Technologies

March 12, 2025

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Many people know that improving the website loading speed by 0.5 sec is invisible to the users. But it’s still one of the essential search engine factors they use in their ranking algorithms. Also, many web users may use a slow Internet connection, even in the USA and Europe. That is why improving website loading speed is a high-priority task for web development teams. How to improve the website speed?

What is website speed?

Technically the term website loading speed is incorrect because it is about page loading speed. 

In short, website loading speed refers to how quickly the content and UI elements of the specific page load when a user visits it. 

Several factors can influence specific page speed: 

  • The amount and size of the images and videos are contained on the page
  • UI animations
  • Themes and plugins are installed on the site
  • Front-end and server-side technologies are used
  • The code quality
  • Hosting or server

But you must know that the user’s Internet connection also affects the web page speed.

Start with website speed testing

You may start the website speed test with your smartphone and mobile Internet connection. Does your site load quickly enough? Does your site look mobile-friendly? This test helps you to identify critical speed issues and how responsive the design of your website is.

But using a smartphone test can’t tell about a website’s score in terms of the website loading speed. Also, it can’t help to identify the causes of slow website loading. That is why you should use tools to test and measure your website’s loading speed.

The most used tool is Google Pagespeed Insights. It is easy to use and provides you with the most critical information. Look at the snapshot for our website.

AHN’s team developed this site. You can see good scores and no critical issues that could affect the website loading speed.

If Google Pagespeed Insights identifies issues, it will provide recommendations for increasing the website’s performance.

This free tool allows testing the site’s mobile and desktop versions. You can use the Lighthouse tool that is built-in Chrome browser—Press F12 to run web developer tools and choose the Lighthouse tool to test the page.

Also, web developers may use other tools like GTmetrix, Pingdom, or Performance Budget Calculator. 

Some tools are free, but other tools can be payable. Many web professionals use Lighthouse and Core Web Vitals reports because it is usually enough.

Guidelines to improve the website loading speed

The Lighthouse tool (Google Pagespeed Insights) assessed your site as poor (score is less than 50) or as a website that needs improvements (score from 50 to 89). A web developer must look at the tool’s recommendations and fix issues. 

This guide will help you to understand which factors influence website speed and how to increase it.

Optimize the images

Surprisingly, images are one of the most common issues affecting website loading speed. The main reason is that content managers do not pay attention to the size and format of the images when uploading them to the website.

There is a typical image optimization process.

Reduce the image size.

Photos, images, or graphics on the web pages improve engagement. But if you use large files, the images slow down a website.

Compressing images using tools is one way to reduce image size without affecting quality. Another way to reduce the image size is to adjust the image size based on user display properties.

Choose the right image format.

Look at this image. It shows the difference between a zoomed-in vector image L and a raster image R.

As you can see, vector images are preferable options as they are resolution-independent and always deliver excellent results.

If you use raster images, a web developer should serve different image sizes to other devices. But bear in mind that serving desktop-sized images to mobile phones can use 2–4x more data than needed.

Use WebP images

When Facebook switched to WebP, they noticed a 25-35% filesize savings for JPEGs and an 80% for PNGs.

How to convert images to WebP? Usually, web developers use the cwebp command-line tool (for simple projects) or the Imagemin WebP plugin(for complex projects).

Replace animated GIFs with video.

GIFs aren’t a good choice when you need a fast website because their size can be 10-15 MB.

It takes a lot of time to upload a GIF file. That is why web professionals convert GIFs into video files (MPEG or WebM).

Use image CDNs to optimize images.

Image content delivery networks (CDNs) specialize in transforming, optimizing, and delivering images. They are excellent at optimizing images and can yield a 40–80% savings in image file size. Image CDNs work like API, making it easy to create variations of an image for different use cases by indicating parameters like size, format, and quality.

Use lazy loading

Lazy loading is a technique that defers the loading of non-critical resources while the web page loads. In practice, the image lazy loading loads lightweight placeholder images at page load and replaces them with lazily-loaded images when they’re scrolled into the viewport.

Using lazy loading makes sense if you use many media files on your site.
Web developers can use a variety of ways to implement lazy loadings, such as browser-level lazy loading, Intersection Observer (JavaScript), or CSS. If your website is built on WordPress, you can use plugins.

Use a Content Delivery Network (CDN)

Content delivery networks (CDNs) improve site performance using web servers distributed across various locations. These servers retrieve content from the website server and provide website content to users with regard to their location. CDNs reduce server load and handle traffic spikes. 

Also, CDNs allow caching resources on their servers. As a result, the resources are delivered more quickly. Cashing also reduces the load on the website server.

To choose a good CDN, you should focus on its performance, security, analytics features, support, and pricing. 

You need to know that CDN performance can vary significantly depending on geography, time of day, and different events. That is why predicting the exact performance you’ll get from a CDN is difficult.

Choosing a good CDN depends on the type of your site (e-commerce, corporate website, blog), user locations, and your budget.

Prioritize loading resources

Not every website resource has the same degree of importance, which is why browsers attempt to make a guess at the most important resources to load first. The problem is browsers could use the wrong priority for website resources. For example, loading scripts before CSS.

Web developers can use different ways to influence browsers’ priority-making process.

If a web developer adds the <script> tag in the page’s <head>, Chrome will load at a high priority. But using the async attribute changes it to low priority.

Also, a web developer can use <link rel=”preload”> (informs the browser that a resource should start getting fetched as soon as possible), <link rel=”preconnect”> (informs the browser that you’d like the process to start as soon as possible), and <link rel=”prefetch”> (it tries to make something non-critical happen earlier if there’s a chance) for other resources.

To make everything right, a web developer should know the browser’s priority for each resource. For example, to know Chrome’s priority, you need to press F12 to run DevTools and find the Network panel.

These priorities help to understand how much relative importance the browser attributes to resources. A web developer can influence the browser to assign a different priority. For example, if an image is a part of the initial render, a web developer prioritizes it higher than an image that starts offscreen.

Optimize CSS code

CSS code must be loaded before the browser renders the website page because it is a render-blocking resource. If these web pages contain unnecessarily large CSS code, it takes longer to render them.

There are two main techniques that web developers use.

The first is deferring non-critical CSS. Many non-critical styles apply to content that’s not immediately visible, for example, paragraphs inside the accordions. A web developer can defer this non-critical code.

The second is minifying CSS. Minification CSS files is a technique that reduces unnecessary code, comments, whitespaces, and indentation in CSS files. A professional web developer can safely remove unnecessary characters and reduce CSS file size without affecting website rendering. 

If web developers minify CSS files, you will see that recommendation “Minify CSS” moved to the “Passed Audits” section of the Lighthouse report.

Optimize JavaScript code

JavaScript code is a critical part of modern website design. On the other hand, using JavaScript code may slow down a website’s loading speed.

A web developer should analyze the Lighthouse report to fix JavaScript issues and speed up a website. There are most common issues and solutions.

First, the JavaScript code used on the website is a significant source of tasks. What is a task? A task is any discrete piece of work that the browser does and impacts the website’s performance. It can be rendering, parsing HTML and CSS, and running JavaScript code.

Some tasks can be too long (that take more than 50 milliseconds), and a web developer should break up such tasks. In other words, a web developer needs to divide a long task into smaller tasks that take less time using one of the task management strategies like the async attribute, manually defer code execution, yield only when necessary, and others. Choosing a strategy depends on the main website features you’d want to consider when managing tasks because it is about usability and how users interact with a website.

Minification JS code is another way to improve a website’s speed. To minify JS code a web developer should remove whitespace and any code that is not necessary to create a perfectly valid code file.

JS code compression is the process of modifying data using a specific algorithm. Most web developers use Gzip for server and client interactions, but Brotli is a newer compression algorithm that helps to achieve even better compression results than Gzip.

Also, we recommend using modern JavaScript to avoid reducing the website’s loading speed.

Modern JavaScript means syntax supported by all modern browsers such as Chrome, Edge, Firefox, and Safari. But using modern Java Script requires high-skilled web developers who have experience in advanced front-end and web app technologies.

Move a website to better hosting.

In some cases, the leading cause of slow website speed is hosting. A website owner must choose fast hosting to optimize the website’s performance.

Several solutions can be used to host a website.

Shared hosting is the most popular solution because it is cheap. But shared hosting means that you share the server’s CPU and RAM with many other sites that are also hosted on this server. If you need more RAM and CPU because your site attracts many visitors or use one of the modern frameworks, you need Virtual Private Servers (VPS) hosting or a dedicated server.

Virtual Private Servers (VPS) and dedicated servers are faster than shared hosting. VPS  is fit needs of many business and e-commerce sites because it uses multiple servers for content distribution and provides your own part of the virtual server.

Using a dedicated server is the most expensive solution because you need to rent or buy a server and pay for the system administrator’s services.

Now alternative solutions are also available for website owners. You can use cloud solutions like Microsoft Azure, Google, or AWS. Cloud providers provide quality services that can scale on demand for your needs.

Another alternative option is the serverless approach.

Choosing a hosting provider is not easy but worth the effort.

Conclusions

Currently, a website’s loading speed is a vital factor that search engines assess, affecting website traffic and, as a result, business revenue.

You can test your website speed using one of the tools to know if improvements are needed. 89 score and below means your site’s performance needs to be improved. Image optimization and minification of CSS and JS can speed up a website. But as you can see, it is not an easy task. 

Also, hiring skilled web developers who can write quality, optimized code is important. Because it is an almost impossible job to optimize a website that was created by low-skilled web specialists. Re-developing the website from scratch becomes easier, faster, and cheaper in this case.

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Humphry Slocombe Launched Filipino-Inspired Ice Cream In Collaboration With Popular Eatery Señor Sisig

There is nothing quite like a scoop of ice cream on a hot day, as we’re sure you’ll agree! And what better way to enjoy one than with a tasty serving of delectable creations alongside your best dishes?

This summer, the renowned Filipino food truck now restaurant Señor Sisig will open a branch in the food hall of the San Francisco Bay Area and collaborate with the Filipino-inspired experimental ice cream Humphry Slocombe.

They have been starting to develop a new ice cream flavor that evokes childhood and promotes the favorite dishes with an accompanying dessert. According to SFGate, both businesses have decided to work together as they get ready to become Ferry Building tenants.

It may be a new flavor for Humphry Slocombe customers, but it’s not for Filipinos. Made with cinnamon and bananas, the ice cream is as delicious as it sounds. Named “churron”, a mash-up of “churro” and “turon,” a Filipino caramelized fried banana roll.

The new Señor Sisig restaurant will serve drinks with Filipino and Mexican tastes including ube, pandan, and calamansi.

Stop by one of the six Humphry Slocombe locations around the Bay Area to enjoy this new flavorful ice cream before it sells out!

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Melody Hahm on Shaping a Diverse Venture Capital Landscape for Entrepreneurs

Melody Hahm has held many roles as an acclaimed business journalist for CNBC and Yahoo Finance and a platform and community manager for venture capital firm Harlem Capital. But her Twitter bio begins with “unapologetically Korean.” That’s a good indicator of the kind of person Melody is. 

In her interview with AHN, Melody is unapologetically honest about her experiences as, often, the only Asian in the room. She shares her journey of finding value in her work and, as a result, recognizing her self-worth to advocate for herself in traditionally male-dominated newsrooms. 

Since joining Harlem Capital in July 2021, she has helped female entrepreneurs and people of color make their mark in history. She leads off-site and operator networking events and content strategy for the firm’s portfolio companies. But she’s doing so much more for the BIPOC community of entrepreneurs by giving them the resources and platform to succeed. 

A CHILD OF KOREAN IMMIGRANTS FINDING HER PASSION FOR JOURNALISM

I was born in New York City and raised in the tri-state area in Connecticut and Jersey. I was a lifelong east coaster. My parents are Korean immigrants who met in the States, and I’m their only child. It became my passion early on to become a journalist. 

I had a dream of telling international stories, given my background as a child of Korean immigrants. Starting in elementary school, I took a liking to my Spanish class, and I performed the best in English reading and comprehension. So, pairing those things together, I was like, I’ll think I’ll figure out what this journalism thing is. It was after a journalism and writing summer program that I did after eighth grade that I realized this is the area I want to focus on. 

I started to write for my school newspaper and contributed to my local newspaper, the New Haven Register. There weren’t necessarily Asian bylines I could look to. There was Connie Chung and a few token Asian women on TV. But I could not envision what my career would look like. 

I’ll never forget what my mom said. She said, if you watch TV or go to a Broadway show and see someone that looks like you, it’s probably the stereotypically nerdy character who has a line or two, but you’ll never see someone who looks like you as the main character. She didn’t mean to discourage my dreams, but I think it was a reality check that perhaps it wasn’t the most practical route. 

“There weren’t necessarily Asian bylines I could look to…I could not envision what my career would look like.” 

-Melody hahm

FROM PRE-LAW TO BUSINESS JOURNALISM AND VENTURE CAPITAL

I went into college pursuing pre-law, but all my internship interests were in journalism. Then, I got a grant through school to go to New Delhi, India, for two months on a broadcast journalism internship. That was a turning point for me. Until that point, I didn’t understand what a real career in journalism could look like. When I got back, I tapped into any potential connection I had in the journalism world. It was through an alum of my school, who was the managing editor of Fortune magazine, who connected me to a couple of folks, and one of his contacts at CNBC reached out to me in my senior year. 

They said a news associate position was open and asked if I wanted it. I had no idea what financial and business journalism was, but it seemed like an opportunity I couldn’t pass on. So, I began my career in financial journalism on CNBC’s flagship morning show, Squawk Box. I produced segments and pitched ideas for startups to be featured on the show. At the time, it was very markets-driven, and I carved a niche for myself. 

I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day. I also wanted more experience on-air and I ended up finding an opportunity as an on-air reporter for Yahoo Finance. It was a great transition because Yahoo Finance is all digital. I got the chance to create content in a medium that I consumed. I hosted a show called Breakouts, which focused on entrepreneurship, especially among women and people of color. 

In July 2021, I left traditional media to join an early-stage venture fund called Harlem Capital which invests in diverse and women entrepreneurs. I lead their community and platform, which essentially means working with the portfolio companies and founders. As well as expanding our purview and reach as we think about democratizing venture capital for people who deserve it. It shouldn’t matter what you look like. 

It’s been a wild journey so far. There are a lot of different hats I wear. Some of my media expertise and savviness does play a role at Harlem, but I’m getting to flex my muscles to help entrepreneurs in a different realm and world, which I’m excited about. 

“I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day.” 

-melody hahm

TAKING STEPS TOWARD WHERE SHE IS TODAY

I would love to say it was well-thought-out, squarely defined, and manifested, but it wasn’t and never is. It’s always messy. Oftentimes, there are little signals along the way that remind you maybe this is not where my attention should be. I initially did not pursue a business or financial journalism career, the opportunity found me. I recognized that it was not my passion to report on the market’s daily moves. I can talk about it, but did I feel like I was getting value? Probably not. Making the 1% richer was never part of my mission. I obviously never went into journalism to make money. 

Being in that corner of media made me reconsider and reflect on who my audience was. Both Yahoo Finance and CNBC served the investor class, which tends to be more affluent and privileged. During COVID, I started excavating a bit. I asked myself how I could play a role in helping entrepreneurs, especially people who look like me, succeed. 

If you wanted to cover a startup in mainstream media, it was always about who backed them. That’s when I first started covering venture capitalists. I interviewed a lot of VCs and participated in conferences to interview VCs and the startups they funded. My mind was open to the opportunity to work at a venture capital firm where I could play a role in the process of helping entrepreneurs and equipping them with tools so they can have a fighting chance in making their mark on history. 

RECOGNIZING SELF-WORTH IN TRADITIONALLY MALE-DOMINATED WORK ENVIRONMENTS

I think my experience working in two traditionally male spaces has only fueled my fire to identify opportunities where I can change the narrative. I am very fortunate to have had mentors and direct bosses sticking their necks out for me, including the person who connected me to CNBC. I met him when I was a college student in 2011, and he ended up becoming my boss at Yahoo Finance. I’ll never forget this one conversation we had. It was our mid-year check-in, and I was so nervous. I knew I deserved a raise, but I didn’t want to be disappointed if I didn’t get it. 

I even went to seminars coaching women on negotiations. So, I was like, “Melody, you can do it. He’s always believed in you.” During the conversation, he gave me a 24% raise. I was going to ask for a third of that. My walkaway number was going to be 8%. That illustrated to me: Why was I valuing myself so little? Part of it is systemic, but I was selling myself short. That was an inflection point for me to recognize that even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more. I recognized that even if the landscape is so male-dominated, that will not deter me. 

Tying it back to the venture capital world, so much it is bleak. Very few top-tier firms have BIPOC partners at all levels. Then, I joined Harlem Capital, which is founded by Black men. We have three Black men who are partners, and four of us are women of color, which is unheard of. You don’t see that in venture capital. I’m the only Asian woman, so it empowers me to know that they value and invest in people of color. I have a seat at the table, and I recognize my fight for my community. 

Our tagline is that we want to invest in 1,000 diverse entrepreneurs over the next 20 years. I think the only way you can do that is if the investor class and the people in the firm reflect the type of people you want to empower. We have the upper hand in understanding the problems and queries facing diverse founders. We’re the ones trying to solve the issues and provide the resources to feel the gap. It feels like a unique position to be in the venture landscape. 

“Even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more.”

-melody hahm

NAVIGATING THE NEWSROOM AS AN ASIAN WOMAN

There were so many incidents of micro and clear aggressions from my colleagues, especially at Yahoo Finance, where I was, for a long time, the token Asian. Over the nearly six years I was at Yahoo Finance, our newsroom really blossomed. We had a flurry of people of color and lots of Asian women who joined the team. But the first couple of years were really difficult. If there was news related to ongoing issues in the Asia continent, I was expected to know the answer. I’m like, I was born in New York. I’m connected to my Korean heritage, but I don’t know the ins and outs of the dynamic of Japan and Korea. The assumption that I would have these answers definitely messed me up a little bit. 

In light of the hate crimes facing Asians, it was difficult for me during the work day because we wouldn’t cover that news. It was only when there was a business angle or organizations pledged tens of millions of dollars that it became a story in the business world. I understood that we weren’t working under a general news system, but at the same time, the lack of care felt disappointing to me. I felt I had to advocate for myself and the Asian community. 

In my current role in the venture world, it’s night and day because my colleagues are all people of color. Even when Michelle Go passed, against this influx in hate crimes was happening, they would check in on me, asking how I was doing on a personal level. To be honest, Harlem Capital has grown over the last couple of years, alongside the deaths of Black Americans like George Floyd and Breonna Taylor. My colleagues recognize how hard it is to compartmentalize pain and trauma as you experience professional success, trying to reconcile the two. I think there’s empathy in my current role and organization that gives me a little bit more strength and hope. 

THE FUTURE OF VCS

I think 20 years from now, we’ll see a magnificent diaspora of Asian, African, and Latino founders who go on to raise future rounds of capital, take their companies public, maybe start their own VCs, and become angel investors. It’s beyond my wildest dreams to think about what that diaspora looks like. Tier one VCs are already investing in Africa and Latin America. We’re seeing people choose to operate in international landscapes, and they’re all contributing to changing the face of entrepreneurship. 

I have no doubt in my mind that when hopefully my child is growing up that if they were an entrepreneur, they could look at the options and say, ‘There’s a partner who looks like me and understands my story.’ It won’t be tokenization as a poster child of diversity. It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse. This is a one-way street, and if you don’t buy into it, you will get left behind.

“It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse.”

-melody hahm

HOW TO REACH OUT

You can reach me on Twitter @melodyhahm, on Instagram @melhahm, and on LinkedIn. If you want to learn more about Harlem Capital, or if you want to learn more about my journey, I’m always excited and happy to chat with folks. If anyone is contemplating a move, career or otherwise, feel free to hit me up because I love to talk about those kinds of transitions. 

Interview credit: Tiff Soga

Image Source: Chell Diaz Fernandez Facebook

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‘Mompreneur’ Turned Her Hurdles Into Success And On A Mission To Help Other Moms Start Their Businesses

Filipino entrepreneur Chell Diaz Fernandez is on a mission to inspire other mothers to persevere in pursuing their dreams, regardless of how simple those businesses are or how difficult the road lies ahead.

The “mompreneur” has tried over 15 businesses since 2016 — she has sold in bazaars and had “sari-sari store” or a neighborhood sundry store. She’s also created a party supplies store, started selling secondhand clothes on Facebook live, and even vlogged.

Chell is currently a full-time Ultra Green Coffee business consultant, helping other mothers start coffee enterprises. She aspires to show that being a mother doesn’t limit success in business. She encourages stay-at-home moms to contact her for financial opportunities. “I want to inspire my fellow moms out there that if I can do it, you can too.” she said.

She described how difficult it was initially because her husband insisted that she should only take care of their children and would not allow her to work or start a business. She had to stand up for herself and realize that even as a stay-at-home mom, she is capable of more than she currently does.

As Chell expressed on her journey, she was aware of the many hardships she had experienced. Nonetheless, she pushed on, thinking of her loved ones and not giving up, and would forever be grateful for the pain and adversity she had endured.

She was hopeful that this would pave the way for her future development and success. In the end, she hopes that those who are discouraged will be able to find strength and hope in her motivational story about her business.

Image Source: Dollar Hits Instagram

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Filipino $1 Street Food Restaurant In LA Highlighted On Netflix “Street Food: USA”

Filipino food in the U.S. is heating up with a flurry of news reports, viral videos, and social media posts about a Pinoy-owned street food eatery in Los Angeles after it was featured on the popular Netflix show “Street Food: USA”.

One of LA’s best and most interesting eateries, Dollar Hits, is owned by Elvira Chan from the city of Pampanga, Philippines. Given how fiercely competitive the market is in Los Angeles, this is quite an accomplishment. 

She is drawing a lot of attention due to the eatery’s excellent food, welcoming crew, and affordable prices. In fact, a lot of people, particularly her “kababayans” or fellow countrymen, have backed and really patronized her business. She stated that her food business was called Dollar Hits because all of her 33 different types of street cuisine on a stick cost “one dollar”.

Having a Kapampangan root, Elvira was exposed to the different Kapampangan delicacies and even barbecue specialties. She and her sisters began their business as a food truck that sells Filipino cuisine to a loyal customer base. 

They decided to buy the market space in order to expand their eatery and accommodate more Filipino diners as their patronage grew.

They have been diligently working to expand the business and expanded locations around LA. Their California locations in Temple and West Covina have already been operating. Another expansion will be located in Woodside, New York, and will be highly anticipated in August of 2022. 

Elvira wants to help out other Filipino-owned businesses in the area, so she wants to buy the entire strip mall where Dollar Hits is now renting space.

The mission of Elvira and her Dollar Hits is to provide an exceptional experience through the food nostalgia of barbecue specialties and other Filipino traditional cuisines. This is a major accomplishment, not just for their perseverance and tenacity, but also for the Filipino-American community in Los Angeles. This is something they can all take pride in.