From producing shows with major artists to leading product design at Amazon and Palo Alto Networks, Steve Liu knows a thing or two about bringing people together.
With TRI3E, he’s using what he’s learned to help people, creators, businesses, and organizations build stronger communities.
Understanding What Brings People Together
Filling a venue is one thing. Getting people excited enough to bring their friends is another. Steve Liu learned that firsthand in San Francisco’s nightlife scene.
As a nightclub promoter and event producer, he helped organize shows featuring The Chainsmokers, Far East Movement, MC Jin, and comedian Ali Wong.
What stood out to Steve wasn’t just how people discovered events, but what happened when they came together. Friends brought friends, new connections formed, and people found a sense of belonging through shared experiences.
He realized that the most meaningful part of bringing people together wasn’t filling a room. It was creating experiences people genuinely enjoyed, felt part of, and wanted to share with others.
A Different Way of Looking at Problems
Outside entertainment, Steve was building a career in technology. He eventually led product design teams at Amazon and Palo Alto Networks, working on products involving cloud computing, global supply chains, and cybersecurity.
The work was different from organizing events, but it taught Steve how to approach complex, multidimensional problems. Working across technology, business, and human needs, he learned to connect different perspectives, navigate competing priorities, and turn complicated challenges into practical solutions.
His experience as an entrepreneur also gave him a firsthand understanding of how difficult it can be to grow a business, reach the right people, and keep them engaged.
Over time, those experiences started to come together. He had seen how people brought others into events and communities, and he understood how technology could help make those connections easier.
That got him thinking about what better community-building tools could look like.
Helping Communities Do More Together
Think about a restaurant planning an event, a creator looking to bring supporters together, or a community organizer trying to reach more people.
They already have people interested in what they do. The challenge is finding ways to get those people involved, keep them connected, and encourage them to bring others along.
That’s the thinking behind TRI3E (Tribe), the platform Steve is building.
TRI3E aims to help individuals, creators, businesses, and organizations build and grow their communities. Through the platform, they can share events and opportunities, invite others to participate, and give members more ways to stay involved.
For a restaurant, that could mean inviting regular customers to an event and encouraging them to bring friends. For a creator, it could mean sharing a new project with supporters. For an organization, it could mean helping members discover opportunities and meet others with similar interests.
The goal is to make it easier for people to stay involved, bring others along, and create more opportunities within their communities.
Building What’s Next
For Steve, TRI3E is an opportunity to bring together years of experience in technology, entrepreneurship, and entertainment around an idea with much broader potential.
Whether it’s a neighborhood restaurant, an independent creator, or a network like Asian Hustle Network, communities already have people who want to see them succeed.
What if those people had better ways to make that happen?
That’s the vision behind TRI3E: helping people turn their existing connections into more opportunities for their communities.
Join TRI3E
Build your community. Activate your network. Grow together.
