For years, Asian Americans have been documented as caricatures through the “white gaze.” They’re often depicted as emasculating tech geeks who are socially awkward, and lacking in romantic appeal, and, if they happen to like someone, they’ll get rejected quicker than they can solve 1+1. Just take a look at Long Duk Dong from Sixteen Candles (1984).

That seeming lack of nuanced portrayals was increasingly a benchmark for every Asian male cast- side characters that add no value but purely humor for the story. However, the rise of Crazy Rich Asians may not be the perfect stereotype-breaker; it definitely made a change in bringing Asian males to the forefront of romance.

According to a new study from the University of Southern California’s Annenberg Inclusion Initiative, there has been a considerable increase in AAPI characters in films, rising from 3.4% to 15.9% between 2007 and 2022. You can see this specific buzz in global blockbusters like Parasite and Everything Everywhere All at Once, which, along with the boom of K-pop, Squid Game, anime, and Indian cinema, contribute to the bursting allure of Asian entertainment. 

This was one of the few times Hollywood truly let Asians showcase their talent. Their roles are more diverse, multidimensional, and resonant—sometimes even diaristic—as they gradually gain more control over their narratives. 

Joel Kim Booster’s 2022 film Fire Island, which he both wrote and starred in, was a self-affirming act of a gay Asian American man, grounded in personal experience and insecurities. Alongside Booster, actors like Randall Park, Kumail Nanjiani, and Simu Liu have taken on roles that challenge traditional stereotypes, playing superheroes and romantic leads that are not always ethnically centric. Sean Wang’s 2024 critically-acclaimed movie Dìdi also looks into the complex growing-up experience of an Asian American man, carving out new territories in the monotonous Asian-led narratives.

Yet in spite, representation remains uneven, with many characters still marginalized. The road to diverse and well-portrayed depictions of Asian American men continues, hopefully with more individuals and organizations to create and support the community. 

With the rise of streaming platforms like Netflix, more eyes are on the global moviescape, particularly from Asian audiences, the fastest-growing population in the world. While well-rounded representation still has a long way to go, the current strides for AAPI talents are promising and appealing.