Stories

December 6, 2022

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Founding a business startup and starting a family simultaneously was proved possible by the CEO and co-founder Hanna Wu of Amplify Life Insurance, a life insurance platform focused on helping people build wealth.

Wu first realized the importance of insurance policy when her 20-year-long best friend lost his father and financial backbone at the same time after the latter’s father died of cancer.

Upon knowing more than a year ago that she was pregnant, it gave her mixed emotions as a 16-hour working woman who travels from here and there.

Trying to sort out the situation, she researched articles on early-stage founders as moms but failed to find ones that fit.

As a BIPOC member, she sought a community from the same race who are also women founders only to find out that barely 7% of the global fintech community are women and that they only receive 2.4% of the total capital invested for startups.

Finding no one, Wu felt alone and wondered how others balanced the various startup stages while starting a family.

The journey was never easy for Wu but truly, hard work, goal orientation, and perseverance make everything achievable.

Wu started to plan everything before and after her delivery and how she would be able to raise funds for her business considering the time when the market dropped so low.

While thinking about getting a nanny and how the set-up would be after her delivery, Wu engaged in lower-stakes conversations to test investor sentiments, and fortunately, she was able to secure a large reinsurer’s venture arm.

Wu also woke up early in the morning daily to study for her investment adviser exam and everything else she did with her impending delivery as motivation.

Three days before finally giving birth, they signed the term sheet for the company.

In the 9-month time of pregnancy and struggle towards establishing the business, Wu raised over $25 million in investments and thereafter hired a full leadership team, kicked off their RIA status, signed several significant partnership contracts, and grew their revenue four times: everything planned in her to-do list.

With her success, she shares in Quartz 5 work strategies to prepare for parenthood:

Sort your parental leave plan. It’s harder for early-stage founders to take leave, but preparing your care plan and naming what’s important to you.

Consider your travel schedule. Prioritize travel by business needs, and don’t be afraid to break from the way it “should be” done.

Become an expert on roles and responsibilities at home. You, your co-parents, and caregivers must become experts on the roles and responsibilities at home. Stay connected to the right people and in the right ways. 

Plan for everything and expect failure. Be easy on yourself when mistakes happen, or roadblocks pop up.

You don’t have to choose. We don’t have to choose between our careers and families. It’s not easy, it will be far from perfect, and undoubtedly you’ll need a lot of support, but you can have it all if that’s what you want.

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Young Siblings, Big Dreams: Oliver and Archer Noe’s Lobster-Inspired Card Game

In the world of entrepreneurship, age knows no boundaries, and Oliver Noe (age 13) and Archer Noe (age 9) are perfect examples of this.

Sons of John Noe, CEO of Yobo Soju, these young talents are crafting their own path to success. We have previously featured John Noe and Yobo Soju in one of our articles titled “This Grape-Based Soju Brand Is Here To Empower Asian-American Spirits.”

Today, we turn our attention to the promising endeavors of Oliver and Archer as they share their inspiring journey in bringing the Maine Catch card game to life.

Finding Inspiration in Lobsters and Art

When asked about the source of their inspiration, the brothers responded with youthful exuberance, “We’re just two young, lobster-obsessed kids hoping to make our game a reality.” 

Their spark of creativity was ignited during a visit to Maine, where they stumbled upon a lobster shack that introduced them to the captivating world of rare lobsters and lobster collecting. Merging these newfound passions with their love for art, the concept of Maine Catch was born.

Navigating Challenges and Staying on Course

Like many creative minds, Oliver and Archer faced challenges on their journey. They openly admitted, “We often get sidetracked.”

Distractions can be a hurdle for entrepreneurs of any age, and learning to stay focused is a valuable skill they are honing.

“Our mission is to create a card game that people can enjoy. This achievement wouldn’t just be ours; it would inspire Asian children worldwide who dream of becoming entrepreneurs.”

Oliver and Archer Noe

Celebrating Artistic Achievements

Despite their age and the challenge of getting sidetracked, these young entrepreneurs have achieved remarkable milestones.

They take immense pride in the fact that all the art featured in Maine Catch is hand-drawn, meticulously refined on the computer, and masterfully shaded in. They have designed and created over 20 unique cards for the game.

Balancing School and Chores with Entrepreneurship

Beyond their entrepreneurial pursuits, Oliver and Archer are just like any other kids their age. While they are blazing a trail in the world of entrepreneurship, these young entrepreneurs still embrace their roles as students and household chore-doers.

Introducing Maine Catch

Oliver and Archer’s passion for game creation has been a lifelong journey, encompassing both imaginary adventures and tangible projects. Lately, their focus has shifted towards card games, with Maine Catch being their most ambitious and promising endeavor yet. It’s evident that their dedication to refining their skills is paying off with this exciting project.

Empowering Aspiring Entrepreneurs

When asked about their mission and vision for Maine Catch, the young entrepreneurs shared, “Our mission is to create a card game that people can enjoy. This achievement wouldn’t just be ours; it would inspire Asian children worldwide who dream of becoming entrepreneurs.” 

Their aspirations extend beyond their own success as they aim to empower the Asian community and inspire young minds to chase their entrepreneurial dreams.

Oliver and Archer Noe are setting a remarkable example of youthful determination and creativity in the world of entrepreneurship. Their journey from lobster shacks to designing a unique card game, Maine Catch, is an inspiring testament to the power of imagination and passion.

As they continue to grow and develop their entrepreneurial skills, they are not only achieving their dreams but also paving the way for aspiring young Asian entrepreneurs worldwide. We look forward to seeing Maine Catch make waves in the gaming world and the positive impact these young talents will have on their community.

SUPPORT OLIVER AND ARCHER

Website: mainecatchgame.com

Taufeek Shah

Stories

The Success Behind the First-Ever National Asian-Filipino-Owned Hot Sauce Brand

Taufeek Shah, the Founder and CEO of Lola’s Fine Hot Sauce, embodies a story that celebrates both multiculturalism and the passing down of traditions from one generation to the next.

Taufeek’s unique background, growing up with a Filipino mother and a Pakistani father who were immigrants, provided him with a rich tapestry of cultural influences. This upbringing laid the foundation for his culinary journey.

Taufeek’s parents arrived in the U.S. with dreams of a better life, despite limited resources. His father served in the military, while his mother established a medical practice in rural Northeast Iowa. Technically raised in small-town Iowa, Taufeek’s life was deeply influenced by three distinct cultures—Filipino, Pakistani, and American.

They aptly named their business “Lola’s,” a heartfelt tribute to Taufeek’s mother and a nod to the Tagalog term for grandmother.

Delightful Blend of Flavors

Taufeek’s culinary adventure was inspired by the delicious meals he savored at home. The fusion of Filipino and Pakistani flavors, combined with the locally grown peppers from Iowa farmers, crafted a one-of-a-kind gastronomic experience. This delightful blend of flavors ignited Taufeek’s vision to share these flavors with the world by bottling them.

A Humble Beginning

Taufeek’s venture into the business world began during his career in the financial services sector. He introduced his mother’s homemade hot sauce at office gatherings, and it became an immediate sensation. Encouraged by the enthusiastic feedback, he persuaded his mother to join him in sharing their family’s hot sauce with a broader audience.

Their entrepreneurial journey commenced with humble beginnings, starting at pop-up locations and farmer’s markets. As their loyal customer base expanded, Taufeek’s confidence in building a successful enterprise grew. They aptly named their business “Lola’s,” a heartfelt tribute to Taufeek’s mother and a nod to the Tagalog term for grandmother.

The Recipe for Success

The secret to Lola’s Fine Hot Sauce’s success was their dedication to preserving the original recipe. Taufeek took on multiple roles, from investor to CEO, marketer, and even delivery driver, to propel their brand forward. They started by supplying restaurants and gradually expanded into retail outlets, gaining a foothold across the nation.

Today, Lola’s Fine Hot Sauce is available in over 14,000 locations, a testament to their unwavering commitment to quality and taste.

