Stories

December 13, 2023

SHARE:

Gong Grocer by Thai Kee is a family-owned and operated Asian grocery business with a legacy spanning over 30 years. In this article, Brian Nguyen, one of the co-founders and a Director of Gong Grocer, shares insights with Asian Hustle Network.

Brian’s family is well-known in the Sydney community for their Thai Kee roots. Their journey originated with their grandfather, Thai Trinh, the esteemed namesake of the family’s original supermarket, Thai Kee. Gong Grocer represents the family’s evolutionary step, a mission to revitalize and modernize the Asian grocery shopping experience.

Brian acknowledges the shifting expectations of customers in physical in-store retail settings, and it’s their goal to meet these expectations in their new stores. As the Co-Founder and Director, Brian brings a unique blend of family tradition, personal journey, and a commitment to delivering an exceptional Asian grocery shopping experience.

A FAMILY OF IMMIGRANTS

Brian’s parents, uncles, and aunties were immigrants who fled Vietnam during wartime. Striving for a new life, they left behind everything in pursuit of opportunities in Australia.

Australia’s policy of multiculturalism provided a unique chance for Brian’s family and immigrants alike. The open embrace of diversity allowed families like theirs to openly celebrate their culture, thrive, and share their rich heritage with the broader community.

The origin of the name Thai Kee comes from their grandfather Thai Trinh, who they lovingly referred to as their “Ah Gong” (阿公), meaning grandfather in their dialect. He was the patriarch, and the original entrepreneur of the family. He sold Chinese donuts to supermarkets, waking up at 2 am each morning to bake them, then walking and hand delivering these donuts to supermarkets by 9 am each and every day.

THE FIRST THAI KEE SUPERMARKET

Despite limited means, Thai Trinh invested $5,000 in the first Thai Kee Supermarket in Cabramatta, providing a foundation for his children. But aside from money and most importantly, he passed onto his children a profound sense of hard work, dedication, and a deep commitment to one another, in their culture, and their community.

These values, instilled by their Ah Gong, form the cornerstone of their family’s identity. Known as “Thai” from Thai Kee to customers, to the family, he’s always been Ah Gong. 

To honor the spirit of their beloved Ah Gong, Brian and his family launched Gong Grocer by Thai Kee, or 阿公超市, paying homage to the heritage and principles instilled by their grandfather. 

FULL-TIME LAWYER TURNED ENTREPRENEUR

As Brian got older and heard more about his family’s stories, he felt a strong desire to carry on their traditions. He saw it as his mission to come up with new and interesting ways to share their culture with the diverse Chinese, Asian, and Australian communities.

Formerly a full-time lawyer, Brian Nguyen took the leap into entrepreneurship, co-founding Gong Grocer alongside his wife Wendy Lin, who herself manages her own successful business, Lioness Fashion.

Brian draws inspiration from his family’s entrepreneurial legacy, rooted in hard work, service, and dedication. The values instilled by his grandfather, Thai Trinh, continue to guide Brian in his pursuit of business excellence and cultural celebration.

OVERCOMING CHALLENGES

In his career and business journey, Brian Nguyen faced significant challenges, notably in time management. Gong Grocer started as a passion project for him. The transition from law to full-time business, alongside his wife Wendy Lin in Lioness Fashion, posed a wild adjustment.

Shifting from a lawyer to a business owner brought its own set of challenges. Balancing the demands of Lioness Fashion, an internationally recognized brand with immediate growth needs, and Gong Grocer, a venture built from scratch, proved to be extremely difficult. The latter involved design, planning, construction, and eventual launch and operations.

To overcome these challenges and achieve success, Brian drew inspiration from his family’s values. He doubled down on hard work and commitment, using them as guiding principles. Recognizing the need for a strong team, he leaned on his family and those around him to build a purpose-driven team that shared his vision. Together, they navigated the complexities, turning Gong Grocer into a thriving reality.

