Navigating Pivots and Perseverance: Wei's Journey with Clipboard Health - AHN Media Group

Awaken* newsletter

July 18, 2024

SHARE:

Wei Deng is the Co-Founder and CEO of Clipboard Health, a company that connects healthcare facilities with local professionals who can work unfilled shifts. Since Clipboard’s inception in 2016, Clipboard Health has filled millions of shifts for thousands of facilities nationwide, putting millions of dollars in the pockets of healthcare professionals. Throughout her journey, Wei has never lost sight of her ultimate mission of helping people socioeconomically. In this interview with AHN, she discusses her upbringing and the early days of her founder’s journey.

HanYue: Tell us about the early days of Clipboard Health, what type of challenges did you have to overcome? 

Wei: It wasn’t called Clipboard Health when I started. It was initially a way to refinance student loans. I spent time talking to customers, figuring out who wanted to buy the fintech products, and talking to different customers again but I just didn’t feel the pull of the market, but I noticed that nurses wanted help finding a job. However, the hospitals only wanted to help people with experiences. So I pivoted to a clinical fellowship to help train nurses, figuring out what the clinical partners need, and help nurses find jobs. 

After pivoting through 6-7 different ideas – I finally landed on the Clipboard Health model, a marketplace that helps with nurse staffing. In the early days, we were very much focused on launching a product and talking to users.

Edwin: How do you judge when to pivot and when to stop working on an idea?

Wei: I wish there was a magic formula – but there isn’t. Having seen some other friends who have found PMF was helpful. For our products, our customers could live with it or without it. They didn’t have any strong opinions about it. That was a sign to me that it’s not working. For most ideas, I gave it to 3-6 months. What was frustrating is that sometimes you would have some initial glimmer of hope – some people are using it, and you wonder to yourself, is that a real sign?

For a good product, I found out that even if the product isn’t built out, people still want to use it, and people care about it a lot. You can feel the pull of the market. 

HanYue: There is clearly an unrelenting drive to pursue entrepreneurship, what kept you going during the early days? 

Wei: Quitting just never occurred to me. In the beginning, I mostly called the things I worked on projects, and when they didn’t work out,  I just never gave up.

Of course, there were frustrating moments: when I first went fundraising, I got told no 16 times. I was a solo founder, so there was no one to help me. I taught myself coding and sales to get started. I think the big realization is that even if you encounter nos and the product is not working, as long as you keep working and don’t quit, you are getting closer to a yes. 

HanYue: That was really inspiring – as long as you keep working, you are getting closer to a yes. Want to switch gears a little bit, how did you meet your co-founder? What was it like building out the initial team? 

Wei: In the early days, it was just me. My husband joined me after 3 years. By that time we already raised Series A, we were growing and had some traction. He initially joined to help out for 3 months, then stayed on for a few years.

Building out the team, we had a lot of trials and errors. We definitely made some mistakes – I had engineers whom you couldn’t get ahold of even when I was trying to fire them. We had one head of sales who built out our sales team but it turned out he was working for a competitor at the same time and was giving them our customer list, and all the people who worked for him were also working for the competitor. But luckily, some good people stayed and really they are what made us successful. 

HanYue: Tell us about the people who stayed. What made them successful? 

Wei: Oh, I love talking about this because it is what we look for during hiring. They have to care about the problem a lot. It is actually very obvious whether people are just here to collect paychecks, going through the motions, or if they really care about the problem. 

They are really curious. They are always looking for clues. If a customer says no, or churns, they are always digging in and figuring out why, instead of taking it as a given – oh they just didn’t want to use the product.

They also have ownership and initiative. They never just bring a list of problems. The best people I’ve had, they’ve brought me problems I didn’t know we had, and they’ve already thought about how to solve them. 

So initiative, ownership, and curiosity are our people and company values. 

HanYue: That’s wonderful to hear that there is such a close alignment between the people’s values and company values. What was your proudest achievement so far?

Wei: Honestly, I think it’s assembling a great team. We’ve gone through a lot of great pains in hiring, but now we have an awesome team to move together. Nowadays, even if I pull my foot off the gas, they are still serving our customers the best they can, and that is very special. 

The second thing is the customers we’ve been able to help, but that is honestly more of a proxy of how great our team is. 

HanYue: Tell us a bit about your upbringing. How has being Asian influenced your entrepreneurship journey and your general approach to life?

Wei: I grew up with my mom and my dad. We grew up in Kentucky, there were not a lot of Asians in Kentucky. 

My dad had this mentality: you don’t need permission to learn something. I remember trying to go to a national science fair – I was 16 and needed to learn calculus, but calculus was a college-level class and I was thinking, “Oh, maybe I can’t because I had to wait to learn calculus later.” My dad just said, get a textbook and figure it out yourself. That’s something I carried forward in life.

When I started, I didn’t have to have someone who knew how to code, I could just learn coding myself and get started. I never did sales before and didn’t have someone I could rely on for sales, but I could just pick up a phone and start doing cold calls. It’s the sense that nothing is beyond my reach, you don’t need to wait for the perfect moment or something/someone to depend on to get started. 

There weren’t many Asians in the area I was from. We stuck together but we were also super competitive with each other. There were two people in high school I was constantly competing against, and I think in a lot of ways it brought out the best in me. Personally, I am not competitive, but I found having someone neck-to-neck with you really makes me thrive. 

HanYue: Congrats on the unicorn status – it’s an incredible achievement! What suggestion do you have for founders who are still searching for product market fit out there?

The only thing that matters is to understand the customer’s pain points deeper than anything else. Rather than spending time on solutions, spend more time on understanding the problem. Actually, you might find that you are not even starting with the right customers – you might have to pivot a few times to find the right customers.

When you find them – look at their habits. People who are saying they want to lose weight, but if they are not going to the gym or tracking their calories or metrics, then weight loss is just not that big of a deal to them.

When talking to them, you need to look for: Are they spending money on it? Are they spending a lot of money but still can’t solve the problem? That is a potential area you can go to. The chances are that you can find a lot of good solutions –  you can have the greatest AI and greatest product, but if it is not solving a real problem, then no one will end up paying for the solution. 

Edwin: Are there mechanisms and processes you use to tease this information out? 

Wei: We just look at their behaviors. Are they spending money? Is the pain point really painful? 

When it came to staffing, it was obvious, that the customers we talked to were spending all of this money to putting together spreadsheets and tracking attendance. It was clearly a big pain point they wanted to solve. 

My father passed last year, I remember spending so much time looking for a caregiver for him. If someone gave me a set of solutions, even if not super built out – just a list of caregivers or a list of places that could care for him, I would definitely want to talk to that person. 

HanYue: Thanks for sharing a deeply personal moment with us. It really makes sense that as founders we needed to find the most painful problem to solve. Where do you go from here? What’s next for Clipboard Health?

Wei: Personally, I have two kids and I spend a lot of time with them. For the company, we want to continue expanding beyond healthcare professionals. We started with nursing – but we wanted to allow workers of all industries the benefits of flexibility and economic empowerment. 

At Clipboard Health, we also have an internal MBA-like program. If you are a product manager but want to learn, we will teach you cross-functional skills – engineering, sales, and other things.

The hypothesis is that eventually if people leave and want to go and start their own company, I could enable them to have a much broader scope than just their own focus. We have engineers doing sales, customer support, and product and they all love it because they get to implement and continue to broaden their scope. One of our heads of sales was a product manager – they kept asking questions and wanted to learn about sales so they got the chance to lean into their curiosity.

I want to scale this program up as the company scales up to develop people. Because if you invest in people internally, what you get is phenomenal: People who are already invested in your culture, and know your product really well have more methods to help your customers and grow better. 

Edwin: I see some parallels to your journey as well – the early days when you had to teach yourself coding and sales. One thing you talked about is expanding to verticals, how are you finding the new verticals? 

