News

September 28, 2023

SHARE:

Candles have transcended their traditional use and have become a cherished everyday luxury in Malaysia. The candle-making industry has witnessed a surge in recent years, with numerous brands emerging across the country. Among these, one brand stands out for its unique twist on the classic candle experience – Asian Scents Co.

Unlike typical candle makers that focus solely on scents, Asian Scents Co. takes a novel approach. They offer a range of candles inspired by Asian culture and flavors that will tantalize not only your olfactory senses but also evoke a sense of nostalgia and wanderlust. From Boba Milk Tea to White Rabbit Candy, and even the distinctive Tiger Balm scent, Asian Scents Co. offers a diverse selection that goes beyond the ordinary.

Image Source: Asian Scents Co.

The brain behind this aromatic venture is Audrey Hon, whose journey began with homesickness while living in Melbourne, far from her Malaysian roots. As the pandemic kept her away from her homeland, she found solace in crafting scented candles. What started as a therapeutic hobby soon turned into a business, driven by the shared nostalgia her candles evoked among friends living abroad.

Audrey started with an initial investment of approximately $24,000, sourced from her personal savings and family support. The candles, crafted from premium natural coconut soy wax, wooden wicks, and high-quality fragrance oils, promise clean and toxin-free burning. She left her corporate job to devote herself fully to the brand, a bold move that paid off as international orders began pouring in from Europe and the US.

Asian Scents Co. has strategically positioned itself in the market by offering a unique blend of scents that celebrate Asian culture. Their portfolio includes a diverse range of options, available as candles, air fresheners, reed diffusers, and linen sprays, with prices ranging from $4 to $20. Customers can choose between travel-sized and full-sized candles, and the brand even offers gift sets.

As the global scented candles market continues to grow, with a projected value of $9.5 billion by 2028, the candle-making industry presents a promising avenue. However, with rising competition, brands need to differentiate themselves. Asian Scents Co. has done just that by tapping into the universal love for food and nostalgia, delivering a unique sensory experience that resonates not only with Malaysians but also with individuals worldwide who share an appreciation for Asian culture and flavors.

Featured Image Source: Asian Scents Co.

Related Articles

golden gate ventures-png

News

Jeffrey Paine Unveils the Secrets of Building a Successful Start-up

Entrepreneurship is often regarded as a skill that can be taught, but according to Jeffrey Paine, co-founder of Golden Gate Ventures, certain innate personality traits play a crucial role in a founder’s success.

According to The Peak Magazine, Paine believes that while 80% of entrepreneurship can be learned, the remaining 20% is an inherent quality. He emphasizes the importance of fluid intelligence, the ability to process information and make decisions with limited data and tight deadlines. However, he also highlights the need for founders to be disagreeable yet humble to make effective decisions.

Golden Gate Ventures was born out of Paine’s desire to solve a funding gap he observed in the South-east Asia (SEA) startup ecosystem. Alongside Vinnie Lauria, Paine launched the venture capital firm to bridge the gap between start-ups in the region and investors from the Bay Area.

Since its inception, Golden Gate Ventures has invested in nearly 70 companies across SEA, Greater China, and the US, including successful ventures like Carousell and RedMart. The firm is now expanding its operations in Vietnam, recognizing the country’s potential for growth and its pool of technical talent.

Paine identifies Vietnam, Singapore, and Indonesia as the region’s Startup Golden Triangle, each offering unique advantages for entrepreneurs and investors. Singapore boasts capital, talent, and ambitious founders with a global outlook. Indonesia’s large market size and potential returns make it an attractive investment destination. Vietnam, on the other hand, stands out with its technical talent and ability to tackle complex projects such as Web3 and cryptocurrency.

Looking ahead, Paine predicts that starting a business in the next decade will become more challenging due to a maturing startup ecosystem and the control exerted by a few dominant players. Entrepreneurs will need to identify untapped opportunities and build companies that can adapt to changing trends.

Golden Gate Ventures aims to support founders in this evolving landscape through its Founder First initiative, providing financial, human, and social capital to equip entrepreneurs for success.

Featured Image Source: Golden Gate Ventures

8newsnow-jpg

News

This LA Grad Student Flew Through an Academic Year to Save on Rent

A resourceful graduate student from Los Angeles has gained attention for his clever solution to cut down on housing costs while attending the University of California, Berkeley.

