Stories

August 13, 2023

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Luxury fashion gets a new face with Luxe Du Jour, a brand driven by innovation and purpose. Tammy Phan, the visionary behind the brand, embarked on this journey to bridge a gap in the market for selling high-end designer handbags. Her pursuit of accessible luxury has reshaped the industry.

Beyond fashion, Luxe Du Jour has redefined the concept of luxury itself. Through Luxe Bag Rental, they’ve unlocked a unique way to experience elegance without the hefty price tag. With a commitment to Recycle, Reuse, and Restore, they’re championing sustainability. Each pre-owned item holds a story of responsible consumption.

Luxe Du Jour’s journey has been marked by challenges, but their ethos remains unwavering. With education and community at the core, they’re leading the charge toward a future where luxury is synonymous with accessibility, ethics, and sustainability.

Join us as we delve deeper into their story.

HOW IT WAS FOUNDED

Luxe Du Jour all started with solving a problem for the founder, Tammy Phan, where she struggled to find a trustworthy place to sell high-end designer handbags. Back then, it was only eBay or your local clothing consignment shop. But eBay was a nightmare of dealing with lowballers, scam payments, and tie wasters and the local clothing consignment shops took 50-60% in commission.

Phan knew there had to be a better way so she started to sell her items on Instagram when the platform was peaking which was the start of the company. Luxe Du Jour ended up building a community on social media and the rest is history!

ABOUT THE FOUNDER

Phan grew up poor to immigrant parents. The typical expectations of her being a doctor or engineer were the only means of success in her parents’ eyes. However, life did not pan out that way for Phan, and she had to drop out of high school to get a job to help support herself, because she thought by doing this—it would be one less child for her parents to worry about financially. 

Phan’s strong desire for luxury stemmed from not growing up around it, and she made it her goal to one day be able to afford a designer handbag. She worked hard, saved enough money and did just that.

Discovering her one Chanel bag increased in value over time and being able to profit on it after she sold it years down the road sparked a joy that she knew she wanted others to experience. Thus beginning an interest in the value of the luxury designer resale market!

Her mission is to make designer luxury more affordable, accessible, and sustainable.

LUXE BAG RENTAL

Shopping for pre owned designer luxury has not changed in the last decade and the prices of designer luxury constantly keep increasing but the shopping experience in store hasn’t changed or evolved to make the price hikes worth it. 

Why are we able to test drive cars before committing thousands of dollars to it and not be able to do that with expensive designer handbags that also cost thousands of dollars even $10,000+?

Luxe Bag Rental saw a huge hole in the market that women wanted to constantly switch up their styles more often, try it before they buy it, or just wear an item once for a special event or photoshoot without the hassle of trying to sell it after. Luxe Bag Rental clients now get to experience a completely new way of shopping and trying out designer fashion. If they love the bag, they can opt for rent-to-own. It gives consumers a chance to really experience the items first-hand providing a smarter and more approachable way to shop. 

REDUCE, REUSE, RECYCLE

Everything done at Luxe Du Jour integrates the 3 R’s.

When you shop or sell preowned, you are RECYCLING that designer handbag. When you rent with Luxe Bag Rental you are REUSING that designer handbag and when you restore a bag back to life with Luxe Bag Spa you are REDUCING waste because a bag you were not going to wear anymore due to its damage now has a second chance at being worn and loved again!

It takes up approximately 629 kg of CO2 to produce one leather handbag so we are reducing a lot of carbon emissions every time a designer handbag is sold, rented, or restored! The fashion industry is so wrapped up in having everything brand new, Luxe Du Jour wants to focus on how to normalize pre-owned and continue to find ways to push for positive environmental impact. 

AUTHENTICITY AND SUSTAINABILITY

Authenticity is the core of Luxe Du Jour’s business. A 3-step authentication process is done to ensure authenticity for every item sold or rented out hence why Luxe Du Jour offers a lifetime guarantee or you get your money back.

A rise of counterfeits and fast fashion has flooded the market and Luxe Du Jour focuses on educating our community on the negative impacts of buying counterfeit and fast fashion by building a community and nurturing that community to  fulfill their needs.

LOOKING FORWARD

We aspire for Luxe Du Jour to be a huge disrupter in designer luxury fashion and want to lead the path so that the luxury giants follow and want to be a part of the positive impact we are making for those who love authentic designer luxury.

