Hona's Mission to Improve Speech Therapy Access and Quality - AHN Media Group

Stories

July 28, 2024

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In the ever-evolving landscape of healthcare technology, few startups have captured the imagination and promise of Hona. With a mission to empower speech pathologists through innovative AI solutions, Hona stands at the forefront of a transformative wave in healthcare.

We had the privilege of sitting down with Adam Steinle, CEO of Hona, to delve into the inspiration, challenges, and achievements that have shaped their journey.

The Trio Behind Hona

For Adam Steinle, the entrepreneurial spirit runs in the family. “My parents met by building a software company together. I quite literally wouldn’t be here without tech entrepreneurship and it’s always something I aspired to do myself.” he shared. This early exposure to the power of technology and entrepreneurship set the stage for Adam’s own career, which has seen him move from biomedical engineering to roles at Goldman Sachs and Facebook before founding Hona.

As for Danielle Yoesep, Hona’s COO, she found her entrepreneurial path through a passion for building. She fell into entrepreneurship in her last venture within research and wanted to get back to the building. In her last role, she realized that she’s super energized by the early stages of company building.

Shuying Zhang, the CTO, brought a unique blend of technical expertise and a desire to make a real-world impact.  As a former big tech SWE and biomedical engineer, she wanted to find a way to apply her skills to improve healthcare. Further, entrepreneurship allowed her to work in a faster-paced environment with more ownership.

Overcoming Challenges

The journey to success is rarely smooth, and Hona has faced its share of challenges. One of the most significant hurdles was pivoting from their original AI-automated patient intake product. “Despite initial success, we realized it wasn’t effectively addressing provider burnout. We improved one workflow aspect but added complexity with another portal to manage,” Adam explains.

The team made the tough decision to end existing customer relationships and explore more fundamental problems. After a month of interviews and brainstorming, they identified a significant issue in speech pathology that resonated with them. This led to a full pivot into developing vertical software for speech pathologists, aiming to support every aspect of their work. This experience underscored the importance of user feedback and adaptability in product development.

Proud Achievements

One of Adam’s proudest achievements is the ability to consistently surround himself with inspiring and talented individuals. “I’ve consistently invested in my network – from my Facebook RPM program to B-School to YC – and this has paid great dividends. I’ve been able to use this network for resources, advice, and sourcing great teammates.”

As a team, Hona takes pride in the difficult decision to leave comfortable jobs to make a meaningful impact in healthcare. Their dedication to improving the lives of speech pathologists and their patients is a testament to their commitment and vision.

A Vision for the Future

Hona’s mission is clear: to empower speech pathologists to operate independently without the burden of administrative overhead. “We aim to create a dynamic marketplace that efficiently connects speech pathologists with various opportunities, including cash-based services, school contracts, and insurance-covered treatments,” Adam explains.

Their vision extends to developing a platform where speech pathologists can easily build their own client base and manage their practice with minimal administrative work. This approach will allow therapists to focus on providing care while maintaining control over their income and work-life balance. By streamlining the connection between patients and therapists, Hona aims to reduce waitlists and ensure that more people can receive the care they need in a timely manner.

Empowering the Asian Community

While Hona’s primary goal is to support speech pathologists and improve access to speech therapy for all, they recognize the potential benefits for the Asian community. Their initiatives provide flexible work opportunities for Asian speech pathologists and increase access to culturally competent care for Asian patients. By reducing language and cultural barriers to accessing speech therapy, Hona is making it easier to match patients with therapists who understand their specific needs.

Connect with Hona

Instagram: @hona_care

Linkedin: Hona

Facebook: Hona Care

For more information about Hona and its innovative solutions, visit honacare.com.

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Winning The Race by Understanding Customer Journey

Before becoming a loyal customer, a lead has to interact with your product/service at various stages. This entire process is summarized in the customer journey, divided into 5 main stages:

  • Awareness: The customer becomes aware of your brand and your product, usually through search engines when searching for a solution to their problem.
  • Consideration: The customer is aware of your brands but also your competitors’;, they start wondering which of the options they should choose from.
  • Purchase: The customer makes a buying decision, either from your brand or your competitors’.
  • Retention: After the purchase, you need to consider how to get them to repurchase many more times, since retaining is cheaper than recruiting.
  • Advocacy: At this stage, the customer is basically your brand ambassador., Tthey love your product;, they tell their acquaintances about your product.

Understanding the journey and what stage the audience is at can help you understand their needs and adjust accordingly. Each stage has a different touchpoint as well, so adjusting to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Getting Back To Basics: 4Ps Marketing Mix

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Building Tomorrow: How Nan Lin Redefines Homebuilding with 3D Printing 

For Nan Lin, entrepreneurship isn’t just business; it’s freedom. A freedom earned through sacrifice, relentless execution, and a refusal to accept the limits of a broken system. As the founder of Kaizen Capital and 4DIFY, Lin is reimagining the housing industry, tackling its inefficiencies with cutting-edge technology and a bold vision. His mission? To build stronger homes faster, at lower costs, empowering communities and challenging the status quo.

From Immigrant Roots to Visionary Leadership 

Lin’s journey began at age 10, when he immigrated to America with his mother. While adapting to a new country, he was inspired by his loving parents’ sacrifices, which shaped his relentless drive. “I saw the lengths they went to give me a better life,” Lin says. “Their love and dedication became my compass.” Years later, that resolve led to the creation of Kaizen Capital, where he transforms underutilized properties into vibrant housing solutions: ADUs, subdivisions, condo conversions, and luxury short-term rentals. By unlocking hidden value in land, he delivers market-rate and affordable housing that strengthens neighborhoods.

