Stories

November 13, 2026

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Vera Li, a Founding Product Designer at Gemini Legal and creator with over 260,000 followers, has won four international design awards for her social app concept, Season.

Inspired by her experiences across China, Singapore, and the United States, Season explores a different way of building online communities.

Unlike traditional social platforms, Season’s communities dissolve and re-form every 30 days, allowing connections to evolve as people do.

Building Communities Across Borders

Vera received Gold at the London Design Awards and Tokyo Design Awards, along with Silver at the MUSE Design Awards and NY Product Design Awards. Her concept, Season, challenges how traditional social platforms work. Instead of keeping people in the same online communities indefinitely, Season’s communities dissolve and re-form every 30 days, allowing users to connect with people who reflect who they are at that point in their lives.

The idea comes from Vera’s own experiences of moving between countries and building new connections.

She grew up in a small town in rural Henan, a farming province in central China, before her family moved to Zhengzhou, the provincial capital. At 15, she earned the Singapore government’s SM1 full-ride scholarship and spent four years studying abroad, far from home and everyone she knew. She later moved to the United States to attend UCLA, once again finding herself in a new environment where she had to build her own community.

Each move taught her something about belonging. The people and places around her changed, but she continued finding ways to connect with others.

Finding Connection Through Dance and Design

Dance became one of Vera’s earliest ways of bringing people together. At UCLA, she founded dance teams, organized dance camps across four international cities, and taught dance in Los Angeles.

She also performed as a backup dancer at major events, including the MAMA Awards and KCON, sharing stages with artists such as J.Y. Park, ITZY, IVE, and ZICO. She also shared the stage with AESPA at Long Beach Arena.

These experiences showed her how people from different backgrounds could come together through a shared interest, even if only for a short time.

Vera eventually brought that same experience online. Through @VeraLiStudio on YouTube and @vera_shalala on TikTok and Instagram, she built a community of more than 260,000 followers around dance and movement, connecting people across languages and cultures.

Her interest in building meaningful experiences later led her into product design. She moved to Pittsburgh to pursue a Master of Human-Computer Interaction at Carnegie Mellon University before returning to Los Angeles.

For the past three years, Vera has worked as the sole Founding Product Designer at Gemini Legal, a legal technology company. She has led design initiatives for several products from concept to launch, most recently the company’s legal drafting tool, DraftEngine.

Working as a one-person design team also meant creating a design culture of her own. When she noticed a lack of opportunities for designers in Los Angeles to share their work and connect, she organized “Designers in the Age of AI,” an event that attracted hundreds of designers.

A New Approach to Online Communities

Vera’s experiences across different cities, dance communities, and product design eventually shaped Season.

The concept draws inspiration from the Japanese aesthetic principle Mono no Aware (物の哀れ), which recognizes the bittersweet beauty of things that do not last forever.

Rather than encouraging users to maintain permanent online communities, Season allows groups to naturally end and form again every 30 days. The idea reflects Vera’s belief that relationships and communities can remain meaningful even as they change.

“I have spent my whole life walking into rooms full of strangers and turning them into places where people belong,” Vera shares. 

“Every one of those communities had a season. Some friendships lasted, but the room itself always changed. Season is the first time I designed software that tells the truth about that instead of pretending the room is permanent.”

This fall, Vera moved to San Francisco, marking another chapter in her career. She has also begun a Doctor of Business Administration with a concentration in Applied Computer Science, focusing her research interests on human-centered design and how digital products can better serve their communities.

Her work in design is also opening new opportunities. Vera was recently invited to join the  International Academy of Digital Arts and Sciences (IADAS) and will soon begin judging the Webby Awards.

For Vera, the same principle continues to guide her work: great design is always intentional, and the people using it should be able to feel the difference.

Follow Vera’s journey in rethinking digital connections. 

📍 Connect with Vera

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The Mission of Award-Winning Author Simone Heng and How Let’s Talk About Loneliness Expands Its Message Through Its Chinese Launch

Loneliness is often seen as a personal feeling, but for Simone Heng, it became a question worth exploring on a global scale.

Now, with the upcoming Chinese translation of her 2023 book, Let’s Talk About Loneliness, her message is reaching a new audience and entering a new chapter.

What began as a deeply personal experience has grown into a wider mission to make conversations about loneliness more accessible across cultures.

From Personal Isolation to a Written Voice

Simone Heng’s book Let’s Talk About Loneliness was born from a period of deep emotional isolation. After leaving her broadcasting career to care for her paralyzed mother, she found herself cut off from her social world. While others were building families and careers, she was navigating caregiving, grief, and isolation.

Before that chapter, her life had always been shaped by movement. She was born and is based in Singapore, grew up in Australia, studied in Switzerland, and worked in the UAE. Her background reflects a mix of cultures, even reflected in her DNA, which shows 11 different ethnicities.