Wei: We have a more systematic approach: we read the Bureau of Labor Statistics, and try to look at professions that need help. Maybe some professions are losing steam, etc. We also have lots of customers in healthcare and there is a a surprising number of professions to fill up there – we need janitors to clean up, cooks to cook for the dining hall, servers and waiters, and trainers for physical therapy patients. There are some natural adjacent areas. Customers are providing those insights to us and where they need help.

Edwin: Are you afraid of losing focus? 

Wei: Focus is overrated, You should try to be good at some core competencies – but it all depends on how you define your core. if we define our core as a flexible labor marketplace, then we have lots of room to build. 

If you look at any ambitious company, they have a ton of products and they might seem totally unorthodox to each other. Amazing doesn’t look focused: they have AWS and it has nothing to do with selling books. Or if you think of people around you, some of them are good at maths, instruments and some type of sports. No one is like: you should only be good at math – people develop expertise in multiple areas. 

There is certainly a concern about chasing shiny new projects. We try to only pursue things that we have pre-thought out and really ask ourselves – do we want to be more ambitious than we currently are, or are we just chasing a shiny new object? 

Wei’s journey with Clipboard Health underscores the importance of persistence, adaptability, and deep customer understanding. Her story is a testament to the power of resilience in entrepreneurship, demonstrating that with unwavering determination and a keen focus on solving real problems, success is within reach. The AHN team thanks Wei for having this conversation with us! 

Related Articles

Melody

Uncategorized

Melody Hahm on Shaping a Diverse Venture Capital Landscape for Entrepreneurs

Melody Hahm has held many roles as an acclaimed business journalist for CNBC and Yahoo Finance and a platform and community manager for venture capital firm Harlem Capital. But her Twitter bio begins with “unapologetically Korean.” That’s a good indicator of the kind of person Melody is. 

In her interview with AHN, Melody is unapologetically honest about her experiences as, often, the only Asian in the room. She shares her journey of finding value in her work and, as a result, recognizing her self-worth to advocate for herself in traditionally male-dominated newsrooms. 

Since joining Harlem Capital in July 2021, she has helped female entrepreneurs and people of color make their mark in history. She leads off-site and operator networking events and content strategy for the firm’s portfolio companies. But she’s doing so much more for the BIPOC community of entrepreneurs by giving them the resources and platform to succeed. 

A CHILD OF KOREAN IMMIGRANTS FINDING HER PASSION FOR JOURNALISM

I was born in New York City and raised in the tri-state area in Connecticut and Jersey. I was a lifelong east coaster. My parents are Korean immigrants who met in the States, and I’m their only child. It became my passion early on to become a journalist. 

I had a dream of telling international stories, given my background as a child of Korean immigrants. Starting in elementary school, I took a liking to my Spanish class, and I performed the best in English reading and comprehension. So, pairing those things together, I was like, I’ll think I’ll figure out what this journalism thing is. It was after a journalism and writing summer program that I did after eighth grade that I realized this is the area I want to focus on. 

I started to write for my school newspaper and contributed to my local newspaper, the New Haven Register. There weren’t necessarily Asian bylines I could look to. There was Connie Chung and a few token Asian women on TV. But I could not envision what my career would look like. 

I’ll never forget what my mom said. She said, if you watch TV or go to a Broadway show and see someone that looks like you, it’s probably the stereotypically nerdy character who has a line or two, but you’ll never see someone who looks like you as the main character. She didn’t mean to discourage my dreams, but I think it was a reality check that perhaps it wasn’t the most practical route. 

“There weren’t necessarily Asian bylines I could look to…I could not envision what my career would look like.” 

-Melody hahm

FROM PRE-LAW TO BUSINESS JOURNALISM AND VENTURE CAPITAL

I went into college pursuing pre-law, but all my internship interests were in journalism. Then, I got a grant through school to go to New Delhi, India, for two months on a broadcast journalism internship. That was a turning point for me. Until that point, I didn’t understand what a real career in journalism could look like. When I got back, I tapped into any potential connection I had in the journalism world. It was through an alum of my school, who was the managing editor of Fortune magazine, who connected me to a couple of folks, and one of his contacts at CNBC reached out to me in my senior year. 

They said a news associate position was open and asked if I wanted it. I had no idea what financial and business journalism was, but it seemed like an opportunity I couldn’t pass on. So, I began my career in financial journalism on CNBC’s flagship morning show, Squawk Box. I produced segments and pitched ideas for startups to be featured on the show. At the time, it was very markets-driven, and I carved a niche for myself. 

I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day. I also wanted more experience on-air and I ended up finding an opportunity as an on-air reporter for Yahoo Finance. It was a great transition because Yahoo Finance is all digital. I got the chance to create content in a medium that I consumed. I hosted a show called Breakouts, which focused on entrepreneurship, especially among women and people of color. 

In July 2021, I left traditional media to join an early-stage venture fund called Harlem Capital which invests in diverse and women entrepreneurs. I lead their community and platform, which essentially means working with the portfolio companies and founders. As well as expanding our purview and reach as we think about democratizing venture capital for people who deserve it. It shouldn’t matter what you look like. 

It’s been a wild journey so far. There are a lot of different hats I wear. Some of my media expertise and savviness does play a role at Harlem, but I’m getting to flex my muscles to help entrepreneurs in a different realm and world, which I’m excited about. 

“I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day.” 

-melody hahm

TAKING STEPS TOWARD WHERE SHE IS TODAY

I would love to say it was well-thought-out, squarely defined, and manifested, but it wasn’t and never is. It’s always messy. Oftentimes, there are little signals along the way that remind you maybe this is not where my attention should be. I initially did not pursue a business or financial journalism career, the opportunity found me. I recognized that it was not my passion to report on the market’s daily moves. I can talk about it, but did I feel like I was getting value? Probably not. Making the 1% richer was never part of my mission. I obviously never went into journalism to make money. 

Being in that corner of media made me reconsider and reflect on who my audience was. Both Yahoo Finance and CNBC served the investor class, which tends to be more affluent and privileged. During COVID, I started excavating a bit. I asked myself how I could play a role in helping entrepreneurs, especially people who look like me, succeed. 

If you wanted to cover a startup in mainstream media, it was always about who backed them. That’s when I first started covering venture capitalists. I interviewed a lot of VCs and participated in conferences to interview VCs and the startups they funded. My mind was open to the opportunity to work at a venture capital firm where I could play a role in the process of helping entrepreneurs and equipping them with tools so they can have a fighting chance in making their mark on history. 

RECOGNIZING SELF-WORTH IN TRADITIONALLY MALE-DOMINATED WORK ENVIRONMENTS

I think my experience working in two traditionally male spaces has only fueled my fire to identify opportunities where I can change the narrative. I am very fortunate to have had mentors and direct bosses sticking their necks out for me, including the person who connected me to CNBC. I met him when I was a college student in 2011, and he ended up becoming my boss at Yahoo Finance. I’ll never forget this one conversation we had. It was our mid-year check-in, and I was so nervous. I knew I deserved a raise, but I didn’t want to be disappointed if I didn’t get it. 

I even went to seminars coaching women on negotiations. So, I was like, “Melody, you can do it. He’s always believed in you.” During the conversation, he gave me a 24% raise. I was going to ask for a third of that. My walkaway number was going to be 8%. That illustrated to me: Why was I valuing myself so little? Part of it is systemic, but I was selling myself short. That was an inflection point for me to recognize that even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more. I recognized that even if the landscape is so male-dominated, that will not deter me. 

Tying it back to the venture capital world, so much it is bleak. Very few top-tier firms have BIPOC partners at all levels. Then, I joined Harlem Capital, which is founded by Black men. We have three Black men who are partners, and four of us are women of color, which is unheard of. You don’t see that in venture capital. I’m the only Asian woman, so it empowers me to know that they value and invest in people of color. I have a seat at the table, and I recognize my fight for my community. 

