Stories

February 2, 2024

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Dolls have been with us for many centuries now, evolving from wooden dolls, clay dolls, and paper dolls, to plastic dolls, but the message that they send us has always been the same. They are often imbued with symbolism about what is acceptable and desirable in our society.

For children, dolls can mean a lot of different things, but most importantly, dolls can help them build their creativity, imagination, individuality, and even self-esteem. For this reason, Eunice Chen launched the World’s Very First Asian Heritage Wooden Magnetic Dress-Up Dolls.

Read through as we learn more about the journey that led Eunice to create Stay Curious Toys, all of which she shared through an exclusive interview with Asian Hustle Network.

THE CREATION OF STAY CURIOUS DOLLS

When Eunice first embarked on her project of designing an Asian princess and giving her many traditional Asian clothing, it was purely for her own enjoyment and fulfillment of one of her childhood wishes. She wanted to share her designs as a free resource to the Asian community, so she created paper doll versions and posted them online.

“I wasn’t expecting much response, but it BLEW UP!” Eunice said. She got thousands of likes and hundreds of comments from people thanking her and asking her to turn it into a real toy product.

Months passed and people were still asking her to make the dolls into a wooden toy. She did not know where to begin and literally just Googled and researched online. Somehow, she stumbled across a factory that she (later on) discovered also makes wooden toys for big brand names such as Disney, Fisher-Price, and Melissa and Doug! One thing led to another, and now she owns her own toy company called Stay Curious Toys, with her first products being magnetic dress-up dolls. 

PIVOTING FROM BEING AN ELEMENTARY TEACHER TO A FULL-TIME DESIGNER

Before becoming a designer, Eunice was an elementary school teacher. In December 2020, she decided to do a complete career pivot to become a designer, and had a dream of working as a designer in the animation industry. Growing up though, Eunice also wanted to become a fashion designer.

Little did she know that all of her dreams would come true, and that she would have the opportunity and enjoy designing her own toys and their clothes too.

Despite having no formal education in art and no connections in the art industry, Eunice worked hard, took art classes and learned to ask for help. She is now working as a full time designer on a Disney TV show, has illustrated four books, and designed toys.

OVERCOMING CHALLENGES

Just like everyone, Eunice faced some challenges along the way, one of which was fear of failure, and a lot of self-doubt.

“I still don’t know the best way to deal with it and I haven’t overcome it, but I just continue to push through. I know that if I take small steps towards my goal or dreams daily, then one day I will get to the destination,” she said.

CULTURAL ROOTS AND MODERN FLAIR

Eunice’s multicultural upbringing in Canada/US and Taiwan plays a significant role in shaping her dolls. Infusing Eastern and Western influences, she creates designs that celebrate Asian heritage while offering a modern and fresh perspective.

In Taiwan, Eunice had a lot of Asian role models to look up to and instill within her a lot of pride in her identity. It showed her more diversity in the types of careers and interests an Asian person could pursue.

In the US/Canada, Eunice experienced what a lot of Asian Americans go through, how they always feel like an outsider and constantly having to be perfect or prove themselves. But she also witnessed the grit behind every immigrant and stories of their families.

However, in both places, she hadn’t seen Asian dolls that truly represented the richness and diversity of Asian Culture. And in some way, her creation is something that she wished she had when she was a girl.

WORKING ON A DISNEY TV SHOW

“I knew I had limited time and a lot of catching up to do, and since I was starting from the very bottom, I had no ego (or no shame). So I just kept putting myself out there and tried to learn from everyone and everything. I also developed thick skin and learned to take rejection lightly. Eventually, after countless applications, I got an art test for Pupstruction to design a bus for the show. They liked my design and hired me!” Eunice shared.

Eunice uses the same lessons she learned from landing her Disney job now with Stay Curious Toys: “keep a clear goal, continue to learn, don’t let rejections or setbacks deter you from your goal, and make friends!”

LIFE-ALTERING PERSPECTIVE

A near-death experience shaped Eunice’s outlook on life. 

“It made me realize that life was too short to be lived for other people’s approval. And so I started making choices for myself…and through that process, I discovered that when I was making things that I truly enjoyed, it resonated with people and people responded,” she shared.

ADVICE FROM EUNICE

For those who want to pivot their career – “Be clear in what you want–even if you can’t see the final, ultimate goal, you have to know and believe what your next steps are. And in any change, risk is involved, so you have to know when to take that risk/jump. It is also important to filter out the noise/feedback you get from your friends and family–listen to them and then make your own assessment with the information you got from them. Each person and situation is different, so I am only sharing what has worked for me. But ultimately, the most important thing is to make or do what you love, and not what others want you to do.”

For those who want to pursue a career in art – “Make sure you develop a strong set of foundational art skills and learn those from good artists and references. Think about which field in the art industry you’d like to be in and curate your art portfolio to match the type of job you’d like. Stay humble and hungry, and surround yourself with peers and mentors by reaching out to them and asking questions. Keep putting yourself and your art out there, and know that even the best artists experience imposter syndrome.”

CONNECT WITH EUNICE CHEN / STAY CURIOUS TOYS

IG: @eunicesketches / @staycurioustoys

Website: eunicesketches.com / staycurioustoys.com

*Pre-order at staycurioustoys.com, starting February 1, 2024. The first 100 customers will receive an exclusive tote bag designed by Eunice.

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Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats