Winning The Race by Understanding Customer Journey
Development
July 25, 2025
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Before becoming a loyal customer, a lead has to interact with your product/service at various stages. This entire process is summarized in the customer journey, divided into 5 main stages:
Awareness: The customer becomes aware of your brand and your product, usually through search engines when searching for a solution to their problem.
Consideration: The customer is aware of your brands but also your competitors’;, they start wondering which of the options they should choose from.
Purchase: The customer makes a buying decision, either from your brand or your competitors’.
Retention: After the purchase, you need to consider how to get them to repurchase many more times, since retaining is cheaper than recruiting.
Advocacy: At this stage, the customer is basically your brand ambassador., Tthey love your product;, they tell their acquaintances about your product.
Understanding the journey and what stage the audience is at can help you understand their needs and adjust accordingly. Each stage has a different touchpoint as well, so adjusting to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.
Why Asian Hustle Solutions?
At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.
Luxury fashion gets a new face with Luxe Du Jour, a brand driven by innovation and purpose. Tammy Phan, the visionary behind the brand, embarked on this journey to bridge a gap in the market for selling high-end designer handbags. Her pursuit of accessible luxury has reshaped the industry.
Beyond fashion, Luxe Du Jour has redefined the concept of luxury itself. Through Luxe Bag Rental, they’ve unlocked a unique way to experience elegance without the hefty price tag. With a commitment to Recycle, Reuse, and Restore, they’re championing sustainability. Each pre-owned item holds a story of responsible consumption.
Luxe Du Jour’s journey has been marked by challenges, but their ethos remains unwavering. With education and community at the core, they’re leading the charge toward a future where luxury is synonymous with accessibility, ethics, and sustainability.
Join us as we delve deeper into their story.
HOW IT WAS FOUNDED
Luxe Du Jour all started with solving a problem for the founder, Tammy Phan, where she struggled to find a trustworthy place to sell high-end designer handbags. Back then, it was only eBay or your local clothing consignment shop. But eBay was a nightmare of dealing with lowballers, scam payments, and tie wasters and the local clothing consignment shops took 50-60% in commission.
Phan knew there had to be a better way so she started to sell her items on Instagram when the platform was peaking which was the start of the company. Luxe Du Jour ended up building a community on social media and the rest is history!
ABOUT THE FOUNDER
Phan grew up poor to immigrant parents. The typical expectations of her being a doctor or engineer were the only means of success in her parents’ eyes. However, life did not pan out that way for Phan, and she had to drop out of high school to get a job to help support herself, because she thought by doing this—it would be one less child for her parents to worry about financially.
Phan’s strong desire for luxury stemmed from not growing up around it, and she made it her goal to one day be able to afford a designer handbag. She worked hard, saved enough money and did just that.
Discovering her one Chanel bag increased in value over time and being able to profit on it after she sold it years down the road sparked a joy that she knew she wanted others to experience. Thus beginning an interest in the value of the luxury designer resale market!
Her mission is to make designer luxury more affordable, accessible, and sustainable.
LUXE BAG RENTAL
Shopping for pre owned designer luxury has not changed in the last decade and the prices of designer luxury constantly keep increasing but the shopping experience in store hasn’t changed or evolved to make the price hikes worth it.
Why are we able to test drive cars before committing thousands of dollars to it and not be able to do that with expensive designer handbags that also cost thousands of dollars even $10,000+?
Luxe Bag Rental saw a huge hole in the market that women wanted to constantly switch up their styles more often, try it before they buy it, or just wear an item once for a special event or photoshoot without the hassle of trying to sell it after. Luxe Bag Rental clients now get to experience a completely new way of shopping and trying out designer fashion. If they love the bag, they can opt for rent-to-own. It gives consumers a chance to really experience the items first-hand providing a smarter and more approachable way to shop.
REDUCE, REUSE, RECYCLE
Everything done at Luxe Du Jour integrates the 3 R’s.
When you shop or sell preowned, you are RECYCLING that designer handbag. When you rent with Luxe Bag Rental you are REUSING that designer handbag and when you restore a bag back to life with Luxe Bag Spa you are REDUCING waste because a bag you were not going to wear anymore due to its damage now has a second chance at being worn and loved again!
It takes up approximately 629 kg of CO2 to produce one leather handbag so we are reducing a lot of carbon emissions every time a designer handbag is sold, rented, or restored! The fashion industry is so wrapped up in having everything brand new, Luxe Du Jour wants to focus on how to normalize pre-owned and continue to find ways to push for positive environmental impact.
