Stories

June 23, 2023

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Jed is a first-generation Filipino-American who was born in Los Angeles, California and later on moved to San Diego when he was a teenager. He has spent 11 years in the military, serving as a Navy Corpsman for the Marines and later became a specialized X-ray tech. He was deployed to different countries like Afghanistan, Qatar, Japan, Philippines, Vietnam, Guam, Palau, and Solomon Islands. It was this during this time that he witnessed the need for better medical care in the world.

He always had an entrepreneurial mindset that started off early in high school, when he created a local clothing brand. This transitioned to his adult life where he continued to make fashionable lifestyle wear mixed with fitness culture.  Although he had a passion for creating merchandise for others to wear, he wanted to create something that would have a deeper meaning and have the ability to help more people. He realized that he could combine his entrepreneurial mindset with his TikTok audience and quickly discovered that he could reach more people.

He started to use his newfound influence to raise awareness about issues that he is passionate about, and that’s when he realized he could do more. 

This sparked an inspiration for him to rebrand his long-time lifestyle clothing line into RADDEPT. With every sale, his company donates 10% to a charity that provides radiological services in underserved communities around the world. His goal is to make fashionable clothing for healthcare workers while also making a positive impact on the world.
Jed is proof that one person can make a significant impact on the world. His story reminds us that even the smallest actions can lead to something greater. We all have the power to create positive change in the world, and it’s never too late to start.

HOW THE MILITARY MOLDED ME AS THE PERSON I AM TODAY

The military helped me mature as a person. People always compare their “10-year transformation,” how they have changed physically, and honestly, mine was a complete mental 180. I grew up as a child of a single mother. We were pretty poor, and at times we were homeless, bouncing around to my mom’s friend’s houses. She worked in the real estate realm, and the companies she worked for were either shutting down or downsizing due to the economy. 

I started rebelling around high school so she kicked me out to live with my uncle in San Diego. He was a prior Corpsman in the Navy and became a solid role model. Eventually, after high school, I worked as a Certified Nursing Assistant for 3 years while attempting to complete the prerequisites for nursing school. I ended up joining the Navy so I could have nursing school paid for when I finally applied.

What was supposed to be a 4 year in and out Naval career, turned into an 11-year career that molded me into the person I am today. I excelled with being able to do the grunt work while developing excellent leadership traits. I used my background to help mentor the junior personnel and still continue that habit to this day. I remain in contact with peers, mentors, and mentees, and they all have a significant impact on my life.

THE BIGGEST BARRIERS IN HEALTHCARE

With my military experience, I have noticed that the biggest barrier to accessing quality healthcare for underserved communities is their access to ancillary services. During my last deployment to pacific countries, I recognized that the host nation’s patients had access to primary care visits and surgeries, but the patients had to pay out of pocket for ancillary services like medical imaging.

If you asked me about the significance of radiology before I ended up in this role, I would have laughed and said, ”They don’t do anything but push buttons.” But after completing school, I learned that Radiology has a significant impact on medical treatment – from early detection for diagnosis to being the eyes in the operating room or figuring out the next step for lifesaving intervention.

This deployment opened my eyes to the fact that many patients outside the United States are seriously prone to a lot of diseases that are uncommon in our country. Healthcare quality (although heavily scrutinized by the media) is actually pristine in America and we are lucky to have all these safety protocols in place.

With my military experience, I have noticed that the biggest barrier to accessing quality healthcare for underserved communities is their access to ancillary services.

jed rodriguez

RAISING AWARENESS FOR ANCILLARY SERVICES THROUGH RADDEPT

The first step I hope to achieve this year is to establish a community with my brand RADDEPT. The power of a community can achieve great accomplishments. My first milestone this year is to give 10% of each purchase to charity. I hope to collaborate with more people to be able to give more.

I plan to shine light on the effectiveness and importance of ancillary services. There is always a spotlight on becoming a doctor or a nurse. I plan on creating relatable merchandise for ALL healthcare workers. I’d like to be able to create products that I could donate to countries like the other ones I have previously traveled to and administered care to.

ONE DAY AT A TIME

My biggest advice for someone who wants to make a positive impact on the world but doesn’t know where to start is to take the first step and go for what they want.

One thing that always resonated with me was “Lay one brick a day and eventually, you would have built a well.” This is how I tackle the majority of my life goals. Small baby steps and take it one day at a time. If I keep focusing on the bigger picture, then it becomes overwhelming. Small daily/weekly goals and all those combined will help accomplish the bigger goals.

Also, surround yourself with like-minded individuals. Have mentors and mentees, everything you learn is important, but it is more important to spread the knowledge to the next person!

My biggest advice for someone who wants to make a positive impact on the world but doesn’t know where to start is to take the first step and go for what they want.

jed rodriguez

CONNECT WITH JED RODRIGUEZ

Social media is super important in today’s society. One thing I have learned from having my previous brand for years was the power of ad spending and email marketing. Now, I realized that TikTok could also act as a running ad, and I plan to maximize social media by influencer marketing and collaborating with other creators in the healthcare niche, in order to drive awareness and change.

Tiktok: jroddynotricch

ig: radxdept

www.raddept.com

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Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats