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June 29, 2023

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Renowned for her fluffy French bread, The Brioche Lady has returned, assuming a new role as the proprietor of an Asian grocery store.

While many people are familiar with Nubchi Thao for her delectable French brioche bread sold at farmers markets and her previous bakery, The Brioche Lady Bakery, she has now taken on the role of an Asian grocery store owner. Thao is of Hmong descent and was raised in France, where she acquired her expertise in baking French bread.

Located in Tarpey Village at the intersection of Ashlan and Clovis avenues, the newly opened store named TBL Asian Market is situated between the Arco station and the Sno-White Drive-In, replacing the former Golden Phoenix Asian Market, which was owned by Thao’s relatives.

According to Fresnobee, customers can now immerse themselves in a culinary journey spanning Filipino, Vietnamese, and various other cuisines. The store’s fresh vegetable section showcases an assortment of items, including fresh Thai peppers, okra, lychee, and rambutan—a peculiar fruit adorned with distinctive red whiskers.

The market boasts an extensive selection of noodles and rice, catering to diverse tastes. Moreover, the snack aisle entices shoppers with an array of treats sourced from several countries. From cookies originating from various regions to chocolate-dipped Pocky sticks, Japanese mochi desserts, and even wasabi peas, the store caters to a wide range of palates. Adding a touch of warmth and familiarity, one is likely to encounter the Thao family’s children among the store’s employees. 

In addition to on-site baking, Thao is exploring alternative avenues for customers to enjoy her beloved bread. She intends to introduce a brioche mix, empowering customers to bake their own loaf at home by simply adding eggs, water, and butter.

Furthermore, she is developing a larger version of the mix tailored for bakeries and restaurants. Additionally, Thao seeks to establish partnerships that would allow others to bake her recipe and serve the thriving Hmong community, which holds a strong affinity for her bread.

Featured Image Source: The Fresno Bee

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New Report Says There Is Still A Talent Crunch In Southeast Asia Amidst The Layoffs

One of Southeast Asia’s biggest job platforms, Glints, just put out a report that shows the situation may not be as severe as they seem.

Glints co-founder and CEO Oswald Yeo told TechCrunch that there has been a lot of funding injected into the IT business. This is a response to the two-to-three-year bull run, and as a result, several firms grew swiftly. 

Yeo said that Singaporean firms seemed to adapt fastest to macroeconomic changes and that this wasn’t a terrible thing because other firms wanted to move swiftly, too. 

Operations, finance, HR, and certain sales and marketing teams have been hit hard, while businesses turned to Vietnam and Indonesia, which have fewer layoffs, for top-tier technical personnel. Moreover, the pandemic has created a decentralized-minded workforce.

Yeo observed that the pandemic had made remote work more convenient, necessitating cost-cutting measures. Many firms turn to remote employment to optimize their human and financial capitals. 

They have seen that remote work prospects on Glints have expanded tenfold in a year. Some regional firms in Malaysia continue to hire foreigners, while others only hire Malaysians. According to Glints, mid-to senior-level employees’ compensation won’t diminish, but junior talent may.

One-year fixed-term contracts are another trend that helps firms predict their financial destiny, as employers are wary about signing long-term contracts. 

He believes that not everything was awful — the need for technological and product skills on Glints favored job seekers.

Layoffs help startups build core teams. Yeo said that because there is less rivalry for talent, it’s a fantastic moment for organizations in a strong position to hire top managerial talent.

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Founder of Penn Asian Senior Services Im Ja Choi Passed Away At 73

A well-known supporter of Asian American seniors and the founder and emeritus CEO of the nonprofit Penn Asian Senior Services, Im Ja Choi,  passed away on Wednesday, June 22, from lung cancer in a South Korean hospital, she was 73. 

A memorial service will be conducted on July 16 at 3:00 pm at the Evergreen Center in Philadelphia. Contributions in her name will be appreciated.

Ms. Choi was born in Seoul, South Korea in 1948, majored in literature, and graduated from Korea University. She moved to Philadelphia after marrying her childhood friend Jung Choi in 1971, where she studied organizational dynamics at the University of Pennsylvania. She was a top-producing real estate agent in the 1980s and 1990s. 

She started Penn Asian Senior Services in 2004 to help Asian American elders with linguistic and cultural obstacles. Because she couldn’t get home care for her mother, and after hearing horrible experiences from other caregivers, she founded the charity that provides in-home care and homemaking services in over two dozen languages.

She undertook the fundraising efforts and strategic planning of the nonprofit, for which the charity received grants from the U.S. Department of Health and Human Services and numerous organizations. 

Moreover, she has also opened an adult day care for immigrants with language and cultural barriers, a state-licensed vocational school for entry-level Asian health-care workers, and a seniors community center. 

In 2013, she received the Ellis Island Medal of Honor from the National Ethnic Coalition of Organizations. The Independence Blue Cross Foundation president Lorina Marshall-Blake wrote that the region needed more health visionaries like Im Ja Choi. Ken Yang, CEO of Penn Asian Senior Services, said Ms. Choi’s care, generosity, and love for her family and community matched her innovative leadership.

She was also recognized by the governor as a 2014 Distinguished Daughter of Pennsylvania for her “extraordinary service and achievements to the Commonwealth.” In the same year, she gave the commencement address at Penn State Abington where she quoted “Where there’s a will, there’s a way.”