Stories

January 18, 2023

SHARE:

First Slurp! 

Food is a way for us to connect and tell stories by engaging all of our senses. Nielsen Noodles is a series where we gather to share our own stories while discussing insights and current events over a bowl of instant noodles. We virtually shared a bowl of noodles with Michael Lai, CEO and Co-Founder of Famous Media Group and AsianFeed, along with Randall Yip, Founder and Executive Editor of AsAmNews; two trailblazers in AANHPI news and journalism. 

(Top) Randall Yip , (Bottom L-R) Patricia Paturangi, Michael Lai

Which noodle dish did you choose to bring to the conversation?

Randall brought a bowl of wonton noodle soup from his family’s favorite hole in the wall, sharing, “All of my favorite items thrown into one… I picked this because it reminds me of my mom …  she loved to sit around the table and get the family together and just talk, that was her excuse to get the family together.”  

Michael shares, “I brought my favorite brand of instant ramen, I usually add an egg and some bok choi… I always remember coming home from practice, my parents were a little too tired to cook so we all would eat instant noodles and share conversations about our days. Memories and nostalgia from childhood are what these noodles remind me of.” 

Tell us about your news outlet, what is the story behind founding each of your outlets?

Randall recalled growing up in a time where the only Asian American role model on TV was Bruce Lee. While he and his friends idolized the kung fu star, he felt his community was missing critical daily representation in news.

“I wanted to share a different light, we tried to focus on Asian Americans who were role models breaking stereotypes. On the second front, we wanted to have a daily news site because Asian Americans were missing a news site where you could follow Asian American News on a daily basis. So from the very beginning, we’ve operated 365 days a year and we have not deviated from that, ” says Randall.

Michael comes from a different generation of representation. While striving for authentic storytelling connects both Michael and Randall, Michael aims to build a community of Gen Zers through short form, sociable content.

 “We’re an Asian-centric digital media brand, founded just last year, and grown to more than 200,000 followers across social channels. Designed at conception as a media brand to celebrate the shared cultural experiences of the younger generations in America and around the world. 

Growing up I was one of three Asian Americans in my entire school district, I often felt alienated from my Asian American identity. Outside of my parents, there weren’t really many opportunities for me to connect with others who shared my culture and ethnic background… My goal was to create a digital space that I feel I would have benefited from when I was younger, where stories that were important to me were the focus and where I could connect with others who shared similar cultural experiences.” says Michael. 

Why is it so important that diverse media be well-represented in the industry?

Nielsen research has found that certain shows with diverse representation both in front and behind the scenes, attracted more of that audience group – we want more of what’s familiar. From a similar standpoint, it’s also important to have diverse-owned media equally represented in the media ecosystem. 

“There are so many diverse community-centric stories to be told. The only way to make sure these stories are told in an authentic manner is for them to be told by members of the community in front of the camera, and behind the camera as well. It’s so important because there are so many cultural nuances and contextual clues that I think are important. Audiences these days can really tell when something is just superficial versus something that is truly authentic and a project designed to forward and advance the community,” notes Michael. 

He continues to say, “Especially this younger generation growing up, I think there are so many independent content creators emerging, creating amazing content that resonates not only with their own individual community, but also with the broader community at large. I think that is super important, and a trend that will continue to really advance the representation.”

Why is it so important for advertisers to invest in Asian American-owned media?

When we think of advertisers, we often think of Fortune 500 companies and major brands but in a community, such as Asian Hustle Network, we have inspiring entrepreneurs building Asian American-owned businesses. This year Nielsen started a Diverse-owned Media Initiative to help raise visibility of diverse media suppliers so they have a fair and equitable chance to get in front of ad buyers. 

Randall says, “I think the smart brands realize that they can’t continue doing what they have been doing. They need to expand their reach and customer base.” 

Michael says, “[Advertisers] are really starting to realize that Asian Americans are an important audience too. I think we’re one of the most rapidly growing consumer demographics in terms of pace of growth and authentic messaging is important… For advertisers to want to connect with those audiences, I think it’s extremely important, specifically for Asian Americans, to diversify their marketing budgets to allocate some of that budget for those audiences. 

Michael explains further “It’s not just Asian-Americans consuming this content, there are so many instances where K-POP, BTS, Blackpink, Squid-game, Korean dramas, as well as other Asian Entertainment groups. It’s just amazing how widespread it has become, it’s not just Asian-Americans, it’s really everybody is engaging as a whole in these stories that are inherently culturally Asian-based.

Final Slurp!

Michael and Randall have many things in common, especially their desire to champion equity in journalism, entertainment, and storytelling.

Randall urges up-and-comers: “Every brand comes with its own story, every entrepreneur has their own story to tell. Don’t be afraid to tell your story and don’t be afraid to pitch it to media outlets. You’re going to find that there will be a lot of interest…Be Inspiring!” 

Media is where the unique stories and voices of our community can be found. As our community becomes even more diverse, providing opportunities for greater equity in media and enabling more diverse voices becomes even more critical. The people behind the stories who are from our community — from journalists to media owners — continue to stand together to open up more opportunities for future generations of storytellers. Thank you Michael and Randall for paving the way with your passion and commitment.

Watch the full Nielsen Noodles episode here!

Learn more about Nielsen at www.nielsen.com.

Related Articles

2

Stories

Billionaire Heir Enters Wall Street’s Hottest Trade With $480B in Assets

Andre Koo Jr. isn’t just inheriting a financial empire, he’s also reshaping what it looks like in a new era of investing. 

From Taiwan to New York, his latest move brings a centuries-old legacy into one of Wall Street’s fastest-growing spaces. 

With K8 Capital, he’s betting that the future of wealth lies in doing more than just one thing well.

Image Source: NYU Stern

Building on a Financial Legacy

Andre Koo Jr. grew up in one of Taiwan’s most influential banking families, where scale and stability defined success. Today, that legacy spans a $16 billion family fortune and control of $480 billion in assets. But instead of staying within that system, he’s building something that looks very different.

K8 Capital, his new firm based in New York, is designed to be more flexible and forward-looking. It’s launching with a debut fund of at least $50 million, with a $500,000 minimum that signals who it’s built for. The focus is on US companies, along with early bets on AI and enterprise software, areas where growth is still taking shape.

Image Source: Sally Ride Science

A Dual Investment Approach

K8 is a fully integrated hybrid private credit and venture capital firm, combining short-duration, high-yield credit investments with long-term venture growth. Its dual strategy is designed to deliver both liquidity and capital appreciation, giving investors access to predictable income while still capturing venture upside.

What sets K8 apart is how it brings two distinct investment styles into one platform. It focuses on short-term credit deals that can generate returns relatively quickly, while also investing in startups that may take years to mature but offer strong long-term potential. This allows investors to earn steady income today while staying exposed to the companies shaping the future.

Image Source: @andrejrkoo (Instagram)

Entering a Rapidly Growing Market

Private credit has quietly grown into a market worth more than $1.5 trillion, as companies look beyond traditional banks for funding. Wealthy families like the Koos are moving in, seeing an opportunity to lend directly and capture higher returns.

K8 is already showing early signs of traction, with reported returns of at least 50 percent from short-term loans to US businesses. But for Andre, this isn’t just about performance. It’s also about carrying forward a legacy that began nearly 200 years ago with his ancestor Koh Lay Huan, while making sure it still matters in a very different financial world.

Learn more about K8 Capital here:

📍Website

IMG_0192-jpeg

Stories

8-Year-Old Lucas Ye Designed a Mascot That Travels to Space With NASA’s Artemis II Crew

An eight-year-old in California turned a simple drawing into something that will travel beyond Earth.

Lucas Ye entered a global NASA contest and watched his idea rise above thousands of entries from around the world.

Now, his creation is not just a sketch, but a real mascot preparing to float alongside astronauts in space.

Image Source: NewsBytes

From Sketchbook to Spacecraft

Lucas Ye was just eight years old when he decided to draw a mascot for the Artemis II mission, not knowing it would become something much bigger. His design stood out in a global competition, eventually winning and being transformed into a plush named Rise. What started as a simple idea on paper quickly earned a place inside a real spacecraft.

The journey from drawing to physical mascot shows how ideas can move fast when they resonate. NASA took Lucas’s concept and turned it into something tangible, something that could sit beside astronauts on a real mission. It is a reminder that creativity does not need years of experience to matter, it just needs a starting point.

Image Source: Sally Ride Science

A Small Toy With a Big Role

Rise is not just there for the ride, it plays a meaningful role inside the cabin. As the spacecraft reaches orbit, the plush will begin to float, signaling that the crew has entered zero gravity. It is a simple but powerful way to show a major moment in the mission.

NASA has a long tradition of using mascots like this, but this one carries a different kind of weight. It represents a child’s imagination becoming part of a real scientific journey, blending emotion with exploration. Lucas now joins a legacy of space mascots, showing that even the smallest ideas can make it all the way to space.

6060_Simone Portraits_2259_01_Edited-jpg

Stories

The Mission of Award-Winning Author Simone Heng and How Let’s Talk About Loneliness Expands Its Message Through Its Chinese Launch

Loneliness is often seen as a personal feeling, but for Simone Heng, it became a question worth exploring on a global scale.

Now, with the upcoming Chinese translation of her 2023 book, Let’s Talk About Loneliness, her message is reaching a new audience and entering a new chapter.

What began as a deeply personal experience has grown into a wider mission to make conversations about loneliness more accessible across cultures.

From Personal Isolation to a Written Voice

Simone Heng’s book Let’s Talk About Loneliness was born from a period of deep emotional isolation. After leaving her broadcasting career to care for her paralyzed mother, she found herself cut off from her social world. While others were building families and careers, she was navigating caregiving, grief, and isolation.

Before that chapter, her life had always been shaped by movement. She was born and is based in Singapore, grew up in Australia, studied in Switzerland, and worked in the UAE. Her background reflects a mix of cultures, even reflected in her DNA, which shows 11 different ethnicities.

But the defining moments were not just about where she had been, but what she had gone through. She lost her father at 19, and 10 years later, along with her sister, became the main support to her mother. Those experiences reshaped her priorities and slowly pulled her away from the life she was chasing.

In that quieter, more difficult season, she began asking questions she could not ignore. Why does loneliness feel so heavy, even when you are not physically alone? Why is it so hard to talk about?

Over time, Simone realized something that became central to her work. Loneliness is not simply about being alone. It is the gap between the kind and amount of connection a person wants and what they are actually experiencing.

A Book That Challenges Cultural Assumptions

Let’s Talk About Loneliness explores an idea many people overlook. Loneliness can exist even in collectivist societies. Simone highlights how cultural expectations, emotional restraint, and unspoken pressures can make it harder to express isolation. This perspective brought a diverse lens to the dialogue on loneliness often dominated by Western viewpoints.

She points out that in cultures where people are expected to always be surrounded by family, saying “I am lonely” can carry stigma. At the same time, many connections are shaped by obligation rather than genuine emotional closeness. These kinds of relationships do not always meet deeper emotional needs, and can leave people feeling alone even when they are not physically isolated.

Retitled in Chinese as “Anyway, I Am Just as Lonely,” it will be available in Xinhua, Sisyphus, and Yanijou bookstores in China. The book blends research with lived experience, making it both informative and deeply personal. With the release of the Chinese edition, the focus is on reaching Chinese-speaking communities where conversations around loneliness are often less visible.

Building a Mission Around Human Connection

Beyond the book, Simone Heng’s work continues to focus on one idea. Human connection is not just something we hope for, but something we absolutely must learn and build, particularly in the era of AI.

After spending 15 years in broadcasting, she chose to step away and start again in 2019. It was not an easy decision, and she built her career without financial backing, relying on persistence and clarity in what she wanted to create.

Today, she is a global speaker who works with leading organizations such as Google, Meta, Harvard University, and JPMorgan. She teaches audiences how to build meaningful connections both in and beyond the workplace.

Her message continues to resonate because it speaks to something many people are quietly experiencing. Without a sense of belonging and psychological safety, it becomes harder to think clearly, create, and show up fully.

At its core, her work is a reminder that connection is not about how many people are around us. It is about how understood we feel. And sometimes, putting that feeling into words is the first step toward changing it.

Learn more about Simone Heng here:

📍Website

Green Blue and White Minimalist Landscape Desktop Wallpaper-png

Stories

How Brett Bolton and Kayden Beasley Turned Adversity Into Triumph at the 2026 Paralympics

Two athletes, shaped by similar beginnings, turned personal challenges into a defining moment on the world stage.

Both were born in China and later adopted into the United States, where they grew up navigating identity, resilience, and belonging.

At the 2026 Winter Paralympic Games, their journeys came full circle as they helped lead Team USA to gold.

Image Source: Team USA Hockey

Brett Bolton’s Journey to the Top

Born in China with a congenital limb difference, Brett Bolton was adopted into the United States at just three years old, growing up in an environment that pushed him to adapt early and often. What could have been limitations became the foundation for resilience, shaping how he approached both life and sport.

That same quiet determination followed him onto the ice, where he carved out a place as a rookie forward for the U.S. sled hockey team. At the 2026 Winter Paralympic Games, Bolton didn’t just participate, he rose to the top, helping secure a gold medal and marking a powerful arrival on the global stage.

Image Source: NHL

Kayden Beasley’s Defining Moment

Like Bolton, Kayden Beasley’s story began in China before being adopted into the United States, where he grew up navigating questions of identity alongside his development as an athlete. Over time, discipline on the ice became his anchor, helping him build both physical strength and self-belief.

Years of training led to a defining moment at the 2026 Winter Paralympics, when Beasley delivered a clutch goal in the final. That single play helped seal a gold medal for Team USA, turning years of preparation into a moment that will be remembered on one of sport’s biggest stages.

Image Source: NPR

More Than a Medal: A Shared Story of Representation

At the 2026 Paralympic Games, their journeys intersected in a space that celebrates ability in all its forms. Beyond the competition, their presence highlights a broader shift in how athletes with impairments are seen, valued, and represented.

Their victories go beyond the scoreboard, carrying meaning for communities that rarely see themselves reflected at the highest levels of sport. Together, their stories stand as a reminder that representation is not just about visibility, but about redefining what strength and success look like.