Stories

January 18, 2023

SHARE:

First Slurp! 

Food is a way for us to connect and tell stories by engaging all of our senses. Nielsen Noodles is a series where we gather to share our own stories while discussing insights and current events over a bowl of instant noodles. We virtually shared a bowl of noodles with Michael Lai, CEO and Co-Founder of Famous Media Group and AsianFeed, along with Randall Yip, Founder and Executive Editor of AsAmNews; two trailblazers in AANHPI news and journalism. 

(Top) Randall Yip , (Bottom L-R) Patricia Paturangi, Michael Lai

Which noodle dish did you choose to bring to the conversation?

Randall brought a bowl of wonton noodle soup from his family’s favorite hole in the wall, sharing, “All of my favorite items thrown into one… I picked this because it reminds me of my mom …  she loved to sit around the table and get the family together and just talk, that was her excuse to get the family together.”  

Michael shares, “I brought my favorite brand of instant ramen, I usually add an egg and some bok choi… I always remember coming home from practice, my parents were a little too tired to cook so we all would eat instant noodles and share conversations about our days. Memories and nostalgia from childhood are what these noodles remind me of.” 

Tell us about your news outlet, what is the story behind founding each of your outlets?

Randall recalled growing up in a time where the only Asian American role model on TV was Bruce Lee. While he and his friends idolized the kung fu star, he felt his community was missing critical daily representation in news.

“I wanted to share a different light, we tried to focus on Asian Americans who were role models breaking stereotypes. On the second front, we wanted to have a daily news site because Asian Americans were missing a news site where you could follow Asian American News on a daily basis. So from the very beginning, we’ve operated 365 days a year and we have not deviated from that, ” says Randall.

Michael comes from a different generation of representation. While striving for authentic storytelling connects both Michael and Randall, Michael aims to build a community of Gen Zers through short form, sociable content.

 “We’re an Asian-centric digital media brand, founded just last year, and grown to more than 200,000 followers across social channels. Designed at conception as a media brand to celebrate the shared cultural experiences of the younger generations in America and around the world. 

Growing up I was one of three Asian Americans in my entire school district, I often felt alienated from my Asian American identity. Outside of my parents, there weren’t really many opportunities for me to connect with others who shared my culture and ethnic background… My goal was to create a digital space that I feel I would have benefited from when I was younger, where stories that were important to me were the focus and where I could connect with others who shared similar cultural experiences.” says Michael. 

Why is it so important that diverse media be well-represented in the industry?

Nielsen research has found that certain shows with diverse representation both in front and behind the scenes, attracted more of that audience group – we want more of what’s familiar. From a similar standpoint, it’s also important to have diverse-owned media equally represented in the media ecosystem. 

“There are so many diverse community-centric stories to be told. The only way to make sure these stories are told in an authentic manner is for them to be told by members of the community in front of the camera, and behind the camera as well. It’s so important because there are so many cultural nuances and contextual clues that I think are important. Audiences these days can really tell when something is just superficial versus something that is truly authentic and a project designed to forward and advance the community,” notes Michael. 

He continues to say, “Especially this younger generation growing up, I think there are so many independent content creators emerging, creating amazing content that resonates not only with their own individual community, but also with the broader community at large. I think that is super important, and a trend that will continue to really advance the representation.”

Why is it so important for advertisers to invest in Asian American-owned media?

When we think of advertisers, we often think of Fortune 500 companies and major brands but in a community, such as Asian Hustle Network, we have inspiring entrepreneurs building Asian American-owned businesses. This year Nielsen started a Diverse-owned Media Initiative to help raise visibility of diverse media suppliers so they have a fair and equitable chance to get in front of ad buyers. 

Randall says, “I think the smart brands realize that they can’t continue doing what they have been doing. They need to expand their reach and customer base.” 

Michael says, “[Advertisers] are really starting to realize that Asian Americans are an important audience too. I think we’re one of the most rapidly growing consumer demographics in terms of pace of growth and authentic messaging is important… For advertisers to want to connect with those audiences, I think it’s extremely important, specifically for Asian Americans, to diversify their marketing budgets to allocate some of that budget for those audiences. 

Michael explains further “It’s not just Asian-Americans consuming this content, there are so many instances where K-POP, BTS, Blackpink, Squid-game, Korean dramas, as well as other Asian Entertainment groups. It’s just amazing how widespread it has become, it’s not just Asian-Americans, it’s really everybody is engaging as a whole in these stories that are inherently culturally Asian-based.

Final Slurp!

Michael and Randall have many things in common, especially their desire to champion equity in journalism, entertainment, and storytelling.

Randall urges up-and-comers: “Every brand comes with its own story, every entrepreneur has their own story to tell. Don’t be afraid to tell your story and don’t be afraid to pitch it to media outlets. You’re going to find that there will be a lot of interest…Be Inspiring!” 

Media is where the unique stories and voices of our community can be found. As our community becomes even more diverse, providing opportunities for greater equity in media and enabling more diverse voices becomes even more critical. The people behind the stories who are from our community — from journalists to media owners — continue to stand together to open up more opportunities for future generations of storytellers. Thank you Michael and Randall for paving the way with your passion and commitment.

Watch the full Nielsen Noodles episode here!

Learn more about Nielsen at www.nielsen.com.

Related Articles

Image Source Business Insider

Uncategorized

The Ups And Downs Of A 23-Year-Old Entrepreneur As He Rides The Wave Of Success He Has Built Through Rental Arbitrage

You still have the right to hope for the best and move forward even if you face adversity just as you reach the pinnacle of your accomplishments. This 23-year-old entrepreneur is proof that hard work and determination can pay off.

Derek Cheung is a former college student who got into rental arbitrage. He was an intern when he discovered the company that operates short-term rentals for properties it doesn’t own.

In 2018, he began engaging in rent arbitrage by acquiring his first two apartments. Derek’s first steps weren’t smooth sailing. He did a lot and did extensive research to ensure he was following a solid business plan.

Derek learned the legal paperwork and communication skills involved in real estate and rent arbitrage transactions, especially since many landlords have specific preferences for working with such parties — he even went through around a hundred landlord leads.

He also made sure he knew how to service the property, maintain fixtures, decorate it, and approach landlords in negotiations. Since his first deal was with an agent who represents multiple landlords, his career took off from there.

Derek’s first annual leases were signed in February 2019. One-bedroom flats cost $1,215 per month while studios cost $999. He put down a $500 security deposit on each flat, plus the first month’s rent. Short-term rentals were permitted under the terms of his additional contract.

As a result of working part-time while in school, Derek was able to save $8,000. He also had a $5,000 credit card limit, which was sufficient at the time. He spent $5,000 on secondhand items from Facebook Marketplace. He rented U-Haul to move things and asked two friends to help. After he had set them up, he took photos of the units and posted them on Airbnb.

He kept moving forward with the strategy, and soon he was managing and cleaning six apartment blocks. He had reached a terrifying $10,000 in liability and rent expenses, but he was convinced that he had to risk money in order to make a lot.

Unfortunately, the pandemic hampered travel and bookings. At that time, he owed $20,000  in monthly expenses. He began calling builders, corporate movers, and insurance housing agencies weekly to offer his units, and advertised on Zillow, Corporate Housing by Owner, Furnished Finder, and Craigslist. His top priority was serving customers who had booked 60 days in advance.

When the pandemic subsided, he created a new plan to make up for his losses. Derek lowered his prices just enough to break even or make a small profit. He was also keen on securing long-term visitors and started taking reservations from people in the area who were in between leases, evicted from their homes, or were staying in hotels because their insurance wouldn’t cover them.

Derek had 50 properties by the end of 2021, with 44 of them being fully functional. His revenue increased by about 22% this year.

Image Source openthemagazine.com

Uncategorized

Director Gurinder Chadha On Shaping Her Successful Career By Celebrating Difference

“People might tell you that you’re the odd one out. Remember you’re not, you too are the mainstream. The world might try to make differences a pejorative thing, but I’ve carved out a whole career by celebrating it,” says the 62-year-old film director, Gurinder Chadha, in her recent candid interview with The Guardian.

Gurinder Chadha was born in Kenya, then a British colony. Her family was part of the Indian diaspora in East Africa. They moved to London when she was two and rented a single bedroom. She recounts being shoved into a metal bed frame by their landlord’s son. Her mother was devastated but couldn’t comfort her. “I still remember the indignity and injustice,” she adds.

For a while, she even refused to eat Indian food and had her chapatis with jam and butter. At age 10, she ran away from home and considered it an “escape” to be more British.

Gurinder considers the 2002 box-office hit ‘Bend It Like Beckham’ she directed a watershed moment. She tells The Guardian that until then, the perception was that Indian girls in the UK were obeying and submissive to strict families, but that wasn’t their experience.

“As an immigrant kid, you realise early on you and your parents live different realities,” she adds, “You can fight and rebel, or accept your parents for who they are, work around them, and get on with it. That’s what we did.”

It took three years to get the sports comedy-drama film green-lit. Everyone told her an Indian girl playing football wouldn’t attract the audience. However, it’s the only film to be released in every country since it debuted 20 years ago. “For people on the margins all over, it was transformative”

Unfortunately, her father died suddenly in 1999, and he never got to see Gurinder’s biggest achievements. This made her unappreciated her success for a long time as her father wasn’t there to share it with. It changed when she became a mother of twins in her late 40s, “Having my children celebrate my work has seen something shift within me. Finally, I’ve started to let myself believe it”

280828065_10210184429204132_8785869350725322057_n

Uncategorized

26-Year-Old Filipino Entrepreneur Turns Waste Coconut Shells Into A Thriving Business

With zero funding, Filipino entrepreneur MJ Loleng built her start-up company, Ecobriqs Charcoal Briquettes, an innovative eco-friendly charcoal business from waste coconut shells.

She was able to attract investors with her idea who also had a passion for sustainability and providing employment to those who are poor in the Philippines, as she said that she experienced being poor herself. MJ wants to show that poverty is no reason to give up on ambitions.

MJ wrote on her Facebook, “For the past 4yrs I was just crystal focus on surviving and making things happen. I know I’ve always wanted to help, and I know that I can do it by building a business.”

When “Samgyeopsal” or Korean BBQ restaurants became popular in the Philippines, Ecobriqs experienced a surge in popularity. Briquettes were the ideal kind of coal to use since they did not produce smoke or odor and could be used more than once.

The pandemic drove several eateries to close, putting Ecobriq into a major setback for half a year, but MJ thought of another idea. She collaborated with her friends and opened their own Korean BBQ restaurant, Umma’s Samgyup Café, with a starting capital of P5,000 ($90).

As a result of MJ’s expanding business portfolio, she is now able to bring in more than P100,000 ($2000) per month, and learned stock trading in order to increase her income.

Her advice to aspiring entrepreneurs is to be persistent in achieving their goals, “I also didn’t know how we got this far. I just keep the faith, believe in my team, took the risk, give it ALL IN, and did my best” 

Image Source John Andrew Dangca Facebook

Uncategorized

From Former Janitor To Leading A Flourishing Filipino Restaurant In Australia

Who would have thought that the odd jobs of a janitor and a street vendor would lead to such a great story? This is what actually transpired to John Andrew Dangca, the owner of a Filipino restaurant in Canberra, Australia.

Before establishing his popular restaurant among Filipinos, he worked as a street vendor and janitor. Despite his difficult beginning, he was determined to succeed. He saved money and eventually opened his own restaurant. His business success has allowed him to provide for his family. 

Salu-Salo Restaurant, which has been serving Filipino cuisine in Canberra, Australia was also impacted by the pandemic. Fortunately, he was able to adapt by pivoting to a delivery and take-out model. 

He says that they’ve been able to weather the challenge because of the support of their customers. Andrew admitted that he reaches out to his customers to order some food, and if they do, he personally travels to them, regardless of the distance. 

His journey to Australia began when he was young and open to the idea of studying or working abroad. His aunt sponsored his trip to Australia in 2013, where he enrolled in college and began training as a cleaner. It was never easy for him to juggle a job and schoolwork, but he did it because he wanted to provide for his family.

Andrew’s story demonstrates that it is possible to achieve success despite challenging circumstances if one is willing to work hard and never give up. “I put in a lot of effort and always try to do my best in order to be where I am now,” he stated on a Philippine TV show. 

He proved that beginning in a low position, such as working as a janitor or street vendor, is not an obstacle to future success. Rather, this will serve as the fuel that propels you forward toward achieving your goals.