Stories

July 5, 2023

SHARE:

Dee Lee’s journey from being a middle school teacher to the founder of an award-winning event production company is a story that inspires us all to pursue our passion.

Despite facing various challenges and setbacks along the way, Dee persevered and learned from her mistakes, which ultimately led to her success. The road has been filled with ups and downs, but she never gave up.

Dee is a first-generation Teo-Chew Cambodian woman born in the United States. Her parents escaped from the Cambodian genocide and she is the oldest of three siblings. As a daughter of immigrants, she loves to use her platform to educate, inspire, and bless it forward to her AAPI community. 

Join us as we explore the challenges Dee faced and the valuable lessons she learned on her journey towards success.

FROM MIDDLE SCHOOL EDUCATOR TO EVENT PRODUCTION COMPANY OWNER

Dee was a middle school teacher in the largest school district, Los Angeles Unified, starting full-time teaching at just 23 years old. She had a talent for grant writing for the various schools she worked at. However, Dee’s pivot came when her daughters were born, and she felt unsupported.

“I was doing events and photography as a hobbyist. I quickly learned that I found a new love and pursued it part time. Eventually I retired from teaching and opened my first  LLC, got liability insurance, and the rest was history,” Dee said.

She faced a lot of challenges at first, mostly because she didn’t have enough business background to understand how to properly run a business. “Both my Bachelors and Masters were in education. I didn’t have a mentor. I learned a lot through trial and error.”

Eventually she found a network of event professionals that opened more doors for her. She started out in the Quinceañera market, where she made a name for herself as a designer in a Latino market. Although it was challenging, Dee thrived in it.

Along with the challenges she faced, she also encountered people who told her that she couldn’t make it. There was a time that she assisted a celebrity planner she admired, and was told that she was only good enough for small things. This was a devastating blow to Dee’s confidence. But despite these challenges, Dee persisted and emerged victorious. She continued to grow her business and inspire others with her journey.

MISTAKES SHE FACED ALONG THE WAY

Dee made a lot of entrepreneurial mistakes in the beginning of her journey. It was a new learning curve for her. She quickly learned why liability insurance was so important to have as a business owner, and she learned about quarterly taxes. She wanted to buy everything but she knew she shouldn’t.

“I still had a hobbyist attitude about pricing when I jumped into it full time. I didn’t know what market value was on anything and had to do a lot of research,” Dee said.

Networking was also a crucial part of her journey, as she learned the value of connecting with others in her industry and receiving valuable advice from them. Every piece of advice was like a gold nugget for her, and she took it all in. She was realistic with her expectations of growth and knew that success would not come overnight.

WHAT MOTIVATED HER DESPITE ALL HER SETBACKS

The honest truth about why Dee was so motivated and determined to succeed was the fact that she was the oldest daughter of her immigrant parents, and they thought that she was crazy to leave her profession as an educator and her two degrees. Even her cousins thought that she was just wasting her time in event planning.

She considered every mistake and situation as a learning experience, and worked tirelessly to establish herself and her business. Her goal was to become so successful that everyone would know who “Dee Lee” was.

HER CREATIVE PROCESS OF MAKING EACH EVENT UNIQUE AND PERSONAL TO EVERY CLIENT

When it comes to designing unique and personalized events for each client, Dee takes a meticulous approach. She is passionate about her work and loves the design process. She begins by sending her clients a list of discovery questions to help her gather information about their preferences and needs. She then schedules a virtual discovery call with her clients via Google Meet or Zoom, where she listens carefully to their ideas and aspirations.

Dee involves her clients in every step of the process, creating design boards together, and incorporating their personal preferences into the final product. Her approach is to make the process less transactional and more personable by humanizing the whole process.

Dee values building personal relationships with her clients, and they often embark on wedding planning and foodie adventures together. This helps her clients get to know her better, and it also enables Dee to understand her clients’ personalities and preferences. As a result, Dee is able to design events that are unique and tailored to each client’s needs.

