Stories

August 29, 2024

SHARE:

Navigating the world of law and order as an Asian American can be convoluted. However, as John D. Tran Talks about working with start-ups like AHN, overcoming industry barriers, and the power of mentorship.

A fun fact that encapsulates John’s impact is that he was the trademark attorney who helped protect and register the ASIAN HUSTLE NETWORK name back in 2019—a contribution that underscores his dedication to empowering the Asian American community.

As a Partner at the Rhema Law Group®, John has spent over 20 years working as a Registered Patent Attorney, Intellectual Property Counsel & IP litigator, driven by a mission to aid startups & emerging companies navigating the complex business world. 

Finding Balance & Purpose in the Madness

In 2012, with the arrival of their boy-girl twins, John and his wife Rosalind Ong switched gears. Both seasoned lawyers at larger firms, the duo seized this joyful moment and joined forces to partner at a private law firm, Rhema Law Group, which specializes in intellectual property, business, and corporate law. While people may think being a lawyer trades much of one’s freedom for endless tedious readings into acts and regulations, John finds a nice work/life balance being a “cool” dad to twins (double the coolness), playing basketball, and being an avid sports fan, but finds ultimate enjoyment in spending time with friends and family.  

Protecting the Interests of Start-Ups & Emerging Businesses

Working as a lawyer for startups can be tough, considering how new and fragile they are in the market. While his work requires a focus on quality, integrity, and community, John treats startups with extreme care and attention, prioritizing personalization and case-by-case flexibility for each of his clients. He understands that these new businesses often operate on tight budgets, but also wants his clients to recognize the importance of investing in intellectual property protection right from the start. 

This is not just about legal protection—it’s an act of partnership, building relationships with the clients, getting to know who they are, and helping them grow. John said in an interview with AHN:

“With start-ups, even those backed by investors or venture capitalists, you’re usually dealing with a limited budget that needs to be responsibly allocated across various areas, such as R&D, marketing, sales, employment, and more. A good IP attorney will understand these constraints and focus on identifying the core IP of the start-up that needs to be protected from the outset while determining which IP can be addressed later.

Also, we find it important to conduct IP ‘think tank’ sessions, where we work closely with our clients to identify what protectable IP the company has and then develop an overall IP portfolio strategy. From trademarks, patents, copyrights and even trade secrets, approaching a business’s IP ensures that the start-up’s IP is properly protected at every stage of its growth. It’s incredibly rewarding to work with start-ups and emerging companies, watching them grow and mature over the years, and being a small part of their journey to success.”

John finds pride in working with primarily Vietnamese, Asian and minority-run companies.  His client list ranges from the small entrepreneur with an idea to multi-million dollar manufacturers with hundreds of employees working overseas. 

Building Leaders and Communities

His legal acumen has been shaped by mentorship, as he profoundly affirms his gratitude and advocacy for what mentorship has given him, “I think mentorship is so important, and I wouldn’t be where I am today without being fortunate enough to be mentored by some great people in my life, both professionally and personally.”

Above all, mentorship is not just a veteran-novice work of professional guidance, but, to John, it is a way of personal growth for everyone involved. This mindset coheres with his work ethic, where he hones his expertise (as startups can be quite a hard case to crack, your honor) while supporting their growth. 

“Mentoring builds up individuals, individuals build up communities, and communities raise families, support businesses, and can become the social networks that bring people together. For me, personally, mentorship has been a valued and rewarding part of my life. My wife and I have been fortunate to mentor several individuals for over 15 years, many of whom we met while volunteering at a leadership camp for foster care and at-risk teens.”

For John, mentorship is about time, consistency, and authenticity—qualities he embodies both professionally and personally.

“One particular mentee has become a little brother to me. We have mentored Salesi since he was 12, and then he served in the Army after high school and later worked at our law firm as a paralegal. Now, we’re proud to say that he has just been accepted to law school on scholarship! He was the first in his family to graduate from college and is now on his way to becoming a lawyer. Watching him grow and being there with him through the years has been such a rewarding experience, and it truly highlights the power of mentorship.”

A photo of John D. Tran (L) with his mentee who served in the Army and has just been accepted to law school on scholarship.