Our tagline is that we want to invest in 1,000 diverse entrepreneurs over the next 20 years. I think the only way you can do that is if the investor class and the people in the firm reflect the type of people you want to empower. We have the upper hand in understanding the problems and queries facing diverse founders. We’re the ones trying to solve the issues and provide the resources to feel the gap. It feels like a unique position to be in the venture landscape. 

“Even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more.”

-melody hahm

NAVIGATING THE NEWSROOM AS AN ASIAN WOMAN

There were so many incidents of micro and clear aggressions from my colleagues, especially at Yahoo Finance, where I was, for a long time, the token Asian. Over the nearly six years I was at Yahoo Finance, our newsroom really blossomed. We had a flurry of people of color and lots of Asian women who joined the team. But the first couple of years were really difficult. If there was news related to ongoing issues in the Asia continent, I was expected to know the answer. I’m like, I was born in New York. I’m connected to my Korean heritage, but I don’t know the ins and outs of the dynamic of Japan and Korea. The assumption that I would have these answers definitely messed me up a little bit. 

In light of the hate crimes facing Asians, it was difficult for me during the work day because we wouldn’t cover that news. It was only when there was a business angle or organizations pledged tens of millions of dollars that it became a story in the business world. I understood that we weren’t working under a general news system, but at the same time, the lack of care felt disappointing to me. I felt I had to advocate for myself and the Asian community. 

In my current role in the venture world, it’s night and day because my colleagues are all people of color. Even when Michelle Go passed, against this influx in hate crimes was happening, they would check in on me, asking how I was doing on a personal level. To be honest, Harlem Capital has grown over the last couple of years, alongside the deaths of Black Americans like George Floyd and Breonna Taylor. My colleagues recognize how hard it is to compartmentalize pain and trauma as you experience professional success, trying to reconcile the two. I think there’s empathy in my current role and organization that gives me a little bit more strength and hope. 

THE FUTURE OF VCS

I think 20 years from now, we’ll see a magnificent diaspora of Asian, African, and Latino founders who go on to raise future rounds of capital, take their companies public, maybe start their own VCs, and become angel investors. It’s beyond my wildest dreams to think about what that diaspora looks like. Tier one VCs are already investing in Africa and Latin America. We’re seeing people choose to operate in international landscapes, and they’re all contributing to changing the face of entrepreneurship. 

I have no doubt in my mind that when hopefully my child is growing up that if they were an entrepreneur, they could look at the options and say, ‘There’s a partner who looks like me and understands my story.’ It won’t be tokenization as a poster child of diversity. It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse. This is a one-way street, and if you don’t buy into it, you will get left behind.

“It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse.”

-melody hahm

HOW TO REACH OUT

You can reach me on Twitter @melodyhahm, on Instagram @melhahm, and on LinkedIn. If you want to learn more about Harlem Capital, or if you want to learn more about my journey, I’m always excited and happy to chat with folks. If anyone is contemplating a move, career or otherwise, feel free to hit me up because I love to talk about those kinds of transitions. 

Interview credit: Tiff Soga

Image Source: Chell Diaz Fernandez Facebook

Uncategorized

‘Mompreneur’ Turned Her Hurdles Into Success And On A Mission To Help Other Moms Start Their Businesses

Filipino entrepreneur Chell Diaz Fernandez is on a mission to inspire other mothers to persevere in pursuing their dreams, regardless of how simple those businesses are or how difficult the road lies ahead.

The “mompreneur” has tried over 15 businesses since 2016 — she has sold in bazaars and had “sari-sari store” or a neighborhood sundry store. She’s also created a party supplies store, started selling secondhand clothes on Facebook live, and even vlogged.

