Sometimes, to create an effective marketing strategy for your business means going back to the basics. Popularized by Neil Borden, the 4P’s model is still widely used today, with each P representing a core aspect of the marketing mix:
- Product: The core of your business, whether it is a physical product or a service. Understanding your product, what differentiates it from the competition, what is unique about it, etc.
- Price: How much your product should be sold for. This should be based on the supply cost, how you position your product, and whether you should increase or decrease the price based on your target audience.
- Place: The “where” of your product. Where can the customers purchase your products (online or physical stores, drug stores or supermarkets, etc). More so, it is also where you choose to advertise.
- Promotion: How you reach your customer, either through advertising, public relations, or promotion, increases your brand awareness.
Why Asian Hustle Solutions?
At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.
If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/
