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August 25, 2024

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Inspired by a career geographic shift and the late 90s nostalgia for a foreign land, Keith Dorrington and IW Group’s “Hou Yi” is an exploration of family identity, ego, and how love and care have the power to change the course of things.

Keith Dorrington, the man behind the storyline of “The Fighter,” and award-winning AAPI marketing firm IW Group have collaborated on a new movie project, which serves as his follow-up to the critically acclaimed boxing drama “The Fighter.”

In China, the film tells the story of a self-absorbed executive who unexpectedly becomes the guardian of a three-year-old orphan named Hou Yi. Despite the challenges of language and cultural differences, this unlikely duo develops a profound connection that transforms both their lives.

On “Hou Yi,” the movie broadens his cinematic ambiance, shifting from less “kicking and screaming” to a more subtle and lighter tone. However, the complexities of family and existentialist values that can be felt in “The Fighter” are still well-retained, even if there’s a perspective shift to fatherhood.

Dorrington’s partnership with the multicultural firm IW Group is one to note as the agency is known for connecting and highlighting cultures in their campaigns through impactful storytelling. Set in China, this movie marks a dynamic cross-production as Dorrington’s personal experience and the firm’s cultural expertise will meld into the rawest and most well-done cinematic universe for the audience. 

Dorrington expressed, “Bringing ‘Hou Yi’ to the screen has been a deeply personal mission of mine for over two decades. I’m thrilled to take this important step in making that happen.” He will executive-produce the film based on his original screenplay. He added, “This story means the world to me because it is inspired by the events surrounding my own daughter’s adoption. While I spent time in China in my former career, I’m by no means a cultural expert. I’m excited to partner with IW Group to deliver this story in the most authentic way possible.”

Keith Dorrington | Writer of “The Fighter” (2010) (Image Source: BigSpeak)

As a multicultural and multigenerational organization, IW Group has long been acknowledged for their cross-cultural marketing endeavors. Boasting a strong portfolio of partnerships with Walt Disney, Warner Bros., and the mega-viral “Barbie” campaign last year, the agency will be the main force behind “Hou Yi”’s marketing strategy and cross-national account management. Moreover, this also marks their initial direction towards filmmaking, which promises an explosive celebration of culture and stories.

“As an agency that works at the intersection of Hollywood, Madison Avenue, and Asia, we feel there are some amazing untapped opportunities in his current media landscape,” said Bill Imada, co-founder and chairman of IW Group and 2024 AAF Advertising Hall of Fame inductee, who serves as a producer on “Hou Yi.” “With IW Group approaching our 35th anniversary next year, I felt it was time to embark on an exciting new chapter and I can’t think of a better way to begin this journey than to collaborate with a writer of Keith’s caliber to bring his powerful and inspirational story to the silver screen.”  

Bill Imada, co-founder and chairman of IW Group and a 2024 AAF Advertising Hall of Fame inductee, who is also a producer on “Hou Yi,” said, “As an agency that operates at the crossroads of Hollywood, Madison Avenue, and Asia, we see incredible untapped opportunities in the current media landscape. 

Bill  Imada |  Co-founder and chairman of IW Group (Image Source: Bill Imada/ LinkedIn)

Telly Wong, IW Group Chief Content Officer and SVP, who is also a producer on “Hou Yi,” added, “We have two simple goals for “Hou Yi:” to produce a great film that resonates with global audiences and to explore the additional role our agency can play in the evolving world of media, entertainment, and culture. IW Group has always specialized in telling unique cultural stories in bold and innovative ways, and this new venture takes that philosophy to an exciting new level.”

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For their whole 20-year friendship, they have always shared a love of food.

In spite of the challenges of setting up a tiny business in the midst of a pandemic, Pauline took the time to experiment and eventually make the tea she wanted. In the Twrl, she invented the first vegan, low-sugar, and low-fat milk tea.

The two eventually hired a co-packer and a food scientist for their canned and on-the-go product.

The co-founders’ early supply purchases from small family farms had been stirring. They were able to help them by making them their suppliers and even assisted them to get non-GMO certification through their products.

Because peas have a neutral flavor, require very little water, and produce significantly fewer carbon emissions than soy and almonds, Twrl used them to make sustainable milk tea.

Olivia and Pauline chose the name Twrl for their company based on a Chinese tale about brewed tea. Twrl is a company that embodies tradition and history with a touch of modernism.

As Asian-Americans who grew up drinking milk tea as part of their family heritage, they are major admirers of it and have even changed its ingredients with their loved ones.

Olivia went on to say that teas in cafés have extremely high-calorie content, low-quality ingredients, and impractical portability. In Twrl, they created its antithesis.

Olivia said they are motivated by the need to create a product that accurately represents America as a nation of immigrants, just like them and their families. A company that offers people the chance to blend their races and serve as role models in the community.

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Wu started to plan everything before and after her delivery and how she would be able to raise funds for her business considering the time when the market dropped so low.

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Sort your parental leave plan. It’s harder for early-stage founders to take leave, but preparing your care plan and naming what’s important to you.

Consider your travel schedule. Prioritize travel by business needs, and don’t be afraid to break from the way it “should be” done.

Become an expert on roles and responsibilities at home. You, your co-parents, and caregivers must become experts on the roles and responsibilities at home. Stay connected to the right people and in the right ways. 

Plan for everything and expect failure. Be easy on yourself when mistakes happen, or roadblocks pop up.

You don’t have to choose. We don’t have to choose between our careers and families. It’s not easy, it will be far from perfect, and undoubtedly you’ll need a lot of support, but you can have it all if that’s what you want.

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With 22 goals, the most in the NHL, the 23-year-old Filipino-American left winger for the Dallas Stars, made his season a success.

Robertson extended his point streak to 13 games, tying the Dallas Stars record set by Dave Gagner in the early 90s with a point over their opponent Blackhawks on Wednesday.

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The Chinese former dance teacher caught the online community’s attention with her talent and story being an epitome of hope and faithfulness.

“It’s like she dances with life,” a netizen commented.

During the tragic incident in Sichuan where Zhi was trapped in the ruins of a building for 30 hours, she not only lost her legs but the most important persons in her life, her 10-month-old daughter who died in the disaster and her husband who divorced her seven months after the tragedy.

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