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July 2, 2023

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Founded by Snigdha Sur in 2019, the Juggernaut is a subscription-based website that breathes life into forgotten histories and brings depth to current topics.

Sur was born in India and immigrated to the United States with her parents in 1990. Growing up in the Bronx and Queens, she experienced firsthand the lack of media outlets catering to South Asians of her generation. This led her to create a platform that would bridge the gap and provide authentic representation.

Sur’s journey towards launching the Juggernaut was marked by exceptional academic achievements and valuable professional experiences. After completing her undergraduate studies at Yale University, she embarked on a career in management consulting, working at prestigious firms like McKinsey & Company. She then pursued an MBA at Harvard Business School, where she honed her strategic acumen and entrepreneurial spirit.

Juggernaut’s mission is to uncover compelling stories that frequently go overlooked. The platform quickly gained traction, capturing the attention of a diverse audience eager for meaningful storytelling. 

Sur faced her fair share of challenges along the way. During the COVID-19 pandemic, Sur adeptly adapted the platform’s focus, demonstrating resilience and a commitment to delivering the content that resonates most with the Juggernaut’s audience.

Looking ahead, Sur envisions a future where the Juggernaut becomes a household name, synonymous with South Asian storytelling and expertise. Drawing inspiration from successful media ventures like the New York Times and the Athletic, Sur envisions a platform that collaborates with major productions, offers narrative consultation, and produces compelling content across various mediums. 

Featured Image Source: The Guardian

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Image Source: South China Morning Post

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Veteran Actor James Hong Lauds Asian-American Representation In Entertainment Industry

During the Critics Choice Association (CCA)’s Inaugural Celebration of Asian Pacific Cinema & Television, veteran actor James Hong received the prestigious Icon award along with a few other awardees.

The veteran actor reflects on his over 700 roles and how Asian representation has changed: “When I was a kid, ‘The Good Earth’ was played by Caucasian leads that taped their eyes up.”

In his speech, Hong commended Asian-American creatives for “carrying through” work to advance their careers in the entertainment world and emphasized that his ultimate goal was to stop hatred and boost the whole level of Asian-Americans.

“To see an organization collect all these people together and work together and stop this hatred for Asians is our main goal, I think, and just boost the whole level of Asian-Americans,” Hong mentioned to the PA News Agency.

Held at Fairmont Century Plaza, CCA’s celebrity-filled event highlighted both new and experienced talents and featured other notable figures from the Asian film industry.

At the age of 93, the veteran vigorously demonstrated a few martial arts movements for the photographers with a smile on his face during the occasion.

In his more than six decades-old career, Hong is a well-accomplished actor with hundreds of film and television credits who co-founded the East West Players in 1965, making him more than deserving to receive the Icon award.

The actor stated that CCA is perhaps one of the pioneering organizations that promote culture.

Image Source: Fiona Chan

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TikTok Viral Beauty Brand Youthforia Inspired From Asian Roots And Self-Awareness

We spend most of our waking hours trying to care for ourselves, but there’s only so much time in the day. That’s what the makeup brand Youthforia is for — a line of high-quality beauty products that fit seamlessly into your routine. 

Founder Fiona Co Chan accomplished this goal for Youthforia, making it the first East Asian makeup brand to be sold at Ulta Beauty. 

While quarantined in Hong Kong, Fiona realized she should launch a cosmetics line. She also recalled a lesson her Vietnamese refugee mother had taught her early on about the importance of paying attention to what goes into one’s body. Although she didn’t have the best track record with makeup, she was able to consider her interest. 

Before 2020, she worked in technology and visited several highly polluted Asian cities. She realized that her Western cosmetics reacted poorly to heavy pollution, resulting in skin damage. 

This led Chan to work on a gentle formulation and test it out for two months before releasing it to the public on TikTok in 2021. She used the video hosting giant to see if people would be interested in trying out her new makeup creations, such as a liquid blush that adjusts to the skin’s pH. The BYO Blush was a huge success, and Chan’s Youthforia’s TikTok accumulated 40 or 50 million views in its first year.

While the launch of Youthforia on TikTok is undoubtedly cutting-edge, the brand’s core values are founded in the past. This comes directly from Chan’s identity and her upbringing in an Asian San Francisco household where her mother stressed the importance of viewing the body as a whole.

Image Source: Zen Sekizawa

Stories

Linda Lindas: What Life Is Like For Teenage Students Who Are Also In A Punk Rock Band

How does one balance their passions for creativity and artistic expression with maintaining an everyday life? This seems to be one of the hardest things to do when not everyone appreciates your creativity. Perhaps it may be possible, but very few people have been able to pull it off.

Meet the punk rock band Linda Lindas who are all still teenagers and are concentrating on their studies while on stage. They never go out to clubs after their concerts, instead, they do homework.

The Linda Lindas are comprised of the four members Lucia and Mila de la Garza, ages 15 and 12, respectively, their cousin Eloise Wong, age 14, and their friend Bela Salazar, age 17. They hail from Los Angeles and identify as both Asian American and Latinx. 

Linda Lindas didn’t grow up thinking they would be a musician. The fact that Mila and Lucia de la Garza’s father is a Grammy-winning producer had no impact on their future goals. Wong always wanted to study paleontology, while Salazar dreamed of becoming a doctor. Youngest and most gregarious of the bunch, Mila de la Garza always looked up to the character of Olaf from “Frozen.”

In 2018, Kristin Kontrol invited local girls to perform with her at a concert titled Girlschool L.A., marking the debut of Linda Lindas with the Dum Dum Girls. The band’s reputation grew as they continued to perform in Chinatown. They have supported Bikini Kill, Alice Bag, Money Mark, the Dils, and the Alley Cats, among others. Amy Poehler reached out to them to have them perform a medley of “Rebel Girl” by Bikini Kill and “Big Mouth” by The Muffs for her film “Moxie.”

They say they do their homework in the backstage area, on the plane, or during another downtime. They are convinced they are not yet adults, but they would still like to give their full attention to schoolwork. The band’s debut album, titled “Growing Up,” is centered around progress and ongoing education.

Image Source: Mark Ezzer Ligan Facebook

Stories

Filipino Entrepreneur Cultivates Family’s Land With A Goal Of Providing Food For Every Family’s Table

The Philippines, like many countries around the world, is dealing with skyrocketing food inflation due to supply issues and high fuel costs. 

26-year-old Mark Ezzer Ligan, from Bacolod, Philippines, has learned how to start and sustain his farm by producing vegetables such as okra, eggplant, soursop, and coconut in his family’s 3-hectare plot of land called MBL Integrated Farm. He also raises imported goats from Australia, cows, carabaos, and chickens.

Mark continues to cultivate the land and raise livestock to increase community production. He ensures sufficient supplies from eggs to vegetables and corn to fresh milk for the general public. As a farmer, he believes it is his responsibility to ensure that everyone has enough to eat.

More than 80% of Filipinos eat goat meat, but there are only two major commercial goat farms in the Philippines. The opportunity for growth for goat farmers is also substantial in light of this booming market.

Even more importantly, he benefits financially from their crop yields. Mark worked so hard that the provincial government of Negros Occidental recognized him as the 2019 Oustanding Young Animal Raiser. His success hasn’t hindered him from his commitment to his main goal of providing food, especially during the pandemic.