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February 5, 2025

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Most people often overlook long-term care until they are older or faced with no other choice. Unfortunately, by that point, it may already be too late. Lily Vittayarukskul was pursuing a degree in aerospace engineering when she witnessed both her oldest brother and mother battle with an illness that required extensive long-term care. The situation became even more challenging when her aunt was later diagnosed with terminal colon cancer. The seek for quality care became daunting, even for those fortunate enough to have some form of insurance.

As a member of a Cambodian immigrant family, Lily experienced the challenges of caregiving firsthand, but the financial burden became unbearable. In a recent interview with TechCrunch, she exclaimed,  “It wiped us out financially.” The profound emotional and financial impact of the experience ultimately led her to shift her focus to genetic and data science.

Finally, in December 2021, she decided to take action by founding Waterlily, a San Francisco-based startup aimed at helping individuals and financial advisors navigate long-term care planning through cost modeling and funding strategies. Using artificial intelligence (AI) to forecast a family’s future long-term care needs and expenses, Waterlily predicts a family’s future long-term care needs and expenses, guides them in creating a care plan, and identifies the most suitable ways to finance it. Options may include purchasing life insurance with a long-term care rider, investing in a dedicated LTC policy, utilizing annuities, or self-funding.

Lily explains, “Most people begin thinking about long-term care between the ages of 65 and 70, or only when they need it, but by then, it can be too late.”

Leveraging more than 500 million data points and machine learning algorithms, Waterlily delivers highly personalized care and cost predictions. The platform forecasts when long-term care may be required, how it will unfold, and the potential expenses involved. Lily proudly states, “We have formal data-sharing agreements with long-term care providers, government databases, academic research studies, and individual users.”

Waterlily’s vision is undeniably compelling, and Lily isn’t the only one who sees its potential. She initially launched the company as a solo founder, but it soon caught the attention of angel investor Evan Ehrenberg, the former founder of Clara Health. Evan became intrigued by Waterlily’s early research and the industry’s reaction. Curious, he tested the platform himself and was stunned by its long-term care predictions—so much so that he hired a personal trainer, adjusted his diet, and revised his financial plans. Impressed by its impact, Evan, who became MIT’s youngest neuroscience PhD, officially joined Waterlily as a co-founder.

Evan Ehrenberg [left] and Lily Vittayarukskul [right] together (Image Source: Evan Ehrenberg)

Lily believes Waterlily differentiates itself from competitors by providing a more personalized experience through deep predictive modeling integrated into a user-friendly platform. Although it only launched in March 2024, the company’s monthly recurring revenue (MRR) has already grown to more than 22 times its initial level. Waterlily now serves eight major clients, including several Fortune 100 insurance carriers and Prudential.

Looking ahead, Waterlily aims to expand its services to include disability, critical illness, hospital indemnity, and Medicare planning, enabling families to make more informed health coverage decisions. Additionally, the company is exploring opportunities for international growth, with plans to enter markets in Asia, Canada, and the U.K.

John Kim, former president of New York Life and investor of Waterlily, sees the platform as the first AI-native guidance tool addressing one of the most pressing challenges of an aging American population.

Kim concluded, “Long-term care insurance is a growing and largely underserved need among trusted advisors today. Waterlily’s guidance tool stands alone in its ability to provide customized, personalized recommendations for long-term care needs. I believe it will be a game changer for the LTC insurance marketplace.”

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This CEO Transformed Lost Fishing Nets Into Sustainable One-Of-A-Kind Bikinis

Plastic pollution harms our planet and health, but thankfully, companies like Copenhagen Cartel are combating this environmental problem by converting lost or abandoned fishing nets into bikinis with a modern twist on an ancient textile tradition.

Copenhagen Cartel’s founder and ocean lover, Katrine Lee Larsen, was motivated to help mitigate the adverse effects of plastic use and came up with a “brilliant solution” destined to become a global superstar.

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Larsen views each day as a fresh challenge while launching her own company. Moreover, as a true nature lover, she has been guided and helped by her purpose. She feels the entrepreneurial world is dominated by masculine values that leave little room for feelings and higher goals. However, her experience has shown that a focused, emotional strategy can be very beneficial. She believes a new era of entrepreneurs will emerge due to shifting to a mindset that values meaning over financial gain.

Larsen is an entrepreneur herself, and she has been through the experience of seeing the ocean being depleted of its resources. Despite this, she knows that there is still room for change, which drives her to continue to assist the environment and natural resources.

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Ann Mukherjee: First Woman of Color CEO of Liquor Brands Shares An Incredible Outlook To Grow

Indian American Ann Mukherjee CEO and chairman of Pernod Ricard, has been a model for success and women’s empowerment. At 56 years old, she is currently managing the world’s second-largest seller of wine and spirits and is also renowned for top-shelf liquor brands such as Absolut, Jameson, and Malibu. In an industry dominated by men, she is the first woman of color to hold the highest position for alcoholic beverage brands.

As soon as she assumed the position of CEO in 2019, she realized that there was a stereotype rooted in an exaggerated machismo of being a self-confident leader. After giving it some thought, she concluded that those beliefs were not only completely false but also destructive, so she chose to disregard them. 

Mukherjee thought the most challenging part of being a CEO was knowing when to ask for help or admit you couldn’t do it alone. She believes it is essential for a leader to accurately understand herself and her people and then learn from them. Although confident in her abilities, she also recognizes the importance of showing humility and honesty.

She also reveals how her failure became the key to her success. She has become more resilient because she has learned to change course when necessary and take advantage of setbacks to advance. And while also acknowledging her drawbacks, she stresses the value of accepting failures. 

Her one piece of advice for anyone just starting in their career is, “Do not worry about fitting in, and do not be afraid to speak up, because when you have confidence in yourself, anything is possible,” she shared with CNBC’s Make It.

Mukherjee is well aware that to be an effective leader, she must first be able to love herself without condition, taking into account all of her attributes, including her strengths, weaknesses, opportunities, and threats. And with that comes the realization that knowing one’s shortcomings can better help one deal with and overcome those. This is the only way for her to achieve genuine personal and professional development.

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Korean Startup Dongnae Makes Apartment Hunting More Affordable And Accessible

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Former WeWork executives Insong Kim and Korean-American Matthew Shampine founded Dongnae in 2020. They are “Making it a better experience for the brokers, for the landlords, and especially for the tenants,”  Shampine said in an interview.

Dongnae has welcomed local and global investors. Its $21m series A funding round in March included Lyft and Doordash backer NFX, Airbnb backer MetaProp, and Korea’s oldest investment fund Daol Investment and Hana Financial.

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The startup company began as a listing platform for renters to book agency visits, but it was unsuccessful. Shampine believes the business model’s early failure generated “good and healthy” but painful reflections. According to Forbes, conversations with customers, brokers, and team members on the ground informed Dongnae’s goal of “becoming the supply, instead of hunting for the supply.” 

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Lush Enterprises CEO Kim-Manzolini Took Trading To The Next Level To Build Her Empire

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Think about how CEO Sun Yong Kim-Manzolini runs Lush Enterprises as an entrepreneur and, at the same, an investor. After working in the medical field for 33 years, she transitioned into entrepreneurship and trading options. She used her same can-do spirit and created opportunities.

All of her struggles, Kim-Manzolini told the USA Today, have helped to mold her into the woman she is today. She grew up as an orphan in Korea and was adopted by an American couple at 14. As an adult, she got into an unhealthy relationship but eventually got the courage to leave and move forward.

Kim-Manzolini knows that changing careers requires a great deal of hard work and self-control on her part. For years, she dedicated many hours per day to studying the ins and outs of the options trading industry and eventually mastered it. She simply had faith that she could pull it off, so she gave it her all without holding back.

Trading options expose investors to a diverse range of potentially significant risks. Even a single misfortune can completely wipe out a trader’s profits on the foreign exchange market due to the high risk associated with trading. But Kim-Manzolini did not let the challenges she faced discourage her, as she started gaining a new perspective on the situation. Instead of questioning why her experience was challenging, she adopted the mantra “Why not me?”

And as a result, she made $178,000 in her first year of live trading. Kim-Manzolini is now the owner of a multi-million dollar business. Her understanding of how to trade successfully was aided by the incredible commitment and sacrifice she made. 

The fact that Kim-Manzolini didn’t give up when it would have been simpler to do so is something for which she is grateful. She decided to focus on the positive aspects of the situation rather than ruminating on the potential downsides. She also put in a lot of time and energy and came up with a unique approach.