Couple Behind Eau Juicy-La Crosse Unveils Their Asian-inspired Menu
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August 21, 2023
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Bringing a delightful blend of Asian-inspired Cajun seafood to the city, Eau Juicy-La Crosse has been making waves since its opening on July 14. The minds behind this exciting venture are Xavier Yang and his fiancee, Yer Thao, who express their satisfaction with the positive response received from the community.
Through this venture, Yang and Thao have gained valuable insights into the preferences of local residents. Yang shares his observations with La Crosse Tribune, stating, “We’ve noticed that here, a lot of people like snow crab.” Located at 412 Main St. in downtown La Crosse, the restaurant has become a focal point after the closure of Soula’s Cuisina at the end of June.
Building on their prior experience, Yang and Thao operated their first Eau Juicy restaurant in Eau Claire from July 2021 to September 2022. Their success has paved the way for the next chapter, as they plan to open another Eau Juicy establishment in nearby Altoona come spring, according to La Crosse Tribune.
Unveiling the favorites on their menu, patrons are drawn to the head-off shrimp and the sumptuous Dillybob Special platter. This elaborate feast includes 4 to 5 pounds of shrimp, mussels, crawfish, and snow crab, complemented by four servings of corn, potatoes, and a generous portion of sausages. This feast is designed to cater to the appetites of two to four individuals.
Aside from seafood, the menu boasts a diverse array of options, ranging from wings and french fries to egg rolls and a variety of sides such as corn, potatoes, sausages, sticky rice, and sweet rolls. The dining experience is further elevated by an array of sauces, allowing patrons to tailor their meals to their preferences. Additionally, the restaurant offers catering services to ensure their delectable offerings are a highlight of special occasions.
Looking ahead, Yang and Thao are eager to expand their beverage options. Pending the acquisition of a city liquor license, they plan to introduce beer, wine, and cocktails to complement their culinary offerings, enhancing the overall dining experience.
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In celebration of Women’s History Month, we shed light on the incredible women transforming the world and driving the community forward. This month, we are honored to interview the visionary at the helm of the world’s toughest multi-course race—the Escape from Alcatraz Triathlon: Jennifer Lau. As the Vice President of Action Sports Events at IMG, Jennifer is a proud Chinese American who has constantly stayed at the forefront of the sports and entertainment industry for over 25 years.
PIONEERING CHANGE IN SPORTS AND ENTERTAINMENT
It’s the era of women making big moves and solidifying their status in society. Jennifer is also part of the movement. Fueled by a passion for storytelling and inclusivity, Jennifer made her way into the sports and entertainment industry through determination and a vision for change. “I always knew I wanted to work in sports and entertainment,” she shares. “Growing up, I loved reading and watching movies, TV shows, and sports that featured stories I could relate to. Regardless of economic class, gender, or ethnicity, these stories resonated with me, and I wanted to be part of that creative process.” And what is her goal? It has always been through storytelling that she wants to connect and uplift others.
Jennifer has been dreaming of a narrative where she could pave her own path in the male-dominated industry, earn the top ranks with her own talent, and she did just that. She rose through the ranks at IMG and earned her place at some of the world’s most iconic sporting events—the Escape from Alcatraz Triathlon.
From dreaming of change to leading it, Jennifer Lau is making waves in the sports and entertainment industry.
Reflecting on this, Jennifer shares:
The sports and entertainment industries have historically been male-dominated, presenting challenges in leadership and visibility for women, particularly women of color. Throughout my career, I’ve had to advocate for myself, push boundaries, and challenge preconceived notions about what leadership in sports looks like. I’m grateful to the executive team at IMG. Over the last 25 years, they have always supported me and continue to encourage me to pursue new business opportunities and ideas, which has allowed me to grow and evolve.
FOSTERING INCLUSIVITY IN THE ESCAPE FROM ALCATRAZ TRIATHLON
The Escape from Alcatraz Triathlon has roots in this stretch of odds, which holds a powerful claim of Jennifer’s commitment to inclusivity. The race, known for its strenuous course—plunging into the ice-cold waters of San Francisco Bay, biking on steep and bumpy hills, running through the dirt and rocks—pushes the envelope for many athletes. What makes the 2025 race special is that this year, an impressive number of 405 women will take part in this challenging race, exemplifying the growing influence of women in endurance sports.
This marks a significant milestone as women have long been underrepresented in the sports industry. Jennifer recognizes the need for greater Asian representation in the triathlon space.
Asian females, like many women, are underrepresented in sports and entertainment—whether behind the scenes, in management, as athletes, or as content producers. Growing up, I rarely saw stories that reflected my identity in the industry, which motivated me to push for more representation. The perspectives and stories from the Asian community are essential in shaping the future of the industry, not only for visibility but for driving meaningful business and cultural impact.
EMPOWERING ATHLETES AND FUTURE GENERATIONS
Beyond race day, Jennifer’s commitment is a reminder of sportsmanship, which is unity and camaraderie. She aims to highlight the human connections behind the competition, with a focus on the fact that the Escape from Alcatraz Triathlon is not about elite athleticism. The race is a beacon of people connecting, sharing, and uplifting each other. “The camaraderie that emerges as athletes cross the finish line makes the achievement even more meaningful. It’s a celebration of resilience, determination, and unity.”
Sportsmanship is not just about health and fitness, it’s also about unity and camaraderie.
“With the Escape from Alcatraz Triathlon, we’ve noticed that not many Asians participate in the sport,” she explains. “While many run or bike, swimming opportunities are often limited in Asian communities due to a lack of access to pools or open water environments. Our priority is to engage with Asian communities and other underrepresented groups, creating opportunities for them to experience this incredible sport.”
CONNECT WITH JENNIFER LAU
“One of my proudest achievements is seeing the events I’ve helped create continue to provide opportunities for athletes, inspire future generations, and entertain global audiences. Witnessing athletes who started in our events go on to compete at the Olympic level is incredibly rewarding.”
SEO can be a tad bit difficult, especially when you have to worry about your business as well. We understand and have prepared some valuable tips to improve your SEO game!
Use an Advanced Keyword Glossary
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