Stories

September 28, 2024

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Eric Le Tai is not your typical product designer.

As the Founder of Collective Engram, an online design studio based in Nevada, Eric has carved out a niche for himself by blending creativity with purpose. With a background in art direction and a keen focus on user experience (UX) research, he is driven by research-based design that impacts the community and connects business brands with their customers.

But how did Eric get here?

Eric’s journey began in 2019 when he took a pivotal step by studying social impact in New York. There, he discovered how to craft digital solutions that address economic challenges. This ultimately inspired him to pursue entrepreneurship seriously. “My passion for entrepreneurship has always driven me, but transitioning from a traditional 9-5 mindset has been a journey,” Eric shared with AHN.

Despite all the hurdles that he’s encountered, Eric is proud of his willingness to take risks, embrace failure, and keep moving forward.

Through Collective Engram, Eric hopes to form a collaborative community of professionals—designers, researchers, and developers—working together to deliver innovative digital services to small businesses in need.

His mission is simple but profound: to empower entrepreneurs and small businesses by offering design and research services tailored to their needs, while also creating new opportunities for collaboration within the industry.

The Services of Collective Engram

Eric offers a wide range of services that cater to businesses and entrepreneurs at different stages of their digital journeys. His primary focus is on final design deliverables for web, applications, and print. Clients can opt for additional research services, but they are not always required.

Here’s a breakdown of the services offered through Collective Engram:

User Research (optional):

  • UXR Research Report
  • Competitive Analysis
  • Personas

Final Designs (Figma, Photoshop, etc.):

  • Visual Design Final
  • Wireframe
  • Interactive Prototype

Design Support:

  • Design System/Components
  • User Journey Flow/Site Map
  • Product Strategy Workshopping
  • Presentation Support
  • Development Support (Hand-Off)

Any new business can benefit from creating an online website or blog for their product, but Collective Engram is especially beneficial for small businesses, entrepreneurs, and startups that need a professional and cohesive online presence.

For larger projects, such as application development or e-commerce platforms, Eric’s product design and research services become particularly valuable. He tailors his approach based on the client’s needs and the goals they wish to achieve with their product.

The Future of Collective Engram

Looking ahead, Eric sees exciting opportunities for Collective Engram. “My main focus is bringing in new clientele and optimizing the workflow process for different client needs,” Eric says. Currently, his primary focus is web design, but he plans to expand into larger-scale projects such as application and product design and large e-commerce platforms.

Eric is also exploring opportunities in industries like healthcare and education, where large-scale data analytics play a crucial role. In addition, he is learning the basics of front-end development to work more seamlessly with developers on future projects.

Connect with Eric

In his efforts to better understand potential clients and their needs, Eric offers free consultations for businesses interested in working with him. You may reach him at: collectiveengram.com

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New Report Says There Is Still A Talent Crunch In Southeast Asia Amidst The Layoffs

One of Southeast Asia’s biggest job platforms, Glints, just put out a report that shows the situation may not be as severe as they seem.

Glints co-founder and CEO Oswald Yeo told TechCrunch that there has been a lot of funding injected into the IT business. This is a response to the two-to-three-year bull run, and as a result, several firms grew swiftly. 

Yeo said that Singaporean firms seemed to adapt fastest to macroeconomic changes and that this wasn’t a terrible thing because other firms wanted to move swiftly, too. 

Operations, finance, HR, and certain sales and marketing teams have been hit hard, while businesses turned to Vietnam and Indonesia, which have fewer layoffs, for top-tier technical personnel. Moreover, the pandemic has created a decentralized-minded workforce.

Yeo observed that the pandemic had made remote work more convenient, necessitating cost-cutting measures. Many firms turn to remote employment to optimize their human and financial capitals. 

They have seen that remote work prospects on Glints have expanded tenfold in a year. Some regional firms in Malaysia continue to hire foreigners, while others only hire Malaysians. According to Glints, mid-to senior-level employees’ compensation won’t diminish, but junior talent may.

One-year fixed-term contracts are another trend that helps firms predict their financial destiny, as employers are wary about signing long-term contracts. 

He believes that not everything was awful — the need for technological and product skills on Glints favored job seekers.

Layoffs help startups build core teams. Yeo said that because there is less rivalry for talent, it’s a fantastic moment for organizations in a strong position to hire top managerial talent.

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Founder of Penn Asian Senior Services Im Ja Choi Passed Away At 73

A well-known supporter of Asian American seniors and the founder and emeritus CEO of the nonprofit Penn Asian Senior Services, Im Ja Choi,  passed away on Wednesday, June 22, from lung cancer in a South Korean hospital, she was 73. 

A memorial service will be conducted on July 16 at 3:00 pm at the Evergreen Center in Philadelphia. Contributions in her name will be appreciated.

Ms. Choi was born in Seoul, South Korea in 1948, majored in literature, and graduated from Korea University. She moved to Philadelphia after marrying her childhood friend Jung Choi in 1971, where she studied organizational dynamics at the University of Pennsylvania. She was a top-producing real estate agent in the 1980s and 1990s. 

She started Penn Asian Senior Services in 2004 to help Asian American elders with linguistic and cultural obstacles. Because she couldn’t get home care for her mother, and after hearing horrible experiences from other caregivers, she founded the charity that provides in-home care and homemaking services in over two dozen languages.

She undertook the fundraising efforts and strategic planning of the nonprofit, for which the charity received grants from the U.S. Department of Health and Human Services and numerous organizations. 

Moreover, she has also opened an adult day care for immigrants with language and cultural barriers, a state-licensed vocational school for entry-level Asian health-care workers, and a seniors community center. 

In 2013, she received the Ellis Island Medal of Honor from the National Ethnic Coalition of Organizations. The Independence Blue Cross Foundation president Lorina Marshall-Blake wrote that the region needed more health visionaries like Im Ja Choi. Ken Yang, CEO of Penn Asian Senior Services, said Ms. Choi’s care, generosity, and love for her family and community matched her innovative leadership.

She was also recognized by the governor as a 2014 Distinguished Daughter of Pennsylvania for her “extraordinary service and achievements to the Commonwealth.” In the same year, she gave the commencement address at Penn State Abington where she quoted “Where there’s a will, there’s a way.”