But Lin saw a deeper problem: traditional construction is slow, costly, and vulnerable to fire, pests, and natural disasters. Frustrated by an industry stuck in the past, he founded 4DIFY to lead a new era of construction through 3D-printed concrete homes.

Nan Lin | Founder and Principal of Kaizen Capital and 4DIFY

3D Printing: The Future of Housing, Today

Lin’s vision for 4DIFY was sparked by a frustrating reality: “Wildfires destroy neighborhoods every year, yet we keep building stick-frame homes that burn like kindling,” he says.

After visiting several 3D printer manufacturers, Lin partnered with New York–based SQ4D. It took nearly a year to secure exclusive licensing rights, navigate regulatory hurdles, and obtain building permits, but he got it done.

Now, 4DIFY is building California’s first community of 3D-printed concrete homes. As this article goes live, their first printed home is nearing completion, despite heavy regulations and a steep learning curve. The team is already outperforming traditional timelines and cost benchmarks. The second and third homes will soon print simultaneously, targeting completion in two months, effectively one home per month at under $200 per square foot.

Despite challenges as an Asian immigrant, Lin managed to transform them into motivation and success. 

“We’re aiming to build at half the cost and in a quarter of the time,” Lin says. “That’s not a dream. It’s the direction we’re heading.”

Built with concrete, reinforced with rebar, and topped with metal roofs, these homes are resilient against fire, wind, earthquakes, mold, and pests. They’re also designed for long-term savings, with lower maintenance, less waste, and reduced energy and insurance costs.

“Critics doubted it would work,” Lin reflects. “But seeing is believing. This is the future.”

A Philosophy of Purpose and Resilience

Lin’s journey has been marked by relentless challenges, some seemingly insurmountable. “Obstacles never stop,” he admits. Yet he transforms adversity into opportunity, fueled by a positive mindset, solution-driven focus, and disciplined execution. His trusted team is his backbone. “No one succeeds alone,” he says. “My team turns the impossible into reality.” This resilience shapes his leadership, blending bold vision with purposeful action to create opportunities, particularly for communities long excluded from wealth-building. “Housing isn’t just a product,” Lin says. “It’s a platform for empowerment.”

Recognition and Inspiration

Lin’s impact is gaining notice. The Sacramento Bee named him one of the Top 20 AAPI Change Makers, and he was honored in the Business Elite Awards’ 40 Under 40. But for Lin, the real reward is inspiring others. “I want to show the next generation of Asian entrepreneurs what’s possible when we claim our seat at the table,” he says.

Lin wants to create opportunities for those marginalized by elevating the future of construction, making it more accessible for his community.

Join the Housing Revolution

Nan Lin isn’t just building homes, he’s redefining what’s possible. Through Kaizen Capital and 4DIFY, he’s creating a future where housing is affordable, resilient, and sustainable. Follow his journey and see the revolution unfold.

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Celebrating Hope: JED Gala 2025 Unites Advocates for Youth Mental Health

The Jed Foundation (JED) held its annual gala on June 4 at Cipriani Wall Street in New York City, gathering more than 650 guests for a special evening dedicated to raising awareness and taking action for youth mental health. The sold-out event raised over $1.6 million in support of JED’s mission: to protect emotional health and prevent suicide among teens and young adults.

Hosted by Emmy-winning journalist, Savannah Sellers, the gala recognized individuals and organizations at the helm of the drive for youth mental health awareness. “The mental health struggles of our young people are undeniable, as suicide remains a leading cause of death for this population,” said JED CEO John MacPhee who emphasized the urgency of their work. “The dedication of tonight’s incredible individuals, organizations, and advocates — helping JED protect and prioritize student mental health with life-saving tools, resources, and connections — serves as a positive reminder that it takes every one of us to prevent suicide and foster a kinder community here at home and across the country.”

Honoring Voices Making an Impact

Singer, actor, and DIVE Studios co-founder Eric Nam and Peloton instructor and entrepreneur Ally Love received the 2025 Voice of Mental Health Award. Both were praised for destigmatizing mental health and encouraging open dialogue.

Nam highlighted the importance of prioritizing self-care, “Mental health is universal; it impacts how every one of us shows up in the world.” His work with JED and Mindset has helped connect AAPI youth and K-pop fans to personal mental health stories. 

Eric Nam | Singer, Actor, and DIVE Studios Co-founder

Love also shared her own experiences: “Living with mental health challenges is part of my story, but it does not define who I am. ”

Ally Love | Entrepreneur, CEO/Founder of Love Squad

Victoria’s Secret PINK earned the Corporate Voice of Mental Health Award, recognized for a five-year partnership with JED focused on Gen Z engagement. Through digital tools, campus outreach, and initiatives like the PINK with Purpose Project — which awarded $25,000 grants to 10 young advocates — PINK has helped expand access to support and resources.

“PINK is all about inspiring Gen Z to show up authentically and find joy in this chapter of life,”  said Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co. “Our work with JED highlighted that supporting positive mental health is the key to fostering growth, connection, and future success. 

Leslie Nixon, Associate Vice President of Community Relations at Victoria’s Secret & Co.

Celebrating Student Advocates and Voices of Hope

Model and mental health advocate Remi Bader introduced the recipients of the 2025 Student Voice of Mental Health Award: Rohan Satija, a recently graduated Texas high school senior, and Nora Yanyi Sun, a rising junior at Harvard. Both students shared powerful reflections on their mental health journeys and their work to uplift peers through advocacy.

The evening featured performances by Lorna Courtney, Thomas Robert Kitt, BAILEN the Band, and the Brooklyn United Marching Band, each contributing to a moving celebration of resilience, hope, and connection.

To view event photos, visit JED’s Facebook photo album.
To support JED’s work, visit jedfoundation.org/donate.