Stories

July 5, 2023

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In the bustling world of Hollywood, where dreams are forged and narratives come to life, Korean American screenwriter William Yu has emerged as a rising force.

Hailing from Philadelphia, Hong Kong, Boston, and New York, and now based in Los Angeles, William has taken the leap from having a successful advertising career into the world of screenwriting, fueled by a desire to create ambitious stories with vibrant and nuanced characters and to challenge the boundaries of Asian American representation.

William writes sharp, biting stories about witty underdogs who rise to upend the systems that they’ve been held back by.

Projects like “Good Boy,” a dramedy exploring the clash between personal dreams and familial expectations, and his feature romantic comedy “It Was You,” recognized by the esteemed Black List, showcase William’s talent and ambition. As an alum of the prestigious Sundance Episodic Labs and the NBCU Launch TV Writers Program, his work not only contributes to the larger conversation on Asian American representation in the entertainment industry but also pushes the boundaries of storytelling.

In an interview with Asian Hustle Network, William gives us a front seat on his journey as a screenwriter. Join us as we delve into his inspiring story.

TRANSITIONING FROM HIS ADVERTISING CAREER TO BECOMING A SCREENWRITER

Before becoming a screenwriter, I worked in advertising as a Creative Strategist for some years. Having this professional background not only gave me the structure and discipline that I’ve carried over to writing but also instilled a self-starter mindset that gets excited by creative ideas that go against the grain.

Two things happened. The first: I hit a quarter-life crisis after finding a list of goals I had written down after I graduated college. I realized that I had accomplished most of these milestones, but was finding my mental health was quickly deteriorating to the point where I had to make a change.

The second: I had recently created a project called #StarringJohnCho that sparked a viral, global conversation about Asian representation in media. Seeing so many communities engage in this movement demonstrated to me that a profound cultural shift was happening. I could either sit on the sidelines in advertising and continue to critique Hollywood from the outside, or I could dive into this world, participate in the craft, and write the stories I wish I knew. So, I took the leap.

CHALLENGES OF BEING A SCREENWRITER FROM AN UNDERREPRESENTED BACKGROUND

I entered Hollywood because I wanted to expand the definition and labels that have traditionally been assigned to the Asian American community, to go from “good” and “bad” to “awkward” and “messy” and “joyful” and “gut-wrenching.” But as much as I want to create characters and narratives that are rooted in my experience, I need to write stories that are first and foremost–entertaining.

As a screenwriter from an underrepresented group, there is always a well-intentioned instinct to cast our people in a soft, non-offensive glow. But who wants to watch that film or TV series? Part of the representation that I want to add to is demonstrating that as much as we are brave and tenacious, we are also flawed and dangerous, whether that’s in a small indie project or a massive studio tentpole. I believe that the faster we can jump into that conversation, exciting stories are destined to follow.

ABOUT THE DRAMEDY “GOOD BOY”

The short film is a proof of concept for a TV series I’m developing that’s been workshopped through the Sundance Episodic Labs. It’s a personal story that’s loosely based on my time working at Bodega – the world-famous sneaker shop started in Boston – and various conversations and feelings that I’ve had with exes, best friends, my family, and other people that I love.

Streetwear is a world where the clash of cultures is the point. There is no “right answer” – It’s funny and ugly and inspiring. Isn’t that the case for life as well?

‘Good Boy’ was my way of reflecting on moments in my life when I’ve felt cared for, hurt, joyous, and lost. I tried to not just depict what I was feeling, but also reflect on why I felt those feelings. When I first started writing the original pilot script in the Fall of 2019, I was simultaneously embracing my own agency in my life. My hope is that this story might nudge others to also own their journeys moving forward.

MORE OF WILLIAM’S PROJECTS

I’m extremely proud of ‘It Was You,’ my feature romantic comedy that’s like if Nora Ephron’s ‘You’ve Got Mail’ was set in Manhattan Chinatown. The script was voted to the annual Black List – a compilation of the most well-liked unproduced scripts in Hollywood – and ‘Crazy Rich Asians’ director Jon M. Chu is attached as a producer. I’m such a massive fan of those ‘90s-era rom-coms and this story was such a light to write during the pandemic. 