AUTHENTICITY AND SUSTAINABILITY
Authenticity is the core of Luxe Du Jour’s business. A 3-step authentication process is done to ensure authenticity for every item sold or rented out hence why Luxe Du Jour offers a lifetime guarantee or you get your money back.
A rise of counterfeits and fast fashion has flooded the market and Luxe Du Jour focuses on educating our community on the negative impacts of buying counterfeit and fast fashion by building a community and nurturing that community to fulfill their needs.
LOOKING FORWARD
We aspire for Luxe Du Jour to be a huge disrupter in designer luxury fashion and want to lead the path so that the luxury giants follow and want to be a part of the positive impact we are making for those who love authentic designer luxury.
Luxe Du Jour will continue to be innovative and bring a new look to preowned.
Carolyn Kan, the visionary behind Carrie K Jewellery, has left an indelible mark on Singapore’s creative landscape.
Known for her intricate fine jewelry reflecting Southeast Asian heritage, wit, and emotion, Carolyn’s influence transcends mere craftsmanship. Her unwavering commitment to the local creative community adds depth to her legacy.
To Carolyn, that means trying new things to make special jewelry. It’s not just about looking nice; it’s about making jewelry that has feelings and meaning, like a piece of art you can wear.
The pandemic made her think about why her jewelry matters. She realized her designs show love and comfort even when times are tough. “Our designs share messages of love,” she explains, showing how important her work is.
From fun accessories to really well-made jewelry with special metals and gems, Carrie K Jewellery shows how much Carolyn cares about celebrating life and love. She also focuses on being creative and making jewelry that fits different styles and moods.
Aside from the beautiful design, Carolyn’s jewelry is also good for the Earth. She makes pieces that you can use in lots of different ways, so you don’t need too many things. She also has a special service where she takes old family jewelry and makes it new again. This helps keep special memories alive.
Now that the pandemic is over, Carolyn wants to share her jewelry with more people and make different kinds of engagement and wedding pieces. She’s found new ways to work with people from far away, making special jewelry that tells their stories.
Michael Yam, the host of NFL Total Access on NFL Network, has now ventured into the world of children’s books with his first-ever creation, “Fried Rice and Marinara.”
This heartwarming tale revolves around Mikey Yam, a character just like Michael, who cherishes both his Chinese and Italian heritage. Michael wrote this story to show young readers that it’s okay to have a diverse background and to be proud of who they are.
Drawing inspiration from his own life, Michael wanted to share the joy of embracing different cultures with children. In “Fried Rice and Marinara”, he uses the magic of food to bring the story to life and spark curiosity about diverse backgrounds. Through this delightful book, Michael hopes to encourage kids to learn about their own heritage and appreciate the uniqueness of others.
As a first-time children’s book author and illustrator, Michael faced some challenges, but his passion for storytelling and connecting with young readers drove him forward.
Read through as we learn more about Michael and how he aims to inspire all children to feel confident in their identities with his book “Fried Rice and Marinara”, through an interview with Asian Hustle Network.
BREAKING BARRIERS WITH “FRIED RICE AND MARINARA”
During the course of my career, I have been fortunate enough to speak to students about a path in broadcasting. I have always been disheartened by the lack of Asian representation in media classes. Aside from cultural factors, I believe the lack of widespread representation at high levels of sportscasting is a major reason why Asian American students are picking other career paths.
Strengthening the pipeline is one of the ways I think this changes. If young kids can see themselves in stories, I think it can spark an interest in storytelling.
MIKEY YAM AS A MULTIETHNIC LEAD CHARACTER
As a kid, I didn’t think anything of the different cultures. I always knew I was Chinese and Italian, but as I got older, I realized that my friends didn’t have to think about or balance multiple cultural experiences that were very different.
Part of the reason I wanted to write “Fried Rice and Marinara” was to have young readers see a multiethnic character in a lead role. I also wanted to spark the thought that families with diverse backgrounds are normal.
At times in my childhood, I thought I had to “pick a side”, which is weird to think about now. I really want young kids to be able to embrace their heritage and be proud of their background. I know for my family, food was a backdrop to everything we did. I wanted to use cuisine as a vehicle to bring the story to life.
NAVIGATING BOTH SIDES OF HIS HERITAGE
First and foremost, it’s about embracing both cultures. I think many people focus on the differences between ethnicities, but we would all be in a better place if we gravitated to what’s the same.
Both my Chinese and Italian sides value family and the joy that comes from spending time with each other. I have fond memories of BBQs as a kid and my birthday parties having both Italian and Chinese food.
