Stories

July 5, 2023

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Dee Lee’s journey from being a middle school teacher to the founder of an award-winning event production company is a story that inspires us all to pursue our passion.

Despite facing various challenges and setbacks along the way, Dee persevered and learned from her mistakes, which ultimately led to her success. The road has been filled with ups and downs, but she never gave up.

Dee is a first-generation Teo-Chew Cambodian woman born in the United States. Her parents escaped from the Cambodian genocide and she is the oldest of three siblings. As a daughter of immigrants, she loves to use her platform to educate, inspire, and bless it forward to her AAPI community. 

Join us as we explore the challenges Dee faced and the valuable lessons she learned on her journey towards success.

FROM MIDDLE SCHOOL EDUCATOR TO EVENT PRODUCTION COMPANY OWNER

Dee was a middle school teacher in the largest school district, Los Angeles Unified, starting full-time teaching at just 23 years old. She had a talent for grant writing for the various schools she worked at. However, Dee’s pivot came when her daughters were born, and she felt unsupported.

“I was doing events and photography as a hobbyist. I quickly learned that I found a new love and pursued it part time. Eventually I retired from teaching and opened my first  LLC, got liability insurance, and the rest was history,” Dee said.

She faced a lot of challenges at first, mostly because she didn’t have enough business background to understand how to properly run a business. “Both my Bachelors and Masters were in education. I didn’t have a mentor. I learned a lot through trial and error.”

Eventually she found a network of event professionals that opened more doors for her. She started out in the Quinceañera market, where she made a name for herself as a designer in a Latino market. Although it was challenging, Dee thrived in it.

Along with the challenges she faced, she also encountered people who told her that she couldn’t make it. There was a time that she assisted a celebrity planner she admired, and was told that she was only good enough for small things. This was a devastating blow to Dee’s confidence. But despite these challenges, Dee persisted and emerged victorious. She continued to grow her business and inspire others with her journey.

MISTAKES SHE FACED ALONG THE WAY

Dee made a lot of entrepreneurial mistakes in the beginning of her journey. It was a new learning curve for her. She quickly learned why liability insurance was so important to have as a business owner, and she learned about quarterly taxes. She wanted to buy everything but she knew she shouldn’t.

“I still had a hobbyist attitude about pricing when I jumped into it full time. I didn’t know what market value was on anything and had to do a lot of research,” Dee said.

Networking was also a crucial part of her journey, as she learned the value of connecting with others in her industry and receiving valuable advice from them. Every piece of advice was like a gold nugget for her, and she took it all in. She was realistic with her expectations of growth and knew that success would not come overnight.

WHAT MOTIVATED HER DESPITE ALL HER SETBACKS

The honest truth about why Dee was so motivated and determined to succeed was the fact that she was the oldest daughter of her immigrant parents, and they thought that she was crazy to leave her profession as an educator and her two degrees. Even her cousins thought that she was just wasting her time in event planning.

She considered every mistake and situation as a learning experience, and worked tirelessly to establish herself and her business. Her goal was to become so successful that everyone would know who “Dee Lee” was.

HER CREATIVE PROCESS OF MAKING EACH EVENT UNIQUE AND PERSONAL TO EVERY CLIENT

When it comes to designing unique and personalized events for each client, Dee takes a meticulous approach. She is passionate about her work and loves the design process. She begins by sending her clients a list of discovery questions to help her gather information about their preferences and needs. She then schedules a virtual discovery call with her clients via Google Meet or Zoom, where she listens carefully to their ideas and aspirations.

Dee involves her clients in every step of the process, creating design boards together, and incorporating their personal preferences into the final product. Her approach is to make the process less transactional and more personable by humanizing the whole process.

Dee values building personal relationships with her clients, and they often embark on wedding planning and foodie adventures together. This helps her clients get to know her better, and it also enables Dee to understand her clients’ personalities and preferences. As a result, Dee is able to design events that are unique and tailored to each client’s needs.

ADVICE TO THOSE WHO WANT TO PURSUE THEIR PASSIONS AND THOSE WHO WANT TO ENTER THE EVENTS PLANNING INDUSTRY

Dee advises those who want to pursue their passions but don’t have the courage to do so to align themselves with a mentor to shadow. She emphasizes the importance of learning to do things the right way, which can be achieved by having a mentor who can guide and teach them. Dee also suggests networking and meeting new people, as it can lead to opportunities and connections in the industry.  Community is important to growth.

Dee receives a lot of emails from people who want to shadow or become a wedding planner until they see it unfold live. She acknowledges that this kind of job is not for the faint of heart.

“There is a reason it is not made for everyone and it is one of the top ten most stressful jobs. You have to know how to think on your feet, fix things on the fly, in order to survive,” Dee said.

CONNECT WITH DEE

Facebook: Dee Lee Designs

Instagram: @deeleedesigns

Pinterest: Dee Lee Designs

TikTok: @deeleedesings

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North Side Immigrant Rights Group Foster Community By Folk Drumming

Hana Center, a nonprofit organization for Asian American and immigrant rights, provides neighbors new opportunities to teach them traditional Korean folk drumming, which activists frequently use in their advocacy. 

Community engagement coordinator Won Joon Lee tells Block Club Chicago that the group teaches Pungmul, a Korean folk tradition with deep historical roots. It originated in Korea’s pre-industrial farming culture and used the hourglass-shaped janggu (a double-sided drum) to protest immigration and racism. 

Lee explained that during the Japanese occupation of Korea from 1910 to 1945, public gatherings were prohibited except for musical performances, making Pungmul a form of resistance. 

In 2017, two long-standing organizations,  the Korean American Community Services, and the Korean American Resource and Cultural Center were combined to become Hana Center, named from the Korean word for “one.”

The organization has a long history of youth Pungmul programming, but this summer marked the first time the non-profit offered classes for adults interested in advocacy work. 

The first-ever class will proceed after the initial session of eight weeks has passed. As the new program expands, the instructors intend to continue enrolling new students in it on an ongoing basis.

Hana Drum School instructor Inah Jeong said Pungmul drumming is loud as planned, and they are culturally and politically distinct. Korean immigrants may connect with Chicago immigrants and join the immigrant rights and citizenship march, she tells Block Club Chicago.

The ensemble delivered its first drumming class this summer, but new students are always welcome to join in. Residents and community organizations can benefit from such events, according to the center’s administrators.

Choi tells Block Club Chicago that the current situation is both exhausting and frightening, but she believes the strong and loving communities they form may provide joy even in difficult times.

Their communities enable them to change the world now and in the future. The goal according to Choi is to turn community building into advocacy that targets racial, gender, and economic concerns along with immigrant rights.

Hana Center is located at 4300 North California Avenue in Irving Park. It also offers services to address needs related to citizenship and immigration, housing, and other areas.

Image Source TomoCredit

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TomoCredit Raised Its Value To $222M To Help Gen-Z Build Credit Fast

TomoCredit announced that it had raised $22 million in a Series B funding round, giving it a post-money valuation of $222 million. 

It has also secured $100 million in debt financing and has raised $39 million in equity since its launch.

The newly acquired funds will be put to use by the corporation in the form of product line expansion, which may include the provision of mortgages and automobile loans. 

Kristy Kim founded TomoCredit in 2019 to help international students get credit. Three and a half years later, the fintech no longer focuses just on immigrants but is now also eyeing domestic students and SMBs that want to “build credit fast”. They received 2.5 million applications over time.

TomoCredit provides users credit limits of up to $30,000. It earns revenue from merchant interchange fees, not consumers. It doesn’t require a credit check, a deposit, or an APR.

According to TechCrunch, the firm doesn’t use FICO scores to underwrite, unlike many other credit offerings. Tomo Score, a “proprietary” underwriting algorithm, identifies “high potential borrowers” without credit scores. 

“Our customers are not in financial trouble…Once you identify them and give them a card, they spend a lot and don’t default. Our performance has been great and that gave us and our investors the confidence to scale.” Kim told TechCrunch.

Morgan Stanley’s Next Level Fund and Mastercard participated in the equity portion of the deal including GoldHouse, Asian Hustle Network, and Hyphen Capital, while Silicon Valley Bank provided the debt.

Alice Vilma co-manages Morgan Stanley’s Next Level Fund, which invests in early-stage innovation and tech-enabled enterprises with women or diverse founding teams, said that she was amazed by Kim’s ability to recognize a need as a young female immigrant and create a financial product.

“As a first-generation South Korean immigrant, I wanted to help immigrant communities to reach their American Dream faster with TomoCredit,” Kim told TechCrunch. “It has been wonderful to partner with minority-focused funds who truly understand Tomo’s mission.”

Ai Nguyen

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“My dad left our family for another woman when I was around 6 years old”

You might have heard a tale similar to this one here and there, but for every family who is now going through this — it feels like the beginning of the end. 

What more if your father left your family when you were young and just beginning a new life in a foreign place?

Nevertheless, it is utterly devastating that some even end up questioning themselves, “what have I done wrong or what should I have done right?” But eventually, you’ll come to the conclusion that you should just accept it, keep a positive attitude and figure out how to go on living your life without a father figure.

But what if one day your father knocks on your door and asks if he could come back to your family’s life?

Here’s Ai Nguyen, A Life and Business Breakthrough Coach, who shares a powerful story through her voice and experience of her 80-year-old dad.

The Crucial Memory

Last week, I celebrated my dad’s 80th birthday.  It was a deeply healing experience for me. Many of you don’t know this, but my dad left our family for another woman when I was around 6 years old, about a year after we had immigrated from Vietnam over to America. Here we are in a strange new country, and then he left us.

One of the last memories I had at that time was that he took me to the bus stop in the morning for school and told me that he was leaving the family and wasn’t coming back. That was it. I came home from school and he was gone.

For decades, I had blocked out this CRUCIAL memory of the bus stop day. It was brought out again during a healing hypnosis session I had last year. While growing up, he would come and visit our family from Guam every few years to attend any huge celebrations such as family weddings. 

Here we are in a strange new country, and then he left us.

-Ai nguyen

The Comeback

But then, about 18 years ago, he asked us if he could come back because he was struggling with his business. He was basically going to be homeless if we didn’t take him in.

This was such a stressful time in my life because we had to learn to build a life without him fully being there and then we had to also learn to accept him as he came back. Long story short, when he came back, even though he stayed, he had lost his power in the family.

We weren’t interested in what he had to say. I wasn’t interested in his opinions. Because, honestly, he lost our respect when he left the family. So, we had never celebrated his birthday.   

My dad had to learn how to make peace with himself. He practiced Buddhism, spirituality, and yoga to calm his internal state.

Long story short, when he came back, even though he stayed, he had lost his power in the family.

-Ai nguyen

The Celebration of Birthday and Healing

Fast forward to last week, his birthday party, my husband Dave and I flew back to St. Louis, Missouri to celebrate this with my family. My dad has been asking the family for the past year to do a party for him. He had an inkling that he would die soon and it was important for him to experience this. And so we made tons of food and brought the whole family together.

And there was a moment where I caught him feeling super happy, in front of the colorful walls, getting photos taken by me. Like a child’s smile when they are being acknowledged and celebrated. I caught it in the moment and in the photos.  

Ai’s father all smiles for his 80th birthday

And all of a sudden..

A deep level of compassion and forgiveness fell into my body.

(As I am writing this, I am CRYING. Nose dripping, wiping my shirt all over my face type of crying)

I suddenly realized that this man is 80 years old. And now he’s finally being celebrated. My heart felt the pain of living in a body for 80 years and not experiencing the greatest, most loving moments in life.  

I felt compassion for the pain of him having to forgive himself for his mistakes. I felt compassion for him, probably realizing he could have done more in his lifetime, but he didn’t get to do so. I felt compassion for him for having to release guilt, shame, and resentment over the years. Because death is near, and he simply wants to be acknowledged.

At that moment, I saw the inner child in him; the child who just wants more praise, love, and attention on this special day. And I wish if I had been quicker in my realization, that I had taken more pictures, to make him laugh, and make it even more of a special day for him. 

(A moment of regret showed up for me)

I suddenly realized that this man is 80 years old. And now he’s finally being celebrated. My heart felt the pain of living in a body for 80 years and not experiencing the greatest, most loving moments in life.  

-ai nguyen

This was the level of compassion that I had prayed for, and I wasn’t ready to fully receive it for many years until I participated in this birthday party.

I got balloons with his favorite celebration colors: red and gold. (Coincidentally, his outfit matched my balloon colors).  Intuitively, I knew what he wanted. If my sister had not asked me to be in charge of the balloons and decorations at the last minute, I would have missed out on seeing the joy and happiness in my dad.  

It was as though SPIRIT planned all of this to happen FOR ME.

I share this story with you because I want you to know that we all have the opportunity to experience forgiveness and healing. Be present, be open, and compassionate and spirit will give you powerful insights. Life flies by fast. Always celebrate yourself. Find gratitude and greatness in your reality and everything will shift for you!

Lastly, you have the power to turn your pain into your purpose.

Ai Nguyen

Your Life and Business Breakthrough Coach

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Filipino Founder of Mega Sardines William Lim Shares Business Wisdom

Mega Global Corporation began as a fishing vessel in 1975 and is now one of the Philippines’ most successful canned sardine manufacturers. It has 88 ships, two functioning factories, one under development, and two headquarters.

The company’s founder William Lim said that her wife was from a fishing family and his enthusiasm for fishing sparked his successful business – but his entrepreneurial journey wasn’t easy.

Be a risk-taker

He advised taking calculated risks and anticipating outcomes. “When we came up with advertisements, in three to six months, our sales started to improve slowly. You need to spend to build your brand name so people will have confidence in your product,” he told Esquire.

Good Brand Communication

By learning how to communicate effectively to store owners and consumers about your brand, you will be able to differentiate it from its competitors. “Because nobody knew our brand, supermarket owners did not want to accept our products to be on their shelves,” he told Esquire Magazine, he had to personally visit the stores to convince them for a chance to sell their product. 

Adapt to the times

Simply abandoning ineffective old methods, and always taking opportunities to improve.

Remain focused on your vision

Never forget what the goal was when starting and always remember what the company stands for. He added that when it comes to making decisions about the company, these guiding principles will serve as the primary motivation and compass. “If you keep changing your focus, you have less time to succeed. You have to put your heart and mind to your vision and never give up, no matter the odds,” he tells Philstar.