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September 12, 2022

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Some business owners spend years building a company only to see it fail before it even takes off. How are you going to survive and cope? Will you just give up that dream business?

We all know that life as an entrepreneur is complex, but once you hit it, everything falls into place. Following the example of 27-year-old Thai entrepreneur Vanessa Techapichetvanich as she trusted the process and waited for the right moment to reap the benefits of her efforts.

Read through as Vanessa shares her story with the AHN community about building her passion-driven business Jamulogy, a 100% plant-based Indonesian herbal tonic. She discusses her struggles that almost made her give up, and what kept her going in order to reach her successes today.

Hitting Rock Bottom At The Very Start

2 years ago, I poured all my life’s savings into building Jamulogy. I raised quite a significant amount of funding through families and angel investors, built my first factory from scratch, and lost over $1M, due to the pandemic and an over-prioritization of FoodTech R&D.

I was devastated. This tremendous loss was beyond tragic. I was at the point where I wondered whether it was stupid for me to leave my high pay corporate job only to lose all my savings along with a sum of money from my investors.

What am I going to feed myself tomorrow? What will my employees do when they lose their job? How will I regain all the money I’ve lost? How will it affect women founders’ reputation in the startup ecosystem?

These questions and my desperation kept me wide awake at night for months. I was distressed, depressed, and hopeless. It was one of the lowest moments of my life.  

It also made me realize that when someone says “life as an entrepreneur is tough”, it is very much an understatement. You’re pretty much living on the edge 24/7, giving your 10000% best while success isn’t guaranteed.

What am I going to feed myself tomorrow? What will my employees do when they lose their job? How will I regain all the money I’ve lost? How will it affect women founders’ reputation in the startup ecosystem?

-Vanessa Techapichetvanich

Shedding Some Light On Untapped Opportunities

I almost gave up. I would have.. had I not coincidentally connected with someone from AHN who is in the import and export business. One really good thing about this group is you have people from everywhere around the globe, and they are able to share insightful expertise on some stuff you’re not familiar with. 

I joined AHN more than a year ago when Facebook suggested the group to me. One day, I saw some people posted about expanding their food products to big retailers like Walmart, Wholefoods, and Costco, and from there, I got to connect with someone from San Francisco who works for a national distributor company in the US, and that’s how Jamulogy’s products entered the US market. 

This encounter shed some light on untapped opportunities and calls for a pivot in our business model. And I have been rebuilding since January. Despite the adversity I have been put through, this journey has been my greatest teacher yet.

I’m proud to share that Jamulogy is now available in 5 countries worldwide, including the US, Australia, Singapore, Hong Kong, and Thailand. Jamulogy has also recently “graduated” from Southeast Asia’s biggest FoodTech accelerator program. 

Despite the adversity I have been put through, this journey has been my greatest teacher yet.

-Vanessa Techapichetvanich

Transforming Traditional And Holistic Drinks Into Recipes Of Yummy 

Jamulogy was born out of my passion for a healthy lifestyle and my dream to bring Asian pride to the global stage. My mother is Indonesian, and I was introduced to Jamu when I was 5. The word “Jamu” itself means herbs in Indonesian. Sadly, our generation in Asia has overlooked these Indonesian herbal drinks that have over 1,300 years of history as they often associate herbal blends with older people.

Vanessa and her mother

Using modern food tech and all-natural non-GMO ingredients, we aim to recreate traditional Indonesian Jamu as a way to restore health to modern consumers. We are also committed to debunking the myth that healthy food tastes terrible.

Our concept is “From farm to bottle,” and we take every opportunity to support local farmers & growers around Asia. Each bottle contains only 40-80 calories without cane sugar or highly processed ingredients.

Going forward, we are also diverging our product offerings into herbal powder mix to cater to different consumer lifestyles across the world. 

Inspiration To Keep Going and Work Harder

What inspires me the most are our customers. I received all sorts of feedback from customers, both positive and negative. Whenever I hear our customers telling us how our products have created a value-adding impact on their health and life, I can’t help but smile to myself. 

