Stories

June 23, 2023

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For William Lo, it’s a tool for change. In his non-profit project that aims to help talented underprivileged Chinese girls, he is using basketball to better their lives and further their education.


For Asian girls, pursuing sports like basketball can be challenging. Societal pressures, cultural barriers, and lack of resources often stand in the way of their dreams. In this article, we will explore the barriers that Asian girls face in sports, particularly basketball, and how William Lo’s project is breaking down those barriers, one basket at a time.

BASKETBALL HAS ALWAYS BEEN A BIG PART OF MY LIFE

I was born and raised in Hong Kong until I was 15 years old and went to school in New Jersey. My mother is from New Jersey and my father is from Hong Kong.

Basketball has always been a big part of my life and I was able to play at a Division 3 level. After college, I came back to Hong Kong and started “Strive” — a strength and conditioning facility mainly for basketball players looking to become better athletes. I did that for 6 years and then in 2019, we decided that it was time to expand into basketball training, as well as strength and conditioning to have a holistic training facility where basketball players could do basketball and fitness in one facility. I have been the Managing Director of Strive for almost 10 years.

William Lo

THE GOLD TEAM

Our non-profit project, run by my wife Angela and I, is called “The Gold Team.” It’s a scholarship program where we help mainly talented and underprivileged Chinese girls, starting at ages 13-15, utilize basketball as a vehicle to further their education and better their lives.

We want our girls to be shining examples of what Chinese women are capable of on and off the court. Even if they don’t get the opportunity to play professionally, they could use the lessons they learned in the Gold Team and can move on to the next part of their life.

Gold Team is an elite training program, so we train 6 days per week on the court, 3 strength and conditioning sessions per week, and we also average 1 or more games against older women or boys.

We sign an agreement with all of our players and parents outlining what we will do for the girls and what is expected out of them. We also have a minimum GPA that we expect the girls to keep.

We believe in developing world-class players, students, and citizens at the same time. I take care of the basketball and training part, my wife Angela who was a much better student than I, monitors their grades closely. 

We want our girls to be shining examples of what Chinese women are capable of on and off the court.

William lo

CHALLENGES AND BARRIERS TO BECOME A SERIOUS ATHLETE

A lot of the challenges we see come from parents not understanding the point of why someone would want to become a serious athlete. I constantly hear “You can’t make a living on it so why spend so much time on it?” This is very common in our society and a lot of people do not see the value of how sports add value to a kid’s life mentally, emotionally and of course physically.

Another objection that I get a lot is the unwillingness to look outside of Hong Kong for bigger possibilities for basketball. Since there is a significant portion of Hong Kong people that have never traveled outside of Asia, they may not be aware of the possibilities of sports scholarships in countries such as the US, Canada, or Australia. I’m hoping that as we get more and more girls opportunities to play in the NCAA and other countries, this will change.

THE ROAD TO CHANGING ONE PLAYER’S LIFE FOREVER

Yannie Chan, who won Conference Player of the Year, is the first locally schooled Hong Kong girl in our city’s history to play in the NCAA, so that alone instilled a lot of hope for girls in our city. There will be more coming out of our program in the coming years!

In the classroom, we also have a girl who is now one of our best players — I got her when she was 13, she had a terrible track record at school and was ready to drop out and become a part-time waitress. I told her that in order to join the Gold Team she had to have a certain GPA. She immediately went to her teacher the next day and asked for tutoring, which left her teacher in shock! She has gone from a 2.5 GPA to a 3.4 GPA in 2 years. Now she has opportunities to play at prep school level in America. Her family is on government subsidies and now she is on the road to changing her life forever.

SKY’S THE LIMIT FOR CHINESE WOMEN ATHLETES

Men are often the first priority over women when it comes to sports. This is true, especially in our part of the world. However, after years of observation, I am very bullish on Chinese women’s sports. We have some of the best athletes in the world and girls who can compete with any country. Chinese women in the world cup are a perfect example coming in second after the US. I believe that if given the right opportunity, time, and love, the sky’s the limit for Chinese women athletes.

I want to also prove to parents that sports do, in fact, have a lot of value in the development of kids. Putting your sole focus only on studying is definitely not the way to developing a well-rounded adult in the future. If you are a great athlete and a great student, it opens up a lot more doors for you than only being good in the classroom.

