Stories

July 11, 2023

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Whether you’re planning a wedding, considering starting a side hustle, or simply looking for some inspiration to pursue your passions, this story is one you won’t want to miss.

Weddings are supposed to be one of the most memorable moments in a couple’s life, but the reality is that the cost of making that dream a reality can be overwhelming, especially for Asian weddings – with the elaborate customs and traditions, and the pressure of inviting every distant relative, including aunts you may not even know.

This is why last year, Lavinia Doan (Bao Nhu) decided to start LAV SUSHI, shortly after getting engaged. She wasn’t sure how to come up with funds for her wedding, and as a daughter of refugees, she had to start from scratch.

In a year of engagement, Lav achieved a milestone: she was able to save up $100K from this side hustle that she used to pay for her wedding. From being a one-woman team, her husband has now joined her in her sushi journey.

FOR THE LAV OF SUSHI

Lav is originally from DC, but she moved to Texas about 5 years ago for a job in oil and gas. She was supposed to work off-shore as an engineer in South America, but due to COVID, she was sent to various places like Midland, Carlsbad, and West Virginia. Although not the most exciting places, she tried to make the most of it by expensing meals, specifically sushi, which she loved. However, she found that the sushi in those places was terrible, so she started making her own.

Lav enjoyed making sushi, but there was a lot of prep work involved, so she started inviting friends over for sushi-making parties to share her passion with them. For her, having friends and family over for a meal was a way to show that she cared for them. Eventually, she left her job in oil and gas and started working in tech, where she was fully remote. Missing the human interaction from her previous job, she began seeking out ways to meet new people.

Being an extroverted person, Lav decided to list sushi classes on Airbnb Experiences as a way to meet people and share her passion with them. What started as a passion project soon turned into a side hustle when she got engaged and needed to find a way to pay for her wedding.

They started with sushi classes which are still their bread and butter, but have since expanded into catering, and homakases (omakase at home).

CHALLENGES OF STARTING HER BUSINESS

It was only two months after the first few classes when Lav got engaged.

Lav and her partner, Dan, started the wedding planning process and quickly realized that the cost of their dream wedding was almost triple what they had planned for. Post-COVID backups and inflation made for an expensive wedding. She knew that they had to either sacrifice their vision for the wedding or find another way to save up.

For them, the wedding was more than just a party to celebrate their marriage; it was an opportunity to give back to their friends, family, and colleagues and treat them to a fun weekend. They felt positively impacted by the people around them and wanted to return the favor at their wedding.

Starting her own business posed the biggest challenge for Lav as she struggled to manage and prioritize her time. In addition to working full time and planning their wedding in the US and Vietnam, she also wanted to maintain a semi-normal social life. She enjoyed spending time with friends, family, her partner, and even alone time. The business was a one-woman show for a long time until she realized that it wasn’t sustainable.

“I would joke with my partner that we would be able to afford the wedding we wanted but wouldn’t have anyone to invite because I hadn’t been able to find time to spend time with friends and colleagues, even my dog and partner were feeling the neglect!” Lav shared. She sacrificed sleep, workouts, and nutrition.

Many nights, after a long day of work and sushi-making, she questioned if it would all be worth it.

EFFECTIVE TIME MANAGEMENT WHILE RUNNING A BUSINESS AND PLANNING A WEDDING

In terms of time management, Lav admits that she is still learning how to do it well.

“I am a normal person and sometimes find myself spending too much time on my phone mindlessly scrolling, forgetting tasks that need to be done, and inefficiently bouncing from one task to the other. But I think it’s okay!” Lav said, and shared a few strategies that have helped her become more productive:

  • Waking up early – She wakes up early every morning at 6 am to work out at a pilates studio that charges her if she misses a class. This incentivizes her to start the day early and avoid the temptation to stay in bed and scroll through her phone.
  • Blocking off hours – She blocks off hours in her schedule to focus on specific tasks, which helps her prioritize and manage her time more effectively.
  • Outsourcing – She has learned to outsource tasks that don’t bring her joy or are too time-consuming. This includes hiring people to help with her sushi business and outsourcing tasks in her personal life.
  • Knowing your worth and what your time is worth – This helps her weed out opportunities that aren’t worth pursuing from a time, profitability, and brand standpoint.
  • Never compromising the mission – Her mission is to bring the joy of sushi into people’s homes and educate them along the way. She refuses to sacrifice the quality of ingredients or cut costs to increase profitability because the joy and fulfillment of bringing this experience to people’s homes are more important to her than money.

