Stories

August 10, 2023

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Anise Health is on a mission to improve mental healthcare for Asian Americans.

Recognizing the lack of health equity in the existing mental healthcare system, especially for people of color, Anise Health aims to create a positive change by offering culturally-responsive care.

Anise Health wants to make mental health care accessible and affordable for everyone. They work with different health plans and offer affordable plans for those who pay themselves. They have big plans to reach more people of color and support them in their mental health journey. 

Anise Health believes that everyone deserves the care and support they need to live a happier and healthier life. Read through the inspiring insights from Anise Health in an interview with Asian Hustle Network.

Alice and Nisha, founders of Anise Health

ADDRESSING THE UNIQUE MENTAL HEALTH NEEDS OF THE ASIAN COMMUNITY

Anise Health is building the gold standard of mental healthcare for Asian Americans because there is an urgent need to advance health equity.

People of color are extremely underserved by the existing mental health care system, with 50% dropping out of therapy after just the first session. Specifically, 41% of Asian Americans experience current symptoms of depression and anxiety, yet only 30% report feeling supported today. The sharp increase in anti-Asian hate crimes compounded with the model minority myth means that the Asian community often suffers in silence, leading to devastating consequences such as Asian young adults being the only ethnic group with suicide as the leading cause of death.

Anise is on a mission to change these trends by creating a culturally-responsive digital mental health platform built by and for the Asian community. We’re humbled by the incredible results our clients achieve on our platform, including:

  • 97% completion rate of the first 4 weekly sessions, which far exceeds the industry benchmark of outsized dropouts after the first session
  • 95% of our clients report feeling heard or understood by their provider, demonstrating a strong therapeutic alliance between providers and clients
  • Net promoter score of 84 (46 points above the industry average), indicating unparalleled satisfaction with our provider curation and training

SPECIFIC CHALLENGES THAT INDIVIDUALS FACE WHEN SEEKING MENTAL HEALTH SUPPORT

Asian Americans experience unique stressors such as collectivistic family dynamics, bicultural tension living as a minority in a majority culture, pressure to achieve and perfectionism from reinforced narratives of self-sacrifice, intergenerational trauma from unhealed historical wounds, excessive shame and guilt leading to internalized self-criticism, rigid gender norms and relationship expectations, to name a few. 

Our clinical advisory board comprises pioneering experts in the field who are leading evidence-based research to address these stressors and empower the well-being of the Asian community. We infuse their expertise into our care models and translate this information into digestible educational formats which are curated in our digital resource library.

DESTIGMATIZING MENTAL HEALTH

Anise normalizes mental health by delivering psychoeducational webinars and interactive workshops tailored to Asian Americans. Our clinicians lead these group services across a diverse range of topics for a variety of enterprise partners and schools, including Netflix, LinkedIn, Microsoft, and many more. We also host free community engagement programming with a large network of over two dozen nonprofit partners, as well as speaking at multicultural conferences and celebratory events.

For individuals seeking 1-on-1 services, Anise has developed care models that are clinically validated and culturally tailored, which research shows to be ~5x more effective than one-size-fits-all offerings. We are the only platform providing a holistic suite of services that integrate individual teletherapy, behavioral coaching, peer support groups, alternative medicine, and a curated library of self-service digital resources. Furthermore, our approach enables the accurate assessment of cultural stressors and personalization of care using machine learning technology. Anise’s proprietary clinical care model incorporates cultural adaptation along every step of the client’s journey from intake to blended treatment plans.

THE CULTURALLY-RESPONSIVE CARE MODEL

At Anise, culturally-responsive care means seeing a client as more than just a set of symptoms and diagnoses. Clients are seen as unique individuals whose racial and cultural contexts shape how they experience the world and how their needs are not being met.

Our providers are recruited for their deep expertise in culturally-responsive care and extensive experience supporting Asian clients. Once hired, providers are trained in our proprietary curriculum to explore clients’ intersecting identities and empowered in monthly consultation sessions, which offer providers their own space for connection and continued learning. In fact, our providers are diverse and maintain a wide range of ethnic backgrounds, sexual orientations, language capabilities, and therapy approaches.

Therapists and coaches work together as a dedicated team for clients, where the therapist helps the client navigate through psychological history and set concrete therapy goals, while the coach works with the client to achieve these goals. This empowers Asian clients to achieve lasting outcomes.

TESTIMONIALS

  • Anise Client – “Therapy had not worked for me before, but after meeting my Anise clinician I have regained confidence in the process and am excited to continue working with my therapist.”
  • Anise Clinician – “I found Anise’s clinical model to be such a culturally effective way to provide mental health services for clients and clinicians. Especially the way it incorporated coaching with therapy.”
  • Enterprise Partner – “I had never thought about burnout through the lens of cultural identity and how that may impact me. This session helped me understand deeper elements of what I was dealing with.”

