In Luffy Huang’s Vision for Pulse Events, Cultures Align Through EDM Music
Stories
September 22, 2024
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CEO of Pulse Events Luffy Huang made waves across New York City this past Labor Day weekend. Known as “the world’s wettest party,” the S2O event made a splash in the Brooklyn neighborhood, delivering euphoric EDM melodies with Thai-inspired traditions that stretch across borders to America.
But as the CEO of Pulse Events, his vision yearns for unity and togetherness through the power of music. Throughout the years, Luffy has been a driving force behind the diversification of the EDM festival scene, condensing the beats into a spectacular celebration of culture and community.
The Sounds of Luffy Huang’s Chinese Upbringing and American Dream
Growing up in China, his early passion for music led him to a career as a singer and TV host between 15 to 20 years ago. Encouraged by the eclectic soundscape in the U.S., his American dream for a successful music career was granted by one of the artists he was touring along with, paving the way for his move to the States.
“I grew up in China and following my passion for music, I became a singer and TV host 15 to 20 years ago. Since it was always my dream to break into the music industry in the U.S., I began touring with artists and finally came to America with one of them in 2020.”
When he arrived in the U.S., Luffy was bewildered yet determined. The hustle in a foreign land might have caught him off guard for a moment but it also helped him head towards a new direction. “I found the industry here to be very open-minded and felt inspired and encouraged to start my own entertainment company here,” he says.
Luffy left China for the U.S., driven by the fast-paced music scene.
This geographic shift is a tableau of music inspirations, cultural shock and a deepening sense of identity, all of which prompted him to create Pulse Events, an event agency focused on bridging the Eastern and Western cultures through music and community.
Cultural Harmony Through Music and Luffy Huang’s Pulse Events Journey
“What inspired me the most was seeing people of different cultures embrace shows produced in Asia and influenced by Eastern traditions,” he says.
Such ethos were themselves echoed throughout his work, by introducing a global audience to the purpose he wanted to share more of, from highlighting notable Asian creatives and talents, to celebrating the vibrant culture of the Asian community. “I realized that this experience was missing in the U.S. and it became my mission to produce shows here that expose fans to the traditions and dance community culture in Asia,” he says. “I am proud that my shows include elements like Asian night markets, lion dances and spraying water that is the Songkran Thai New Year custom.”
One of the drawbacks of starting Pulse Events in a new country, however, is the balance and harmony among different communities, especially in the U.S. where multiculturalism has long been its celebrated trademark. Yet, despite this animated diversity, Luffy needs to traverse the tricky waters of inclusivity, representation and U.S. culture:
“Turning my vision into a reality took a bit of time. But once we put on our first Pulse Events show, we learned from the process and got into a good rhythm where we put on multiple shows annually and continued to expand. One of thechallenges I face on a daily basis is figuring out how to represent Asian culture in the most authentic way possible, while having our shows appeal to a diverse audience. Striking that balance takes a lot of thought and hard work, finding the right partners to bring that to life. Another challenge I face is that English is my second language, so I sometimes have to take the extra step of using translation tools or making a greater effort to make sure my ideas are communicated correctly.”
Luffy Huang leads Pulse Events with determination, expanding the reach of Asian culture through unforgettable shows
While those challenges might have vexed him in the beginning, every show, event and festival was an emblem of the connectivity that he always has in mind for Pulse Events. The 2023 Spring Festival that Pulse Events had orchestrated last year was an EDM-heavy event to honor Lunar New Year and pull together traditional elements, joyful moments and different communities. It was the first event to infuse electronic music and Asian culture that introduced the beauty of this cultural festival to more American youths:
“I am proud of every show Pulse Events has put on and the legacy we are slowly building by making them annual. We are gearing up for our second Winter Festival in November and our third Spring Festival next year, and planning to bring back S2O after debuting it to the U.S. this past Labor Day weekend. I feel fortunate that we have established a good working relationship with one of the most famous venues in New York City and the world, The Brooklyn Mirage. I am also proud to be the founder of the Krazy Super Concert elevating K-pop in America.”
When East Meets West in Luffy Huang’s Vision for Pulse Events
As an organization that holds the same values as AHN to uplift and highlight the Asian community, AHN takes this interview as a special opportunity to explore how Asian talents are being showcased and represented in the industry. Luffy’s vision remains unchanged:
“Themission and vision of Pulse Events is to bridge the East and the West through music events that unite people of all backgrounds and educate them. Through bringing fans of all kinds together through the common love of music, we are able to open their minds and hearts to understanding Asian culture and embracing the immense talent within our community, from music producers and DJs to entrepreneurs like myself and my colleagues.”
This determination and commitment has led Luffy on a road of success, producing annual mega shows like the Lunar New Year Spring Festival, the Winter Festival and most recently S2O New York, all to celebrate cultures and unite communities through EDM. Even just at the start, Pulse Events has landed performance deals with many prominent artists in the electronic music scene, from the enigmatic Marshmello to platinum record-selling DJ Afrojack.
Luffy’s goal is clear: bridge the East and West through music, uniting fans from all backgrounds while showcasing Asian talents.
Connect With Luffy Huang
Much of Luffy’s current success comes less from pure luck and more from a consistent performance of hard work and innovation. Whether it be electric live festivals, or getting deep down into his heritage, Luffy knows better than ever that Pulse Events was a child of hustle and resilience, no matter where you came from and who you are:
“From my own journey,I believe that if you hustle hard enough and never give up on your dreams, you will succeed, even in a foreign country or place outside of your comfort zone.”
Zepto, an instant grocery delivery startup founded by two teenagers, Kaivalya Vohra and Aadit Palicha, brought their company to a valuation of $900 million in just nine months.
Vohra had “a couple of long conversations” to convince his parents for him to drop out of Stanford for his startup. But pulling them on board wasn’t hard, he added, his parents witnessed how rapidly they grew the business in front of them.
In a recent interview with CNBC Make It, the young founders shared how did they build one of India’s fastest-growing quick commerce apps.
People didn’t take the 19-year-olds seriously due to their age and their “crazy” under-10-minute delivery idea. However, their conviction in their product kept them going and helped them convince investors, senior executives, and government authorities. Zepto’s $200 million in May got it closer to unicorn status.
“If we don’t build it, somebody else will. When you operate with that mentality, everything becomes less intimidating.” Palicha told CNBC.
During the early stages of Zepto, Palicha and Vohra handled all of the company’s customer service inquiries to determine a clear product-market fit. They even brought goods to customers so that they could have a brief conversation and gain valuable insight from them. Palicha claims that they are still doing it in the present day.
Palicha and Vohra had been friends since they were seven. For Vohra, it’s their ability to “hold each other accountable” that brought them this far.
“Kaivalya and I really complement each other’s skill set. He has always been more technically sound than I am, so he’s made a great chief technology officer,” said Palicha.
We’ve all heard the stories of people who have started with next to nothing and come out ahead. They are able to turn their passions into successful businesses while providing them with a sense of purpose. But what does it really take to become a successful entrepreneur?
As a Filipina single mom who built a business in Canada, Lorephil Toledo had to overcome a lot of challenges before achieving success. She is now the CEO of her own company and an inspiring Filipino dreamer for female entrepreneurs around the world.
At a young age, Lorephil was already used to running her own business. She used to sell clothes, shoes, and underwear at school to pay for her own food. She has never been shy, and she even uses her skills to provide tutoring services in order to increase her income.
In 2011, Lorephil sought work in Canada. Her oldest was 2 and her youngest was 11 months. She was unhappy because she had to spend so much time away from her children in order to earn.
She overcame homesickness and missed her children by cleaning. “I found myself distracted by cleaning houses because I was homesick. I’m dreaming that my children are in here while I’m doing housework. I felt good every time I cleaned the house,” she explained.
Lorephil quickly realized that she could turn her pastime into a profitable business. Lorephil started the successful CanaJan Inc., a janitorial services company. Through her entrepreneurial spirit and hard work, Lorephil was able to serve the community with the best janitorial services.
She started out on her own and now oversees a team of 15 people. More than 350 of her clients are consistent, and she brings in millions of dollars annually. She is a multi-award winner, having been named Entrepreneur of the Year, New Citizen of the Year, and New Business of the Year in addition to being named Ambassador of the Filipino Canadian Trades. She was also invited to speak by the provincial government of Alberta.
When sharing her story, Lorephil mentioned a few of the lessons she has learned along the way. She encouraged everyone to have big goals. She believes that there is no impossibility in life, even for the poor, and that there should be no limit to one’s dreams.
She advises to work hard, “If you want to succeed, you have to work hard for it.” She felt dreams can’t come true without labor. She worked seven days a week for her company. She got four hours of sleep, skipped holidays for five years, and reinvested her money.
Lorephil is a firm believer in the saying “ “Don’t Quit.” She is confident that every difficulty can be overcome and that there is always a way out.
She upholds that in order to properly serve your customers, you must first properly serve your team. This is her reason for treating her employees well and providing free services to her regular customers. She added, “If you give something to the universe, it will come back double times.”
“Choose to be an entrepreneur because then you desire a life of adventure, endless challenge, and the opportunity to be your best self.” — a remarkable statement from “Big John”, the founder and former chairman of JG Summit, one of the largest companies in the Philippines.
John Gokongwei, a Filipino businessman, investor, and philanthropist, died in 2019 at age 93, but his legacy and business lessons continue to inspire. John created JG Summit, a worldwide conglomerate with assets in one of the Philippines’ largest Telecommunications companies PLDT, Manila Electric Company, and other international companies.
John’s grandfather, Pedro Gotiaoco, was one of Cebu’s richest persons in the 19th century. He was from Fujian province in China and was the owner of the massive trading firm Gotiaoco Hermanos. However, their family went bankrupt during the Great Depression, leaving them homeless.
John, his mother, and five siblings returned to China while his father stayed in the Philippines. At 14, he started selling peanuts to support his family. He quickly realized a bicycle would help him get more done. He saved money and eventually had enough to sell his goods in nearby cities.
At 17, he followed in his family’s footsteps and entered the trading business. He used a small boat to transport goods between Cebu and Manila.
In order to put his siblings through school in China, he had to double his work. After the war, John saw it as an opportunity to expand his trading business internationally. Amasia Trading, his first company, sold and bought goods in the United States, Manila, and the Visayas region.
Resulting from his fruitful dealings in Amasia Trading, John finally got to see his family again. When they get back to the Philippines, they helped run their father’s business which is American-Asia Trading.
He then got interested in the cornstarch sector but needed the funds to get started. After numerous banks turned him down to secure a loan, Dr. Albino Sycip of China Bank lent him P500,000 ($8900). John founded Universal Corn Products in 1954, and eventually expanded into variety of products, it became Universal Robina Corporation (URC).
URC became one of the country’s major food and beverage firms, while one of the Philippines’ largest business empires, the JG Summit Holdings continues to grow. He also founded Consolidated Food Corporation (later CFC), Cebu Pacific Air, and Robinson Retail Holdings. According to Forbes, John was the third richest Filipino at the time of his death.
Big John’s success was largely a result of his management style and leadership abilities, in addition to the fact that he has proven to be a crafty business leader. He will be forever remembered as a self-made billionaire who began by selling peanuts and was one of the most enduring entrepreneurs in history.
Greater diversity in tech overall could solve some of the industry’s biggest problems, including fighting disinformation, hate speech, and harassment in online spaces, said the former Reddit CEO, Ellen Pao in a recent podcast interview.
While women have made achievements in tech, their numbers are still low. A survey from AnitaB.org, a global group for women engineers, predicts it could take 12 years for women to see equality in the industry.
In 2012, Pao sued her then employer Kleiner Perkins Caufield & Byers for gender discrimination in San Francisco. The jury sided with the VC firm, but Pao became the face of the issue.
Pao shares with Jennifer Palmieri in her podcast that facing the Silicon Valley guys’ club inspired her to lead Reddit in 2014. During her time as the CEO of one of the biggest discussion websites, she didn’t have imposter syndrome as she had always thought that she had seen so many “horrible” male CEOs and board members.
The Taiwanese-American felt confident in her qualifications despite the Silicon Valley narrative that favors Caucasian and male college dropouts. “Maybe I’m not going to be perfect, and maybe I’m going to make mistakes, but it’s not going to be like some of these other mistakes I’ve seen.”
One of Pao’s priorities, when she was at Reddit, was strengthening the anti-harassment policy and clearing the site of nude pictures and revenge porn. Critics of the plan, mostly men, argued such measures were a form of censorship.
Today, however, Pao thinks that current tech leaders are driven to not prohibit hate speech because it boosts social media engagement and profitability.
As the majority white, male, and affluent tech leaders don’t see and experience problems the same way marginalized communities do, Pao believes that they can’t solve these issues.
Pao credits her mother, who is an engineer, for instilling in her a strong sense of right and wrong, which led her to speak up when she witnessed overqualified women and colleagues of color not getting promoted at the same pace as White men.
