News, Stories

August 22, 2022

SHARE:

Jeremiah Abraham, the founder and CEO of Tremendous Communications, had bumps in the road in getting to where he is today. Starting his business right before the pandemic, he doubted the path that he created and considered quitting everything that he was doing. But with mentors along his side and his determination to uplift the AAPI community, his company has contributed to protecting and celebrating the Asian American and Pacific Islander communities when they needed it the most.

Working at renowned companies like Disney and Warner Bros., Jeremiah has spent years hustling at the intersection of technology and entertainment. Using his talent in marketing, he has constantly shed light on the AAPI community by promoting films such as Everything Everywhere All At Once and co-producing the Filipino American musical drama film Yellow Rose. He still finds ways to balance work and life by tearing down the systematically ingrained notion of working from 9 to 5.

In this one hour interview, Jeremiah lays out his story of how he entered this industry, experiencing ignorant approaches to different cultures in a white dominant workplace, and his immense passion for AAPI representation.

Blend of Tech and Entertainment

I got my degree in computer engineering from UC Irvine and that was when I needed to decide what I wanted to do in life. I wanted to make a difference in technology back then, so I got that degree. One of my first jobs was in the aerospace industry. I was working there and I realized that I was just really bad at math. I didn’t think I could realistically pursue this as a long-term career. It was one of those moments where you had to have this introspective, realization, or catharsis about what you thought you were going to be and what you want in life.

Then I found this blend of tech and entertainment, which I was always interested in. I ended up being a front-end developer for Disney, which was a nice blend of the programming skills that I learned from school and the entertainment brands that I’ve always admired. Social media was still fairly new at these companies. This was back in 2007, and I would say that the biggest leap from this tech world to this communications world was when I discovered a Master’s program for Digital Social Media and Online Communities at USC. So I worked at Disney full-time, and at night I tried to get my master’s degree. I knew in my head what I wanted to build for myself and that was this intersection.

An intersection of my interest in engineering and social dynamics is interesting because a lot of people didn’t know why I even majored in computer engineering and minored in sociology. Engineers build societies, but you can’t build it without understanding it first. I ended up pursuing this even more and realized that I had a knack for marketing which I ended up pursuing after receiving my degree at USC.

Uplifting the Filipino Community

After I got my master’s degree, I decided to pursue my thesis project as a full-on business venture, which was an online community and editorial group for Filipino Americans called BakitWhy.com. Uplifting the Filipino community has always been a constant in my life. Since high school, I was part of a Filipino club where we celebrated our culture and volunteered for Filipino community organizations. I knew that whatever I did, whether it was engineering or marketing, was in the service of our people.

So I started this website and it was one of the first, if not the first, Filipino American digital destinations for editorial and news content. We were covering events and a new emerging digital identity among the Filipino American community. I called this the golden age of Filipino YouTubers back in 2007. These were the days of HappySlip, NinjaDrops, ndtitanlady, and more. We were able to rally this community both on the digital side and also offline to develop not just a thriving company and brand, but a lifestyle destination that people could relate to. I wanted to create something wonderful for us.

One of the things that I pride Tremendous on is that we’re not just there to engage the AAPI community as a business, but we primarily want to instill genuine progress and impact. We are immersed in our Asian American community. We don’t clock out after a certain time and say “Sorry we’re done today Asians, it’s five o’clock and we’re not going to do anything anymore.” No, this is our life. This is what fulfills us and I think it helps set our campaigns apart. The way we communicate and interact with our clients also influences the strategy we give to them because we’re not just looking at numbers, we’re looking at people. We are all about uplifting authentic Asian American experiences, diasporas, stories and narratives. For us not to be authentic with that presence in our daily lives would be hypocritical.