MEMORABLE MOMENTS AND EXPERIENCES

Most of Lav’s friends know that she really likes a challenge, so much so that she feels like being purposefully unprepared presents its own challenge.

Lav signed up for the Houston Marathon, her second marathon ever at that point in time, which she had not trained at all for. She also accidentally overbooked a public sushi class for that same evening in her home. It was her biggest class so far.

So she ran the Houston Marathon, walked to a bar to get some drinks with friends, and then went home to start prepping for her sushi class. LAV SUSHI was still very young at this point, so procedures weren’t very optimized at that point. “The class went well, but there were definitely moments where I thought I would drop the rice pot because my legs were quivering, and I could definitely tell that some guests were uncomfortable by how full the class was. Let me tell you, I never overbooked a class again,” she shared.

That’s not the end of it. After class, Lav cleaned up and started packing for a 2-month ski trip in Colorado. She couldn’t remember if she slept or not, but she did manage to catch her 5 am redeye the following morning.

“Sometimes I think about that day, and get tired just thinking about it. But I really did show myself what I can get done in a day. There are countless amazing experiences I have had with clients that I could write a novel. I have made so many friends and connections through the business, and am thankful to have gotten to know these people!” she adds.

EXCITING NEWS FOR LAV SUSHI

Despite all the challenges that Lav faced in running her business, she was able to generate $100K in one year for her wedding.

Lav and Dan got married just a month ago and they are now taking a break from their Houston-based business to focus on personal matters and other projects. They will soon embark on a six-week expedition to Asia to celebrate their second wedding and honeymoon adventure.

Their dedicated team will be taking care of LAV SUSHI in their absence, ensuring the city continues to enjoy the sushi experiences they offer.

In the meantime, they have some exciting news to share:

“We have been working on launching LAV SUSHI in Atlanta and it is fully operating and ramping up. We would LOVE some AHN support in ATL!”

WHAT MAKES LAV SUSHI UNIQUE AND WELL-LOVED

Lav thinks that the reason why clients of 2000+ love LAV SUSHI could be due to the personalized experience that is tailored to their taste preferences, with each menu being curated to suit their needs.

LAV SUSHI also offers unique catering menus that include a live chef and unlimited sushi, which always brings a “wow” factor to the guests. “People love that they can watch the chef’s roll the sushi right in front of them, and that they can make any requests on demand,” Lav said.

Another highlight of LAV SUSHI is their omakase concept, where they curate a surprise menu within the clients’ budget, which they can enjoy in the comforts of their own home.

CONNECT WITH LAV

Instagram: @lavsushi

Facebook: @lavsushi

Tiktok: @lavsushimaking

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Humphry Slocombe Launched Filipino-Inspired Ice Cream In Collaboration With Popular Eatery Señor Sisig

There is nothing quite like a scoop of ice cream on a hot day, as we’re sure you’ll agree! And what better way to enjoy one than with a tasty serving of delectable creations alongside your best dishes?

This summer, the renowned Filipino food truck now restaurant Señor Sisig will open a branch in the food hall of the San Francisco Bay Area and collaborate with the Filipino-inspired experimental ice cream Humphry Slocombe.

They have been starting to develop a new ice cream flavor that evokes childhood and promotes the favorite dishes with an accompanying dessert. According to SFGate, both businesses have decided to work together as they get ready to become Ferry Building tenants.

It may be a new flavor for Humphry Slocombe customers, but it’s not for Filipinos. Made with cinnamon and bananas, the ice cream is as delicious as it sounds. Named “churron”, a mash-up of “churro” and “turon,” a Filipino caramelized fried banana roll.

The new Señor Sisig restaurant will serve drinks with Filipino and Mexican tastes including ube, pandan, and calamansi.

Stop by one of the six Humphry Slocombe locations around the Bay Area to enjoy this new flavorful ice cream before it sells out!

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Melody Hahm on Shaping a Diverse Venture Capital Landscape for Entrepreneurs

Melody Hahm has held many roles as an acclaimed business journalist for CNBC and Yahoo Finance and a platform and community manager for venture capital firm Harlem Capital. But her Twitter bio begins with “unapologetically Korean.” That’s a good indicator of the kind of person Melody is. 

In her interview with AHN, Melody is unapologetically honest about her experiences as, often, the only Asian in the room. She shares her journey of finding value in her work and, as a result, recognizing her self-worth to advocate for herself in traditionally male-dominated newsrooms. 

Since joining Harlem Capital in July 2021, she has helped female entrepreneurs and people of color make their mark in history. She leads off-site and operator networking events and content strategy for the firm’s portfolio companies. But she’s doing so much more for the BIPOC community of entrepreneurs by giving them the resources and platform to succeed. 

A CHILD OF KOREAN IMMIGRANTS FINDING HER PASSION FOR JOURNALISM

I was born in New York City and raised in the tri-state area in Connecticut and Jersey. I was a lifelong east coaster. My parents are Korean immigrants who met in the States, and I’m their only child. It became my passion early on to become a journalist. 

I had a dream of telling international stories, given my background as a child of Korean immigrants. Starting in elementary school, I took a liking to my Spanish class, and I performed the best in English reading and comprehension. So, pairing those things together, I was like, I’ll think I’ll figure out what this journalism thing is. It was after a journalism and writing summer program that I did after eighth grade that I realized this is the area I want to focus on. 

I started to write for my school newspaper and contributed to my local newspaper, the New Haven Register. There weren’t necessarily Asian bylines I could look to. There was Connie Chung and a few token Asian women on TV. But I could not envision what my career would look like. 

I’ll never forget what my mom said. She said, if you watch TV or go to a Broadway show and see someone that looks like you, it’s probably the stereotypically nerdy character who has a line or two, but you’ll never see someone who looks like you as the main character. She didn’t mean to discourage my dreams, but I think it was a reality check that perhaps it wasn’t the most practical route. 

“There weren’t necessarily Asian bylines I could look to…I could not envision what my career would look like.” 

-Melody hahm

FROM PRE-LAW TO BUSINESS JOURNALISM AND VENTURE CAPITAL

I went into college pursuing pre-law, but all my internship interests were in journalism. Then, I got a grant through school to go to New Delhi, India, for two months on a broadcast journalism internship. That was a turning point for me. Until that point, I didn’t understand what a real career in journalism could look like. When I got back, I tapped into any potential connection I had in the journalism world. It was through an alum of my school, who was the managing editor of Fortune magazine, who connected me to a couple of folks, and one of his contacts at CNBC reached out to me in my senior year. 

They said a news associate position was open and asked if I wanted it. I had no idea what financial and business journalism was, but it seemed like an opportunity I couldn’t pass on. So, I began my career in financial journalism on CNBC’s flagship morning show, Squawk Box. I produced segments and pitched ideas for startups to be featured on the show. At the time, it was very markets-driven, and I carved a niche for myself. 

I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day. I also wanted more experience on-air and I ended up finding an opportunity as an on-air reporter for Yahoo Finance. It was a great transition because Yahoo Finance is all digital. I got the chance to create content in a medium that I consumed. I hosted a show called Breakouts, which focused on entrepreneurship, especially among women and people of color. 

In July 2021, I left traditional media to join an early-stage venture fund called Harlem Capital which invests in diverse and women entrepreneurs. I lead their community and platform, which essentially means working with the portfolio companies and founders. As well as expanding our purview and reach as we think about democratizing venture capital for people who deserve it. It shouldn’t matter what you look like. 

It’s been a wild journey so far. There are a lot of different hats I wear. Some of my media expertise and savviness does play a role at Harlem, but I’m getting to flex my muscles to help entrepreneurs in a different realm and world, which I’m excited about. 

“I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day.” 

-melody hahm

TAKING STEPS TOWARD WHERE SHE IS TODAY

I would love to say it was well-thought-out, squarely defined, and manifested, but it wasn’t and never is. It’s always messy. Oftentimes, there are little signals along the way that remind you maybe this is not where my attention should be. I initially did not pursue a business or financial journalism career, the opportunity found me. I recognized that it was not my passion to report on the market’s daily moves. I can talk about it, but did I feel like I was getting value? Probably not. Making the 1% richer was never part of my mission. I obviously never went into journalism to make money. 