CELEBRATING GONG GROCER’S FLAGSHIP STORE

One of Brian Nguyen’s proudest achievements in this journey is the flagship supermarket store.

“Seeing the tangible transformation coming to life and physical form, from cutting out a giant hole in a concrete floor to creating a whole new level in a shopping centre, and doing this with my family no less, was incredibly rewarding,” Brian shared.

The grand opening events further highlighted the significance of the brand and its story. Brian was genuinely pleased by the support received from the community and the broader public. This positive response reflects the hard work of Brian and his family as entrepreneurs, their active role in the community, and the strong connections they have forged within the industry.

CONNECT WITH GONG GROCER / BRIAN 

Website: www.gonggrocer.com.au

Instagram: @gonggrocer

LinkedIn: www.linkedin.com/in/brian-nguyen-09a067125/

Related Articles

Image Source: ©Studio Ghibli

News

World’s First Studio Ghibli Park In Japan Features Iconic Settings And Characters Animation

It’s the perfect time to visit Kyoto, Japan, as Ghibli Park opened less than an hour away from the city last November 1st. The new Park features some of your favorite animated scenes and characters from Studio Ghibli films.

During an event a few days before the park’s official opening, Studio Ghibli Co. chairman and president Koji Hoshino said that the start of the park has a significant meaning for them that surpasses almost three years of the pandemic.

Overall, the final design for Ghibli Park encompassed some 17.5 acres and was split into five distinct areas. Ghibli’s Grand Warehouse, the park’s centerpiece, is a huge indoor “town” with streets, displays, and reproductions of Studio Ghibli’s “Totoro” and “The Catbus from Outer Space” sets. The Ghibli Museum’s theater shows special short films to visitors of the new park and Tokyo’s Ghibli Museum.

There are also two restaurants, a souvenir shop, a vintage shopping district with lanes, and a play area for children. The “Hill of Youth” antique shop from “Whisper of the Heart” and “The Cat Returns” is the second tourist attraction. The park can be seen in its entirety from this vantage point.

The third and newest section of the park is the Dondoko Forest, which is themed after the anime film “My Neighbor Totoro.” Both the bouncy house and a Totoro-themed playground can be found there.

Valley of Witches will feature elements from “Howl’s Moving Castle,” about a young milliner who accidentally gets caught up in a war, and “Kiki’s Delivery Service,” about an earnest and hardworking young witch. 

According to the director and son of Studio Ghibli co-founder Hayao Goro Miyazaki, the park was conceived with the local community in mind. Miyazaki’s original intention for the site was to be a park, not a typical theme park with rides and attractions. He desires that the people of Aichi share his passion for their gardens, as he believes parks are primarily for the local community.

Check out their official website for ticket and booking information.

Image Source: Dominic Lorrimer/ Australian Financial Review

News

Australian Logistics Tech Firm Shippit Procures Singapore Startup Luwjistik for $11M

Shippit has announced that it will pay $18 million to buy the logistics SaaS platform Luwjistik, based in Singapore. 

Founded by longtime friends William On and Rob Hango-Zada in 2014, with a mission to improve shipping for small businesses, as they have personally experienced the drawbacks of online shopping.

After two years of operations in the region for the Sydney-based company, the Australian logistics tech company co-founder and co-CEO William On has relocated to Singapore to lead the new expansion and manage the existing 50-person Luwjistik team.

This comes after the company raised $65 million in Series B2 funding, which helped operations in Southeast Asia, and almost seven months after it bought the last mile logistics tech platform Premonition.

Shippit’s inclusion of Luwjistik’s co-founders, who bring extensive industry experience and connections to the table, is expected to revolutionize the company’s approach. The acquisition of Luwjistik will also enable the company to provide tailored solutions for the Southeast Asian market. Therefore, Shippit can be the best option for many who manage their warehouse or search for a logistics partner.

The startup works with carriers such as Ninja Van, J&T Express, and JNE Express, as well as logistics companies such as Maersk, POS Malaysia, Lion Parcel, and Summer International.