Finally, as an Asian basketball player, I was not given a lot of respect just because of the color of my skin. Basketball in America is not an Asian-dominated sport and we need to be extra tough and extra skilled in order to earn that respect, which I’m totally fine with. I want to make a statement to the world that Asian players, when given the opportunity, can be just as good as anyone anywhere in the world. I firmly believe that.

Asian players, when given the opportunity, can be just as good as anyone anywhere in the world.

William lo

THE GOAL TO SHOOT FOR SUCCESS

My goal is to be able to travel with the girls multiple times per year around the world so that they can play against different competitions, learn about different cultures and see the world.

This June, My wife and I raised around 40-45,000 USD to sponsor 9 girls to come to the US and play on the AAU circuit (Amateur Athletic Union). Hopefully, with this trip many of our girls will be recruited to play in college.

SPREAD THE WORD

We are trying to change Asian sports and if you have any interest in knowing more you can contact me anytime. william@strivefitnesshk.com

Website: www.strivefitnsshk.com

Instagram: @willvlo

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The Jed Foundation (JED) held its annual gala on June 4 at Cipriani Wall Street in New York City, gathering more than 650 guests for a special evening dedicated to raising awareness and taking action for youth mental health. The sold-out event raised over $1.6 million in support of JED’s mission: to protect emotional health and prevent suicide among teens and young adults.

Hosted by Emmy-winning journalist, Savannah Sellers, the gala recognized individuals and organizations at the helm of the drive for youth mental health awareness. “The mental health struggles of our young people are undeniable, as suicide remains a leading cause of death for this population,” said JED CEO John MacPhee who emphasized the urgency of their work. “The dedication of tonight’s incredible individuals, organizations, and advocates — helping JED protect and prioritize student mental health with life-saving tools, resources, and connections — serves as a positive reminder that it takes every one of us to prevent suicide and foster a kinder community here at home and across the country.”

Honoring Voices Making an Impact

Singer, actor, and DIVE Studios co-founder Eric Nam and Peloton instructor and entrepreneur Ally Love received the 2025 Voice of Mental Health Award. Both were praised for destigmatizing mental health and encouraging open dialogue.

Nam highlighted the importance of prioritizing self-care, “Mental health is universal; it impacts how every one of us shows up in the world.” His work with JED and Mindset has helped connect AAPI youth and K-pop fans to personal mental health stories. 

Eric Nam | Singer, Actor, and DIVE Studios Co-founder

Love also shared her own experiences: “Living with mental health challenges is part of my story, but it does not define who I am. ”

Ally Love | Entrepreneur, CEO/Founder of Love Squad

Victoria’s Secret PINK earned the Corporate Voice of Mental Health Award, recognized for a five-year partnership with JED focused on Gen Z engagement. Through digital tools, campus outreach, and initiatives like the PINK with Purpose Project — which awarded $25,000 grants to 10 young advocates — PINK has helped expand access to support and resources.

“PINK is all about inspiring Gen Z to show up authentically and find joy in this chapter of life,”  said Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co. “Our work with JED highlighted that supporting positive mental health is the key to fostering growth, connection, and future success. 

Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co.

Celebrating Student Advocates and Voices of Hope

Model and mental health advocate Remi Bader introduced the recipients of the 2025 Student Voice of Mental Health Award: Rohan Satija, a recently graduated Texas high school senior, and Nora Yanyi Sun, a rising junior at Harvard. Both students shared powerful reflections on their mental health journeys and their work to uplift peers through advocacy.

The evening featured performances by Lorna Courtney, Thomas Robert Kitt, BAILEN the Band, and the Brooklyn United Marching Band, each contributing to a moving celebration of resilience, hope, and connection.

To view event photos, visit JED’s Facebook photo album.
To support JED’s work, visit jedfoundation.org/donate.

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Understand Whether Your Website Is User-Friendly: 7 UX Pillars

User Experience, commonly referred to as UX, is a very broad term, which makes it hard to evaluate whether your website works with users.

As such, Peter Morville simplified UX into 7 core pillars, allowing a comprehensive evaluation of the UX:

  • Useful: It should have features that help users achieve certain goals easily.
  • Desirable: It should have add-on features that can cater to users’ specific wants.
  • Accessible: It should be usable by users with disabilities, and it is equally easy to use on mobile devices and laptops/PC.
  • Credible: It should be smooth, and there should not be any major bugs that disrupt the user experience.
  • Findable: It should showcase information clearly, allowing for easy navigation across the website.
  • Usable: As simple as it sounds, users should be able to use the website intuitively; the User Interface should be familiar.
  • Valuable: It should bring value to the user; it should help them save in some way, whether it is time, money, or effort. Simply, what do they gain by using your website (over going in-store, for example)?

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Stories

An Tran Turned a Receptionist Job Into a 25-Year Journey to Executive Leadership in Banking

When you first meet her, you feel her warmth—grounded, welcoming, and full of passion. With over 25 years in the banking industry, An Tran, Market Executive at Banc of California, has become known not only for her distinctive leadership but also for the deep care she gives to her family—and for her dedication as a passionate skincare and self-care advocate.

Yet behind these roles lies a journey marked by resilience—a story not only of her own, but of many Vietnamese immigrants who navigated life in a new country with hope for a brighter future and the American dream.

An Tran | SVP Market Executive at Banc of California
An Tran | SVP Market Executive at Banc of California

A Humble Beginning, A Lifelong Commitment

Banking wasn’t part of her plan at the start of her career. In fact, her first job was as a receptionist at a bank in San Francisco. But she didn’t let that humble beginning define her. Fueled by passion, relentless effort, and the sense of responsibility that came from being the eldest of eight children, she turned what she lacked in experience into unstoppable drive.

“My professional life has always revolved around service and sales, with a natural inclination to care for others, perhaps stemming from my role as the eldest of eight,” she says. 

Over the years, she took every opportunity whenever she could to learn, grow, and serve her clients better. Her work ethic and trust-building skills propelled her forward, step by step, until she eventually became the Market Executive for Banc of California—a role she holds today with pride and purpose.

A Journey Rooted in Sacrifice and Survival

By her own admission, she doesn’t have any news-breaking stories. She is simply a daughter born to Vietnamese immigrants who came to America during the 1970s and ’80s. Yet it was her generation that first began to rise out of poverty, despite arriving in the U.S. with nothing in hand. “Through relentless hard work, we’ve not only achieved the American dream but also built the lives our parents envisioned for us when they first arrived,” she reflects.

Her family’s story, like so many others, is one of hope and sacrifice. And through years of determination and resilience, she has proven the grit and strength of her community—successfully building the life her parents once dreamed of when they left Vietnam.

An Tran has successfully built what her parents imagined for their children in the US. 
An Tran has successfully built what her parents imagined for their children in the US. 

Facing Challenges with Grace and Grit 

Climbing the banking ladder over the past 25 years was no easy feat for a young woman like An. She faced unique hurdles—from skepticism to subtle sexism in the workplace.

But instead of letting those experiences hold her back, she used them as fuel to move forward.

“Every challenge throughout my life and career has been a positive force, shaping me into the person I am today,” she shares. “These experiences pushed me to find new ways to grow and overcome adversity. I believe challenges are essential for growth—without them, we can’t truly learn. Remaining a lifelong student, absorbing both small and significant lessons daily, is key. The moment you stop learning is the moment you stop achieving.”

An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.
An Tran has faced criticism with grace and determination, climbing the banking ladder step by step.

Empowering the Asian Community, One Role Model at a Time

From receptionist to executive, her journey is a remarkable one. But for her, the real achievements aren’t just titles—they’re the impact she’s had on others and the example she’s set for her children, her colleagues, and her community.

“I’m incredibly grateful to be where I am today, creating the life I envisioned and providing for my family in a way my parents dreamed of when we left Vietnam. My pride extends to every step of this remarkable path,” she says. 

She’s living proof. A former refugee who arrived in America with nothing is now leading in one of the most competitive industries in the country—and doing so with compassion, integrity, and purpose.

Connect With An Na Tran 

“My goal is to be a resource for the Asian community, showing that we are strong, career-driven, and incredibly successful.”

LinkedIn: An Na T.

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Unlock Your Growth Potential: Harness the Power of AIDA

Your audience is busy — if you want their attention, you need to earn it with a message that cuts through the noise.

AIDA is a time-tested framework that guides your messaging from first glance to final action, helping you craft marketing that actually converts.

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  • Desire – Build an emotional connection by showing how your product solves their problem or improves their life.
  • Action – End with a clear call-to-action so they know exactly what to do next.

Why Asian Hustle Solutions?

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