How Haruka Nishimatsu Defined Modern Leadership by Cutting His Salary to $90,000 a Year to Save Jobs
Stories
January 23, 2026
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In the modern corporate landscape, it is common to see executives receive massive bonuses even as their companies face financial turmoil. Haruka Nishimatsu, the former head of Japan Airlines, famously broke this cycle by putting his employees’ security before his own wealth. He recognized that a company is only as strong as the people who keep it running every day.
When the airline faced billions in debt and the threat of bankruptcy, Nishimatsu decided to slash his own salary to just $90,000. This move ensured that he was feeling the same economic pressure as the frontline workers he led. His choice was a profound statement that leadership is a responsibility to others rather than a path to personal enrichment.
Image Source: NBC News
Leading by Example Through Shared Sacrifice
Nishimatsu discarded the traditional perks of his high-ranking position to remain grounded with his workforce. He traded a private limousine for the city bus and waited in line for lunch at the staff cafeteria.
These daily actions removed the social distance that typically separates a CEO from the rest of the office. By working at a regular desk in an open-plan room, he made himself accessible to everyone in the building.
Image Source: The Wall Street Journal
Prioritizing People Over Short-Term Profits
During the 2009 financial crisis, Nishimatsu refused to use mass layoffs as a quick fix for the company’s rising debt. He understood that protecting the livelihoods of his staff was more important than protecting the executive payroll.
This commitment to job security built a deep sense of trust and loyalty throughout the entire organization. His strategy proved that a business can navigate a crisis without ever abandoning its moral compass.
Image Source: The Wall Street Journal
The True Source of Professional Respect
Nishimatsu demonstrated that real authority is earned through character and shared experience rather than a fancy title. He did not need a corner office or a massive paycheck to command the respect of his pilots and flight attendants.
His influence came from the fact that he stood right beside them when the company was struggling. This style of leadership serves as a timeless reminder of what it means to be a true steward of a brand.
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Jennifer Chun, Uniformed’s designer, brings a refreshing collaboration of Korean-American heritage and sustainability practices. Her story began during the pandemic, when she discovered traditional natural dyeing techniques. After connecting with experts and artisans, she came to Korea and got directly involved in the dyeing lessons. “I had no idea Korea had its natural dyeing traditions,” Chun shared.
Her collection is a celebratory integration of hand-dyed materials and fabrics from traditional markets to create a sustainable, limited-edition line.
Jennifer Chun blends her Korean heritage into her sustainable fashion line, Uniformed. (Photo credit: Wayn Ohara Reid)
Overcoming the Challenges of Slow Fashion
Amidst the growing world of fast fashion, it is clear that Chun’s main challenge lies in maintaining sustainability while navigating an industry deeply accustomed to mass production and fleeting trends.
Fashion has changed so much that consumers want items faster or cheaper because we have gotten used to mass production. I make such limited quantities that it can be a challenge working with factories that would rather produce en masse and do not want to make specialized pieces that take thought or time, as producing less can increase manufacturing prices. It’s difficult to educate consumers on this when even people in my industry aren’t aware of what goes into the whole process.
During the global lockdown, designer Jennifer Chun found an unexpected bridge to her Korean heritage through a chance encounter with an article on Korea’s natural dyeing traditions—an art form predating the country’s unification.
I came across an article about Korea’s natural dyeing and artisans. I had no idea Korea had its own natural dyeing traditions and techniques that predated the formal unification of Korea. In the article, they interviewed a natural dyer outside of Seoul, and I decided to just email her. My mother was in lockdown, living in LA, and like many senior citizens, the isolation was incredibly difficult. So I asked her to collaborate with me by helping me communicate with the natural dyer.
We all eventually became pen pals. Once travel restrictions were lifted, my husband and I visited my father, who was living in lockdown in Korea. We made arrangements to meet with the natural dyer and visited her indigo farm and studio. She taught me how to cut the indigo and showed me the basic process of her craft. She suggested we collaborate.
The line developed from there, eventually leading to a capsule collection, incorporating fabrics developed in Korea, including hand-dyed materials and fabrics purchased in traditional markets around the country. And constructed into limited edition pieces to ensure sustainability, and designed with a uniform aesthetic, in New York City’s garment district.
Working with Korean artists—who prioritize quality over quantity—has deepened her appreciation for true craftsmanship. ‘There is so much pride in the craft and process. They do not compromise sustainability at any cost, and I had to assure them that I wouldn’t either if we were to collaborate,’ she explains, highlighting Uniformed’s commitment to sustainability.
Jennifer, while in South Korea.
Integrating Heritage into Design
Jennifer is not one to shy away from how her heritage has a profound impact on her design. She takes great pride in how it informs her work, and she has learned to combine these cultural elements more skillfully as she refines her craft. “With Uniformed, I am really proud that I have been able to bring my Korean American heritage into my designs,” she shared. “None of this is easy or formulaic, but it is a new, interesting, and inspired challenge.”
The opportunities to reconnect with her roots, meet local artisans, and learn new techniques have been both humbling and transformative for Jennifer. “It can be a very humbling experience to adopt a new perspective and craft after working in this industry a certain way,” she reflected. “You’re almost starting over and sometimes have to prove yourself, but it’s all been worth it for the new experiences.” This humility and commitment to continuous learning form the foundation of her design philosophy and entrepreneurial values.
Fashion with a Global Vision
Jennifer’s ultimate goal for Uniformed is to collaborate with artisans around the world, incorporating the diverse experiences of Koreans globally. “I want to understand more about Koreans in different parts of the world,” she shared. By blending these cultural perspectives, she aims to create a brand that celebrates the universal appeal of the ‘uniform,’ merging tradition with modernity.
Jennifer Chun’s design (Photo Credit: Kim Jae Min)
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