Contact
  • HOME
  • / MEDIA /
  • Luxe Du Jour is Making Luxury Fashion More Sustainable and Accessible and This is How

Stories

August 13, 2023

SHARE:

Luxury fashion gets a new face with Luxe Du Jour, a brand driven by innovation and purpose. Tammy Phan, the visionary behind the brand, embarked on this journey to bridge a gap in the market for selling high-end designer handbags. Her pursuit of accessible luxury has reshaped the industry.

Beyond fashion, Luxe Du Jour has redefined the concept of luxury itself. Through Luxe Bag Rental, they’ve unlocked a unique way to experience elegance without the hefty price tag. With a commitment to Recycle, Reuse, and Restore, they’re championing sustainability. Each pre-owned item holds a story of responsible consumption.

Luxe Du Jour’s journey has been marked by challenges, but their ethos remains unwavering. With education and community at the core, they’re leading the charge toward a future where luxury is synonymous with accessibility, ethics, and sustainability.

Join us as we delve deeper into their story.

HOW IT WAS FOUNDED

Luxe Du Jour all started with solving a problem for the founder, Tammy Phan, where she struggled to find a trustworthy place to sell high-end designer handbags. Back then, it was only eBay or your local clothing consignment shop. But eBay was a nightmare of dealing with lowballers, scam payments, and tie wasters and the local clothing consignment shops took 50-60% in commission.

Phan knew there had to be a better way so she started to sell her items on Instagram when the platform was peaking which was the start of the company. Luxe Du Jour ended up building a community on social media and the rest is history!

ABOUT THE FOUNDER

Phan grew up poor to immigrant parents. The typical expectations of her being a doctor or engineer were the only means of success in her parents’ eyes. However, life did not pan out that way for Phan, and she had to drop out of high school to get a job to help support herself, because she thought by doing this—it would be one less child for her parents to worry about financially. 

Phan’s strong desire for luxury stemmed from not growing up around it, and she made it her goal to one day be able to afford a designer handbag. She worked hard, saved enough money and did just that.

Discovering her one Chanel bag increased in value over time and being able to profit on it after she sold it years down the road sparked a joy that she knew she wanted others to experience. Thus beginning an interest in the value of the luxury designer resale market!

Her mission is to make designer luxury more affordable, accessible, and sustainable.

LUXE BAG RENTAL

Shopping for pre owned designer luxury has not changed in the last decade and the prices of designer luxury constantly keep increasing but the shopping experience in store hasn’t changed or evolved to make the price hikes worth it. 

Why are we able to test drive cars before committing thousands of dollars to it and not be able to do that with expensive designer handbags that also cost thousands of dollars even $10,000+?

Luxe Bag Rental saw a huge hole in the market that women wanted to constantly switch up their styles more often, try it before they buy it, or just wear an item once for a special event or photoshoot without the hassle of trying to sell it after. Luxe Bag Rental clients now get to experience a completely new way of shopping and trying out designer fashion. If they love the bag, they can opt for rent-to-own. It gives consumers a chance to really experience the items first-hand providing a smarter and more approachable way to shop. 

REDUCE, REUSE, RECYCLE

Everything done at Luxe Du Jour integrates the 3 R’s.

When you shop or sell preowned, you are RECYCLING that designer handbag. When you rent with Luxe Bag Rental you are REUSING that designer handbag and when you restore a bag back to life with Luxe Bag Spa you are REDUCING waste because a bag you were not going to wear anymore due to its damage now has a second chance at being worn and loved again!

It takes up approximately 629 kg of CO2 to produce one leather handbag so we are reducing a lot of carbon emissions every time a designer handbag is sold, rented, or restored! The fashion industry is so wrapped up in having everything brand new, Luxe Du Jour wants to focus on how to normalize pre-owned and continue to find ways to push for positive environmental impact. 

AUTHENTICITY AND SUSTAINABILITY

Authenticity is the core of Luxe Du Jour’s business. A 3-step authentication process is done to ensure authenticity for every item sold or rented out hence why Luxe Du Jour offers a lifetime guarantee or you get your money back.

A rise of counterfeits and fast fashion has flooded the market and Luxe Du Jour focuses on educating our community on the negative impacts of buying counterfeit and fast fashion by building a community and nurturing that community to  fulfill their needs.