Navigating the Legal Landscape as an Asian American

Now, let’s get to the part where most Asian parents will be intrigued to see—being an Asian American attorney. There’s nothing that excites them more than when their kids come home and say “I want to be an attorney.” Respect, stability, and profitability—needless to say more. However, as an Asian American attorney in a predominantly white male-dominated industry, John has faced a sense of isolation and underrepresentation within the industry, forging the urge to always have to outperform himself. 

“I remember the first time I appeared in court on a case—the judge looked at me, smiled, and asked if I was still in law school because I looked so young (haha). It’s that Asian curse! But thinking back now, although there have been great strides made in recent times, the legal industry is still greatly underrepresented when it comes to Asian American attorneys. In my field of intellectual property law, I primarily practice before the federal courts, which are still largely dominated by older white males. That’s just the way it is, and as an Asian American attorney, you can sometimes feel like you’re the only one and feel pressure to prove that you belong in such a competitive space.”

John has overcome them by focusing on his craft and building a reputation for doing great work. John’s advice to aspiring legal professionals all comes down to self-awareness and passion, emphasizing the importance of choosing a practice area that aligns with one’s strengths and personality, as well as the value of giving back through mentorship and community service.

“Matching your personality and skill set to a particular area of law is often overlooked. For example, if you’re an extrovert who likes to be ‘in the action’ of things, becoming a transactional attorney who drafts contracts and agreements at your desk all day may not be the best fit for you. Conversely, if you’re more of an introvert, choosing to become a litigator where you’re in court frequently and presenting oral arguments to a judge or jury may not be a good fit either… Additionally, I think serving on some non-profit organizations and local organizations are things that help provide joy & fulfillment, including what we talked about earlier regarding the power of mentorship.”

Connect With John D. Tran / Rhema Law Group®

“One thing I love about the law is that, for the most part, it is impartial.  So, if you’re a good attorney doing great work, it doesn’t matter if you’re white, black, brown, or blue,, there’s no limits to what you can achieve and accomplish.”

X: @patentjt

Website: www.rhemalaw.com 

Contact:  jdt@rhemalaw.com | 949-852-4430 

Related Articles

Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

Stories

Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

From Public Accounting to Personal Freedom

For most people in the accounting world, success looks like a corner office, a big team, and an endless stream of clients. For Angel Zhen, CPA, MST, success meant something entirely different — independence.

“I wanted to build something that valued freedom, quality, and impact,” he says. “After years in public accounting, I saw how the system rewarded long hours over real results. I knew there had to be a better way — to build a high-performing firm without sacrificing your life.”

That clarity led Angel to found Pasadena Tax CPA, a one-person practice that now generates over $500,000 in annual revenue and serves more than 300 clients nationwide. Angel’s work has earned national recognition from both CPA.com and the AICPA, including being named a 2025 Innovative Practitioner Award Finalist and 2025 Leadership Academy Selectee.

From Public Accounting to Personal Freedom

Turning Loss into Leadership

Angel’s story didn’t begin with business success. It began with loss.

“In April 2020, my dad passed away unexpectedly,” he recalls. “Because COVID hit and I was deep in tax season, I didn’t get to see him one last time. That moment changed everything — life, time, and purpose.”

Like many in Asian families, Angel describes his father as the pillar — the provider and decision-maker everyone looked up to. When he passed, Angel knew it was his turn to step up.

He moved back home to Rosemead, California, to take care of his mom and rebuild his life. What began as a moment of grief became a defining transformation. “Starting over during a pandemic forced me to innovate to survive,” he says. “I turned loss into fuel and fear into focus.”

Five years later, that focus became a thriving solo CPA firm built on innovation, strategy, and heart.

“There’s a Chinese saying, 苦尽甘来 — after bitterness comes sweetness,” Angel says softly. “Every struggle built the clarity, strength, and mindset that led me here today.”

Challenging the Traditional CPA Model

Angel’s biggest challenge wasn’t the market — it was his own mindset. As an Asian CPA, he grew up with messages about safety and stability: work hard, follow the rules, don’t take risks. But entrepreneurship demanded something different.

“I had to unlearn the belief that success required a big team, long hours, or a corporate ladder,” he explains. “I built systems, automations, and pricing models that gave me confidence and time back.”

Those systems didn’t just make him efficient — they made him exceptional. Today, Pasadena Tax CPA is recognized as one of the most efficient solo CPA firms in the nation, a model of what’s possible when technology meets intention.
His book, The Profitable Solopreneur Playbook, expands on that mission — teaching other CPAs and solo business owners how to build practices that generate both profit and freedom.

Challenging the Traditional CPA Model

Redefining Success in the Modern Asian American Dream

Angel’s success challenges a long-held cultural narrative — that stability and ambition are mutually exclusive. His mission is to show Asian professionals that they can have both.

“For the Asian community, I want to normalize the idea that you don’t have to choose between stability and ambition,” he says. “You can honor your roots while building your own path.”

Through mentorship, education, and storytelling, he’s helping others reclaim the idea of financial independence — not as a luxury, but as a form of empowerment. His philosophy is simple but powerful: “Build with intention, clarity, and courage.”

A Beacon of Innovation and Leadership

Angel’s recognitions from CPA.com and the AICPA are more than professional honors — they’re milestones in a larger movement to modernize the accounting industry.

“Being recognized by CPA.com as one of the most innovative practitioners isn’t just about accounting,” he says. “It’s about leadership, legacy, and resilience.”

His nomination for the 2025 Innovative Practitioner Award celebrates his ability to merge technology and empathy — running a fully remote, tech-driven practice that still feels deeply personal.
🗳️Vote for Angel Zhen, CPA → cpa.com/innovative-practitioner

Rooted in Legacy, Driven by Purpose

What drives Angel today isn’t just revenue or recognition — it’s the promise he made to himself after his father’s passing: to live with intention.

“I’m proud of building a $500K+ one-person CPA firm from scratch — without a team, referrals, or outside funding,” he reflects. “It’s proof that with clarity, systems, and consistency, one person can do extraordinary things.”

Beyond his business, he continues to inspire thousands of professionals across CalCPA, Asian Hustle Network, and beyond — showing that even in an industry built on rules, creativity and freedom can lead the way.

Rooted in Legacy, Driven by Purpose

About Angel Zhen, CPA, MST

Angel Zhen is the founder of Pasadena Tax CPA, a one-person firm serving clients nationwide with a focus on tax strategy, clarity, and efficiency. He has been recognized by CPA.com as a 2025 Innovative Practitioner Award Finalist and by the AICPA as a 2025 Leadership Academy Selectee. Angel is also the author of The Profitable Solopreneur Playbook, helping others design businesses that create both wealth and freedom.

🗳️Vote for Angel Zhen, CPA as the 2025 Innovative Practitioner

https://www.cpa.com/innovative-practitioner

Connect with Angel Zhen

LinkedIn: linkedin.com/in/angelzhencpa 

Website: www.pasadenatax.cpa

Founder-Images_3-2-scaled-jpg

Stories

Singapore’s Snack Revolution: How The Golden Duck Turned Salted Egg Yolk Into a Premium Global Phenomenon

Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck
Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck

Growing up with Asian snacks like salted egg yolk chips meant savoring flavors that felt both comforting and unforgettable. Yet when Jonathan Shen and Chris Hwang turned their eyes to the global market, they saw a different reality: these beloved treats were undervalued, underpriced, and largely overlooked by international consumers.

Back in 2015, Singapore’s FMCG market was crowded, dominated by established Western brands. Asian flavors were largely seen as niche, affordable snacks rather than premium products you’d gift or showcase in events.

Jonathan and Chris quickly recognized a gap: millennial consumers craved adventurous, culturally rooted flavors, but no brand was presenting them in a way that made people proud to share them.

They founded The Golden Duck with a vision to elevate Asian snacking to a globally aspirational experience.

Today, The Golden Duck has sold over 20 million packs worldwide, and is stocked in 650+ Woolworths and Metro stores.

How It Began: Inspiration from a Familiar, Unlikely Flavor

Jonathan Shen and Chris Hwang didn’t start with a massive budget or fancy offices. What they had was complementary expertise, and a shared passion for snacks. 

Jonathan, with a keen eye for branding and marketing, looked at salted egg yolk and asked: what if salted egg yolk could feel luxurious? 

While ubiquitous in Asia, it was rarely found outside hawker stalls or home-cooked dishes.

