Stories

January 16, 2025

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“Hustle is more than just work, it is a movement that can change the world,” Jason Chan, Chief of Staff to AT&T President of the West Region and Director of External Affairs. 

Inspired by the hustle, sacrifice, and unwavering determination of his family and the first generation of Asian American immigrants, Jason felt a profound calling to make a difference for his community. This passion led him to a career in government affairs and advocacy, where he focuses on fostering collaboration between government entities, corporations, and organizations to create policies that truly support and uplift the communities they serve.

A Tale of Challenge and Inspiration

“I’ve been inspired by the countless stories of resilience and perseverance within our community,” states Jason. As a member of the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) community, he is driven by a deep sense of responsibility to honor the legacy of those who paved the way before him—laying the groundwork for future generations.

Jason emphasizes that success is rarely a linear journey, and challenges are an inevitable part of the process. One of the most significant obstacles in his career has been navigating roles where AANHPIs are underrepresented, particularly in decision-making positions. This lack of representation has required Jason to work even harder to demonstrate his value, advocate for diversity, and ensure that the AANHPI community receives the recognition it deserves. 

What helped Jason overcome these challenges was leaning on a strong network of allies and mentors who believed in his vision and capabilities. He came to see setbacks not as failures but as opportunities for learning, growth, and redefining what’s possible. Jason firmly believes that the key to overcoming hardships lies in surrounding yourself with people who inspire, uplift, and challenge you to reach your fullest potential.

“During my time as Appointments Secretary for then-Mayor Gavin Newsom, it wasn’t always easy to challenge existing systems and push for diverse appointments. But I stayed committed to my belief that representation matters, and over time, those efforts led to tangible changes in the city’s leadership.” Jason exclaims.

The experience further solidified Jason’s conviction in the power of creating spaces for diverse voices and perspectives. It served as a powerful reminder that meaningful change becomes achievable when people unite and collaborate. With this belief at heart, Jason remains dedicated to his mission of uplifting others and dismantling the barriers that hinder progress.

Jason believes that overcoming hardships lies in surrounding yourself with people who inspire, uplift, and challenge you to reach your fullest potential.

Jason believes that overcoming hardships lies in surrounding yourself with people who inspire, uplift, and challenge you to reach your fullest potential.

From Dreams to Success

Jason has achieved numerous milestones, including being named Chairman of both the Asian Pacific American Institute for Congressional Studies (APAICS) and the California Asian Pacific Islander Legislative Caucus Institute (CAPILCI). These prestigious positions highlight his dedication to advocating for the representation and equity of the AANHPI community. Through these roles, Jason has been able to directly influence policies at both the national and state levels while fostering leadership development for the next generation.

In his current role at AT&T, Jason has demonstrated his commitment to supporting the AANHPI and LGBTQ+ communities through strategic partnerships, building strong relationships with stakeholders, and advocating for initiatives and policies that promote diversity and inclusion. His efforts have resulted in stronger connections, increased visibility for underrepresented groups, and meaningful investments in fostering equity and inclusion. However, Jason’s proudest accomplishment lies in the mentorship and guidance he has provided to emerging leaders, helping to shape the next generation of changemakers.

Jason shares with Asian Hustle Network, “Never underestimate the power of your story and the impact you can make. Our journeys, no matter how humble or challenging, hold immense value. They shape who we are and inspire others to dream bigger and aim higher.”

For Jason, the most rewarding achievement of his journey is witnessing the leaders he has mentored make meaningful contributions to their communities and careers. To him, success is not measured by personal accolades but by the impact one has on others and the legacy of opportunities created for future generations.

Success and the Journey Ahead

Jason’s vision is to create pathways that empower individuals to reach their full potential and, in turn, give back to their communities. He is dedicated to uplifting the Asian community by ensuring policies and decisions reflect our stories, perspectives, and needs. Through his work, he hopes to inspire others to take bold steps toward achieving greater representation and making their voices heard.

Jason affirms, “Let’s continue to hustle—not just for our personal ambitions, but for the collective success of our community. Together, we can create a future where every voice is heard, every dream is supported, and every barrier is broken.”

Connect With Jason

Facebook: Jason Chan

Linkedin: Jason C.

Twitter: Jason Chan

Instagram: @jayson326

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Jennifer Chun Blends Tradition With Innovation to Create Sustainable Fashion

Jennifer Chun, Uniformed’s designer, brings a refreshing collaboration of Korean-American heritage and sustainability practices. Her story began during the pandemic, when she discovered traditional natural dyeing techniques. After connecting with experts and artisans, she came to Korea and got directly involved in the dyeing lessons. “I had no idea Korea had its natural dyeing traditions,” Chun shared.

Her collection is a celebratory integration of hand-dyed materials and fabrics from traditional markets to create a sustainable, limited-edition line.

Jennifer Chun blends her Korean heritage into her sustainable fashion line, Uniformed. (Photo credit: Wayn Ohara Reid)

Overcoming the Challenges of Slow Fashion

Amidst the growing world of fast fashion, it is clear that Chun’s main challenge lies in maintaining sustainability while navigating an industry deeply accustomed to mass production and fleeting trends.

Fashion has changed so much that consumers want items faster or cheaper because we have gotten used to mass production. I make such limited quantities that it can be a challenge working with factories that would rather produce en masse and do not want to make specialized pieces that take thought or time, as producing less can increase manufacturing prices. It’s difficult to educate consumers on this when even people in my industry aren’t aware of what goes into the whole process.

During the global lockdown, designer Jennifer Chun found an unexpected bridge to her Korean heritage through a chance encounter with an article on Korea’s natural dyeing traditions—an art form predating the country’s unification.

I came across an article about Korea’s natural dyeing and artisans. I had no idea Korea had its own natural dyeing traditions and techniques that predated the formal unification of Korea. In the article, they interviewed a natural dyer outside of Seoul, and I decided to just email her. My mother was in lockdown, living in LA, and like many senior citizens, the isolation was incredibly difficult. So I asked her to collaborate with me by helping me communicate with the natural dyer.  

We all eventually became pen pals. Once travel restrictions were lifted, my husband and I visited my father, who was living in lockdown in Korea. We made arrangements to meet with the natural dyer and visited her indigo farm and studio. She taught me how to cut the indigo and showed me the basic process of her craft. She suggested we collaborate.

The line developed from there, eventually leading to a capsule collection, incorporating fabrics developed in Korea, including hand-dyed materials and fabrics purchased in traditional markets around the country. And constructed into limited edition pieces to ensure sustainability, and designed with a uniform aesthetic, in New York City’s garment district.

Working with Korean artists—who prioritize quality over quantity—has deepened her appreciation for true craftsmanship. ‘There is so much pride in the craft and process. They do not compromise sustainability at any cost, and I had to assure them that I wouldn’t either if we were to collaborate,’ she explains, highlighting Uniformed’s commitment to sustainability.

Jennifer, while in South Korea.

Integrating Heritage into Design

Jennifer is not one to shy away from how her heritage has a profound impact on her design. She takes great pride in how it informs her work, and she has learned to combine these cultural elements more skillfully as she refines her craft. “With Uniformed, I am really proud that I have been able to bring my Korean American heritage into my designs,” she shared. “None of this is easy or formulaic, but it is a new, interesting, and inspired challenge.”

The opportunities to reconnect with her roots, meet local artisans, and learn new techniques have been both humbling and transformative for Jennifer. “It can be a very humbling experience to adopt a new perspective and craft after working in this industry a certain way,” she reflected. “You’re almost starting over and sometimes have to prove yourself, but it’s all been worth it for the new experiences.” This humility and commitment to continuous learning form the foundation of her design philosophy and entrepreneurial values.

Fashion with a Global Vision

Jennifer’s ultimate goal for Uniformed is to collaborate with artisans around the world, incorporating the diverse experiences of Koreans globally. “I want to understand more about Koreans in different parts of the world,” she shared. By blending these cultural perspectives, she aims to create a brand that celebrates the universal appeal of the ‘uniform,’ merging tradition with modernity.

Jennifer Chun’s design (Photo Credit: Kim Jae Min)

Connect With Jennifer Chun

IG: @uniformed_world

Website: uniformedworld.com

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Capture Leads Immediately

“Seize the moment.” When leads show any initial interest, don’t just sit still and do nothing. Offer them a freebie (discount or resource) in exchange for their email. Stay in touch and build a fun process to guide them towards a purchase.

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Make Buying Easy

Simplicity is key. Clear calls-to-action, smooth checkout processes, and multiple payment options make it easy for visitors to say “yes.” Don’t expect leads to commit if the purchase process lasts over three working days.

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Getting traffic is just the start—we help you turn visitors into loyal customers. With smart strategies, optimized designs, and proven tools, Asian Hustle Solutions empowers your business to grow faster and stronger online.

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Search Intent: The Overlooked SEO Metric That Beats Algorithm Updates

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Relevance

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Existing Ranking

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Matching keywords to customer search intent requires strategy. We craft bulletproof SEO plans to ensure your success.

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