First-Ever National Asian-Filipino-Owned Hot Sauce Brand

The mission of Lola’s Fine Hot Sauce is to provide a truly unique hot sauce for everyone to enjoy. Their hot sauce is made from the freshest ingredients and includes a blend of the world’s most unique peppers for a delectable experience. Their sauces are meant to enhance your dishes with delightful flavor, not just intense heat.

Their recent milestone of landing in over 3,600 Walgreens stores across the country makes them the first-ever national Asian-Filipino-owned hot sauce brand in the United States.

The legacy of Lola’s Fine Hot Sauce extends far beyond being a mere condiment. It serves as a symbol of family heritage, the fusion of diverse cultures, and the realization of the American dream.

CONNECT WITH LOLA’S FINE HOT SAUCE

Instagram: @LolasFineHotSauce 

Website: lolasfinehotsauce.com 

News

Filipino Couple Started a Small Business to Support Autism in the Philippines

Amidst a worldwide lockdown, Chris and Minette Sales, a Filipino couple living in Australia, found a way to help families back in the Philippines who are dealing with autism. Their small business, Mrs. Market, helps groups that support people with autism.

Their journey began when their twin sons were diagnosed with autism. Living in Australia gave them access to much-needed help for their children. But Minette, being a Filipino, wanted to share this kind of support with families in the Philippines.

Their business, Mrs. Market, started because their children had special dietary needs. They decided to use this as an opportunity to give back. Some of their profits go to organizations in the Philippines that help people with autism.

Image Source: Mrs. Market

Chris, a nurse, already had a feeling that their sons were behind in their development. He told Minette that they needed to face the challenge together and be the best parents for their kids. They run their small business with support from Minette’s mom, who’s also a nurse, and their friends who help when they can.

Mrs. Market is part of a community in Melbourne that supports Filipino business owners. The Sari-Sari Success community started during the lockdown and has become a place where Filipinos can share their experiences as entrepreneurs. It’s all about helping each other succeed, build networks, and make new friends.

Featured Image Source: SBS Filipino

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Candles with a Twist: Asian Scents Co. Delights with Asian-Inspired Fragrances

Candles have transcended their traditional use and have become a cherished everyday luxury in Malaysia. The candle-making industry has witnessed a surge in recent years, with numerous brands emerging across the country. Among these, one brand stands out for its unique twist on the classic candle experience – Asian Scents Co.

Unlike typical candle makers that focus solely on scents, Asian Scents Co. takes a novel approach. They offer a range of candles inspired by Asian culture and flavors that will tantalize not only your olfactory senses but also evoke a sense of nostalgia and wanderlust. From Boba Milk Tea to White Rabbit Candy, and even the distinctive Tiger Balm scent, Asian Scents Co. offers a diverse selection that goes beyond the ordinary.

Image Source: Asian Scents Co.

The brain behind this aromatic venture is Audrey Hon, whose journey began with homesickness while living in Melbourne, far from her Malaysian roots. As the pandemic kept her away from her homeland, she found solace in crafting scented candles. What started as a therapeutic hobby soon turned into a business, driven by the shared nostalgia her candles evoked among friends living abroad.

Audrey started with an initial investment of approximately $24,000, sourced from her personal savings and family support. The candles, crafted from premium natural coconut soy wax, wooden wicks, and high-quality fragrance oils, promise clean and toxin-free burning. She left her corporate job to devote herself fully to the brand, a bold move that paid off as international orders began pouring in from Europe and the US.

Asian Scents Co. has strategically positioned itself in the market by offering a unique blend of scents that celebrate Asian culture. Their portfolio includes a diverse range of options, available as candles, air fresheners, reed diffusers, and linen sprays, with prices ranging from $4 to $20. Customers can choose between travel-sized and full-sized candles, and the brand even offers gift sets.

As the global scented candles market continues to grow, with a projected value of $9.5 billion by 2028, the candle-making industry presents a promising avenue. However, with rising competition, brands need to differentiate themselves. Asian Scents Co. has done just that by tapping into the universal love for food and nostalgia, delivering a unique sensory experience that resonates not only with Malaysians but also with individuals worldwide who share an appreciation for Asian culture and flavors.

Featured Image Source: Asian Scents Co.