But of course, we also received negative feedback and complaints, which I got a lot of value from as those have helped us improve, adjust, and create even better products for our customers. Truth be told, we have experimented with over 150 recipes. It was a struggle at the start, but “fall seven times, get up eight.” 

It’s the joy of being able to create a positive impact in society that keeps me going. 

It’s the joy of being able to create a positive impact in society that keeps me going. 

-Vanessa Techapichetvanich

Advice To Aspiring Entrepreneurs

  1. Don’t be afraid to ask for help when you need it. 
  2. Do not let your failures define who you are, but do learn from them. Every successful person I know has gone through several major failures before they get to where they are today.
  3. Surround yourself with like-minded people. I can’t stress enough the importance of this. 

For me, the most important traits of being an entrepreneur are a growth mindset and adaptability. It’s not about who has the most brilliant ideas or who has the highest IQ, but more so who adapts the quickest to fit the market’s needs and customers’ expectations. 

Connect With Vanessa

You may check out our IG/FB at @drinkjamulogy.

If you’re just starting an F&B business or planning on exporting to Asia and want some advice, feel free to reach out as well. I’ll try my best to answer ⭐

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Christmas is Merrier at Mall of America With 6 Diverse St. Nicholas Including the First Asian Santa

After three long years of not celebrating Christmas the ‘usual’ way, children at the Mall of America (MOA) were finally sitting again in amusement and happiness on Santa’s lap. 

What makes the experience even happier and better is to have six different Santas whom children and parents can choose from in making The Santa Experience happen.

In 2016, Larry Jefferson became the first African American Santa Claus in MOA. 

Now, Jefferson will not be alone in completing the Christmas vibe as a diverse group of Santas will be working together to do the task. Among them are two African Americans and the first-ever Asian Santa Allan Siu, named “Santa Allan” in MOA’s record.

All of them are ready to listen to the Christmas wishes from young and young-at-heart people.

With two of the Santas able to speak both Spanish and Cantonese, it adds color in telling the children if they were naughty or nice.

“To run across someone who speaks your language, there’s kind of a bond there. Not only is the language a bond but there is also some sort of psychological bond,” Allan told Fox.

Image Source: ESQA

News

First Indonesian Vegan Cosmetic Startup Obtains $6 Million Funding From Unilever Ventures

The first and top vegan cosmetics company in Indonesia, ESQA Cosmetics, raised $6 million in a series A round led by Unilever Ventures marking the latter’s first investment in the Southeast Asian beauty market.

In the said round, East Ventures also participated, the venture arm of the global consumer goods giant.

After spending over ten years living and working in Los Angeles, Cindy Angelina and Kezia Trihatmanto created ESQA in 2016, shortly after their return to Indonesia.

The two intended to redefine luxury cosmetic products and make them more widely available and reasonably priced.

With the acquired funds, the company plans to use the money to reach more cities and markets while also extending its omni-channel distribution.

Additionally, they want to expand their product offerings, foster talent development, and amplify their marketing initiatives.

Prior to this, the company reportedly increased its sales to Vietnam, Singapore, and Malaysia. 

TECHINASIA mentioned that one of the company’s expansion initiatives was to sell its goods through Sociolla’s physical storefronts, another East Ventures-backed startup.

Accordingly, the business stated that despite the pandemic, it had managed to turn a profit with its 120 vegan and Halal-certified products.

Avina Sugiarto, a partner at East Ventures, stated in Deal Street Asia that by having consistent profitability, they weren’t looking for high-quality, hyperlocal, and affordable beauty products.

She continued saying “We were certain that ESQA’s innovative, natural ingredients and wide-product offerings will propel ESQA to be a leader in the beauty market in Southeast Asia.”

Image Source: Luis Sinco / Los Angeles Times

News, Stories

Enjoy Your Favorite Filipino Dishes Along With A Comedy Show at Eagle Rock’s Kusina Filipina

Big egg-shaped platters filled with famous egg noodle pancit, mouthwatering pork sisig, cold cans of beer, and blithe stand-up comic acts are offered as part of the restaurant’s unique dining experience.

The brain behind the comedy events is Filipino-American C.J. Toledano, who was born with the background necessary for such lighthearted entertainment.

