Stories

December 7, 2022

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Sara Choi, a South Korean drift racer, is one of the rare female drift racers who compete on an equal or even higher level with men in the automotive industry.

“Men have egos. Men have pride,” says Choi upon knowing that some guys dislike her. 

The 29-year-old was taken care of by a gang of automobile kids after leaving her Hawaii home at 15 and this is when she first acquired her curiosity and passion in cars.

Cool as she is, Choi drives a car at 70 mph while it “drifts” due to oversteering and also has to deal with microaggressions and crude remarks about her body as a drift racer.

Being one of the few women of color who is so skilled at it, vehicles are more than simply a hobby, a source of celebrity, or a source of income to her. Not only did she find a great deal of thrill when she drives sideways at high speed, but a new family as well.

“In Hawaii, we only have three freeways. Every Wednesday and every weekend, they would host a “car cruise meet” at the military base, which was everyone—sometimes up to 200 or 300 cars—going on the freeway and just racing. I would always go with my friends to that,” Choi said in Cosmopolitan. 

When Choi got her first full-time work at a tuning shop, she got a 1999 Civic through her boss, which she paid for with every paycheck. This marked the beginning of her passion for cars. 

After being introduced to drifting, she traveled to Japan, the country where the practice first emerged, years later. After completely experiencing the pleasure of drifting there, she grew passionate about it to the point that it became not only a hobby but a career.

Choi revealed that she is still debating whether or not to compete because it is a male-dominated field and that she is experiencing psychological difficulties.

She is currently concentrating on running racing events to keep the fire going.

One big achievement she had in the arena was when she created the Acura mod, a vehicle she worked on for three months for the SEMA exhibition in Las Vegas.

Additionally, Choi encouraged other women who want to pursue drift racing to “Just do it,” adding that they should put themselves out there to connect with individuals in the field.

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CEO Rose from Poverty to Build a Billion-Dollar Startup in Indonesia

EFishery, an agritech startup in Indonesia, has achieved unicorn status with a valuation of $1.4 billion, following a successful Series D funding round.

The company, co-founded by Gibran Huzaifah, who grew up in a disadvantaged neighborhood in Jakarta, raised $200 million in the latest funding round, led by Abu Dhabi’s 42XFund, with its value tripling from more than $410 million in 2022.

Notable participants in the funding round include Malaysia’s state pension fund Kumpulan Wang Persaraan, ResponsAbility Investments AG, 500 Global, and existing investors such as Northstar Group, Temasek Holdings Pte, and SoftBank Group Corp.

EFishery serves approximately 70,000 fish and shrimp farmers in Indonesia, providing them with technological solutions for their aquaculture operations. The recently secured funding will enable EFishery to fuel its expansion plans in Indonesia and India. Moreover, CEO Gibran Huzaifah expressed his ambition to pursue an initial public offering (IPO) in either the United States or Indonesia within the next two years.

According to Bloomberg, Huzaifah aims for EFishery to become a global leader in the aquaculture industry over the next five years, with an IPO potentially taking place as early as 2025.

Huzaifah grew up in the vicinity of slums in eastern Jakarta facing financial hardships due to his father’s job loss during his university years. With limited resources and no support network in a new city, Huzaifah found himself seeking shelter in various places, including the university campus and local mosques. At one point, he endured a three-day period without food. 

The personal story of CEO Gibran Huzaifah from poverty to building a billion-dollar startup serves as an inspiration to anyone facing adversity, showing that success can be achieved regardless of one’s humble beginnings.

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Jeffrey Paine Unveils the Secrets of Building a Successful Start-up

Entrepreneurship is often regarded as a skill that can be taught, but according to Jeffrey Paine, co-founder of Golden Gate Ventures, certain innate personality traits play a crucial role in a founder’s success.

According to The Peak Magazine, Paine believes that while 80% of entrepreneurship can be learned, the remaining 20% is an inherent quality. He emphasizes the importance of fluid intelligence, the ability to process information and make decisions with limited data and tight deadlines. However, he also highlights the need for founders to be disagreeable yet humble to make effective decisions.

Golden Gate Ventures was born out of Paine’s desire to solve a funding gap he observed in the South-east Asia (SEA) startup ecosystem. Alongside Vinnie Lauria, Paine launched the venture capital firm to bridge the gap between start-ups in the region and investors from the Bay Area.

Since its inception, Golden Gate Ventures has invested in nearly 70 companies across SEA, Greater China, and the US, including successful ventures like Carousell and RedMart. The firm is now expanding its operations in Vietnam, recognizing the country’s potential for growth and its pool of technical talent.

Paine identifies Vietnam, Singapore, and Indonesia as the region’s Startup Golden Triangle, each offering unique advantages for entrepreneurs and investors. Singapore boasts capital, talent, and ambitious founders with a global outlook. Indonesia’s large market size and potential returns make it an attractive investment destination. Vietnam, on the other hand, stands out with its technical talent and ability to tackle complex projects such as Web3 and cryptocurrency.

Looking ahead, Paine predicts that starting a business in the next decade will become more challenging due to a maturing startup ecosystem and the control exerted by a few dominant players. Entrepreneurs will need to identify untapped opportunities and build companies that can adapt to changing trends.

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This LA Grad Student Flew Through an Academic Year to Save on Rent

A resourceful graduate student from Los Angeles has gained attention for his clever solution to cut down on housing costs while attending the University of California, Berkeley.

Known as Bill, he shared his story on Reddit in a post titled “I survived living in LA and commuting to Cal by plane over the past academic year to save on rent, AMA (ask me anything).”

Bill’s strategy was simple yet unconventional: he flew between Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) multiple times a week for classes. Waking up early, he caught a 6 a.m. flight from LAX to SFO and then took the 8:30 a.m. train to reach Berkeley on time.

Despite the grueling nature of his commute, Bill approached it as an adventure rather than a burden. He never missed a class during the academic year.

Bill also managed to track his expenses, spending a total of $5,592.66 on flights between LAX and SFO. This included costs for train fares, parking, gas, inflight WiFi, and flights with different airlines.

Bill’s unique approach to saving on rent has impressed a lot of people, showing that creative solutions can help overcome financial challenges in pursuit of education.

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How This 29-Year-Old Entrepreneur Turned a Home Business into a South Asian Culinary Sensation

29-year-old Raveena Oberoi has successfully incorporated South Asian flavors into her business, Just Cakes Bakeshop.

Raveena’s passion for baking began during her high school years when she turned to the kitchen as an outlet for dealing with bullying. Inspired by shows like Food Network and Cake Boss, she developed a deep love for baking and crafting unique cake designs.

Starting as a home business, she faced challenges when she moved to Vancouver for her psychology studies at UBC, as she no longer had access to a kitchen. Undeterred, she commuted back to her hometown of Abbotsford every weekend to fulfill cake orders. After graduating in 2015, Raveena took a leap of faith and traveled to Paris to study pastry arts at Ecole Bellouet Conseil.

Upon her return, she opened Surrey’s first Just Cakes Bakeshop (JCB) in 2017.

Raveena’s hard work paid off, and today she serves as a judge on Food Network’s Wall of Bakers, operates two JCB storefronts, and supplies products to over 85 retailers in the province. Proudly representing the young South Asian community, she infuses nostalgic flavors into her creations, such as the popular cardamom dream mousse.

A significant milestone for JCB occurred in April 2023 when their signature cakes in a jar became available at all Blenz Coffee locations in British Columbia and Alberta. Raveena reflects on the remarkable growth of this product, going from making just 100 jars a month in her mother’s kitchen to producing close to 15,000 jars monthly from their dedicated facility.

Since its establishment in 2017, Just Cakes has experienced substantial growth, expanding its team to 30 employees and generating $2.2 million in revenue this fiscal year. The company’s innovation is exemplified by the introduction of Canada’s first cake jar vending machine, the Jar Bar, currently located at Burnaby’s Brentwood Mall and Abbotsford’s Sevenoaks Mall.

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