LOOKING FORWARD

We aspire for Luxe Du Jour to be a huge disrupter in designer luxury fashion and want to lead the path so that the luxury giants follow and want to be a part of the positive impact we are making for those who love authentic designer luxury.

Luxe Du Jour will continue to be innovative and bring a new look to preowned.

CONNECT WITH LUXE DU JOUR

Website: luxedujour.ca

Instagram: @luxedujour

Tiktok: @shopluxedujour

Facebook: Luxe Du Jour

YouTube: Luxe Du Jour

Pinterest: Luxe Du Jour

Twitter: @luxe_dujour

Related Articles

News

Celebrating Hope: JED Gala 2025 Unites Advocates for Youth Mental Health

The Jed Foundation (JED) held its annual gala on June 4 at Cipriani Wall Street in New York City, gathering more than 650 guests for a special evening dedicated to raising awareness and taking action for youth mental health. The sold-out event raised over $1.6 million in support of JED’s mission: to protect emotional health and prevent suicide among teens and young adults.

Hosted by Emmy-winning journalist, Savannah Sellers, the gala recognized individuals and organizations at the helm of the drive for youth mental health awareness. “The mental health struggles of our young people are undeniable, as suicide remains a leading cause of death for this population,” said JED CEO John MacPhee who emphasized the urgency of their work. “The dedication of tonight’s incredible individuals, organizations, and advocates — helping JED protect and prioritize student mental health with life-saving tools, resources, and connections — serves as a positive reminder that it takes every one of us to prevent suicide and foster a kinder community here at home and across the country.”

Honoring Voices Making an Impact

Singer, actor, and DIVE Studios co-founder Eric Nam and Peloton instructor and entrepreneur Ally Love received the 2025 Voice of Mental Health Award. Both were praised for destigmatizing mental health and encouraging open dialogue.

Nam highlighted the importance of prioritizing self-care, “Mental health is universal; it impacts how every one of us shows up in the world.” His work with JED and Mindset has helped connect AAPI youth and K-pop fans to personal mental health stories. 

Eric Nam | Singer, Actor, and DIVE Studios Co-founder

Love also shared her own experiences: “Living with mental health challenges is part of my story, but it does not define who I am. ”

Ally Love | Entrepreneur, CEO/Founder of Love Squad

Victoria’s Secret PINK earned the Corporate Voice of Mental Health Award, recognized for a five-year partnership with JED focused on Gen Z engagement. Through digital tools, campus outreach, and initiatives like the PINK with Purpose Project — which awarded $25,000 grants to 10 young advocates — PINK has helped expand access to support and resources.

“PINK is all about inspiring Gen Z to show up authentically and find joy in this chapter of life,”  said Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co. “Our work with JED highlighted that supporting positive mental health is the key to fostering growth, connection, and future success. 

Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co.

Celebrating Student Advocates and Voices of Hope

Model and mental health advocate Remi Bader introduced the recipients of the 2025 Student Voice of Mental Health Award: Rohan Satija, a recently graduated Texas high school senior, and Nora Yanyi Sun, a rising junior at Harvard. Both students shared powerful reflections on their mental health journeys and their work to uplift peers through advocacy.

The evening featured performances by Lorna Courtney, Thomas Robert Kitt, BAILEN the Band, and the Brooklyn United Marching Band, each contributing to a moving celebration of resilience, hope, and connection.

To view event photos, visit JED’s Facebook photo album.
To support JED’s work, visit jedfoundation.org/donate.

  • 3 min read

Blogs, Development

Understand Whether Your Website Is User-Friendly: 7 UX Pillars

User Experience, commonly referred to as UX, is a very broad term, which makes it hard to evaluate whether your website works with users.

As such, Peter Morville simplified UX into 7 core pillars, allowing a comprehensive evaluation of the UX:

  • Useful: It should have features that help users achieve certain goals easily.
  • Desirable: It should have add-on features that can cater to users’ specific wants.
  • Accessible: It should be usable by users with disabilities, and it is equally easy to use on mobile devices and laptops/PC.
  • Credible: It should be smooth, and there should not be any major bugs that disrupt the user experience.
  • Findable: It should showcase information clearly, allowing for easy navigation across the website.
  • Usable: As simple as it sounds, users should be able to use the website intuitively; the User Interface should be familiar.
  • Valuable: It should bring value to the user; it should help them save in some way, whether it is time, money, or effort. Simply, what do they gain by using your website (over going in-store, for example)?

