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December 13, 2023

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Gong Grocer by Thai Kee is a family-owned and operated Asian grocery business with a legacy spanning over 30 years. In this article, Brian Nguyen, one of the co-founders and a Director of Gong Grocer, shares insights with Asian Hustle Network.

Brian’s family is well-known in the Sydney community for their Thai Kee roots. Their journey originated with their grandfather, Thai Trinh, the esteemed namesake of the family’s original supermarket, Thai Kee. Gong Grocer represents the family’s evolutionary step, a mission to revitalize and modernize the Asian grocery shopping experience.

Brian acknowledges the shifting expectations of customers in physical in-store retail settings, and it’s their goal to meet these expectations in their new stores. As the Co-Founder and Director, Brian brings a unique blend of family tradition, personal journey, and a commitment to delivering an exceptional Asian grocery shopping experience.

A FAMILY OF IMMIGRANTS

Brian’s parents, uncles, and aunties were immigrants who fled Vietnam during wartime. Striving for a new life, they left behind everything in pursuit of opportunities in Australia.

Australia’s policy of multiculturalism provided a unique chance for Brian’s family and immigrants alike. The open embrace of diversity allowed families like theirs to openly celebrate their culture, thrive, and share their rich heritage with the broader community.

The origin of the name Thai Kee comes from their grandfather Thai Trinh, who they lovingly referred to as their “Ah Gong” (阿公), meaning grandfather in their dialect. He was the patriarch, and the original entrepreneur of the family. He sold Chinese donuts to supermarkets, waking up at 2 am each morning to bake them, then walking and hand delivering these donuts to supermarkets by 9 am each and every day.

THE FIRST THAI KEE SUPERMARKET

Despite limited means, Thai Trinh invested $5,000 in the first Thai Kee Supermarket in Cabramatta, providing a foundation for his children. But aside from money and most importantly, he passed onto his children a profound sense of hard work, dedication, and a deep commitment to one another, in their culture, and their community.

These values, instilled by their Ah Gong, form the cornerstone of their family’s identity. Known as “Thai” from Thai Kee to customers, to the family, he’s always been Ah Gong. 

To honor the spirit of their beloved Ah Gong, Brian and his family launched Gong Grocer by Thai Kee, or 阿公超市, paying homage to the heritage and principles instilled by their grandfather. 

FULL-TIME LAWYER TURNED ENTREPRENEUR

As Brian got older and heard more about his family’s stories, he felt a strong desire to carry on their traditions. He saw it as his mission to come up with new and interesting ways to share their culture with the diverse Chinese, Asian, and Australian communities.

Formerly a full-time lawyer, Brian Nguyen took the leap into entrepreneurship, co-founding Gong Grocer alongside his wife Wendy Lin, who herself manages her own successful business, Lioness Fashion.

Brian draws inspiration from his family’s entrepreneurial legacy, rooted in hard work, service, and dedication. The values instilled by his grandfather, Thai Trinh, continue to guide Brian in his pursuit of business excellence and cultural celebration.

OVERCOMING CHALLENGES

In his career and business journey, Brian Nguyen faced significant challenges, notably in time management. Gong Grocer started as a passion project for him. The transition from law to full-time business, alongside his wife Wendy Lin in Lioness Fashion, posed a wild adjustment.

Shifting from a lawyer to a business owner brought its own set of challenges. Balancing the demands of Lioness Fashion, an internationally recognized brand with immediate growth needs, and Gong Grocer, a venture built from scratch, proved to be extremely difficult. The latter involved design, planning, construction, and eventual launch and operations.

To overcome these challenges and achieve success, Brian drew inspiration from his family’s values. He doubled down on hard work and commitment, using them as guiding principles. Recognizing the need for a strong team, he leaned on his family and those around him to build a purpose-driven team that shared his vision. Together, they navigated the complexities, turning Gong Grocer into a thriving reality.

CELEBRATING GONG GROCER’S FLAGSHIP STORE

One of Brian Nguyen’s proudest achievements in this journey is the flagship supermarket store.

“Seeing the tangible transformation coming to life and physical form, from cutting out a giant hole in a concrete floor to creating a whole new level in a shopping centre, and doing this with my family no less, was incredibly rewarding,” Brian shared.

