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February 5, 2025

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Most people often overlook long-term care until they are older or faced with no other choice. Unfortunately, by that point, it may already be too late. Lily Vittayarukskul was pursuing a degree in aerospace engineering when she witnessed both her oldest brother and mother battle with an illness that required extensive long-term care. The situation became even more challenging when her aunt was later diagnosed with terminal colon cancer. The seek for quality care became daunting, even for those fortunate enough to have some form of insurance.

As a member of a Cambodian immigrant family, Lily experienced the challenges of caregiving firsthand, but the financial burden became unbearable. In a recent interview with TechCrunch, she exclaimed,  “It wiped us out financially.” The profound emotional and financial impact of the experience ultimately led her to shift her focus to genetic and data science.

Finally, in December 2021, she decided to take action by founding Waterlily, a San Francisco-based startup aimed at helping individuals and financial advisors navigate long-term care planning through cost modeling and funding strategies. Using artificial intelligence (AI) to forecast a family’s future long-term care needs and expenses, Waterlily predicts a family’s future long-term care needs and expenses, guides them in creating a care plan, and identifies the most suitable ways to finance it. Options may include purchasing life insurance with a long-term care rider, investing in a dedicated LTC policy, utilizing annuities, or self-funding.

Lily explains, “Most people begin thinking about long-term care between the ages of 65 and 70, or only when they need it, but by then, it can be too late.”

Leveraging more than 500 million data points and machine learning algorithms, Waterlily delivers highly personalized care and cost predictions. The platform forecasts when long-term care may be required, how it will unfold, and the potential expenses involved. Lily proudly states, “We have formal data-sharing agreements with long-term care providers, government databases, academic research studies, and individual users.”

Waterlily’s vision is undeniably compelling, and Lily isn’t the only one who sees its potential. She initially launched the company as a solo founder, but it soon caught the attention of angel investor Evan Ehrenberg, the former founder of Clara Health. Evan became intrigued by Waterlily’s early research and the industry’s reaction. Curious, he tested the platform himself and was stunned by its long-term care predictions—so much so that he hired a personal trainer, adjusted his diet, and revised his financial plans. Impressed by its impact, Evan, who became MIT’s youngest neuroscience PhD, officially joined Waterlily as a co-founder.

Evan Ehrenberg [left] and Lily Vittayarukskul [right] together (Image Source: Evan Ehrenberg)

Lily believes Waterlily differentiates itself from competitors by providing a more personalized experience through deep predictive modeling integrated into a user-friendly platform. Although it only launched in March 2024, the company’s monthly recurring revenue (MRR) has already grown to more than 22 times its initial level. Waterlily now serves eight major clients, including several Fortune 100 insurance carriers and Prudential.

Looking ahead, Waterlily aims to expand its services to include disability, critical illness, hospital indemnity, and Medicare planning, enabling families to make more informed health coverage decisions. Additionally, the company is exploring opportunities for international growth, with plans to enter markets in Asia, Canada, and the U.K.

John Kim, former president of New York Life and investor of Waterlily, sees the platform as the first AI-native guidance tool addressing one of the most pressing challenges of an aging American population.

Kim concluded, “Long-term care insurance is a growing and largely underserved need among trusted advisors today. Waterlily’s guidance tool stands alone in its ability to provide customized, personalized recommendations for long-term care needs. I believe it will be a game changer for the LTC insurance marketplace.”

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Young Siblings’ Pest Control Startup Skyrocketed In Two Months After Their Tiktok Video Went Viral

In just two months, these two siblings launched a pest control business that now serves a wide area around Quezon Province and nearby cities in the Philippines. They are like any other young adult with unfortunate life prospects, but they’ve persevered because they know there must be a better way. 

Pesconex Pest Control Services is owned jointly by its co-founders, Clark Dennies and Clarissa Joyce Demejes. They started their team with their cousin, who has grown to include four more members. 

What began as a training ground provided by their uncle is now a well-recognized business offering services with a quick phone call around Quezon Province and even reached the island of Palawan. 

Their uncle quickly loaned them money to help them start their own business. The effective pest control technique they use is a standardized process and is a convenient way to get rid of pests. They also made sure it is safe and environmentally friendly.

Within the first month, they serviced only a handful of clients, including a few homes, small sari-sari stores, and some bakeries — their parents even drove them to their clients. Nowadays, certain large companies and grocery stores are among the few that hire the team. 

Their success and customer acquisition began when Clarisse posted a TikTok video demonstrating the service they are providing. Many netizens have praised what the two have been doing, and some are so impressed that they would like to utilize their services. 

In just two short months, the siblings have established themselves financially and have also acquired their company car with their first significant earnings successfully.

Instead of focusing on the possibility that the endeavor will be unsuccessful, Clarissa encourages taking the risk. “Manifest that your business will be successful, do your best to succeed.” — she added. 

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Asian-American Woman in Law On Finding Her Voice That Lead To Her Success In The Courtroom

When looking at an Asian-American woman, certain implicit biases exist. They are often judged as being too meek, timid, or passive to achieve their goals. They may be held back by such an evaluation, preventing them from realizing their full potential.

It was difficult for Asian-American lawyer Debra Wong Yang to speak up throughout her early career. In the long run, she realized that her inability to stand up for herself did not only hurt her but also her clients.