The Eagle Rock neighborhood of Filipino Americans is the ideal fusion in creating the weekly program that is so exceptionally Los Angeles.

The restaurant’s co-owners, Jun Miranda and Vener Ramos, greased the wheels to serve the dishes and beverages that the predominantly Filipino audience was clamoring for when actress and stand-up comedian Felicia Folkes performed.

Toledano recalled how the Wednesday show got started and said in the Los Angeles Times that Jun Miranda was all about it.

“He just said, ‘The restaurant is yours on Wednesday nights,” Toledano stated which was backed by Miranda saying “I immediately said yes. Of course, I wanted to help the Filipino community.”

Toledano, who co-hosts the program with Orolfo and Rob Haze, stressed that the event is not just for mutual benefit but that “I have a specific vision for the show and the comedians who do it. [I want] people I’m fans of,” he continued.

He added that the intensely vibrant, funky, and fatty flavors of Filipino cuisine at “Motherland”— including the crispy sisig,a deep-fried chopped pork belly flavored with a little of lemon juice, diced onion, bell pepper, ginger and, a little of chicken liver spread;  dinakdakan, a combination of grilled and boiled pork belly mixed with onions, peppers — and mayonnaise; chicken adobo with quail egg and fried potatoes; and halo-halo, among others—are just as electrifying as the acts on stage.

“I’m a Filipino guy who grew up in Pennsylvania. I didn’t have many Asian friends. So the show is really killing several birds with one stone — I’m in touch with a culture I was never close to. I’m seeing old friends. New comics. It’s exciting for me,” Toledano admitted.

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Stories

Her Father Ignored Her For 8 Months When She No Longer Wanted To Be A Doctor

This may have happened to you (maybe not the musical writing part), or you may know someone from an Asian background who is currently struggling as their parents had strongly expected or already had chosen a job for them.

But how many of you have bravely rejected your parents’ desires, and followed your true passion? Take it from this courageous girl, Joy Regullano. You might remember her from the viral YouTube sketch called White Fetish, or various random acting gigs like the TV Series Crazy Ex-Girlfriend (her line was “Yeah, bitch!”) or Modern Family (with her line was “You fools!”).

That’s right, Joy is quite too far from wearing a white coat. She’s an actress, comedian, and writer — every Asian parents’ nightmare. So when she told her parents that she didn’t want to be a doctor anymore, her father didn’t talk to her for 8 months. Years later, she wrote a comedy musical about it, called Supportive White Parents.

“Working on this musical has been a major part of my healing journey (my parents are imperfect people who were just passing down intergenerational trauma) and maybe it can be part of yours too,” Joy expresses.

Read through as Joy shares how she has discovered her passion for comedy, and her journey to healing and acceptance through her musical.

MY WHOLE LIFE, I THOUGHT I WAS GOING TO BE A DOCTOR JUST LIKE MY PARENTS

My parents were born and raised in the Philippines. My dad grew up very poor in one of the provinces, but after scoring in the top percentage of all students across the country on an exam, he got a scholarship to a prestigious science high school in Manila that was all expenses paid. My parents met in medical school, and soon after graduating, they came to the US by way of New York. Eventually, they made their way across the country to Eagle Rock in LA and then Orange County, where I grew up. 

My whole life, I thought I was going to be a doctor just like my parents. I tried my best to be the perfect daughter. I got straight A’s and took piano lessons since I was 3 and violin lessons starting at 8. (Well, actually, I got one B+ in AP/IB Physics, but we don’t talk about that B+) I studied math outside of school at Kumon and played educational computer games because it was a productive use of my time. I read medical books my parents had lying around the house and had subscriptions to science magazines in high school, for fun.

But as I grew older, there was a part of me that was starting to love writing and making people laugh. For 7th-grade vocabulary exercises, I cared more about making my sentences funny than using the word right. My favorite part about English and Spanish group projects was writing the scripts and acting in them. I wrote bad high school poetry. But I didn’t think that was an acceptable thing to want to do with my life, so I shoved that part down, deep inside me. I did write for the school newspaper and compete in speech contests and debate teams, but that was about the extent of my (public) creative life. 