ADVICE TO THOSE WHO WANT TO PURSUE THEIR PASSIONS AND THOSE WHO WANT TO ENTER THE EVENTS PLANNING INDUSTRY

Dee advises those who want to pursue their passions but don’t have the courage to do so to align themselves with a mentor to shadow. She emphasizes the importance of learning to do things the right way, which can be achieved by having a mentor who can guide and teach them. Dee also suggests networking and meeting new people, as it can lead to opportunities and connections in the industry.  Community is important to growth.

Dee receives a lot of emails from people who want to shadow or become a wedding planner until they see it unfold live. She acknowledges that this kind of job is not for the faint of heart.

“There is a reason it is not made for everyone and it is one of the top ten most stressful jobs. You have to know how to think on your feet, fix things on the fly, in order to survive,” Dee said.

CONNECT WITH DEE

Facebook: Dee Lee Designs

Instagram: @deeleedesigns

Pinterest: Dee Lee Designs

TikTok: @deeleedesings

Related Articles

Image Source: Paulo Chun / NBC News

Stories

Fifth-generation Entrepreneur Reimagines NYC Chinatown Landmark While Preserving Cultural Traditions

Even though times are tough and New York’s Chinatown is on the verge of dying, there is one place where things appear to be mostly the same as they have always been.

Since Mei Lum started volunteering as a child, Wing on Wo & Co has been run by her family. Brilliant and creative heritage enterprises have withstood generations of economic ups and downs. Mei represents her family’s legacy and New Yorkers and future generations of Chinatown residents.

The 32-year-old fifth-generation owner has bigger plans. Mei revived Wing on Wo’s late-19th-century ambiance. The store was a meeting place, credit union, and informal post office for low-income Chinese employees during the Chinese Exclusion Act.

She wants to run things because she has always wanted to expand the store’s conceptual boundaries. “A business doesn’t have to be so economically driven. There can still be genuine connections, which sustain a community,” she told The Guardian.

Wing on Wo is still primarily run by the original family for over a century. For 30 years, Mei’s father Gary has chatted with clients at the counter. Lorraine, her mother, handles the website and order processing. Her 105-year-old grandmother, Nancy, promotes the store’s hand-painted wine cups, fish-shaped glazed vases, and elegant dinner plates on Instagram.

In 2016, her grandmother intended to sell the family-owned porcelain specialty shop, which was worth close to $10 million. Mei took over the business to preserve it and create a community hub. She was planning to study international relations at Columbia University, but she now wants to run the family business. She wanted the store to be a hub for activists and artists to fight gentrification and displacement.

As a result of the pandemic, Mei decided to focus her efforts on online sales, digital advertising, and social media. To ensure that the business is preserving tradition and shaping the future of Chinatown, she has added several new initiatives, such as youth programs, an artist residency, and a ceramicist fair.

Image Source: Korina Sanchez Youtube Channel

Stories

This Street Vendor Selling “Magic Water” Proves That No One Is Too Small To Be Successful

Priscilla Cornejo, better known as Nanay Bebe to the local people (“Nanay” means mother in Filipino), has been selling her magical water to the community since 1980 in the Philippines. She is convinced that her drink’s distinctive flavor is why so many customers seek out her business.

Magic Water, or known to be its local term “Samalamig” is also recognized as a leading refreshing drink in the Philippines. Despite coming from modest means, Nanay Bebe makes it her mission each day to quench the thirst of those hungry for success.

She explained that her drink is not just ordinary cold water. It has clear agar, sugar, mineral water, and tons of ice. When the agar hits the ice, it tends to melt, creating the ‘magic water,’ that will surely quench your thirst. 

Her business may not look like much compared to big companies or restaurants, as she only sells on the street, but it has tremendous growth potential. Nanay Bebe sells her magic water for PHP5 or PHP10 ($0.08 or $0.17) in small plastic bags, cups or some customers even bring their own Aquaflask or tumblers. From what she described, weekly earnings for her business could reach PHP35,000 ($600).

An endless line of curious onlookers from the street awaits to sample Nanay Bebe’s magic water. Many online publications, including those dedicated to food and social news, have featured it. Even today, some people attempt to duplicate Nanay Bebe’s traditional drink formula.

Image Source: Binance

Stories

From Gas Jockey To Binance CEO: How Changpeng Zhao Became Richest Man In Cryptocurrency

Binance is one of the most valuable cryptocurrency exchanges in the world as of today, and its founder and current CEO is Changpeng Zhao, according to the Bloomberg Billionaires Index, had a net worth of approximately $30 billion, which placed him in 33rd spot on the list of the world’s richest people.

Early on in life, Zhao was born into a family of educators in a rural village in Jiangsu province, China. He claimed that as a child living in rural China, he had to endure food rationing. His family immigrated to Canada in the late 1980s and felt incredibly fortunate to have been able to leave China.

When Zhao and his family moved to Canada, he worked several part-time jobs, including one at McDonald’s. He attempted to earn money at 14 by working at a Chevron gas station and as a volleyball referee.

He studied computer science at McGill University in Montreal, where he developed an interest in technology similar to that of his father, a math prodigy and programmer in his teens.

Zhao began coding when he was only 16 years old and took programming classes in high school before enrolling at McGill University.  After finishing college, Zhao worked at the Tokyo Exchange and then at Bloomberg in the Tradebook department from 2001 to 2005. Zhao left his job in 2005 to become a partner at the Shanghai firm Fusion Systems, which developed software for the financial markets. 

After discovering Bitcoin in 2013 while playing poker, he went all-in on crypto and committed his life to it. He even gave up his home to fund his Bitcoin investment. He persisted, even as the value of bitcoin dropped from $600 to $200 after he bought it.

Being a tech leader at Blockchain, a cryptocurrency wallet provider, and OKCoin, a cryptocurrency marketplace, Zhao decided to create his exchange, combining the efficiency of high-frequency trading platforms he had previously developed with the potential of cryptocurrencies. Thus, he started Binance with a $15 million initial coin offering.

However, getting to the top is more complicated than it seems, especially for Binance. When Binance’s cryptocurrency, BNB, dropped in value below its ICO price, Zhao and his early colleagues were forced to adapt quickly to changing market conditions.

As a result, Zhao initiated the initiative to make Binance a distributed organization with a flexible international staff. He was also instrumental in growing Binance into a user-friendly platform with maximum bandwidth, low fees, and other benefits.

In a relatively short period, Binance’s offering became too attractive to the cryptocurrency community to be held back by persistent difficulties. Six months after its launch, Binance soared to the top of the cryptocurrency exchange rankings, which remains to this day.

He is now widely known by his alias CZ and is widely regarded as the cryptocurrency industry’s most influential and prosperous figure. His majority stake in the cryptocurrency platform is responsible for much of his wealth at around $30.6 billion. Since the exact value of Zhao’s cryptocurrency holdings is unknown, Bloomberg’s blog post reported that it did not factor them into his wealth.

Image Source: Harper's Bazaar Singapore

News

A Culinary Adventure With Mark Wiens On HBO Go To Debut This November

As the nation’s most famous foodie Mark Wiens is coming back to HBO Go with his very own show. He is currently located in Thailand and is a co-owner of Phed Mark, a popular Thai eatery known for its “very spicy” pad krapao.

A small look into the culture of Singapore will be presented in the Food Affair with Mark Wiens episode that will be made available on HBO GO on November 18th. Food is a serious matter; for Mark, it is not simply about consuming food; instead, he will bring each dish’s cultural and traditional elements to life.

The six-part series will feature him shooting the breeze up with everyone from Michelin-starred chefs to legendary street food vendors in Singapore.  He is impressed but used to being delighted by the city because it is home to more than fifty restaurants with Michelin stars and over sixty entries in the Bib Gourmand guide.

Mark found it inspiring to hear how the owners of different restaurants came to follow their dreams and create the unique cuisines they do today. ”It’s undeniable that food is at the center of all our lives, and that’s what brought us all together,” Mark shared.

The 36-year-old food enthusiast has persisted in pursuing his hobby of food vlogging, and he frequently takes the 9.3M audience of his YouTube channel around the world as he samples a variety of mouthwatering cuisines. The expressions on his face communicate to anyone who watches him exactly how delicious each dish is.

Follow Mark as he explores all aspects of Singapore’s food culture, from hawker centers and high-end restaurants.