to His Roots

Growing up in Hungary in the 1990s, often as the only Asian kid in school, Hải vividly remembers the bullying, the stares, and the relentless pressure to fit in. Like many second generation Asians, he spent much of his youth trying to blend in, often distancing himself from his Vietnamese roots just to feel accepted.

It wasn’t until years later, after moving to the U.S., that everything shifted. For the first time, Hải saw second-generation Asians unapologetically taking up space, celebrating their identities through art, food, fashion, and film. Vietnamese cafés were opening everywhere, Asian artists topped the charts, and streetwear inspired by Asian heritage became more mainstream. Gradually, pride replaced shame.

He became proud to be Asian, and curiosity toward his culture blossomed.

Hải, his little brother and his mom in Budapest

His parents’ story deeply influenced him, too. They immigrated to Soviet-era Hungary on scholarships and chose entrepreneurship over low-paying engineering jobs after graduation. Their hard work and resourcefulness deeply shaped Hải’s values, even though they initially encouraged him to take a safer path.

That growing sense of cultural pride deepened during a visit to Vietnam, where Hải saw relatives and locals running small storefronts straight from their homes. Every corner was buzzing with hustle. “That’s when it clicked,” he says. “Entrepreneurship is ingrained in our DNA. No wonder I felt this constant pull to build something of my own.” 

From Software Engineer to Fashionpreneur: Finding Purpose

For Hải, the realization that entrepreneurship was in his blood didn’t make the decision to quit his job any easier. Like many children of Asian immigrants, he grew up with a very clear definition of success which included stability, a good education and a respectable job. And he achieved exactly this: a successful career in software engineering, after decades of hard work and sacrifice from his parents, who had moved to Hungary in search of a better future.

For a while, he was unsure whether to commit to building a business or return to the comfort of a tech job. However, the dread he felt preparing for software interviews made it clear that he had to make some kind of business idea work, no matter what.

Like so many second-generation Asians, Hải carried an unspoken responsibility to make his parents’ struggles worth it, to succeed and stay on the path they paved.

Eventually, the pull toward his purpose was stronger than the fear of failure.

In a twist of fate, Hải is following in his parents’ footsteps. After immigrating to a foreign country and getting a degree in Engineering, he decided to leave it all behind and pursue Entrepreneurship.

Hải’s parents threw away their Engineering degree to open their heavy metal t-shirt business back in the ‘90s.

The Birth of Kỳ Lân: A Perfect Fit 

Inspired by his parents’ own clothing business selling heavy metal t-shirts at marketplaces, Hải worried initially that they might disapprove of him following a similar path. Instead, they became his biggest supporters once they saw his dedication.

While it might seem like a waste to throw away his engineering career, Hải’s background turned out to be a great asset in building Kỳ Lân. His time at Amazon Ads taught him how to run effective digital campaigns, his logistics experience at Convoy helped him navigate supply chains, and his coding skills meant he could build his own websites without outsourcing. Even his parents’ experience running a clothing business became unexpectedly useful. 

Looking at it all together, it started to make sense. This wasn’t him starting from scratch, it was him finally using all of his skills in one place.

A Movement Rooted in Identity, Representation, and Pride

Kỳ Lân is more than just activewear, it’s a cultural movement. It celebrates the rich fusion of Asian cultures and modern sportsmanship while giving second-generation Asians a platform to proudly reclaim their identities.

Through Kỳ Lân, Hải is not only creating clothing but also rewriting the story for second-generation Asians around the world – one that embraces heritage, community, and pride.

Kỳ Lân’s mission is to help second generation Asians embrace their heritage through clothing

Connect With Hải Bùi & Kỳ Lân Activewear

To celebrate Kỳ Lân’s pre-sale, Kỳ Lân is offering the Asian Hustle Network community an exclusive 20% off with the code AHN20 – valid for one week only.

Website: Kỳ Lân Activewear

IG: @kylan.athletics

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