ACCESSIBILITY AND AFFORDABILITY

Anise is in-network with Managed Health Network and Optum, and is in the process of contracting with several large health plans, in addition to accepting HSA and FSA benefits. For self-pay clients, Anise is affordable with subscription plans averaging $200 per month, nearly 1/4 the cost of average private practice rates in New York and California. For clients who want to supplement their holistic health, Anise offers clinician-led peer support circles along a variety of diverse themes at only $25 per week.

LOOKING IN THE FUTURE

We have ambitious growth plans to support the Asian community and people of color more broadly, which include expanding to more states, partnering with universities to support students, and offering our services as covered employee benefits for businesses. We are open to feedback and love piloting solutions with our community. Contact Anise Health’s Head of Growth, Angel Wang, for ideas at angel@anisehealth.co

CONNECT WITH ANISE HEALTH

Website: anisehealth.co

Instagram: @anisehealth

Linkedin: Anise Health

TikTok: @anisehealth

Facebook: Anise Health

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Breaking Boundaries and Making Laughter with Julie Kim

From the Boardroom to the Comedy Club

Julie Kim didn’t begin her career in comedy—she initially followed the stereotypically ‘Asian’ path of stable jobs in academia and office work. Born and raised in Toronto to a Korean immigrant family, her upbringing took place in a tight-knit, two-bedroom apartment above her family’s grocery store. “At one point, there were seven people in the apartment,” she recalls. “And for a solid six or seven years, I slept on the pull-out sofa bed in the living room.”

With multiple degrees under her belt—including a Master’s and two attempts at a PhD—she straddled the worlds of business, education, and motherhood. Amidst the hustle and bustle, there remained a silent passion in her for a creative life. “At first, I wanted to speak well to stand out among a sea of old white men in boardrooms,” she says. “I also wanted to do a difficult, admirable thing. It was a checkbox.”

Julie Kim | Comedian

A Dramatic Shift to Comedy

Julie didn’t quit everything overnight to pursue comedy. She experimented with it while holding multiple stable jobs, contract roles, while also pursuing her PhD, oscillating between full and part-time focus on her studies. But passion has a way of growing, and eventually, she did what she had to—crossing what she describes as ‘a bridge between conventional pursuits and creative pursuits.’ She stepped away from academia, turned down secure opportunities, and entered a world full of uncertainty and creative risk.

However, Julie was no stranger to the industry’s harsh stereotypes. She faced mistreatment and discrimination, navigating everything from blatant racism to sexism disguised as condescension.  “One booker tried to push me out of the scene because I winced when someone tried to make me kiss him against my will,” she shares.  “A few local comics hated or resented me from the start because I didn’t ‘need’ to do comedy—as if they deserved it more because I had other options. It was a different kind of discrimination I hadn’t encountered before, but for sure it taught me to stay far, far away from the bitter ones in this industry.”

Jumping to comedy, Julie Kim’s now one of Canada’s most sought-after comedians.

Despite this, Julie pressed forward like the boss that she’s always been. “I had to learn how to produce and promote my own shows. And that built tenacity,” she says. “Now, I’m centered in my identity. My cultural identity and my confidence in it are central to much of the  success I’ve had in the past few years.”

Today, she’s one of Canada’s most sought-after comedians, performing alongside stars like Ronny Chieng, Atsuko, JR de Guzman, and more as she headlines major comedy clubs across North America. “This is the best time of my life,” she says. 

“I’m having the time of my life. But also, I’m still working on a little scarcity mentality and the feeling of constant survival mode,” she shares. “Part of me really enjoys that and part of me needs a new car and a real vacation.”

Being a Mom on the Mic

Being a mother in comedy isn’t easy—especially when constantly on the road. Julie has faced criticism from all sides: family members, fellow parents, and the weight of societal expectations. ‘I deal with it by blocking people out of my life or turning them into jokes—or both,’ she says with a laugh.

Her journey as a mother isn’t separate from her comedy—it is integral to it. “To do my work well, I need to be grounded, happy, and creative. So I try more and more to take care of myself to be those things,” she reflects. “I think it’s an accomplishment to still be writing and performing after more than a decade of true hustling. It’s taken a lot of grit, perseverance, some audacity, and foolishness.”

Julie Kim’s experience as a mother isn’t separate from her comedy career.