Chell is currently a full-time Ultra Green Coffee business consultant, helping other mothers start coffee enterprises. She aspires to show that being a mother doesn’t limit success in business. She encourages stay-at-home moms to contact her for financial opportunities. “I want to inspire my fellow moms out there that if I can do it, you can too.” she said.

She described how difficult it was initially because her husband insisted that she should only take care of their children and would not allow her to work or start a business. She had to stand up for herself and realize that even as a stay-at-home mom, she is capable of more than she currently does.

As Chell expressed on her journey, she was aware of the many hardships she had experienced. Nonetheless, she pushed on, thinking of her loved ones and not giving up, and would forever be grateful for the pain and adversity she had endured.

She was hopeful that this would pave the way for her future development and success. In the end, she hopes that those who are discouraged will be able to find strength and hope in her motivational story about her business.

Image Source: Dollar Hits Instagram

Uncategorized

Filipino $1 Street Food Restaurant In LA Highlighted On Netflix “Street Food: USA”

Filipino food in the U.S. is heating up with a flurry of news reports, viral videos, and social media posts about a Pinoy-owned street food eatery in Los Angeles after it was featured on the popular Netflix show “Street Food: USA”.

One of LA’s best and most interesting eateries, Dollar Hits, is owned by Elvira Chan from the city of Pampanga, Philippines. Given how fiercely competitive the market is in Los Angeles, this is quite an accomplishment. 

She is drawing a lot of attention due to the eatery’s excellent food, welcoming crew, and affordable prices. In fact, a lot of people, particularly her “kababayans” or fellow countrymen, have backed and really patronized her business. She stated that her food business was called Dollar Hits because all of her 33 different types of street cuisine on a stick cost “one dollar”.

Having a Kapampangan root, Elvira was exposed to the different Kapampangan delicacies and even barbecue specialties. She and her sisters began their business as a food truck that sells Filipino cuisine to a loyal customer base. 

They decided to buy the market space in order to expand their eatery and accommodate more Filipino diners as their patronage grew.

They have been diligently working to expand the business and expanded locations around LA. Their California locations in Temple and West Covina have already been operating. Another expansion will be located in Woodside, New York, and will be highly anticipated in August of 2022. 

Elvira wants to help out other Filipino-owned businesses in the area, so she wants to buy the entire strip mall where Dollar Hits is now renting space.

The mission of Elvira and her Dollar Hits is to provide an exceptional experience through the food nostalgia of barbecue specialties and other Filipino traditional cuisines. This is a major accomplishment, not just for their perseverance and tenacity, but also for the Filipino-American community in Los Angeles. This is something they can all take pride in.

Image Source Zepto

Uncategorized

Zepto’s Teenager Founders Share How They Built An App With A $900M Valuation

Zepto, an instant grocery delivery startup founded by two teenagers, Kaivalya Vohra and Aadit Palicha, brought their company to a valuation of $900 million in just nine months.

Vohra had “a couple of long conversations” to convince his parents for him to drop out of Stanford for his startup. But pulling them on board wasn’t hard, he added, his parents witnessed how rapidly they grew the business in front of them.

In a recent interview with CNBC Make It, the young founders shared how did they build one of India’s fastest-growing quick commerce apps.

People didn’t take the 19-year-olds seriously due to their age and their “crazy” under-10-minute delivery idea. However, their conviction in their product kept them going and helped them convince investors, senior executives, and government authorities. Zepto’s $200 million in May got it closer to unicorn status.

“If we don’t build it, somebody else will. When you operate with that mentality, everything becomes less intimidating.” Palicha told CNBC. 

During the early stages of Zepto, Palicha and Vohra handled all of the company’s customer service inquiries to determine a clear product-market fit. They even brought goods to customers so that they could have a brief conversation and gain valuable insight from them. Palicha claims that they are still doing it in the present day.

Palicha and Vohra had been friends since they were seven. For Vohra, it’s their ability to “hold each other accountable” that brought them this far. 

“Kaivalya and I really complement each other’s skill set. He has always been more technically sound than I am, so he’s made a great chief technology officer,” said Palicha.