Being in that corner of media made me reconsider and reflect on who my audience was. Both Yahoo Finance and CNBC served the investor class, which tends to be more affluent and privileged. During COVID, I started excavating a bit. I asked myself how I could play a role in helping entrepreneurs, especially people who look like me, succeed. 

If you wanted to cover a startup in mainstream media, it was always about who backed them. That’s when I first started covering venture capitalists. I interviewed a lot of VCs and participated in conferences to interview VCs and the startups they funded. My mind was open to the opportunity to work at a venture capital firm where I could play a role in the process of helping entrepreneurs and equipping them with tools so they can have a fighting chance in making their mark on history. 

RECOGNIZING SELF-WORTH IN TRADITIONALLY MALE-DOMINATED WORK ENVIRONMENTS

I think my experience working in two traditionally male spaces has only fueled my fire to identify opportunities where I can change the narrative. I am very fortunate to have had mentors and direct bosses sticking their necks out for me, including the person who connected me to CNBC. I met him when I was a college student in 2011, and he ended up becoming my boss at Yahoo Finance. I’ll never forget this one conversation we had. It was our mid-year check-in, and I was so nervous. I knew I deserved a raise, but I didn’t want to be disappointed if I didn’t get it. 

I even went to seminars coaching women on negotiations. So, I was like, “Melody, you can do it. He’s always believed in you.” During the conversation, he gave me a 24% raise. I was going to ask for a third of that. My walkaway number was going to be 8%. That illustrated to me: Why was I valuing myself so little? Part of it is systemic, but I was selling myself short. That was an inflection point for me to recognize that even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more. I recognized that even if the landscape is so male-dominated, that will not deter me. 

Tying it back to the venture capital world, so much it is bleak. Very few top-tier firms have BIPOC partners at all levels. Then, I joined Harlem Capital, which is founded by Black men. We have three Black men who are partners, and four of us are women of color, which is unheard of. You don’t see that in venture capital. I’m the only Asian woman, so it empowers me to know that they value and invest in people of color. I have a seat at the table, and I recognize my fight for my community. 

Our tagline is that we want to invest in 1,000 diverse entrepreneurs over the next 20 years. I think the only way you can do that is if the investor class and the people in the firm reflect the type of people you want to empower. We have the upper hand in understanding the problems and queries facing diverse founders. We’re the ones trying to solve the issues and provide the resources to feel the gap. It feels like a unique position to be in the venture landscape. 

“Even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more.”

-melody hahm

NAVIGATING THE NEWSROOM AS AN ASIAN WOMAN

There were so many incidents of micro and clear aggressions from my colleagues, especially at Yahoo Finance, where I was, for a long time, the token Asian. Over the nearly six years I was at Yahoo Finance, our newsroom really blossomed. We had a flurry of people of color and lots of Asian women who joined the team. But the first couple of years were really difficult. If there was news related to ongoing issues in the Asia continent, I was expected to know the answer. I’m like, I was born in New York. I’m connected to my Korean heritage, but I don’t know the ins and outs of the dynamic of Japan and Korea. The assumption that I would have these answers definitely messed me up a little bit. 

In light of the hate crimes facing Asians, it was difficult for me during the work day because we wouldn’t cover that news. It was only when there was a business angle or organizations pledged tens of millions of dollars that it became a story in the business world. I understood that we weren’t working under a general news system, but at the same time, the lack of care felt disappointing to me. I felt I had to advocate for myself and the Asian community. 

In my current role in the venture world, it’s night and day because my colleagues are all people of color. Even when Michelle Go passed, against this influx in hate crimes was happening, they would check in on me, asking how I was doing on a personal level. To be honest, Harlem Capital has grown over the last couple of years, alongside the deaths of Black Americans like George Floyd and Breonna Taylor. My colleagues recognize how hard it is to compartmentalize pain and trauma as you experience professional success, trying to reconcile the two. I think there’s empathy in my current role and organization that gives me a little bit more strength and hope. 