But as I grew older, there was a part of me that was starting to love writing and making people laugh.

-Joy Regullano

I LOVED FEELING LIKE I COULD MAKE THE AUDIENCE LAUGH AND CRY JUST BY TELLING AN HONEST STORY

I went to UC Berkeley pre-med and was planning to take over my dad’s clinic when he retired. But in the first semester of my freshman year, I got a B on my first math test and a C on my first chem test, and I panicked. After some soul-searching, I realized I wasn’t actually passionate about any of that and ended up cycling through a bunch of different majors before landing on Theater and Southeast Asian Studies.

I wrote a play in college about a friend who had passed away in high school, and when I put it up in front of an audience, I was hooked. I loved feeling like I could make the audience laugh and cry just by telling an honest story. Just by being myself. I wanted to do that for the rest of my life. I loved Tina Fey and Amy Poehler’s work so much that I couldn’t even watch them for a long time because it hurt that I wasn’t doing what they were doing. 

WHITE PARENTS: A MUSICAL INSPIRED BY MY LIFE

I wrote the book and the lyrics to a comedy musical called “Supportive White Parents” about an Asian girl who tells her parents she doesn’t want to be a doctor anymore, and when they’re disappointed, she wishes on a shooting star for supportive white parents. Eventually, she learns to love her Filipino parents for who they are. My friends Sam Johnides and Tony Gonzalez wrote the music.

The musical was inspired by my life. When I told my parents I didn’t want to be a doctor like them and take over my dad’s clinic, my dad yelled at me, called me selfish, and didn’t talk to me for 8 months. I was absolutely devastated, even though I knew that making people laugh and cry was what I had been put on this earth to do. 

I felt so jealous of my white theater classmates with their seemingly endlessly supportive white parents. And funny enough, they were jealous of me because I had something called “discipline”, played multiple instruments, and knew other languages. And thus, the seed of a musical was born.

Eventually, she learns to love her Filipino parents for who they are.

-Joy Regullano

LAUGHING AT OURSELVES CAN BE ONE OF THE BEST WAYS TO HEAL

There aren’t many Asian American musicals, let alone comedy Asian American musicals. One of my teachers says that comedy is the back door to the truth. I think that laughing at ourselves can be one of the best ways to heal, as well as realizing that we are not alone. 

We as a generation are going through this together, and also, we, as well as our parents, are the products of society and intergenerational trauma. We are all imperfect people who are trying the best we can with the tools we have. 

ACCEPTANCE IS THE QUICKEST WAY TO SANITY AND PEACE

I love the serenity prayer. There are some things that we can change, and we should do what we can to change those things. There are some things we can’t change, and it’ll drive you crazy trying to. You can’t control other people. You can only control yourself. The sooner you can accept other people are how they are, the sooner you’ll stop giving your energy away. 

Also, one thing I learned that blew my mind is that it’s actually not love, to wish that your parents or family were different than who they are. If what I was asking from them was to love me for exactly who I am, with all my imperfections, isn’t that what I should be giving them too? Unconditional love and acceptance? (That’s not to say that you shouldn’t have boundaries – that could be a whole other article.) But accepting things you can’t change is the quickest way to sanity and peace. 

If what I was asking from them was to love me for exactly who I am, with all my imperfections, isn’t that what I should be giving them too?

-Joy Regullano

It’s a daily practice. But try it! After reading “The Subtle Art of Not Giving a F*ck”, I tried to imagine that I only had one f– to give a day. How much energy would I be saving by only getting bent out of shape over the most important things!? I’m not really good at giving only one f– a day. But I’ll keep trying.

One more thing – some people need to be angry before they move to acceptance. I know I did, and I still feel angry sometimes. Accepting yourself and your feelings is part of the process too. Wherever you are in your journey is okay.

CONNECT WITH JOY

Instagram: @supportivewhiteparents @joyregullano

Twitter: @swpmusical @joyregullano

Website: www.supportivewhiteparents.com

Be on the lookout for the upcoming Supportive White Parent concept album, to be released in January 2023, with singles leading up to it!