Known as Bill, he shared his story on Reddit in a post titled “I survived living in LA and commuting to Cal by plane over the past academic year to save on rent, AMA (ask me anything).”

Bill’s strategy was simple yet unconventional: he flew between Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) multiple times a week for classes. Waking up early, he caught a 6 a.m. flight from LAX to SFO and then took the 8:30 a.m. train to reach Berkeley on time.

Despite the grueling nature of his commute, Bill approached it as an adventure rather than a burden. He never missed a class during the academic year.

Bill also managed to track his expenses, spending a total of $5,592.66 on flights between LAX and SFO. This included costs for train fares, parking, gas, inflight WiFi, and flights with different airlines.

Bill’s unique approach to saving on rent has impressed a lot of people, showing that creative solutions can help overcome financial challenges in pursuit of education.

Featured Image Source: 8NewsNow

IG ravthechef-png

News

How This 29-Year-Old Entrepreneur Turned a Home Business into a South Asian Culinary Sensation

29-year-old Raveena Oberoi has successfully incorporated South Asian flavors into her business, Just Cakes Bakeshop.

Raveena’s passion for baking began during her high school years when she turned to the kitchen as an outlet for dealing with bullying. Inspired by shows like Food Network and Cake Boss, she developed a deep love for baking and crafting unique cake designs.

Starting as a home business, she faced challenges when she moved to Vancouver for her psychology studies at UBC, as she no longer had access to a kitchen. Undeterred, she commuted back to her hometown of Abbotsford every weekend to fulfill cake orders. After graduating in 2015, Raveena took a leap of faith and traveled to Paris to study pastry arts at Ecole Bellouet Conseil.

Upon her return, she opened Surrey’s first Just Cakes Bakeshop (JCB) in 2017.

Raveena’s hard work paid off, and today she serves as a judge on Food Network’s Wall of Bakers, operates two JCB storefronts, and supplies products to over 85 retailers in the province. Proudly representing the young South Asian community, she infuses nostalgic flavors into her creations, such as the popular cardamom dream mousse.

A significant milestone for JCB occurred in April 2023 when their signature cakes in a jar became available at all Blenz Coffee locations in British Columbia and Alberta. Raveena reflects on the remarkable growth of this product, going from making just 100 jars a month in her mother’s kitchen to producing close to 15,000 jars monthly from their dedicated facility.

Since its establishment in 2017, Just Cakes has experienced substantial growth, expanding its team to 30 employees and generating $2.2 million in revenue this fiscal year. The company’s innovation is exemplified by the introduction of Canada’s first cake jar vending machine, the Jar Bar, currently located at Burnaby’s Brentwood Mall and Abbotsford’s Sevenoaks Mall.

Featured Image Source: @ravthechef

Sporting News-jpeg

News

The Inspiring Journey of a 17-Year-Old Indian American Baseball Prodigy

Arjun Nimmala’s journey serves as an inspirational story for Indian Americans across the nation.

Born to parents who migrated from Andhra Pradesh, India, Arjun shares a similar background with many first-generation Indian Americans. Arjun grew up in Dover, Florida, where he discovered his passion for baseball and dedicated himself to pursuing his dream of playing in the Major Leagues.

Arjun’s parents, Balu and Neeru Nimmala, brought with them a love for sports from their native country. Both competed in various sports, including track and field, cricket, basketball, and volleyball. Arjun and his younger brother, Akhil, inherited their parents’ athletic abilities and developed a deep passion for baseball.

At the age of 12, Arjun made the decision to focus solely on baseball, leaving behind soccer and basketball. He began to demonstrate his potential as he honed his skills in the sport. 

Arjun’s dedication and hard work paid off during his senior year at Strawberry Crest High School, where he garnered numerous accolades. With an impressive batting average of .479, six home runs, 29 RBIs, and 30 runs scored, Arjun’s exceptional performance earned him the title of Player of the Year.

Arjun’s selection by the Toronto Blue Jays in the first round of the MLB Draft marks a significant milestone in his career. As the first first-generation Indian American to be drafted at such a high position across the four major sports, Arjun has shattered barriers and become a trailblazer in his community. According to MLB, his remarkable achievement follows in the footsteps of other notable Indian American athletes, such as left-handed pitcher Rohan Handa and basketball player Satnam Singh.

At the age of 17, Arjun’s success not only represents the realization of his own dreams but also serves as an inspiration for young Indian Americans aspiring to make their mark in the world of sports.

Featured Image Source: Sporting News