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August 10, 2023

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Anise Health is on a mission to improve mental healthcare for Asian Americans.

Recognizing the lack of health equity in the existing mental healthcare system, especially for people of color, Anise Health aims to create a positive change by offering culturally-responsive care.

Anise Health wants to make mental health care accessible and affordable for everyone. They work with different health plans and offer affordable plans for those who pay themselves. They have big plans to reach more people of color and support them in their mental health journey. 

Anise Health believes that everyone deserves the care and support they need to live a happier and healthier life. Read through the inspiring insights from Anise Health in an interview with Asian Hustle Network.

Alice and Nisha, founders of Anise Health

ADDRESSING THE UNIQUE MENTAL HEALTH NEEDS OF THE ASIAN COMMUNITY

Anise Health is building the gold standard of mental healthcare for Asian Americans because there is an urgent need to advance health equity.

People of color are extremely underserved by the existing mental health care system, with 50% dropping out of therapy after just the first session. Specifically, 41% of Asian Americans experience current symptoms of depression and anxiety, yet only 30% report feeling supported today. The sharp increase in anti-Asian hate crimes compounded with the model minority myth means that the Asian community often suffers in silence, leading to devastating consequences such as Asian young adults being the only ethnic group with suicide as the leading cause of death.

Anise is on a mission to change these trends by creating a culturally-responsive digital mental health platform built by and for the Asian community. We’re humbled by the incredible results our clients achieve on our platform, including:

  • 97% completion rate of the first 4 weekly sessions, which far exceeds the industry benchmark of outsized dropouts after the first session
  • 95% of our clients report feeling heard or understood by their provider, demonstrating a strong therapeutic alliance between providers and clients
  • Net promoter score of 84 (46 points above the industry average), indicating unparalleled satisfaction with our provider curation and training

SPECIFIC CHALLENGES THAT INDIVIDUALS FACE WHEN SEEKING MENTAL HEALTH SUPPORT

Asian Americans experience unique stressors such as collectivistic family dynamics, bicultural tension living as a minority in a majority culture, pressure to achieve and perfectionism from reinforced narratives of self-sacrifice, intergenerational trauma from unhealed historical wounds, excessive shame and guilt leading to internalized self-criticism, rigid gender norms and relationship expectations, to name a few. 

Our clinical advisory board comprises pioneering experts in the field who are leading evidence-based research to address these stressors and empower the well-being of the Asian community. We infuse their expertise into our care models and translate this information into digestible educational formats which are curated in our digital resource library.

DESTIGMATIZING MENTAL HEALTH

Anise normalizes mental health by delivering psychoeducational webinars and interactive workshops tailored to Asian Americans. Our clinicians lead these group services across a diverse range of topics for a variety of enterprise partners and schools, including Netflix, LinkedIn, Microsoft, and many more. We also host free community engagement programming with a large network of over two dozen nonprofit partners, as well as speaking at multicultural conferences and celebratory events.

For individuals seeking 1-on-1 services, Anise has developed care models that are clinically validated and culturally tailored, which research shows to be ~5x more effective than one-size-fits-all offerings. We are the only platform providing a holistic suite of services that integrate individual teletherapy, behavioral coaching, peer support groups, alternative medicine, and a curated library of self-service digital resources. Furthermore, our approach enables the accurate assessment of cultural stressors and personalization of care using machine learning technology. Anise’s proprietary clinical care model incorporates cultural adaptation along every step of the client’s journey from intake to blended treatment plans.

THE CULTURALLY-RESPONSIVE CARE MODEL

At Anise, culturally-responsive care means seeing a client as more than just a set of symptoms and diagnoses. Clients are seen as unique individuals whose racial and cultural contexts shape how they experience the world and how their needs are not being met.

Our providers are recruited for their deep expertise in culturally-responsive care and extensive experience supporting Asian clients. Once hired, providers are trained in our proprietary curriculum to explore clients’ intersecting identities and empowered in monthly consultation sessions, which offer providers their own space for connection and continued learning. In fact, our providers are diverse and maintain a wide range of ethnic backgrounds, sexual orientations, language capabilities, and therapy approaches.

Therapists and coaches work together as a dedicated team for clients, where the therapist helps the client navigate through psychological history and set concrete therapy goals, while the coach works with the client to achieve these goals. This empowers Asian clients to achieve lasting outcomes.

TESTIMONIALS

  • Anise Client – “Therapy had not worked for me before, but after meeting my Anise clinician I have regained confidence in the process and am excited to continue working with my therapist.”
  • Anise Clinician – “I found Anise’s clinical model to be such a culturally effective way to provide mental health services for clients and clinicians. Especially the way it incorporated coaching with therapy.”
  • Enterprise Partner – “I had never thought about burnout through the lens of cultural identity and how that may impact me. This session helped me understand deeper elements of what I was dealing with.”

ACCESSIBILITY AND AFFORDABILITY

Anise is in-network with Managed Health Network and Optum, and is in the process of contracting with several large health plans, in addition to accepting HSA and FSA benefits. For self-pay clients, Anise is affordable with subscription plans averaging $200 per month, nearly 1/4 the cost of average private practice rates in New York and California. For clients who want to supplement their holistic health, Anise offers clinician-led peer support circles along a variety of diverse themes at only $25 per week.

LOOKING IN THE FUTURE

We have ambitious growth plans to support the Asian community and people of color more broadly, which include expanding to more states, partnering with universities to support students, and offering our services as covered employee benefits for businesses. We are open to feedback and love piloting solutions with our community. Contact Anise Health’s Head of Growth, Angel Wang, for ideas at angel@anisehealth.co

CONNECT WITH ANISE HEALTH

Website: anisehealth.co

Instagram: @anisehealth

Linkedin: Anise Health

TikTok: @anisehealth

Facebook: Anise Health

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Google Data: Nearly Half of Gen Z Searches on TikTok Rather than Google

TikTok, which is the social media app that is expanding at the fastest rate, has seen its user base skyrocket over the past few years.

A Google executive has confirmed that the format of TikTok is changing the way that young people conduct internet searches, and Google is working to keep up with these changes. 

According to data that was initially discovered within Google and reported by TechCrunch, nearly 40% of members of Gen Z prefer to search using TikTok as well as Instagram rather than Google Search and Maps when they are looking for a place to eat lunch.

Google has now confirmed this figure to Insider and has acknowledged that they face stiff competition from a variety of sources, including general and specialized search engines, as well as apps that are designed specifically for searching. 

It is also predicted that TikTok’s advertising revenue will overtake YouTube by 2024, according to Insider Intelligence.

Google has outlined the modifications it intends to make to its search engine in order to appeal to a younger audience. One of these adjustments is the addition of a feature that will allow users to pan their camera over an area and obtain instant information about multiple objects in a wider scene.

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Former King 5 Anchor Lori Matsukawa Receives One Of Japan’s Highest Honors

Lori Matsukawa, a former Hawaii resident, and Seattle news anchor received the ‘Order of the Rising Sun Sun, Gold and Silver Rays’, one of Japan’s highest honors.

The award was for her contribution to promoting Japan-U.S. friendship. “This is a true honor and thrill for me because for the last several years, I’ve been really working hard to connect people in Japan and people in the United States on a person-to-person basis,” Matsukawa told KING 5.

The award was more generally bestowed upon distinguished members of the Japanese military since 1875, but in 2003, the honor was extended to women.

Matsukawa was a well-known journalist for the Seattle media and KING 5, as well as a former president of the Japanese Cultural & Community Center of Washington. She brought to light important events in Japanese American history, particularly those that occurred during World War II, through her reporting.

Her Emmy-award-winning documentaries centered on the detention of Japanese people in the Pacific Northwest during World War II.

Matsukawa was also instrumental in founding a chapter of the Asian American Journalists Association.

King County has designated June 29, 2019, as Lori Matsukawa Day in honor of her retirement.

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Renowned NYC Little Tokyo Restaurateur Faces $95M Sexual Assault Lawsuit

A $95 million lawsuit has been filed against a restaurant owner behind several top East Village Japanese restaurants, Shuji Bon Yagi for allegedly sexually assaulting an employee this winter. 

The lawsuit was filed by Nozomi Horikoshi, a top executive at Yagi’s restaurant group T.I.C., who claims Yagi allegedly assaulted her while she had passed out after a night of drinking and could not consent, according to the New York Post.

According to the allegations made in her file, Horikoshi, who has been employed by the well-known restaurateur for close to a decade, stated that he invited himself to celebrate the birthday of another female colleague “knowing that his wife was in Japan throughout the weekend.”

Horikoshi claimed that her boss forced her into a taxi sometime after 2:00 a.m. and then began groping, caressing, and attempting to kiss her when she was very intoxicated. She “tried to push Yagi off her and told him to stop, but due to her level of intoxication, the plaintiff eventually lost consciousness inside the taxi,” the filing alleges.

Yagi reportedly drove her directly to his residence on West 58th Street, as obtained from the GPS information from Horikoshi’s cell phone. Horikoshi ultimately awoke with her employer allegedly resting on top of her while she was naked from the waist down.

“I realized I was naked from the waist down … that was so embarrassing.” The 51-year-old married mother of three told the New York Post, “I was like what happened? I have to go home. I knew that something happened already,” she continued. “There was a feeling of shame.”

Horikoshi’s attorney claimed the lawsuit was about “power and accountability” for Yagi, a high-profile businessman renowned for influencing Japanese cuisine in New York.

Dubbed an “East Village ambassador for Japanese cuisine” by the New York Times, Yagi’s restaurants include Rai Rai Ken, Cha-An, Sobaya, and Bar Decibel.

Sinful Treats

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Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats