SEO is constantly on the run, and what used to be your waving lucky cat might lose its charm the next day. Here are three key signs that your SEO’s “waving lucky cat” mode may have been deactivated.
Dropping Search Rankings
If Google search is keeping your website on the low-low, it’s time that your SEO strategy needs a reboot. Or else, algorithm updates or stronger competition could be dragging you down.
Low Organic Traffic
If your organic traffic is at a standstill, your keywords may be outdated, or your content may not be what the audience needs anymore.
High Bounce Rate
If visitors visit your website like a casual one-click-stand, then there’s a problem, too. It could mean slow load times, poor mobile navigation, or irrelevant content. Whatever it may be, all of them may hurt your SEO performance.
If your brand is facing any of these SEO challenges, it’s time for an update. AHN Solutions offers expert SEO strategies to help you improve rankings, increase traffic, and drive more conversions.
Avin Ong, the visionary behind Macao Imperial Tea and CEO of The Fredley Group of Companies, has carved a remarkable path to success in the world of food and beverage. His journey, from humble beginnings to leading a multi-million-dollar empire, reflects his belief that opportunities are abundant for those willing to seize them.
Growing up in a blue-collar family with limited resources, Ong’s early life was far from extravagant. His family’s livelihood revolved around assembling hangers and selling them in the bustling streets of Divisoria, Metro Manila.
Today, Ong oversees a diverse portfolio of businesses, including New York Fries and Dips (NYFD), Nabe Japanese Izakaya and Hot Pot, Café Kitsuné, and the immensely popular Macao Imperial Tea. His recipe for entrepreneurial success is built on several key principles.
Firstly, Ong emphasizes the importance of seizing opportunities when they arise. Having experienced financial hardship in his past, he has become adept at embracing opportunities without hesitation, even if he feels unprepared.
Secondly, Ong stresses the significance of understanding your target market intimately. He recognizes that different consumer segments require tailored approaches. For instance, Café Kitsuné caters to a more upscale audience, while Macao Imperial Tea targets a younger demographic through social media influencers like TikTok.
Furthermore, Ong emphasizes the scalability of his brands, which has allowed for rapid expansion. Starting with less capital-intensive concepts like NYFD and Macao Imperial Tea, he has achieved impressive milestones, such as opening 13 new stores in a single day.
Innovation and adaptability are also cornerstones of Ong’s success. During the pandemic, while some of his ventures struggled, Macao Imperial Tea’s sales surged by over 300 percent.
Lastly, Ong’s humility shines through in his readiness to admit failures and setbacks. While he had to close some branches, he prioritized retaining his loyal team members by reallocating them to more successful establishments. He shared with Tatler Asia how he acknowledges that surprises are inevitable in life, as exemplified by his initial failure to gain admission to De La Salle University. However, his determination led him to eventually fulfill his dream of attending the esteemed institution.
Sanjith Konda House, an 18-year-old from Bengaluru, India, set off on a conventional journey to Australia to pursue a Business Studies degree at La Trobe University in Melbourne. However, he made an unconventional turn, abandoning his studies in pursuit of an entrepreneurial dream that would later become a successful enterprise, ‘Dropout Chaiwala.’
Sanjith’s bold decision to step away from academia during his fifth semester in exchange for a tea business venture demonstrated exceptional courage, a trait deeply ingrained by his upbringing.
Supported by his parents—a father employed as a mechanical engineer at a Saudi Arabian oil company and a homemaker mother—Sanjith had always been instilled with the values of responsibility and independence beyond his years.
With an initial investment of $120,000, Sanjith, alongside his friends Asar Ahmed Syed, Preetam Akula, and Arun P. Singh, set up their first ‘Dropout Chaiwala’ outlet on Elizabeth Street. Their menu started simple, offering just five varieties of chai, but they gradually began to catch the attention of students and office-goers alike.
Despite facing initial obstacles, Sanjith’s unwavering determination was the driving force behind the business’s growth. By March, they had a mobile chai truck in operation, catering to university events, festivals, and weddings. Another significant milestone came in August with the opening of a third store on La Trobe Street.
Under Sanjith’s dynamic leadership and with the dedication of his team, which included Apoorva Singla overseeing the Elizabeth store, Dropout Chaiwala expanded its menu to include light snacks. Within a year, the business generated $600,000 in sales and provided employment to 40 individuals, turning Sanjith’s bold leap of faith into a thriving success.
The 2023 MTV Video Music Awards proved to be an unforgettable night for K-pop, as three South Korean groups left an indelible mark on the music industry. These victories not only celebrated their remarkable talents but also emphasized the growing influence of K-pop worldwide.
The MTV Video Music Awards 2023 unfolded on September 12 at the Prudential Center in Newark, New Jersey.
TXT – Tomorrow X Together, affectionately known as TXT, had a groundbreaking night, bagging the Push Performance of The Year award for their electrifying single “Sugar Rush Ride.” The group also graced the stage with a spectacular performance of their new hit “Back for More,” featuring the sensational artist Anitta. In a fierce competition with nominees like Ice Spice, Jvke, Saucy Santana, and Reneé Rapp, TXT emerged victorious, marking their first-ever VMA win.
Stray Kids – Stray Kids joined the ranks of VMA winners, securing their first-ever VMA in the Best K-Pop category for their track “S-Class.” Their performance of the song during the show captivated the audience and showcased their incredible talent. Competing against esteemed K-pop acts like Aespa, Blackpink, Fifty Fifty, Seventeen, and TXT, Stray Kids’ victory is a testament to their growing influence in the industry.
BLACKPINK – BLACKPINK, the global sensation, achieved an historic feat by winning the prestigious “Best Group of the Year” award. This victory is especially significant as it had been an astonishing 24 years since a girl group last held this honor – TLC in 1999.
BTS – While the spotlight shone on these remarkable wins, it’s crucial to acknowledge BTS’s continued dominance in the K-pop world. With an impressive nine VMA trophies to their name, BTS remains at the pinnacle of the K-pop genre, even during their well-deserved hiatus. Jung Kook also achieved a historic milestone by winning the ‘Song of the Summer’ award for his collaboration with Latto, securing the Moonman award.
The 2023 MTV VMAs will be remembered as a pivotal moment in K-pop history, with TXT, Stray Kids, BLACKPINK, and BTS making headlines and solidifying their status as global music icons. As K-pop’s influence continues to surge worldwide, we eagerly anticipate more groundbreaking achievements from these talented artists in the years to come.
Founded in 2015, Pokeworks emerged as a culinary venture stemming from a shared vision. Drawing inspiration from numerous trips to Hawaii, the founders were captivated by the distinct flavors of poke, prompting them to bring this fresh, healthful, and beloved island delicacy to the mainland United States.
With a steadfast commitment to a wholesome lifestyle and premium ingredients, Pokeworks offers a culinary experience that reverberates with authenticity. Their menu artfully captures the genuine essence of Hawaiian flavors, showcasing a medley of signature creations and customizable options.
Aside from this, Pokeworks champions sustainability, prioritizing responsibly sourced seafood and conscientious material choices. This ethos extends to all aspects of the brand’s operations, affirming a holistic dedication to social and environmental responsibility.
Asian Hustle Network had the chance to sit down for an interview with one of Pokeworks’ co-founders, Peter Yang. Join us as we delve deeper into their story and uncover the insights that drive their success.
HOW IT ALL STARTED
The idea of Pokeworks dates back to 2015, when my co-founders, Mike Chen and Mike Wu, met over lunch. Mike Chen just had his wedding in Maui and Mike Wu had just come back to the mainland after months in Oahu launching a restaurant. They reminisced about the delicious poke they enjoyed on the island and wondered why it’s not a staple on the mainland. We took inspiration from build-your-own fast casuals like Chipotle, and ran with the idea of “Poke Your Way”. As cliche as it sounds, we spent months R&D’ing out of Mike Wu’s garage until we all felt the flavors were perfect.
Several months later, we opened the doors to our first location in midtown Manhattan – a tiny 750-square-foot space. It was a cold December, and most of the city had left for the holidays – it was quiet… and our sales were bleak. Besides correcting our guests on the pronunciation of “poke”, I had to turn away several guests with “Sorry, no, we do not sell Pokemon cards.” Educating the market was definitely an early challenge we had to overcome.
The new year rolled around and our lines got progressively longer day after day. As business grew, we kept our heads down and continued to focus on operational excellence – great products and great guest service. Word quickly spread, and we became the popular kids on the block.
Fast forward 8 years and a pandemic later, we’re 70 locations proud across the U.S., Canada, Mexico, and Taiwan.
THE CONCEPT OF SUSHI BURRITO
We aimed to create a handheld version of Poke by blending two of my personal favorites: a burrito and a sushi roll – what’s not to love? We had fun with it and added it to the menu.
Little did we know, this menu addition would become a turning point in our growth.
During a lunch rush one day, a representative from Business Insider walked into our tiny shop and asked if she could record a video featuring our Poke Burrito. Despite my initial hesitation – our shop was so small that my staff and I could barely squeeze another body in without slowing down our line – I agreed. Well, it was a good thing I let her shoot the video because once it was uploaded, it went absolutely viral.
It. Was. Insanity. This short 1 minute clip, triggered lines around the block for months. We had to hire bouncers for crowd control!
POKEWORKS’ COMMITMENT TO SUSTAINABILITY
Early in our brand development, the co-founders took deliberate steps to define our core values. One of them is: “Sustainability – meeting today’s needs without compromising tomorrow.” The founders understand that it goes beyond just making a profit, but how we can leave the world a better place for our children. Personally, since becoming a father recently, this sentiment has never rung louder. We want to make sure it’s not just a marketing buzzword, but a core value that helps guide our every decision.
All of the seafood that we source carries a “Best Choice” rating by the Monterey Bay Seafood Watch, procured from vendors that are environmentally and socially responsible. Our tuna is exclusively procured from Marine Stewardship Council (MSC) certified sources, a reflection of our commitment to ending overfishing and promoting sustainable fishing practices. Our salmon holds certifications from both the Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP), embodying the highest industry standards for minimizing environmental impact and upholding the well-being of communities, workers, and animals.
For many of our store build-outs, the wood used in our dining rooms is of local species and is certified by the Forest Stewardship Council. In some of our shops, the facade of our counters is made with recycled bamboo chopsticks.
Our commitment to sustainability extends to exploring alternative seafood and plant-based products. We are partnering with leading plant-based food manufacturers such as Impact Foods and Omni Foods to explore alternative seafood options. Our plant-based spam musubis are also a huge hit! We’ve also partnered with innovators like Wildtype, to explore cutting-edge cultivated seafood.
FRANCHISEE SPOTLIGHT
We seek franchisees who embody a passion for the brand and resonate with our mission statement and core values. One of which is being service-obsessed: We put the team’s needs first. We are here to serve our guests and community. We do this by being responsive, helpful, productive, and following through with our commitments, and spreading aloha.
I’d like to extend a big shout-out to Alvin Zhang, an exceptional franchisee at Pokeworks who embodies this value and who truly shines as both an entrepreneur and an outstanding individual dedicated to his community. At the peak of the pandemic, when hospitals were facing dire circumstances, Alvin and his Pokeworks team worked overtime to generously donate over 2000 poke bowls to 12 hospitals across Queens NY, and Long Island.
UPLIFTING THE AAPI COMMUNITY
We take pride in the Asian-inspired products and flavors that we serve. From spicy Sichuan poke to sweet chili gochujang poke. Sharing these flavors from our roots to the mainstream is a great privilege.
During COVID, we partnered with Heart of Dinner to help nourish NYC’s community of Asian elders. They have a wonderful mission of supporting the AAPI community, and we’re proud to be a part of it.
We also take immense pride in having Regina Cheung, a Chinese-American, at the helm as CEO at Pokeworks, leading the charge with remarkable expertise and charisma. Furthermore, all of the co-founders are Asian-American and share the immigrant journey.
We hope that our story and Pokeworks’ AAPI leaders can inspire future generations of AAPI entrepreneurs to dive confidently into their careers and passions.
PETER YANG’S ADVICE TO ASPIRING ENTREPRENEURS
Don’t do it alone. Learn to ask for help. It all starts within your community.
We are very proud to say that there are a total of 8 co-founders at Pokeworks. Most advisors will tell you that’s crazy, but we made it work! We’ve learned to set aside our egos and each of us plays a distinct and vital role within the organization.
This principle aligns perfectly with another core value of ours: the incredible power of teamwork.
