How Buddhist Values Helped Thai Lee Build a $16B Tech Empire and Become the U.S.’ 5th-Richest Self-Made Woman - AHN Media Group

Stories

January 16, 2026

SHARE:

Born in Thailand and raised in South Korea, Thai Lee was shaped by constant cultural shifts from a young age. Although her family practiced Christianity, her early education in a Buddhist primary school introduced her to ideas that would quietly guide her life and leadership.

There, she learned that life is marked by suffering, impermanence, and uncertainty. Rather than seeing these as obstacles, she absorbed them as realities to work with—an outlook that later became central to her approach to business and power.

Image Source: Asia Society

Embracing Suffering as a Path to Growth

A core Buddhist teaching Lee internalized early was that suffering is not a failure, but a condition of growth. This belief trained her to stay calm under pressure and to see difficulty as something to be managed, not avoided.

That mental discipline carried her through an intense academic path, including a double major in biology and economics. It also shaped her resilience at Harvard Business School, where she became the first Korean woman to graduate by staying focused on long-term purpose rather than short-term comfort.

Image Source: Freepik

Practicing Utility Over Ego in Business

When Lee purchased a failing IT reseller in 1989 for $1 million and renamed it Software House International, she rejected the idea of growth for growth’s sake. Guided by the Buddhist value of utility, she asked one simple question: does this technology truly help people?

Instead of chasing trends or flashy innovations, she prioritized practical solutions that made work more efficient and reliable. This steady, service-driven approach allowed SHI to earn trust over time, scaling quietly into a $16 billion global company serving major institutions like Boeing and AT&T.

Image Source: Expansión

Right Livelihood as the Measure of Success

As her wealth grew, Lee leaned more deeply into the Buddhist principle of Right Livelihood—earning success through ethical means and responsibility to others. She believes leadership should reduce harm, not amplify ego or excess.

Despite being the fifth-richest self-made woman in the United States, she avoids executive privileges and symbolic power. By parking with employees, managing her own calendar, and staying close to daily operations, she reinforces her belief that real wealth is measured by trust, dignity, and the well-being of the 7,000+ people she leads.

Learn more about Thai Lee here:

📍LinkedIn

Related Articles

Image Source generocity.org

Uncategorized

Founder of Penn Asian Senior Services Im Ja Choi Passed Away At 73

A well-known supporter of Asian American seniors and the founder and emeritus CEO of the nonprofit Penn Asian Senior Services, Im Ja Choi,  passed away on Wednesday, June 22, from lung cancer in a South Korean hospital, she was 73. 

A memorial service will be conducted on July 16 at 3:00 pm at the Evergreen Center in Philadelphia. Contributions in her name will be appreciated.

Ms. Choi was born in Seoul, South Korea in 1948, majored in literature, and graduated from Korea University. She moved to Philadelphia after marrying her childhood friend Jung Choi in 1971, where she studied organizational dynamics at the University of Pennsylvania. She was a top-producing real estate agent in the 1980s and 1990s. 

She started Penn Asian Senior Services in 2004 to help Asian American elders with linguistic and cultural obstacles. Because she couldn’t get home care for her mother, and after hearing horrible experiences from other caregivers, she founded the charity that provides in-home care and homemaking services in over two dozen languages.

She undertook the fundraising efforts and strategic planning of the nonprofit, for which the charity received grants from the U.S. Department of Health and Human Services and numerous organizations. 

Moreover, she has also opened an adult day care for immigrants with language and cultural barriers, a state-licensed vocational school for entry-level Asian health-care workers, and a seniors community center. 

In 2013, she received the Ellis Island Medal of Honor from the National Ethnic Coalition of Organizations. The Independence Blue Cross Foundation president Lorina Marshall-Blake wrote that the region needed more health visionaries like Im Ja Choi. Ken Yang, CEO of Penn Asian Senior Services, said Ms. Choi’s care, generosity, and love for her family and community matched her innovative leadership.

She was also recognized by the governor as a 2014 Distinguished Daughter of Pennsylvania for her “extraordinary service and achievements to the Commonwealth.” In the same year, she gave the commencement address at Penn State Abington where she quoted “Where there’s a will, there’s a way.”