My latest TV project is a political scandal drama called ‘Koreagate’ which is based on the true story set in the 1970s of a charming swindler in Washington D.C. known as “The Asian Gatsby” who was found to be bribing U.S. Congressmen in the name of South Korean interests. It’s a wild, pulpy, fast-paced tale in the vein of The Wolf Of Wall Street and The Post that showcases America at its best and its worst. And it all really happened!

WILLIAM’S CONTRIBUTION TO ASIAN AMERICAN REPRESENTATION IN THE ENTERTAINMENT INDUSTRY

My main goal as a storyteller is to create ambitious stories with vibrant and nuanced characters. If I can hold up my end of the equation, I believe the representation conversation will only expand and grow in complexity.

What’s so exciting is that this is a LARGE conversation, there are so many voices and stories from our community that have yet to come to the forefront. And when we all overlap and intersect and discuss, that’s when the magic happens.

WILLIAM’S ASPIRATIONS LOOKING FORWARD AS A SCREENWRITER

First off, my biggest hope right now is that the WGA strike ends soon and that the studios pay us writers what we deserve.

What excites me is continuing to push my ideas to new heights in terms of scale and wonder. Stories that push the boundaries of the imagination. That wink at you while flipping you off. I’ve been working on a family adventure blockbuster and romance crime drama lately, and have a romantic comedy feature script that takes a surprise turn into a thriller in the works next. Right now, I feel drawn to stories that feel twisted and that showcase characters brushing up against the extremities of who they are.

ADVICE TO THOSE WHO WANT TO START A CAREER IN THE ENTERTAINMENT INDUSTRY

I can only really speak for the screenwriting side of things. This industry may seem like it’s an image-driven business, but it’s actually a product-driven one.

Everyone has an idea for a story, so make sure you’re the one that has a script (or scripts!) ready to go when someone asks. Know that there are lots of stories of those who follow the “rules” or those who are “exceptions”, but know that there is no “right way” of making it in this industry. Lastly: Be kind.

CONNECT WITH WILLIAM

Instagram: @its_willyu

Twitter: @its_willyu

Website: itswillyu.com

Stream Good Boy

Good Boy Instagram: @goodboyteevee

Good Boy Twitter: @goodboyteevee

Good Boy Website: goodboytv.com

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A Google executive has confirmed that the format of TikTok is changing the way that young people conduct internet searches, and Google is working to keep up with these changes. 

According to data that was initially discovered within Google and reported by TechCrunch, nearly 40% of members of Gen Z prefer to search using TikTok as well as Instagram rather than Google Search and Maps when they are looking for a place to eat lunch.

Google has now confirmed this figure to Insider and has acknowledged that they face stiff competition from a variety of sources, including general and specialized search engines, as well as apps that are designed specifically for searching. 

It is also predicted that TikTok’s advertising revenue will overtake YouTube by 2024, according to Insider Intelligence.

Google has outlined the modifications it intends to make to its search engine in order to appeal to a younger audience. One of these adjustments is the addition of a feature that will allow users to pan their camera over an area and obtain instant information about multiple objects in a wider scene.

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Former King 5 Anchor Lori Matsukawa Receives One Of Japan’s Highest Honors

Lori Matsukawa, a former Hawaii resident, and Seattle news anchor received the ‘Order of the Rising Sun Sun, Gold and Silver Rays’, one of Japan’s highest honors.

The award was for her contribution to promoting Japan-U.S. friendship. “This is a true honor and thrill for me because for the last several years, I’ve been really working hard to connect people in Japan and people in the United States on a person-to-person basis,” Matsukawa told KING 5.

The award was more generally bestowed upon distinguished members of the Japanese military since 1875, but in 2003, the honor was extended to women.

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Her Emmy-award-winning documentaries centered on the detention of Japanese people in the Pacific Northwest during World War II.

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King County has designated June 29, 2019, as Lori Matsukawa Day in honor of her retirement.

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Renowned NYC Little Tokyo Restaurateur Faces $95M Sexual Assault Lawsuit

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Sinful Treats

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Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats