News

March 23, 2025

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Love, Bonito and Asian American Girl Club have joined forces to launch the TrailBlazer Collaboration—a tribute to Asian American women breaking barriers, redefining leadership, and inspiring future generations. This campaign celebrates five extraordinary women, each donning a unique limited-edition Love, Bonito x Asian American Girl Club blazer that serves as a true reflection of their confidence, resilience, and identity.

Meet the Trailblazers:

  • Ally Maki – Actress, Advocate, and Founder of Asian American Girl Club, Ally embodies power and purpose in the RuchedReady® Rachel Blazer—made for the woman who rolls up her sleeves and gets things done
  • Sherry Cola – Comedian, Actress, and Storyteller, Sherry embodies authenticity in the Alya Boxy Crop Blazer, a reflection of her bold humor and vibrant energy.
  • Amanda Nguyen – Astronaut and Founder of Rise, Amanda exudes resilience and advocacy in the RuchedReady® Lapelles Soft Blazer, a symbol of strength and justice.
  • Michelle Kwan – Olympic Figure Skater and Diplomat, Michelle showcases her grace and determination in the RuchedReady® Classic Regular Fit Blazer, a nod to her unwavering spirit both on and off the ice.
  • Paravi – Popstar and Actress, Paravi brings her dreamy vibes and fearless creativity to the RuchedReady® Aera Slim Blazer—because bold artistry deserves a bold fit.
The Trailblazers (from left to right): Michelle Kwan, Ally Maki, Sherry Cola, Amanda Nguyen, Paravi

A Mission-Driven Collaboration

“At Love, Bonito, we share a common mission with Asian American Girl Club—to champion and uplift Asian American women in spaces where they have long been underrepresented,” said Dione Song, CEO of Love, Bonito. “This Trailblazers collaboration is a tribute to the trailblazers shaping industries, breaking barriers, and inspiring communities worldwide.”

A Pin with Purpose

Every detail in this collection carries a deeper meaning. Each blazer from the collaboration comes with a custom pin set representing a trailblazer’s journey:

  • The Phoenix – A symbol of resilience and rebirth, reminding women of their power to rise after every challenge.
  • The Sakura – Representing renewal and growth, celebrating transformation and new beginnings.
  • The Ginkgo – A timeless emblem of endurance and strength, honoring those who stand firm in adversity.

Now More Than Ever

“Asian American women have always driven powerful change, though our stories have often gone untold,” said Ally Maki, Founder of Asian American Girl Club. “Through Trailblazers, we’re affirming that our impact and leadership across all industries has always been—and will continue to be—undeniable.”

Join the Movement

Discover the TrailBlazer Collection at https://www.lovebonito.com/us/global/trailblazers-aagc 

About Love, Bonito: 

Love, Bonito is the leading female-founded fashion brand in Southeast Asia, dedicated to empowering women through thoughtful, versatile designs. With a deep understanding of the modern woman’s needs, Love, Bonito creates timeless and functional pieces that blend style with confidence. More than just a fashion brand, Love, Bonito is committed to fostering a strong, supportive community—championing women in every stage of their journey through representation, storytelling, and purpose-driven initiatives.

About Asian American Girl Club: 

Asian American Girl Club (AAGC) is a cultural force and community-driven brand dedicated to amplifying the voices and experiences of Asian and Asian American women. Founded by actress Ally Maki, AAGC creates space for connection and representation through fashion, media, and storytelling. With a mission to break stereotypes and celebrate identity, AAGC is more than a brand—it’s a movement empowering the next generation to be seen, heard, and unapologetically themselves.

Credits: Love, Bonito x Asian American Girl Club

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“Seize the moment.” When leads show any initial interest, don’t just sit still and do nothing. Offer them a freebie (discount or resource) in exchange for their email. Stay in touch and build a fun process to guide them towards a purchase.

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Make Buying Easy

Simplicity is key. Clear calls-to-action, smooth checkout processes, and multiple payment options make it easy for visitors to say “yes.” Don’t expect leads to commit if the purchase process lasts over three working days.

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Getting traffic is just the start—we help you turn visitors into loyal customers. With smart strategies, optimized designs, and proven tools, Asian Hustle Solutions empowers your business to grow faster and stronger online.

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Luxury Goods

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The Price of Perception: What You’re Paying for in Luxury Goods

What makes a luxury product cost so much? The short answer is perceived value. But perception is a fragile thing: it shifts, it evolves, and when it does, things begin to get complicated.

Take a luxury handbag, for example. Whether it’s Gucci, Prada, Louis Vuitton, or Hérmes, many of us are willing to spend thousands for that one beautifully crafted accessory. Why? Because we associate these brands with European sophistication, centuries of artisanal craftsmanship, and impeccable quality. We buy more than a bag; we buy into a story.

Now, imagine buying a bag labeled Made in China. If it’s affordable, you might not care. But if it has a luxury price tag? You might pause. The label alone could influence how you value the item.

The kicker is: Remember the bag you treasure from your favorite luxury brand? Based on the claims of factory workers and viral TikTokers, many high-end luxury products are manufactured in China, then shipped to Europe, to be relabeled and sold as European-made.

This controversial debate has sent the internet into a tailspin, asking: Are we paying for craftsmanship or the illusion of origin?

This is where soft power comes into play. It shapes how we see the world. We look at Hollywood movies and see the U.S. as a place filled with great dreams. We see the beautiful K-pop stars and K-drama idols, and we want Korean beauty products to fulfill our desire to be pretty like them. Customers don’t crave an expensive handbag because it’s objectively better; they buy it because of what luxury products emotionally and symbolically mean to them.  

But in the wake of trade wars and rising consumer awareness, people are beginning to question the true value behind the price tag. Is it about where the product is made, or where we believe it’s made?

Whether this TikTok trend is a fleeting controversy or a wake-up call, one thing is certain: when perception changes, so do buying habits. And that could reshape the entire future of an industry.

https://www.tiktok.com/@sen.bags_/video/7494196205917097262?q=made%20in%20china&t=1745296877126
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Stories

How Deena Kong Is Rewriting Representation in Children’s Literature

Growing up Cambodian in North America, Deena Kong often felt invisible—a feeling that followed her from Canada to the U.S. and ultimately inspired her to write Grateful Being Me, a book to help children understand representation matters.

Deena Kong with her book Grateful Being Me (Photographed By: Jamie Sutera)
Deena Kong with her book Grateful Being Me (Photographed By: Jamie Sutera)

Seeing Herself in Stories

Growing up Cambodian in North America, Deena often felt invisible. 

“I truly believed as a child that no one else could relate to these feelings I was experiencing,” she shares. “That’s why I wanted to share my story with others.” 

Raised by supportive parents, Deena became a passionate reader, ultimately leading her to create a book that would help children from similar backgrounds see themselves represented.

“Representation matters,” Deena explains. “When a child wanders through a library or bookstore, they should be able to find themselves in the stories and pictures. I hope Grateful Being Me encourages self-acceptance, celebrates diversity, and promotes inclusion by empowering children to connect with one another.”

Grateful Being Me (Photographed By: Jamie Sutera)
Grateful Being Me (Photographed By: Jamie Sutera)

The Making of Grateful Being Me

Finding time to write proved challenging while working full-time as a Government Contractor in Ethics & Compliance and raising a family. Yet Deena’s determination to promote diversity and inclusion kept her going until her book was ready for publication.

“Modeled after my real-life experiences, this book follows a young girl named Rosila on her adventure in an unfamiliar place,” Deena says proudly. 

The story chronicles Rosila’s first day at a new school in a new country, where she discovers what makes her unique and learns the power of self-love.

“Rosila’s first language isn’t English, so her vocabulary stands out,” Deena notes. “She brings ethnic foods that seem unusual compared to typical American cafeteria lunches. The story captures her nervousness about how classmates will react as she navigates this new environment and makes friends.”

Through Grateful Being Me, Deena offers a powerful tool to help children understand they belong anywhere. The book thoughtfully explores the complex emotions children face when encountering unfamiliar situations, ultimately showing them that their uniqueness is something to be celebrated.

Connect

Instagram: @bydeenakong

Website: Deena Kong

Purchase your copy of Grateful Being Me on Amazon, Barnes & Noble, Walmart, or Books-A-Million.