One of the things that I pride Tremendous on is that we’re not just there to engage the AAPI community as a business, but we primarily want to instill genuine progress and impact

– Jeremiah Abraham

Marketing in a White Dominant Setting

There was one instance where I was the only person of color in the room at a large entertainment company, still very green and inexperienced. I didn’t feel like I had the authority and the voice to chime in and redirect these senior leaders of this space. And they’re sitting around going like, “Hey, it’s February next month. It’s almost Black History Month. What can we do?” And then someone just started listing off all the movies in their catalog that had some resemblance of Black narrative. And I’m just like, “All right, well, that’s very top-level. But what more can we do? Can we bring in more people who actually represent this community in the room and have a conversation about it?” That situation really helped me realize that we needed to be part of that room of decision-makers. Being there that day sparked a drive in me that I’ll never forget.

One of the things that I had issues with while leading the publicity and marketing for Yellow Rose before we got acquired by Sony Pictures, was that people didn’t understand what Filipinos were, that our stories were relatable to all moviegoers, and that we were equally as valuable in Hollywood. People couldn’t wrap their brains around this and asked “Why is a Filipino family living in Texas? Do they really sing country music like that? Will non-Filipinos even relate to this?” They were seeing the Filipino diaspora within one specific lens instead of embracing the spectrum of the Filipino experience. They didn’t realize that there are mechanisms that historically pushed us to these areas that we’re thriving in, to these places where they may not think that there is a large thriving Filipino community. The lead characters are Filipino American, but the story is universal. If you took the lead characters out and made them Latinx or Black, for example, you would still have the same emotion. You’d still have the same humanity. You’d still have the same story. It just so happened that these people are Filipino. This is one of the things that Jo Koy discusses during his  interviews for Easter Sunday. The movie isn’t about Filipinos, it’s a movie about his family and his mom. That’s one of the biggest things I appreciated about this film. It’s a story for everyone.

The first movie that I ever saw when I moved to the United States was Superman 2 with my dad and that’s always ingrained in my head. I was in such awe of this superhero and I’ve always wondered how impactful it would have been if Superman was Filipino. That would have made such a big difference for me growing up. I love Christopher Reeve as Superman, but imagine if it was a Christopher Santos or a Christopher Dela Cruz in that heroic cape instead! Today I’m so happy that our next generation can enjoy seeing themselves as heroes with films like Shang-Chi and people like Iman Vellani as Kamala Kahn making a difference.

I think it’s incredibly important for us to make these decisions on how we are portrayed and valued for ourselves, with representation across every part of the process –  behind the camera, in front of the camera, in business and below the line. We can bring these little nuances of authenticity to these stories that are so important and help shape the next generation of folks who want to do this work. 

They were seeing the Filipino diaspora within one specific lens instead of embracing the spectrum of the Filipino experience. They didn’t realize that there are mechanisms that historically pushed us to these areas that we’re thriving in, to these places where they may not think that there is a large thriving Filipino community.

– Jeremiah Abraham

A Chronicle of Starting a Business Right Before a Pandemic

Starting a business at the cusp of a global pandemic was a big lesson in resilience. There is a lot of strategy, planning, introspection and decisions that need to be made behind the scenes. I had been planning Tremendous for years. I spent so much time creating the structure of it, the business strategy, forecasting our trajectory and all those things that you need to help lay the foundation of a business… then the pandemic hit and I needed to shift very quickly.

Tremendous incorporated in 2019 and started to plant the seeds of studio partnerships. When we were ready to sign a couple of contracts, all the major movie studios suddenly shut down. I had to take a step back and I realized the mission of Tremendous is not rooted in movies and entertainment, but it exists to uplift the visibility of Asian Americans as a whole. We couldn’t work in entertainment at the time but that didn’t stop us from working within the community. That’s when we helped support Racism is a Virus, and co-founded Unapologetically Asian and CollaborAzian. We used our expertise to help uplift Stop AAPI Hate. We were able to leverage our network and our skills and our desire to make change in this very crucial moment of the Asian American community.