Chris, a stickler for quality and craftsmanship, understood that getting the recipe and packaging right could make all the difference.

When it launched, crowds queued for hours, wanting to get their hands on chips that tasted like home but looked like luxury. The Golden Duck’s Salted Egg Yolk later earned Jonathan & Chris recognition on Forbes 30 Under 30 Asia.

How It Went: Bold Flavors, Relentless Hustle

Entering a competitive FMCG market without big funding meant bootstrapping everything—from sourcing ingredients to hand-packing orders. They had to balance daring flavors with high-quality production, ensuring every snack met premium standards.

It wasn’t just about product innovation. Breaking into a market dominated by Western brands meant shifting perceptions: convincing consumers that Asian snacks could be modern and premium. Every unconventional pairing, every new flavor, was a calculated risk.

Chris ensured every ingredient and recipe exceeded expectations, while Jonathan told the story in a way that resonated with millennial snack enthusiasts.

They launched pop-ups, engaged directly with customers, and refined details one by one. Salted egg yolk became their signature flavor, but it was only the beginning. The Golden Duck now offers a growing range of gourmet Asian-inspired snacks, from Chilli Crab Seaweed to Tom Yum Goong and Spicy Mala Hot Pot.

What’s Next For The Golden Duck?

The Golden Duck isn’t slowing down. In 2025, the brand launched a new line of canister chips for Western markets including Australia, the United States, and Canada, with bold flavours like bold flavours like Truffle Wagyu, Kombu Seaweed Butter, and Sour Cream & Sriracha. At the same time, the company is actively entering new markets such as the UK, Europe, and China.

Innovation and sustainability remain at the heart of The Golden Duck’s strategy. The company continues to explore new flavors and formats while sourcing real ingredients to deliver premium, authentic taste experiences.

With every new flavor and product, Jonathan Shen and Chris Hwang are proving that Asian snacks can be premium and globally celebrated. Every bite is a story of heritage, innovation, and taste waiting to be told.

Connect With The Golden Duck

Website: https://www.thegoldenduck.co/

IG: @thegoldenduck.sg

@thegoldenduck.au

IMG_6214 (1)

Stories

From Prison to Purpose: How Tuan Huynh Brewed Redemption Into VietFive Coffee

When you walk into VietFive Coffee in Chicago’s West Loop, the first thing you notice isn’t the rich aroma of Vietnamese Robusta beans. It’s the energy. Strangers sit shoulder-to-shoulder, conversations spark, and a sense of belonging fills the air. For founder Tuan Huynh, this space is far more than a café. It’s proof that redemption is real.

Tuan didn’t set out to build a coffee brand. He set out to rewrite a life story that once seemed destined to end behind prison walls. Today, he’s not just serving bold coffee; he’s serving hope, heritage, opportunity, and community.

The Darkest Chapter

Tuan’s early life was marked by conflict. Born in Vietnam, his family fled to the U.S. when he was just three years old, carrying little more than hope for a better future. They settled in government housing, where poverty pressed down on daily life. Like so many kids searching for belonging, Tuan got swept into the culture of gangs and drugs. At just 18 years old, barely an adult, his life took a devastating turn.

Convicted of first-degree murder, Tuan was sentenced to life in prison with the possibility of parole after 15 years. He spent the next decade and a half in Lansing Correctional Facility, one of the country’s maximum-security prisons.

Prison has a way of stripping people of their identity. For many, it cements a cycle of despair. But for Tuan, it became the crucible where transformation began. “Even in the darkest places,” he says, “I knew my story wasn’t finished.”

Choosing Creativity Over Despair

Inside those walls, during the latter half of his prison experience, Tuan chose to reimagine his life. He leaned into art and design, creative outlets that gave him purpose and revealed a talent for visual storytelling. Every sketch, every concept was an act of defiance against the idea that his future had already been written.

When he was finally paroled on June 21st, 2011, a date and time he still recalls with reverence, Tuan stepped into a world that had changed beyond recognition. He was a free man, but freedom didn’t come with an instruction manual. He carried the stigma of incarceration, the weight of lost time, and the daunting task of rebuilding from scratch.

A Door Opens in the Most Unexpected Place

Determined not to waste his second chance, Tuan pursued higher education, earning a Bachelor of Fine Arts in Conceptual Design. His portfolio caught the attention of the world’s largest advertising agency, which offered him a role in Chicago. For a refugee kid who had once been told he would never amount to anything, it was validation.

But something was still missing. After eight years in advertising, Tuan felt the pull of something deeper, something personal. On a trip back to Vietnam, the first since leaving as a child, he discovered his family’s legacy: generations of farmers cultivating Robusta coffee. That revelation ignited a vision.

Coffee, he realized, could be the perfect medium. It wasn’t just a drink. It was heritage, resilience, and connection poured into a cup. And with that, VietFive was born.

Tuan Huynh (right) with his uncle

Building VietFive Against All Odds

Launching a business as a formerly incarcerated person was no small feat. Doors closed before Tuan could step through them. Banks hesitated, investors doubted, and skeptics assumed his past would define his future. But Tuan refused to let rejection write his story.

Instead, he built VietFive from the ground up, importing beans from his family’s farm, shaping the brand through design, and pouring his heart into creating not just a business, but a movement.

VietFive is vertically integrated, meaning Tuan controls the process from farm to cup. That ensures authenticity, quality, and fair practices. But more than that, it provides every sip tells a story. A story of Vietnamese resilience. A tale of personal redemption.

The Power of Representation

For Tuan, VietFive is not just about coffee. It’s about representation. Too often, the stories of immigrants, refugees, and formerly incarcerated people are missing from mainstream narratives. By building VietFive, Tuan created a stage where those voices can’t be ignored.

“When people drink our coffee,” he says, “I want them to taste more than flavor. I want them to taste legacy, survival, and pride.”

That representation extends to the community VietFive has built. Walk into the café, and you’ll see it as a true “third space” where all are welcome. From business leaders to students, from immigrants to lifelong Chicagoans, VietFive has become a gathering point for connection.

Turning Pain Into Purpose

Tuan’s proudest achievement isn’t revenue numbers, though VietFive is on track to approach seven figures this year. His real pride is seeing familiar faces return, watching conversations unfold, and knowing that his café has become a home for many.

The struggles he faced, incarceration, rejection, and underrepresentation, didn’t vanish. But he reframed them. Each obstacle became a stepping stone, each “no” a chance to persist, each bias an opportunity to prove that transformation is possible.

In Tuan’s words, “VietFive is not just about beans. It’s about belonging.”

A Vision for the Future

Tuan’s mission is clear: to elevate Vietnamese Robusta on the global stage, to create spaces of connection, and to rewrite narratives that society often overlooks. He envisions VietFive not only as a coffee brand but as a global movement rooted in heritage and social impact.

For the Asian community, VietFive stands as an affirmation, proof that their culture, history, and voices belong at the table. For those who carry the weight of incarceration or failure, it’s a beacon of hope that broken beginnings can lead to beautiful new chapters.

Redemption in Every Cup

At its core, VietFive is more than coffee. It’s a story of redemption steeped into every brew. It’s the story of a refugee child who stumbled, a prisoner who refused despair, and an entrepreneur who now builds bridges where walls once stood.

When you sip VietFive, you’re not just tasting Robusta, you’re tasting resilience. You’re part of a narrative that proves our past does not define our future.

As Tuan Huynh himself puts it: “VietFive is my second chance in a cup. And I want every person who walks through our doors to feel that same possibility, that no matter where you’ve been, there’s always a way forward.”

Connect with Tuan Huynh

AHS EMAIL ANGLE (5)

Blogs, Development

Understand Conversions with Attribution

To win your customers, you need to run many marketing activities across multiple channels. And then those conversions came pouring in, but you don’t exactly know where those conversions come from since there are too many ongoing activities. That’s what marketing attribution does. By assigning credit to touchpoints, you can gauge how effective each touchpoint is to the conversion.

There are two types of Attribution:

  • Single-source attribution: Credits are given fully to one touchpoint, assuming that is the most effective one at driving conversion.
  • Multiple-source attribution: More complex models. This type of attribution model acknowledges that multiple touchpoints contribute to the buying decisions and gives partial credit to each.

Understanding attribution will help you to know where the revenue comes from so you can optimize your budget and gain more from your spending. to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/