“Eventually, we all find a voice — my advice is to just make sure the one you ultimately adopt is actually yours,” she advised in her essay published by Law360.

Yang graduated from law school in 1985 when women were still relatively powerless in the legal field. Since she was still working toward the goal of following the path she had chosen, she has faced many challenges along her journey. She has witnessed it all, from the very traditional Chinese upbringing she received to the various sacrifices, frustrations, and challenges she must face on a day-to-day basis in her chosen field.

After years of practicing law and facing challenges in the courtroom, she came to a number of important realizations that helped her become a successful attorney. She remembered when she thought up some strategies that she hoped would assist her in communicating effectively with others. 

Yang also tried to conquer her fear, and her motivation helped her cope with the situation and make further progress. With a lot of the many books she has read on leadership, she knows she has finally found her own approach to developing herself. 

She aspires on detailing how she was preparing for her court session with an outline of her questions and concerns, and other litigants will be able to better manage their time with counsel. She realized she was getting better at defending her clients in court because she was able to keep her attention solely on the issues and evidence in her case.

When she was currently going through a period of learning and challenges, she learned that holding a position of authority does not guarantee respect from subordinates. She came to understand that one of the responsibilities of a leader is to address concerns raised by those who doubt one’s abilities.

In her courtroom sessions, Yang strongly suggests analyzing the situation first and looking for authentic solutions carefully. She strongly believed that the solutions to some problems sometimes are not immediately obvious and have never been tried before, or that it’s extremely straightforward. However, she is challenged to keep turning the issue over and over in her mind until she begins to see it from a new perspective.

Yang also stressed the importance of having mentors to turn to for advice and insight. She was assertive in her belief that one should be guided by the process of sitting down, thinking it through, and acting in a way that is most beneficial to them. She went on to say that if the message comes from within, the receiver will perceive it as more genuine and at ease.

In 2002, She was appointed by President George W. Bush as United States Attorney and became a former judge serving the Los Angeles County Superior Court. The fact that her success can be attributed to her strong leadership and the bravery that she possesses as an individual is a reason why she wields her power. 

Not only does Yang share her own experiences, but she also provides valuable advice that other women can use to advance their careers. She stated, “My wish for each of you is that you will be brave when facing self-doubts, challenges, and obstacles. That you will dig deep, reach out if needed, do the research, make the tough decision and not be afraid of losing.”

The fact that Yang, an Asian American woman-in-law, was able to take control of her power demonstrates that one’s race should not determine the opportunities available to them or the path they choose to take in their professional advancement. However, by maintaining a positive attitude and giving oneself the power to make decisions, one will be able to live up to the standards and goals that have been established to assist in one’s own success.

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Teen Student Entrepreneur Earns Millions Through Online Business Thanks To Mother’s Mentorship

16-year-old Irish Oloris from the Philippines has not only been successful in launching her beauty products business, but she also inspires others to follow their dreams and make them a reality. 

She wasn’t interested in starting her own business when she was young, but after being mentored by her entrepreneur mother, she learned the strategies and tried them. Today, she was able to make her first millions from the sale of skincare and other beauty products in her online shop Irish White Corp.

Irish has decided to invest in land in Zambales, Philippines, and is now a property owner at a very young age. With her motivation and inspiration, she desires to continue her online business to generate additional funds for her college education.

The young CEO encourages other young people like her to dream big and begin early. One of her favorite quotes is ‘Dream at a very young age,’ because for Irish there are no limits to dreams. She thinks it’s wise to lay the groundwork for future success by first focusing on the little things.  

Irish proved that any young person with an entrepreneurial spirit can establish a business at any age. Can you imagine what you could accomplish if you get going right this minute?

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TukTuk Box Founders Highlight Southeast Asian Flavors With Snack Kits

Laotian American Christy Innouvong-Thornton and Beatriz Aurelio-Saguin of Filipino and Indonesian descent use food to explore and share their heritage.

“Food is our love language. In the Asian community, sometimes our parents don’t like to express their emotion,” Beatriz told the Guardian, “But they’d give you a big bowl of rice and your favorite dish when you’re sad, and you know you’re loved. For us, food is also an ever-changing storytelling vehicle.”

They wanted to find a way to debunk racist stereotypes about the foods they grew up eating while giving back to Southeast Asian communities.

In 2020, Christy and Beatriz founded TukTuk Box to raise money and awareness for Thai refugees.TukTuk Box is a specialty food retailer and subscription box company focusing exclusively on Southeast Asian products and purveyors, working with people from the diaspora or identifying as BIPOC.

For Christy, starting TukTuk was also a way for her to heal and create a relationship with my biological mom. 

Most of Beatriz’s dad’s siblings were born in Jakarta, while her dad was born in the Philippines, which made him only know a few staple Indonesian dishes. But because of Tuk Tuk Box, he’s been able to learn more about his own background.

They told The Guardian that they’ve curated their products from Asian stores all around California, Thai Town in LA, and Cambodian communities in Orange county. Before the pandemic, they also had a lot of snacks directly imported from Thailand and the Philippines.

Christy and Beatriz are publishing a cookbook soon featuring different stories and recipes from folks in our community that they have collected over the last two years.