But the defining moments were not just about where she had been, but what she had gone through. She lost her father at 19, and 10 years later, along with her sister, became the main support to her mother. Those experiences reshaped her priorities and slowly pulled her away from the life she was chasing.

In that quieter, more difficult season, she began asking questions she could not ignore. Why does loneliness feel so heavy, even when you are not physically alone? Why is it so hard to talk about?

Over time, Simone realized something that became central to her work. Loneliness is not simply about being alone. It is the gap between the kind and amount of connection a person wants and what they are actually experiencing.

A Book That Challenges Cultural Assumptions

Let’s Talk About Loneliness explores an idea many people overlook. Loneliness can exist even in collectivist societies. Simone highlights how cultural expectations, emotional restraint, and unspoken pressures can make it harder to express isolation. This perspective brought a diverse lens to the dialogue on loneliness often dominated by Western viewpoints.

She points out that in cultures where people are expected to always be surrounded by family, saying “I am lonely” can carry stigma. At the same time, many connections are shaped by obligation rather than genuine emotional closeness. These kinds of relationships do not always meet deeper emotional needs, and can leave people feeling alone even when they are not physically isolated.

Retitled in Chinese as “Anyway, I Am Just as Lonely,” it will be available in Xinhua, Sisyphus, and Yanijou bookstores in China. The book blends research with lived experience, making it both informative and deeply personal. With the release of the Chinese edition, the focus is on reaching Chinese-speaking communities where conversations around loneliness are often less visible.

Building a Mission Around Human Connection

Beyond the book, Simone Heng’s work continues to focus on one idea. Human connection is not just something we hope for, but something we absolutely must learn and build, particularly in the era of AI.

After spending 15 years in broadcasting, she chose to step away and start again in 2019. It was not an easy decision, and she built her career without financial backing, relying on persistence and clarity in what she wanted to create.

Today, she is a global speaker who works with leading organizations such as Google, Meta, Harvard University, and JPMorgan. She teaches audiences how to build meaningful connections both in and beyond the workplace.

Her message continues to resonate because it speaks to something many people are quietly experiencing. Without a sense of belonging and psychological safety, it becomes harder to think clearly, create, and show up fully.

At its core, her work is a reminder that connection is not about how many people are around us. It is about how understood we feel. And sometimes, putting that feeling into words is the first step toward changing it.

Learn more about Simone Heng here:

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How Brett Bolton and Kayden Beasley Turned Adversity Into Triumph at the 2026 Paralympics

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Years of training led to a defining moment at the 2026 Winter Paralympics, when Beasley delivered a clutch goal in the final. That single play helped seal a gold medal for Team USA, turning years of preparation into a moment that will be remembered on one of sport’s biggest stages.

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More Than a Medal: A Shared Story of Representation

At the 2026 Paralympic Games, their journeys intersected in a space that celebrates ability in all its forms. Beyond the competition, their presence highlights a broader shift in how athletes with impairments are seen, valued, and represented.

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A $38M Startup Exit That Rarely Happens in Vietnam: How Skinetiq Founder Hannah Nguyen Built a Trust-First Beauty Brand and Landed a Deal with Marico

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Starting With Trust

Hannah Nguyen’s story began on a rural coffee farm, where she experimented with making lipstick from berries using whatever she had on hand. That early curiosity grew into a strong passion for beauty, shaping how she approached products and people. It became the foundation of how she would later build her brand.

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Growing Into a Real Business

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How China’s Anta Became Puma’s Largest Shareholder and the World’s No. 3 Sportswear Giant Behind Nike and Adidas

China’s Anta Sports is making a bold global move, stepping beyond its home market with a major investment in Puma.

The company acquired a 29 percent stake in the German sportswear brand in a $1.8 billion deal, becoming Puma’s largest shareholder.

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From Small Workshop to Global Brand

Anta’s journey began in 1986 when founder Ding Shizong, a high school dropout from Fujian, borrowed 10,000 yuan from his father to start reselling shoes. After quickly turning a profit, he reinvested his earnings and built a small manufacturing workshop. This early hustle laid the foundation for what would become one of China’s biggest sportswear companies.

By 1991, Anta had officially launched its own brand and began expanding across China. Over time, the company focused on scaling production, improving product quality, and building strong local distribution. These efforts helped Anta grow from a small business into a global brand with a strong foothold in the sportswear market.

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Competing With the World’s Biggest Brands

Today, Anta controls around 23 percent of China’s sportswear market, surpassing both Nike and Adidas within the country. Its dominance at home has helped fuel its rise on the global stage, where it now ranks as the third-largest sportswear company. This growth reflects both strong local demand and strategic expansion beyond China.

Founder Ding Shizong has made it clear that Anta’s vision goes beyond being a regional leader. Rather than becoming the “Nike of China,” he aims to build what he calls the “Anta of the world.” With its recent investment in Puma, the company is taking a major step toward that goal and solidifying its place among the industry’s global giants.