Luxe Du Jour will continue to be innovative and bring a new look to preowned.

CONNECT WITH LUXE DU JOUR

Website: luxedujour.ca

Instagram: @luxedujour

Tiktok: @shopluxedujour

Facebook: Luxe Du Jour

YouTube: Luxe Du Jour

Pinterest: Luxe Du Jour

Twitter: @luxe_dujour

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Google Data: Nearly Half of Gen Z Searches on TikTok Rather than Google

TikTok, which is the social media app that is expanding at the fastest rate, has seen its user base skyrocket over the past few years.

A Google executive has confirmed that the format of TikTok is changing the way that young people conduct internet searches, and Google is working to keep up with these changes. 

According to data that was initially discovered within Google and reported by TechCrunch, nearly 40% of members of Gen Z prefer to search using TikTok as well as Instagram rather than Google Search and Maps when they are looking for a place to eat lunch.

Google has now confirmed this figure to Insider and has acknowledged that they face stiff competition from a variety of sources, including general and specialized search engines, as well as apps that are designed specifically for searching. 

It is also predicted that TikTok’s advertising revenue will overtake YouTube by 2024, according to Insider Intelligence.

Google has outlined the modifications it intends to make to its search engine in order to appeal to a younger audience. One of these adjustments is the addition of a feature that will allow users to pan their camera over an area and obtain instant information about multiple objects in a wider scene.

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Former King 5 Anchor Lori Matsukawa Receives One Of Japan’s Highest Honors

Lori Matsukawa, a former Hawaii resident, and Seattle news anchor received the ‘Order of the Rising Sun Sun, Gold and Silver Rays’, one of Japan’s highest honors.

The award was for her contribution to promoting Japan-U.S. friendship. “This is a true honor and thrill for me because for the last several years, I’ve been really working hard to connect people in Japan and people in the United States on a person-to-person basis,” Matsukawa told KING 5.

The award was more generally bestowed upon distinguished members of the Japanese military since 1875, but in 2003, the honor was extended to women.

Matsukawa was a well-known journalist for the Seattle media and KING 5, as well as a former president of the Japanese Cultural & Community Center of Washington. She brought to light important events in Japanese American history, particularly those that occurred during World War II, through her reporting.

Her Emmy-award-winning documentaries centered on the detention of Japanese people in the Pacific Northwest during World War II.

Matsukawa was also instrumental in founding a chapter of the Asian American Journalists Association.

King County has designated June 29, 2019, as Lori Matsukawa Day in honor of her retirement.

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Renowned NYC Little Tokyo Restaurateur Faces $95M Sexual Assault Lawsuit

A $95 million lawsuit has been filed against a restaurant owner behind several top East Village Japanese restaurants, Shuji Bon Yagi for allegedly sexually assaulting an employee this winter. 

The lawsuit was filed by Nozomi Horikoshi, a top executive at Yagi’s restaurant group T.I.C., who claims Yagi allegedly assaulted her while she had passed out after a night of drinking and could not consent, according to the New York Post.

According to the allegations made in her file, Horikoshi, who has been employed by the well-known restaurateur for close to a decade, stated that he invited himself to celebrate the birthday of another female colleague “knowing that his wife was in Japan throughout the weekend.”

Horikoshi claimed that her boss forced her into a taxi sometime after 2:00 a.m. and then began groping, caressing, and attempting to kiss her when she was very intoxicated. She “tried to push Yagi off her and told him to stop, but due to her level of intoxication, the plaintiff eventually lost consciousness inside the taxi,” the filing alleges.

Yagi reportedly drove her directly to his residence on West 58th Street, as obtained from the GPS information from Horikoshi’s cell phone. Horikoshi ultimately awoke with her employer allegedly resting on top of her while she was naked from the waist down.

“I realized I was naked from the waist down … that was so embarrassing.” The 51-year-old married mother of three told the New York Post, “I was like what happened? I have to go home. I knew that something happened already,” she continued. “There was a feeling of shame.”

Horikoshi’s attorney claimed the lawsuit was about “power and accountability” for Yagi, a high-profile businessman renowned for influencing Japanese cuisine in New York.

Dubbed an “East Village ambassador for Japanese cuisine” by the New York Times, Yagi’s restaurants include Rai Rai Ken, Cha-An, Sobaya, and Bar Decibel.

Sinful Treats

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Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats