Stories

April 19, 2024

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Social media undoubtedly has brought our society many wonders. The connection it can bring and the impact it can make are undeniable. But along with the rise of platforms that prioritize online personas and shortcut conversations, profound connections feel like an endurance test.

Jenny Woo, taking an emotional and deep-dive reading of this pattern, decided to develop the 52 Essential Conversations. She then established Mind Brain Emotion with the hope of helping people stay in tune with their emotions, building happiness, serenity, and wisdom. 

AN INCUBATION AT HARVARD

It was an insightful experience to have this exclusive interview with Jenny Woo, whose keen observation and curiosity have led her to the creation of Mind Brain Emotion, educational card games, and mental health tools to help people build essential human skills and connections.

Delightfully quipping “I earned enough credentials so that my parents and grandparents could each have an honorary degree,” Jenny showcased a strong personality, one that is “resourceful, resilient, and hard-working.” As she would humorously refer to herself as a “knowledge smuggler,” Jenny dug up the problems in current education towards one’s emotional development:

During my study and research at Harvard, I was drawn to the intersection of emotional intelligence and cultural identity. Self-awareness, social awareness, and relationship skills were three key components of emotional intelligence. As a management consultant, executive coach, and HR leader, I had already observed how essential these skills were for career success. 

And yet, the education system did little to expose students to these skills. Teaching resources were scarce, expensive, and outdated, and only the most expensive private schools had access. I also interviewed Harvard and MIT students on what got them to be where they are today and realized that a large component was having access to essential conversations and connections with mentors and parents. 

Jenny also detailed the inspiration behind her first deck, 52 Essential Conversations, which came from careful investigation into neuroscience and social affairs:

My findings are also aligned with neuroscience research from Harvard/MIT on the power of conversations. For the average Joe or Jenny, like me, we had limited access to social capital and resources like this. So, it inspired me to translate emotional intelligence research and social capital into affordable and relatable card games to help everyone reach their potential. In my research, I also saw a lack of representation and conversations around diversity, equity, and inclusion in the emotional intelligence learning framework. For example, how could we practice self-awareness or social awareness if we didn’t discuss the role of race? Being socially aware is also understanding our privilege and past.

NAVIGATION THROUGH RACISM AND MISOGYNY 

Jenny’s journey was never met with only the appraisals but also the scathing criticism of her success as an Asian American. Her detractors claimed many misogynistic things upon her (“women like this die alone”) and called her a CCP spy, because it was never expected of a woman like her to achieve such success. However, it is the meaning of her work and the applauding reaction of her supporters that have kept her moving forward: 

User testimonials are why I do what I do. My card decks are being used in ways that I had never imagined – in veteran hospitals and curriculums, in Federally-funded programs that support homeless youth and displaced families, in trauma-informed social work to help neglected and abused kids and adults, for Ukraine teen refugees, in speech-language therapy to help clients build reading comprehension, in community college and adult learning ESL classes to help immigrants learn language and networking, in gifted and talented programs to help students build both critical thinking and empathy, in workplaces for teambuilding and mentorship, etc. I’ve done university research on the utility of the card decks and it’s amazing to see it benefiting people from all socioeconomic classes, from poverty to affluence. 

At the end of a school district workshop I delivered, the school counselor told me that the divorced parents who had been on toxic non-speaking terms were surprisingly communicating warmly to each other and their child by the end of my hands-on workshop using the card decks. It’s anecdotes like this that keep me going.

AI, GEN Z, AND MIND BRAIN EMOTION

When asked about how AI has transcended society, she brought up the concerns for mental health, fearing the permeating scarcity of personal connection:

I was interviewed on an emerging study on the impact of AI on the mental health of workers (not just in the US, but also in the Asia Pacific) between the ages of 25 – 55. It found that workers were lonelier and craved more social interaction. I love tech and AI, and I believe they have improved the quality of our lives tremendously. However, in the context of emotional intelligence, it’s making it harder for people to experience authentic and unfiltered IRL emotional connections and social interactions. Lately, I’ve been interviewed a lot on emotional intelligence topics like how to initiate a conversation with strangers, phubbing, and how to cope with social anxiety and ghosting. Although people are now much more aware of the importance of mental health, I’m afraid that many are left with little practice (or willingness) for human-to-human connection. 

However, there’s always a silver lining. With the growing acceptance to talk about mental health among younger generations, Jenny sees a glimmer of hope in her products. They have the potential to support young people in fostering greater openness and understanding surrounding mental health issues:

I have a few more decks in the works that support Gen Alpha, GenZers, and Millennials. My card deck topics were created based on user feedback on their needs. For example, I created the 52 Essential Coping Skills during the pandemic to support my college students’ mental health. Many of the cards stemmed from a course I had been teaching, where I created practical Zoom games and assignments to help my students cope with the situations they were confiding in me. My class was oversubscribed with a long waitlist, so I made my exercises into this card game to offer instant support.