There certainly were many surprises along the way. I pitched this movie that was supposed to come out on January 2021. We were ready! We put this beautiful deck together, we brainstormed, we strategized. And then they told me, “Hey, we’re going to make an announcement today that this movie is going to be pushed to January 2022.” I was like, “What am I going to do for a year?” It’s a lot of those things that I learned as an entrepreneur that it doesn’t necessarily go how you forecast, even though you spend so much time strategizing and pulling numbers. And that’s fine because that will push you to be more dynamic as a business and help you imagine new, creative avenues for yourself. But for me, it was a lesson in resilience, being flexible, and not beating yourself up too much for things that are outside of your control.

I had to take a step back and I realized the mission of Tremendous is not rooted in movies and entertainment, but it exists to uplift the visibility of Asian Americans as a whole.

– Jeremiah Abraham

Confinements that Pull us Back

There were many moments where that lingering voice of doubt made me wonder if this was the right path for me. Should I go back to a safe, stable job with benefits and a retirement plan? What if I end up losing all my money in this venture? Is it okay that I decided not to work today?

Even now, I can make my own schedule. I can wake up at noon if I wanted to and keep working until 2:00 am or just take a random afternoon off. And that’s my choice to make. But because I’ve been so conditioned to think that the limits of my brain power need to be confined between nine to five, having this new freedom came with a sense of guilt.

I have such a hard time realizing that you don’t need to operate within those confines to be productive and successful and fulfilled. I just have to keep reminding myself that it’s okay to permit yourself to watch Netflix for an hour at 2:00 pm for you to refocus and recenter. It’s okay that you’re sleeping in until 11:00 am or 12:00 pm today because you worked until 1:00 am last night. I have to keep reminding myself that nobody is telling you what you need to do except for yourself. That’s the life of an entrepreneur and I’m still learning how to adjust to this new level of control, even today.

Shining Leadership Skills for Better Productivity

Throughout the years, I have applied my learning lessons in leadership – especially with how I lead my team and how I conduct business. Sometimes we have many projects to work on at the same time, sometimes we have less. I’ve always told my team, as long as you get your stuff done and you are communicative and responsive, then I’m good with that.

I really encourage them to explore their interests, experience life and bring those experiences back to the company. This helps bring fresh, new ideas during our brainstorms and campaigns. One of the things that I took away from working as a Marketing Director at Condé Nast is that they encouraged you to go travel. Travel changes you, it opens up your mind. It allows you to experience new things so you can bring that experience back into your editorial piece or your marketing strategy.

I’ve never liked the idea that you need to clock in at 9:00 am every day or else you’re considered a bad employee. Just because I’m sitting there physically doesn’t mean I’m mentally there. I’ve never understood that kind of leadership where it’s more important to appease other people and make them feel better about themselves because of your presence. It’s those antiquated expectations and older ways of doing business that I’m constantly reshaping for Tremendous. As long as we get our projects done, we don’t miss meetings, and our clients are happy… who cares if you sleep in an extra hour that day?

Travel changes you, it opens up your mind. It allows you to experience new things so you can bring that experience back into your editorial piece or your marketing strategy.

– Jeremiah Abraham

People that helped along the way

I never had one specific mentor during my career. Instead, I’ve had some amazing senior executives who have taught me different aspects of my leadership skills. One of them taught me negotiation skills, another taught me how to properly communicate my ideas in a meeting, another pushed me to be more assertive with what I need to succeed in a business setting. I’ve really taken these lessons and made them my own.

One of these executives is Terra Potts, who is the Executive Vice President of Worldwide Marketing at Warner Bros. Pictures. We kind of grew up at WB together back in the day. She taught me how to stand up for your worth in situations where people may not immediately see it. I take that into every negotiation that I am part of. Teal Newland, my Senior Vice President at Condé Nast Entertainment helped me hone my creative eye and incorporate different perspectives in my marketing campaigns. Diane Paragas, who is the director of Yellow Rose, mentored me in the filmmaking process. These are just some of the people who empowered me in my journey and I’m happy to give back to others who are working with me today.

Another friend of mine is Jose Antonio Vargas, who is the Founder of Define American. We had many check-ins during the pandemic and I told him straight up once that I was thinking about quitting because I didn’t know if I was doing the right thing. No studios hired me, no movies went out, the movies that were supposed to be in theaters were going out into streaming services. And it was hard for me to see what was coming down the line and the larger picture of it all. He gave me some tough love and said “Jeremiah, you’re building something that doesn’t currently exist. Obviously you’re going to run into these situations where the solution isn’t immediately there because you have to make it up for yourself.” I never thought about it that way. If the path has not always been taken, obviously you have the flexibility and the responsibility to forge a new one to create something that never existed before. That conversation inspired me to realize that I can’t hold myself to the same standard that I had before because I’m creating new standards for myself now. That helped shift my thinking and my perspective about it and, honestly, helped shape the development of Tremendous. I could have easily quit because of the pandemic, but I would have regretted it the rest of my life.

I would encourage people to pursue multiple avenues of mentorship. It was very valuable to me to learn from many very skilled individuals, not just one. And you never know where your new life lesson is going to come from or which experience you’re going to value for years to come. For me, it was the guidance of many people that helped me get to where I am today.

I can’t hold myself to the same standard that I had before because I’m creating new standards for myself now.

– Jeremiah Abraham

How to reach out

I am @jerabraham on Instagram and Twitter, and Tremendous is @tremendous_comm on all those platforms as well.

Interviewed by Tiff Soga

Related Articles

Untitled design

Uncategorized

Humphry Slocombe Launched Filipino-Inspired Ice Cream In Collaboration With Popular Eatery Señor Sisig

There is nothing quite like a scoop of ice cream on a hot day, as we’re sure you’ll agree! And what better way to enjoy one than with a tasty serving of delectable creations alongside your best dishes?

This summer, the renowned Filipino food truck now restaurant Señor Sisig will open a branch in the food hall of the San Francisco Bay Area and collaborate with the Filipino-inspired experimental ice cream Humphry Slocombe.

They have been starting to develop a new ice cream flavor that evokes childhood and promotes the favorite dishes with an accompanying dessert. According to SFGate, both businesses have decided to work together as they get ready to become Ferry Building tenants.

It may be a new flavor for Humphry Slocombe customers, but it’s not for Filipinos. Made with cinnamon and bananas, the ice cream is as delicious as it sounds. Named “churron”, a mash-up of “churro” and “turon,” a Filipino caramelized fried banana roll.

The new Señor Sisig restaurant will serve drinks with Filipino and Mexican tastes including ube, pandan, and calamansi.

Stop by one of the six Humphry Slocombe locations around the Bay Area to enjoy this new flavorful ice cream before it sells out!

Melody

Uncategorized

Melody Hahm on Shaping a Diverse Venture Capital Landscape for Entrepreneurs

Melody Hahm has held many roles as an acclaimed business journalist for CNBC and Yahoo Finance and a platform and community manager for venture capital firm Harlem Capital. But her Twitter bio begins with “unapologetically Korean.” That’s a good indicator of the kind of person Melody is. 

In her interview with AHN, Melody is unapologetically honest about her experiences as, often, the only Asian in the room. She shares her journey of finding value in her work and, as a result, recognizing her self-worth to advocate for herself in traditionally male-dominated newsrooms. 

Since joining Harlem Capital in July 2021, she has helped female entrepreneurs and people of color make their mark in history. She leads off-site and operator networking events and content strategy for the firm’s portfolio companies. But she’s doing so much more for the BIPOC community of entrepreneurs by giving them the resources and platform to succeed. 

A CHILD OF KOREAN IMMIGRANTS FINDING HER PASSION FOR JOURNALISM

I was born in New York City and raised in the tri-state area in Connecticut and Jersey. I was a lifelong east coaster. My parents are Korean immigrants who met in the States, and I’m their only child. It became my passion early on to become a journalist. 

I had a dream of telling international stories, given my background as a child of Korean immigrants. Starting in elementary school, I took a liking to my Spanish class, and I performed the best in English reading and comprehension. So, pairing those things together, I was like, I’ll think I’ll figure out what this journalism thing is. It was after a journalism and writing summer program that I did after eighth grade that I realized this is the area I want to focus on. 

I started to write for my school newspaper and contributed to my local newspaper, the New Haven Register. There weren’t necessarily Asian bylines I could look to. There was Connie Chung and a few token Asian women on TV. But I could not envision what my career would look like. 

I’ll never forget what my mom said. She said, if you watch TV or go to a Broadway show and see someone that looks like you, it’s probably the stereotypically nerdy character who has a line or two, but you’ll never see someone who looks like you as the main character. She didn’t mean to discourage my dreams, but I think it was a reality check that perhaps it wasn’t the most practical route. 

“There weren’t necessarily Asian bylines I could look to…I could not envision what my career would look like.” 

-Melody hahm

FROM PRE-LAW TO BUSINESS JOURNALISM AND VENTURE CAPITAL

I went into college pursuing pre-law, but all my internship interests were in journalism. Then, I got a grant through school to go to New Delhi, India, for two months on a broadcast journalism internship. That was a turning point for me. Until that point, I didn’t understand what a real career in journalism could look like. When I got back, I tapped into any potential connection I had in the journalism world. It was through an alum of my school, who was the managing editor of Fortune magazine, who connected me to a couple of folks, and one of his contacts at CNBC reached out to me in my senior year. 

They said a news associate position was open and asked if I wanted it. I had no idea what financial and business journalism was, but it seemed like an opportunity I couldn’t pass on. So, I began my career in financial journalism on CNBC’s flagship morning show, Squawk Box. I produced segments and pitched ideas for startups to be featured on the show. At the time, it was very markets-driven, and I carved a niche for myself. 

I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day. I also wanted more experience on-air and I ended up finding an opportunity as an on-air reporter for Yahoo Finance. It was a great transition because Yahoo Finance is all digital. I got the chance to create content in a medium that I consumed. I hosted a show called Breakouts, which focused on entrepreneurship, especially among women and people of color. 

In July 2021, I left traditional media to join an early-stage venture fund called Harlem Capital which invests in diverse and women entrepreneurs. I lead their community and platform, which essentially means working with the portfolio companies and founders. As well as expanding our purview and reach as we think about democratizing venture capital for people who deserve it. It shouldn’t matter what you look like. 

It’s been a wild journey so far. There are a lot of different hats I wear. Some of my media expertise and savviness does play a role at Harlem, but I’m getting to flex my muscles to help entrepreneurs in a different realm and world, which I’m excited about. 

“I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day.” 

-melody hahm

TAKING STEPS TOWARD WHERE SHE IS TODAY

I would love to say it was well-thought-out, squarely defined, and manifested, but it wasn’t and never is. It’s always messy. Oftentimes, there are little signals along the way that remind you maybe this is not where my attention should be. I initially did not pursue a business or financial journalism career, the opportunity found me. I recognized that it was not my passion to report on the market’s daily moves. I can talk about it, but did I feel like I was getting value? Probably not. Making the 1% richer was never part of my mission. I obviously never went into journalism to make money. 

Being in that corner of media made me reconsider and reflect on who my audience was. Both Yahoo Finance and CNBC served the investor class, which tends to be more affluent and privileged. During COVID, I started excavating a bit. I asked myself how I could play a role in helping entrepreneurs, especially people who look like me, succeed. 

If you wanted to cover a startup in mainstream media, it was always about who backed them. That’s when I first started covering venture capitalists. I interviewed a lot of VCs and participated in conferences to interview VCs and the startups they funded. My mind was open to the opportunity to work at a venture capital firm where I could play a role in the process of helping entrepreneurs and equipping them with tools so they can have a fighting chance in making their mark on history. 