The grand opening events further highlighted the significance of the brand and its story. Brian was genuinely pleased by the support received from the community and the broader public. This positive response reflects the hard work of Brian and his family as entrepreneurs, their active role in the community, and the strong connections they have forged within the industry.

CONNECT WITH GONG GROCER / BRIAN 

Website: www.gonggrocer.com.au

Instagram: @gonggrocer

LinkedIn: www.linkedin.com/in/brian-nguyen-09a067125/

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Vietnamese-American Transgender Model Made History Winning local ‘Miss America’ Pageant

In the 100-year history of Miss America, 19-year-old Brían Nguyen has become the first transgender contestant to win a local Miss America Organization beauty pageant, Miss Greater Derry 2023.

The teenager from New Hampshire won a crown, title, and scholarship. She ecstatically wrote on her Instagram, “No words can describe the feeling of having the opportunity to serve my community and represent my community for the very first time at Miss New Hampshire.” 

Nguyen continued, “I am so honored to be crowned your new Miss Greater Derry 2023, and I am thrilled to show you all what I have up my sleeves. This will be an amazing year.”

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As the new Miss Greater Derry, she recently attended the annual Best Buddies Champion Gala to support those with intellectual and developmental disabilities. $150,000 was raised over that night to help out their champion nominees. She will be working with Best Buddies New Hampshire throughout her reign.

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MycoWorks’ Sustainable Mushroom Leather Raised Over $187M From General Motors and Hollywood A-Listers

“Growing the future has only just started. This industry will continue to surprise people,” says Philip Ross, co-founder of MycoWorks, a mycelium material founder and producer.

As the innovator of high-quality mushroom “leather” for the luxurious Hermes bags, the business acquired $187 million from Natalie Portman, John Legend, and General Motors and will soon cover the latter’s electric car interiors.

Ross unintentionally discovered leather-like material in reishi mushrooms, a fungus he farmed for his cancer and AIDS more than four decades ago. He then became a mycelium artist and featured his fungus-based works at famous museums.

According to Sophia Wang, co-founder of MycoWorks whom Phil met six years before they founded the firm while working together on art ventures, Ross’s discovery marked the “leather’s” birth to the globe.

Wang and Ross continued to discover more about mycelium and later realized that the material is enticing to buyers who don’t like synthesized contaminants and materials which are produced from animals.

Alongside raising their funding source, the company also conducted a groundbreaking at South Carolina Factory with the aim of attaining a sufficient supply of their fancy product.

With about 200 employees, Matt Scullin, the company’s CEO, said that the “Brands are making very significant changes to address what is really a growing demographic of people who want to buy sustainable products that have provenance and traceability and a lower carbon footprint, lower water use—and mycelium does all of those things.”

Compared to animal leather, the mushroom leather-like material is far more environmentally friendly as the former adds up to about a million tons of carbon dioxide which is tantamount to 30 million cars’ yearly emissions.

Despite environmental and animal issues, people prefer biomaterials or “next-gen” materials over the past decade making it in-demand as multi-billion dollars are invested in the industry.

Nonetheless, Hermes’ firm in France is soon to release its $4,200-worth “Victoria” bag made from MycoWorks’ amber-hued exquisite mycelium.

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Mom Without Prior Baking Experience But Through Perseverance Finds Success With Homemade Chocolates

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Mitchiko Liquete clarified that she is a dessert lover but never a chocolate fanatic. Initially having no interest in making desserts nor in cooking, she capitalized on believing in herself with the vision of making her products look off-the-peg.

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This Filipino Millennial Started With $20 To Pursue Hydroponics Farming Business

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Despite being dissuaded by his grandfather who wanted him to become an engineer, Harold Zapata was determined to uplift farming, recognize farmers, and attest that farmers are the providers of our staple food and without them, it would be challenging for us to live.

As a farmer, his grandfather believed that farming is tantamount to poverty which made him influence his grandson to pursue a different profession.

However, the farmer’s blood runs in Harold’s veins, with Harold’s minimal capital and resourcefulness, he initially started hydroponics farming using used styrofoams which he asked from vendors in their local market.

Unlike traditional farming, hydroponics farming is cheaper as it is a type of farming where plants are grown in water and not in soil and a farmer would spend money only on styro cups, coco peat, feeds, and nutrients.

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Harold’s hobby-turned-business serves him as a source of income not only from the harvests but from offering for-sale seedlings, building greenhouses, and providing consultations with his customers.

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