THE FUTURE OF VCS

I think 20 years from now, we’ll see a magnificent diaspora of Asian, African, and Latino founders who go on to raise future rounds of capital, take their companies public, maybe start their own VCs, and become angel investors. It’s beyond my wildest dreams to think about what that diaspora looks like. Tier one VCs are already investing in Africa and Latin America. We’re seeing people choose to operate in international landscapes, and they’re all contributing to changing the face of entrepreneurship. 

I have no doubt in my mind that when hopefully my child is growing up that if they were an entrepreneur, they could look at the options and say, ‘There’s a partner who looks like me and understands my story.’ It won’t be tokenization as a poster child of diversity. It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse. This is a one-way street, and if you don’t buy into it, you will get left behind.

“It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse.”

-melody hahm

HOW TO REACH OUT

You can reach me on Twitter @melodyhahm, on Instagram @melhahm, and on LinkedIn. If you want to learn more about Harlem Capital, or if you want to learn more about my journey, I’m always excited and happy to chat with folks. If anyone is contemplating a move, career or otherwise, feel free to hit me up because I love to talk about those kinds of transitions. 

Interview credit: Tiff Soga

Image Source: Chell Diaz Fernandez Facebook

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‘Mompreneur’ Turned Her Hurdles Into Success And On A Mission To Help Other Moms Start Their Businesses

Filipino entrepreneur Chell Diaz Fernandez is on a mission to inspire other mothers to persevere in pursuing their dreams, regardless of how simple those businesses are or how difficult the road lies ahead.

The “mompreneur” has tried over 15 businesses since 2016 — she has sold in bazaars and had “sari-sari store” or a neighborhood sundry store. She’s also created a party supplies store, started selling secondhand clothes on Facebook live, and even vlogged.

Chell is currently a full-time Ultra Green Coffee business consultant, helping other mothers start coffee enterprises. She aspires to show that being a mother doesn’t limit success in business. She encourages stay-at-home moms to contact her for financial opportunities. “I want to inspire my fellow moms out there that if I can do it, you can too.” she said.

She described how difficult it was initially because her husband insisted that she should only take care of their children and would not allow her to work or start a business. She had to stand up for herself and realize that even as a stay-at-home mom, she is capable of more than she currently does.

As Chell expressed on her journey, she was aware of the many hardships she had experienced. Nonetheless, she pushed on, thinking of her loved ones and not giving up, and would forever be grateful for the pain and adversity she had endured.

She was hopeful that this would pave the way for her future development and success. In the end, she hopes that those who are discouraged will be able to find strength and hope in her motivational story about her business.

Image Source: Dollar Hits Instagram

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Filipino $1 Street Food Restaurant In LA Highlighted On Netflix “Street Food: USA”

Filipino food in the U.S. is heating up with a flurry of news reports, viral videos, and social media posts about a Pinoy-owned street food eatery in Los Angeles after it was featured on the popular Netflix show “Street Food: USA”.

One of LA’s best and most interesting eateries, Dollar Hits, is owned by Elvira Chan from the city of Pampanga, Philippines. Given how fiercely competitive the market is in Los Angeles, this is quite an accomplishment. 

She is drawing a lot of attention due to the eatery’s excellent food, welcoming crew, and affordable prices. In fact, a lot of people, particularly her “kababayans” or fellow countrymen, have backed and really patronized her business. She stated that her food business was called Dollar Hits because all of her 33 different types of street cuisine on a stick cost “one dollar”.

Having a Kapampangan root, Elvira was exposed to the different Kapampangan delicacies and even barbecue specialties. She and her sisters began their business as a food truck that sells Filipino cuisine to a loyal customer base. 

They decided to buy the market space in order to expand their eatery and accommodate more Filipino diners as their patronage grew.

They have been diligently working to expand the business and expanded locations around LA. Their California locations in Temple and West Covina have already been operating. Another expansion will be located in Woodside, New York, and will be highly anticipated in August of 2022. 

Elvira wants to help out other Filipino-owned businesses in the area, so she wants to buy the entire strip mall where Dollar Hits is now renting space.

The mission of Elvira and her Dollar Hits is to provide an exceptional experience through the food nostalgia of barbecue specialties and other Filipino traditional cuisines. This is a major accomplishment, not just for their perseverance and tenacity, but also for the Filipino-American community in Los Angeles. This is something they can all take pride in.