Within a month of launching Luwjistik, the duo raised US$1.1 million (AUD$1.7 million) in a seed round led by East Ventures, including MDI-Arise Finches and Global Founders Capital.

William anticipated a significant increase in e-commerce in Southeastern Asia, which will continue if Shippit and Luwjistik join forces. Currently, they can provide a one-stop platform for enterprises and the expanding SME segment, particularly in Indonesia, Malaysia, the Philippines, and Thailand.

More than 40 million deliveries were booked via the Shippit platform in the fiscal year 2022. Since its inception in 2014, Sydney-based Shippit has fulfilled e-commerce orders worth $5.5 billion for more than 3,500 retailers.

“I strongly believe that by combining our strengths, we can continuously innovate and offer the most impactful, reliable, and relevant solutions to a fast-changing, dynamic market.” – William shared with Business News Australia.

Image Source: Social Bella

News

A Millennial’s Gamble Pays Off As Her New Beauty Product Line Has Just Raised Over $225M

When the pandemic struck, all Chrisanti Indiana wanted to do was help her family and create jobs in her community.

Nonetheless, as the pandemic worsened, each day appeared to be a gamble. She gambled on her dreams, created her employment opportunity, and risked everything for her family because she had no safety or security options.

The Indonesian co-founder, and chief marketing officer of Social Bella, surprised everyone by taking her successful online store offline. In 2019, her online beauty and personal care store, Sociolla, already had two physical locations in Indonesia. It currently operates 47 outlets in Indonesia and 16 in Vietnam, making its earnings multiplied by ten by the end of 2021.

It started after Indiana had finished her studies in Australia in 2015 when she moved back to Jakarta, where she conceived the idea for Sociolla.

Chrisanti found that Australia was a great place to stock up on her favorite cosmetics because of the abundance of international brands. There couldn’t have been a bigger contrast with Indonesia.

With a combined $13,000, Indiana, her brother, and a close friend founded Social Bella to provide customers with access to legitimate goods and services.

“Since we started, we ensure that we only work with authorized distributors or brand owners,” Indiana said. 

The three founders of Sociolla had bigger plans than just building an online store. They have expanded beyond offline stores to become a global beauty and personal care product distributor. In Indonesia, they also became an associate partner for numerous international brands.

‘We want to ensure that we are scaling up and reaching more and more consumers. If Social Bella becomes a unicorn, it’s a bonus.” – Chrisanti Indiana shared with CNBC.

Image Source: DoorDash

Blogs, Development, Ideas, Stories

What Separates DoorDash Founder Tony Xu From The Rest Of The Tech Billionaire

Learn more about Tony Xu, the co-founder, and CEO of DoorDash, the most extensive service in the US for delivering food. Xu is a Chinese-American tech billionaire who has worked for eBay and PayPal in the past, but he attributes his current success to the experience he gained working as a dishwasher.

DoorDash went public in December 2020 after being co-founded in 2012 by a group of excellent Stanford University students, including Xu. Today, the platform has more than 6,000 employees and more than half the market share in the food ordering and delivery industry. Company earnings for 2021 were reported to be over US$4.8 billion.

Xu shared that he once felt discriminated against when surrounded by other entrepreneurs who were different from him. As the sole Asian-American cofounder of the company, he proudly and responsibly accepted the challenge. He is aware that there are not nearly as many Asian-American CEOs or other types of founders, so he remains a minority throughout this setting. He believes it serves as a gentle reminder always to recognize that and to maintain a lowly but humble attitude.

Not only has Xu found success with DoorDash, but he also serves on the board of directors for Meta, the parent company of Facebook, and was named to Fortune’s 40. He is also a huge NBA fan, leading to DoorDash becoming the league’s first official food delivery partner.

As of 2022, Xu’s net worth was estimated at US$1.3 billion, placing him at #2,190 on Forbes’ list of billionaires.