Julie Kim’s list of accolades is stacked: writing and producing Simu Liu’s iconic I Am Canadian monologue at the JUNO Awards, winning a 2023 Canadian Screen Award, and headlining four sold-out Just for Laughs shows in Toronto.  She’s also written for Kim’s Convenience and Run the Burbs, two shows centred around Asian Canadian families that have reached global audiences. 

As she continues to tour across North America, Julie is also working on upcoming television and film projects and producing her new podcast, Bothered. Next, she will prepare for a new 2026 tour of her solo storytelling show called ‘No One Special’ and writing her first book. 

Connect With Julie Kim

Website: https://www.juliekimcomedy.com/shows 

Podcast: https://www.juliekimcomedy.com/podcast 

Instagram: @juliekimcomedy

YouTube: @JulieKimComedy 

Facebook: Julie Kim

TikTok: @juliekimcomedy

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Pretty Isn’t Enough: 3 Functional Must-Haves for Your Website

A beautiful website doesn’t guarantee success if it lacks functional design. Here are some functional features that you need to consider for your website.

Loading Time 

Nobody likes waiting, so that means a slow website will significantly downgrade your audience’s experience. Improving your website speed is one of the first things to keep in mind when building a website.

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Mobile Responsiveness

Your audience won’t always find you on a laptop. With nearly 60% of global web traffic coming from mobile devices, it’s essential to design with phones in mind. Don’t just build for desktops—make sure the mobile experience is just as strong.

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Clear Navigation

Users should find what they need in 2-3 clicks—anything more feels like ordering a coffee but going through a visa application to get it.

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Looks are not all that the audience cares about. It’s the feels and experience that come along with it. At Asian Hustle Solutions, we help you build fast, functional, and stunning websites that don’t just look good—they convert.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Jelyca Villanueva Turns Passion for Color into a Purposeful Business

Being a female entrepreneur isn’t easy. Jelyca Villanueva is a mother of two, a wife, a certified personal color and image consultant, and the founder of Timeless Tones & Co. While juggling a range of responsibilities, one of her core priorities has always been helping others discover the power of color—not just to enhance their wardrobes, but to express themselves and reflect the unique tones of their lifestyles.

Her studio, Timeless Tones & Co., is more than just a color consulting brand—it offers an experience where clients feel truly seen.

Coming from a professional background in corporate environments, Jelyca brings a unique combination of analytical precision and sensory intuition to her work. She is known for her personalized approach that blends science, aesthetics, and cultural celebration.

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Jelyca Villanueva | Founder of Timeless Tones & Co. 

From Curiosity to Passion

All passion begins with a simple question, and Jelyca’s interest is no exception. “It really started with curiosity. I’ve always loved the way color can completely transform how someone feels,” she shares.

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Realizing the transformative power of discovering one’s personal color palette, Jelyca decided to turn her passion into a professional journey. Timeless Tones & Co. came to life as a call for everyone to step into a world where color is more than just aesthetics—it’s a bridge to self-acceptance, cultural pride, and everyday confidence.

A Global, Tailored Approach to Color

As she immersed herself in advanced training—including professional certification under CPLUS3 Academy, where she studied Korean, Japanese, and American color systems—Jelyca developed a deep understanding of global color theories. She also trained under Francesca Cairns in the UK and received professional training in the Cocory colorimeter, a scientific tool widely trusted in Korea.

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As a mother, her mission became even more personal. She aspired to create a business that embodied cultural pride, creativity, and empowerment. “There’s nothing better than seeing someone light up when they find the shades that make them feel confident and radiant,” she proudly shares.

Timeless Tones & Co.

Building a Business from Scratch

Working a stable office job while minding her own business at the same time was no easy task. “Shifting my mindset from structured systems to building something entirely my own was tough,” Jelyca reflects on this life-changing leap. However, it was this bold move that helped her develop the flexibility and creativity that would become the cornerstone of her entrepreneurial journey.

Adding to the challenge was the fact that personal color analysis was still a novel concept in San Diego. This meant Jelyca had to exercise patience, taking time to educate her clients while staying grounded in her belief in the value of her work. Through persistence and unwavering dedication to her craft, she gradually earned the community’s trust. With each session, her clients not only discovered colors that enhanced their features but also gained newfound confidence and a deeper understanding of themselves—solidifying the mission of Timeless Tones & Co. and highlighting the profound impact of her work.

Jelyca and her clients.

Connect with Jelyca Villanueva – Timeless Tones & Co.

Website: timelesstonesandco.com

IG: @timelesstones.andco

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Optimize for Local SEO

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At Asian Hustle Solutions, we understand that a great website is more than just a pretty design. It’s about creating an intuitive, seamless experience, and aligned with your brand’s values. Let’s create a website that feels right—for you AND your audience!

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/