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

Book a FREE call with us

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

  • 2 min read
an_tran_banc

Stories

An Tran Turned a Receptionist Job Into a 25-Year Journey to Executive Leadership in Banking

When you first meet her, you feel her warmth—grounded, welcoming, and full of passion. With over 25 years in the banking industry, An Tran, Market Executive at Banc of California, has become known not only for her distinctive leadership but also for the deep care she gives to her family—and for her dedication as a passionate skincare and self-care advocate.

Yet behind these roles lies a journey marked by resilience—a story not only of her own, but of many Vietnamese immigrants who navigated life in a new country with hope for a brighter future and the American dream.

An Tran | SVP Market Executive at Banc of California
An Tran | SVP Market Executive at Banc of California

A Humble Beginning, A Lifelong Commitment

Banking wasn’t part of her plan at the start of her career. In fact, her first job was as a receptionist at a bank in San Francisco. But she didn’t let that humble beginning define her. Fueled by passion, relentless effort, and the sense of responsibility that came from being the eldest of eight children, she turned what she lacked in experience into unstoppable drive.

“My professional life has always revolved around service and sales, with a natural inclination to care for others, perhaps stemming from my role as the eldest of eight,” she says. 

Over the years, she took every opportunity whenever she could to learn, grow, and serve her clients better. Her work ethic and trust-building skills propelled her forward, step by step, until she eventually became the Market Executive for Banc of California—a role she holds today with pride and purpose.

A Journey Rooted in Sacrifice and Survival

By her own admission, she doesn’t have any news-breaking stories. She is simply a daughter born to Vietnamese immigrants who came to America during the 1970s and ’80s. Yet it was her generation that first began to rise out of poverty, despite arriving in the U.S. with nothing in hand. “Through relentless hard work, we’ve not only achieved the American dream but also built the lives our parents envisioned for us when they first arrived,” she reflects.

Her family’s story, like so many others, is one of hope and sacrifice. And through years of determination and resilience, she has proven the grit and strength of her community—successfully building the life her parents once dreamed of when they left Vietnam.

An Tran has successfully built what her parents imagined for their children in the US. 
An Tran has successfully built what her parents imagined for their children in the US. 

Facing Challenges with Grace and Grit 

Climbing the banking ladder over the past 25 years was no easy feat for a young woman like An. She faced unique hurdles—from skepticism to subtle sexism in the workplace.

But instead of letting those experiences hold her back, she used them as fuel to move forward.

“Every challenge throughout my life and career has been a positive force, shaping me into the person I am today,” she shares. “These experiences pushed me to find new ways to grow and overcome adversity. I believe challenges are essential for growth—without them, we can’t truly learn. Remaining a lifelong student, absorbing both small and significant lessons daily, is key. The moment you stop learning is the moment you stop achieving.”

An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.
An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.

Empowering the Asian Community, One Role Model at a Time

From receptionist to executive, her journey is a remarkable one. But for her, the real achievements aren’t just titles—they’re the impact she’s had on others and the example she’s set for her children, her colleagues, and her community.

“I’m incredibly grateful to be where I am today, creating the life I envisioned and providing for my family in a way my parents dreamed of when we left Vietnam. My pride extends to every step of this remarkable path,” she says. 

She’s living proof. A former refugee who arrived in America with nothing is now leading in one of the most competitive industries in the country—and doing so with compassion, integrity, and purpose.

Connect With An Na Tran 

“My goal is to be a resource for the Asian community, showing that we are strong, career-driven, and incredibly successful.”

LinkedIn: An Na T.

  • 4 min read
AHS EMAIL ANGLE (1)-png

Blogs, Development

Unlock Your Growth Potential: Harness the Power of AIDA

Your audience is busy — if you want their attention, you need to earn it with a message that cuts through the noise.

AIDA is a time-tested framework that guides your messaging from first glance to final action, helping you craft marketing that actually converts.

  • Attention – Grab your audience with a bold headline, eye-catching image, or intriguing question.
  • Interest – Share a benefit or story that keeps them reading.
  • Desire – Build an emotional connection by showing how your product solves their problem or improves their life.
  • Action – End with a clear call-to-action so they know exactly what to do next.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

Book a FREE call with us

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

  • 1 min read