RECOGNIZING SELF-WORTH IN TRADITIONALLY MALE-DOMINATED WORK ENVIRONMENTS

I think my experience working in two traditionally male spaces has only fueled my fire to identify opportunities where I can change the narrative. I am very fortunate to have had mentors and direct bosses sticking their necks out for me, including the person who connected me to CNBC. I met him when I was a college student in 2011, and he ended up becoming my boss at Yahoo Finance. I’ll never forget this one conversation we had. It was our mid-year check-in, and I was so nervous. I knew I deserved a raise, but I didn’t want to be disappointed if I didn’t get it. 

I even went to seminars coaching women on negotiations. So, I was like, “Melody, you can do it. He’s always believed in you.” During the conversation, he gave me a 24% raise. I was going to ask for a third of that. My walkaway number was going to be 8%. That illustrated to me: Why was I valuing myself so little? Part of it is systemic, but I was selling myself short. That was an inflection point for me to recognize that even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more. I recognized that even if the landscape is so male-dominated, that will not deter me. 

Tying it back to the venture capital world, so much it is bleak. Very few top-tier firms have BIPOC partners at all levels. Then, I joined Harlem Capital, which is founded by Black men. We have three Black men who are partners, and four of us are women of color, which is unheard of. You don’t see that in venture capital. I’m the only Asian woman, so it empowers me to know that they value and invest in people of color. I have a seat at the table, and I recognize my fight for my community. 

Our tagline is that we want to invest in 1,000 diverse entrepreneurs over the next 20 years. I think the only way you can do that is if the investor class and the people in the firm reflect the type of people you want to empower. We have the upper hand in understanding the problems and queries facing diverse founders. We’re the ones trying to solve the issues and provide the resources to feel the gap. It feels like a unique position to be in the venture landscape. 

“Even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more.”

-melody hahm

NAVIGATING THE NEWSROOM AS AN ASIAN WOMAN

There were so many incidents of micro and clear aggressions from my colleagues, especially at Yahoo Finance, where I was, for a long time, the token Asian. Over the nearly six years I was at Yahoo Finance, our newsroom really blossomed. We had a flurry of people of color and lots of Asian women who joined the team. But the first couple of years were really difficult. If there was news related to ongoing issues in the Asia continent, I was expected to know the answer. I’m like, I was born in New York. I’m connected to my Korean heritage, but I don’t know the ins and outs of the dynamic of Japan and Korea. The assumption that I would have these answers definitely messed me up a little bit. 

In light of the hate crimes facing Asians, it was difficult for me during the work day because we wouldn’t cover that news. It was only when there was a business angle or organizations pledged tens of millions of dollars that it became a story in the business world. I understood that we weren’t working under a general news system, but at the same time, the lack of care felt disappointing to me. I felt I had to advocate for myself and the Asian community. 

In my current role in the venture world, it’s night and day because my colleagues are all people of color. Even when Michelle Go passed, against this influx in hate crimes was happening, they would check in on me, asking how I was doing on a personal level. To be honest, Harlem Capital has grown over the last couple of years, alongside the deaths of Black Americans like George Floyd and Breonna Taylor. My colleagues recognize how hard it is to compartmentalize pain and trauma as you experience professional success, trying to reconcile the two. I think there’s empathy in my current role and organization that gives me a little bit more strength and hope. 

THE FUTURE OF VCS

I think 20 years from now, we’ll see a magnificent diaspora of Asian, African, and Latino founders who go on to raise future rounds of capital, take their companies public, maybe start their own VCs, and become angel investors. It’s beyond my wildest dreams to think about what that diaspora looks like. Tier one VCs are already investing in Africa and Latin America. We’re seeing people choose to operate in international landscapes, and they’re all contributing to changing the face of entrepreneurship. 

I have no doubt in my mind that when hopefully my child is growing up that if they were an entrepreneur, they could look at the options and say, ‘There’s a partner who looks like me and understands my story.’ It won’t be tokenization as a poster child of diversity. It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse. This is a one-way street, and if you don’t buy into it, you will get left behind.

“It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse.”

-melody hahm

HOW TO REACH OUT

You can reach me on Twitter @melodyhahm, on Instagram @melhahm, and on LinkedIn. If you want to learn more about Harlem Capital, or if you want to learn more about my journey, I’m always excited and happy to chat with folks. If anyone is contemplating a move, career or otherwise, feel free to hit me up because I love to talk about those kinds of transitions. 

Interview credit: Tiff Soga

Image Source: Chell Diaz Fernandez Facebook

Uncategorized

‘Mompreneur’ Turned Her Hurdles Into Success And On A Mission To Help Other Moms Start Their Businesses

Filipino entrepreneur Chell Diaz Fernandez is on a mission to inspire other mothers to persevere in pursuing their dreams, regardless of how simple those businesses are or how difficult the road lies ahead.

The “mompreneur” has tried over 15 businesses since 2016 — she has sold in bazaars and had “sari-sari store” or a neighborhood sundry store. She’s also created a party supplies store, started selling secondhand clothes on Facebook live, and even vlogged.

Chell is currently a full-time Ultra Green Coffee business consultant, helping other mothers start coffee enterprises. She aspires to show that being a mother doesn’t limit success in business. She encourages stay-at-home moms to contact her for financial opportunities. “I want to inspire my fellow moms out there that if I can do it, you can too.” she said.

She described how difficult it was initially because her husband insisted that she should only take care of their children and would not allow her to work or start a business. She had to stand up for herself and realize that even as a stay-at-home mom, she is capable of more than she currently does.

As Chell expressed on her journey, she was aware of the many hardships she had experienced. Nonetheless, she pushed on, thinking of her loved ones and not giving up, and would forever be grateful for the pain and adversity she had endured.

She was hopeful that this would pave the way for her future development and success. In the end, she hopes that those who are discouraged will be able to find strength and hope in her motivational story about her business.

Image Source: Dollar Hits Instagram

Uncategorized

Filipino $1 Street Food Restaurant In LA Highlighted On Netflix “Street Food: USA”

Filipino food in the U.S. is heating up with a flurry of news reports, viral videos, and social media posts about a Pinoy-owned street food eatery in Los Angeles after it was featured on the popular Netflix show “Street Food: USA”.

One of LA’s best and most interesting eateries, Dollar Hits, is owned by Elvira Chan from the city of Pampanga, Philippines. Given how fiercely competitive the market is in Los Angeles, this is quite an accomplishment. 

She is drawing a lot of attention due to the eatery’s excellent food, welcoming crew, and affordable prices. In fact, a lot of people, particularly her “kababayans” or fellow countrymen, have backed and really patronized her business. She stated that her food business was called Dollar Hits because all of her 33 different types of street cuisine on a stick cost “one dollar”.

Having a Kapampangan root, Elvira was exposed to the different Kapampangan delicacies and even barbecue specialties. She and her sisters began their business as a food truck that sells Filipino cuisine to a loyal customer base. 

They decided to buy the market space in order to expand their eatery and accommodate more Filipino diners as their patronage grew.

They have been diligently working to expand the business and expanded locations around LA. Their California locations in Temple and West Covina have already been operating. Another expansion will be located in Woodside, New York, and will be highly anticipated in August of 2022. 

Elvira wants to help out other Filipino-owned businesses in the area, so she wants to buy the entire strip mall where Dollar Hits is now renting space.

The mission of Elvira and her Dollar Hits is to provide an exceptional experience through the food nostalgia of barbecue specialties and other Filipino traditional cuisines. This is a major accomplishment, not just for their perseverance and tenacity, but also for the Filipino-American community in Los Angeles. This is something they can all take pride in.