I created the 52 Essential Critical Thinking Skills in response to Black Lives Matter and Asian Hate crimes to give younger generations the tools for activism and advocacy. Most recently, a national youth-centered activism nonprofit organization contacted me to discuss collaborative partnerships to support our younger generations. We want to provide concrete tools to help our youth go from civic-conscious to civic-committed while managing the mental health toll of the geopolitical issues. Lastly, reaching younger generations through social media and YouTube would be great. I would love to collaborate with influencers who care deeply about mental health!

Speaking about her vision for Mind Brain Emotion, she expressed her desire to expand Mind Brain Emotion globally, especially in APAC:

I’d love to connect with publishers and distributors to bring evidence-based emotional intelligence resources into those countries. I believe these resources will benefit both the younger and older generations.

CONNECT WITH JENNY WOO / MIND BRAIN EMOTION

Website: http://mindbrainemotion.com

Socials: 

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Breaking Boundaries and Making Laughter with Julie Kim

From the Boardroom to the Comedy Club

Julie Kim didn’t begin her career in comedy—she initially followed the stereotypically ‘Asian’ path of stable jobs in academia and office work. Born and raised in Toronto to a Korean immigrant family, her upbringing took place in a tight-knit, two-bedroom apartment above her family’s grocery store. “At one point, there were seven people in the apartment,” she recalls. “And for a solid six or seven years, I slept on the pull-out sofa bed in the living room.”

With multiple degrees under her belt—including a Master’s and two attempts at a PhD—she straddled the worlds of business, education, and motherhood. Amidst the hustle and bustle, there remained a silent passion in her for a creative life. “At first, I wanted to speak well to stand out among a sea of old white men in boardrooms,” she says. “I also wanted to do a difficult, admirable thing. It was a checkbox.”

Julie Kim | Comedian

A Dramatic Shift to Comedy

Julie didn’t quit everything overnight to pursue comedy. She experimented with it while holding multiple stable jobs, contract roles, while also pursuing her PhD, oscillating between full and part-time focus on her studies. But passion has a way of growing, and eventually, she did what she had to—crossing what she describes as ‘a bridge between conventional pursuits and creative pursuits.’ She stepped away from academia, turned down secure opportunities, and entered a world full of uncertainty and creative risk.

However, Julie was no stranger to the industry’s harsh stereotypes. She faced mistreatment and discrimination, navigating everything from blatant racism to sexism disguised as condescension.  “One booker tried to push me out of the scene because I winced when someone tried to make me kiss him against my will,” she shares.  “A few local comics hated or resented me from the start because I didn’t ‘need’ to do comedy—as if they deserved it more because I had other options. It was a different kind of discrimination I hadn’t encountered before, but for sure it taught me to stay far, far away from the bitter ones in this industry.”

Jumping to comedy, Julie Kim’s now one of Canada’s most sought-after comedians.

Despite this, Julie pressed forward like the boss that she’s always been. “I had to learn how to produce and promote my own shows. And that built tenacity,” she says. “Now, I’m centered in my identity. My cultural identity and my confidence in it are central to much of the  success I’ve had in the past few years.”

Today, she’s one of Canada’s most sought-after comedians, performing alongside stars like Ronny Chieng, Atsuko, JR de Guzman, and more as she headlines major comedy clubs across North America. “This is the best time of my life,” she says. 

“I’m having the time of my life. But also, I’m still working on a little scarcity mentality and the feeling of constant survival mode,” she shares. “Part of me really enjoys that and part of me needs a new car and a real vacation.”

Being a Mom on the Mic

Being a mother in comedy isn’t easy—especially when constantly on the road. Julie has faced criticism from all sides: family members, fellow parents, and the weight of societal expectations. ‘I deal with it by blocking people out of my life or turning them into jokes—or both,’ she says with a laugh.

Her journey as a mother isn’t separate from her comedy—it is integral to it. “To do my work well, I need to be grounded, happy, and creative. So I try more and more to take care of myself to be those things,” she reflects. “I think it’s an accomplishment to still be writing and performing after more than a decade of true hustling. It’s taken a lot of grit, perseverance, some audacity, and foolishness.”

Julie Kim’s experience as a mother isn’t separate from her comedy career.

Julie Kim’s list of accolades is stacked: writing and producing Simu Liu’s iconic I Am Canadian monologue at the JUNO Awards, winning a 2023 Canadian Screen Award, and headlining four sold-out Just for Laughs shows in Toronto.  She’s also written for Kim’s Convenience and Run the Burbs, two shows centred around Asian Canadian families that have reached global audiences. 

As she continues to tour across North America, Julie is also working on upcoming television and film projects and producing her new podcast, Bothered. Next, she will prepare for a new 2026 tour of her solo storytelling show called ‘No One Special’ and writing her first book. 

Connect With Julie Kim

Website: https://www.juliekimcomedy.com/shows 

Podcast: https://www.juliekimcomedy.com/podcast 

Instagram: @juliekimcomedy

YouTube: @JulieKimComedy 

Facebook: Julie Kim

TikTok: @juliekimcomedy

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Mobile Responsiveness

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Clear Navigation

Users should find what they need in 2-3 clicks—anything more feels like ordering a coffee but going through a visa application to get it.

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Jelyca Villanueva Turns Passion for Color into a Purposeful Business

Being a female entrepreneur isn’t easy. Jelyca Villanueva is a mother of two, a wife, a certified personal color and image consultant, and the founder of Timeless Tones & Co. While juggling a range of responsibilities, one of her core priorities has always been helping others discover the power of color—not just to enhance their wardrobes, but to express themselves and reflect the unique tones of their lifestyles.

Her studio, Timeless Tones & Co., is more than just a color consulting brand—it offers an experience where clients feel truly seen.

Coming from a professional background in corporate environments, Jelyca brings a unique combination of analytical precision and sensory intuition to her work. She is known for her personalized approach that blends science, aesthetics, and cultural celebration.

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Jelyca Villanueva | Founder of Timeless Tones & Co. 

From Curiosity to Passion

All passion begins with a simple question, and Jelyca’s interest is no exception. “It really started with curiosity. I’ve always loved the way color can completely transform how someone feels,” she shares.

That curiosity soon unfolded into a world of colors—where she was captivated not only through science, but also the cultural richness embedded in various systems, from Korean and Japanese frameworks to Western methodologies. “Once I learned about the science and cultural depth behind personal color analysis, I was hooked. I wanted to create a space where people could experience that same ‘aha’ moment—where everything just clicks and they feel seen.”

Realizing the transformative power of discovering one’s personal color palette, Jelyca decided to turn her passion into a professional journey. Timeless Tones & Co. came to life as a call for everyone to step into a world where color is more than just aesthetics—it’s a bridge to self-acceptance, cultural pride, and everyday confidence.

A Global, Tailored Approach to Color

As she immersed herself in advanced training—including professional certification under CPLUS3 Academy, where she studied Korean, Japanese, and American color systems—Jelyca developed a deep understanding of global color theories. She also trained under Francesca Cairns in the UK and received professional training in the Cocory colorimeter, a scientific tool widely trusted in Korea.

Currently, she is also expanding her expertise through certification in Colors in Nature: Wedding Colors by Leatrice Eiseman, further deepening her understanding of color harmony and seasonal palettes.

Determined to bring this knowledge home, she became San Diego’s first and only provider offering a multi-system approach—merging the best of Korean, Japanese, UK, and American frameworks to deliver deeply personalized results.

As a mother, her mission became even more personal. She aspired to create a business that embodied cultural pride, creativity, and empowerment. “There’s nothing better than seeing someone light up when they find the shades that make them feel confident and radiant,” she proudly shares.

Timeless Tones & Co.

Building a Business from Scratch

Working a stable office job while minding her own business at the same time was no easy task. “Shifting my mindset from structured systems to building something entirely my own was tough,” Jelyca reflects on this life-changing leap. However, it was this bold move that helped her develop the flexibility and creativity that would become the cornerstone of her entrepreneurial journey.

Adding to the challenge was the fact that personal color analysis was still a novel concept in San Diego. This meant Jelyca had to exercise patience, taking time to educate her clients while staying grounded in her belief in the value of her work. Through persistence and unwavering dedication to her craft, she gradually earned the community’s trust. With each session, her clients not only discovered colors that enhanced their features but also gained newfound confidence and a deeper understanding of themselves—solidifying the mission of Timeless Tones & Co. and highlighting the profound impact of her work.

Jelyca and her clients.

Connect with Jelyca Villanueva – Timeless Tones & Co.

Website: timelesstonesandco.com

IG: @timelesstones.andco

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Let Your Values Show, Naturally

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Optimize for Local SEO

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At Asian Hustle Solutions, we understand that a great website is more than just a pretty design. It’s about creating an intuitive, seamless experience, and aligned with your brand’s values. Let’s create a website that feels right—for you AND your audience!

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/