CHALLENGES HE FACED IN THE WRITING PROCESS
I’ve spent my career telling the stories of athletes. I’m comfortable in that realm, but with “Fried Rice and Mariana”, it’s the first time I tried to connect with a young audience in a medium I’ve never worked in.
I have always loved having fun with my nieces and nephews, telling them crazy stories at home. I tried to imagine telling them this story as if we were in person. No, I can’t rhyme on the fly like in the book, but it’s about the tone.
I always love asking kids questions to see where their mind goes. If you notice at the back of the book, there is a page that gives kids an opportunity to write their funky food combinations with the ability to draw them, too. It’s really important to me that the experience with the book doesn’t end when they’re finished reading it.
WHAT HE HOPES FOR READERS TO TAKE FROM HIS BOOK
I want young Asian readers to be able to see themselves as a main character in a story.
According to a study conducted by the University of Wisconsin (2022) you are nearly as likely (39% BIPOC/37% Animal/Object) to see a children’s story about an animal or object than you are to see a story depicting a character from a diverse background. I see that as a problem.
I want all children to be exposed to various cultures. The child who doesn’t often get to see characters who look like them will hopefully feel confident and have more self-worth. My hope is other children will be exposed to other cultures and develop an appreciation for experiences different from their own.
Anise Health is on a mission to improve mental healthcare for Asian Americans.
Recognizing the lack of health equity in the existing mental healthcare system, especially for people of color, Anise Health aims to create a positive change by offering culturally-responsive care.
Anise Health wants to make mental health care accessible and affordable for everyone. They work with different health plans and offer affordable plans for those who pay themselves. They have big plans to reach more people of color and support them in their mental health journey.
Anise Health believes that everyone deserves the care and support they need to live a happier and healthier life. Read through the inspiring insights from Anise Health in an interview with Asian Hustle Network.
Alice and Nisha, founders of Anise Health
ADDRESSING THE UNIQUE MENTAL HEALTH NEEDS OF THE ASIAN COMMUNITY
Anise Health is building the gold standard of mental healthcare for Asian Americans because there is an urgent need to advance health equity.
People of color are extremely underserved by the existing mental health care system, with 50% dropping out of therapy after just the first session. Specifically, 41% of Asian Americans experience current symptoms of depression and anxiety, yet only 30% report feeling supported today. The sharp increase in anti-Asian hate crimes compounded with the model minority myth means that the Asian community often suffers in silence, leading to devastating consequences such as Asian young adults being the only ethnic group with suicide as the leading cause of death.
Anise is on a mission to change these trends by creating a culturally-responsive digital mental health platform built by and for the Asian community. We’re humbled by the incredible results our clients achieve on our platform, including:
97% completion rate of the first 4 weekly sessions, which far exceeds the industry benchmark of outsized dropouts after the first session
95% of our clients report feeling heard or understood by their provider, demonstrating a strong therapeutic alliance between providers and clients
Net promoter score of 84 (46 points above the industry average), indicating unparalleled satisfaction with our provider curation and training
SPECIFIC CHALLENGES THAT INDIVIDUALS FACE WHEN SEEKING MENTAL HEALTH SUPPORT
Asian Americans experience unique stressors such as collectivistic family dynamics, bicultural tension living as a minority in a majority culture, pressure to achieve and perfectionism from reinforced narratives of self-sacrifice, intergenerational trauma from unhealed historical wounds, excessive shame and guilt leading to internalized self-criticism, rigid gender norms and relationship expectations, to name a few.
Our clinical advisory board comprises pioneering experts in the field who are leading evidence-based research to address these stressors and empower the well-being of the Asian community. We infuse their expertise into our care models and translate this information into digestible educational formats which are curated in our digital resource library.
DESTIGMATIZING MENTAL HEALTH
Anise normalizes mental health by delivering psychoeducational webinars and interactive workshops tailored to Asian Americans. Our clinicians lead these group services across a diverse range of topics for a variety of enterprise partners and schools, including Netflix, LinkedIn, Microsoft, and many more. We also host free community engagement programming with a large network of over two dozen nonprofit partners, as well as speaking at multicultural conferences and celebratory events.
For individuals seeking 1-on-1 services, Anise has developed care models that are clinically validated and culturally tailored, which research shows to be ~5x more effective than one-size-fits-all offerings. We are the only platform providing a holistic suite of services that integrate individual teletherapy, behavioral coaching, peer support groups, alternative medicine, and a curated library of self-service digital resources. Furthermore, our approach enables the accurate assessment of cultural stressors and personalization of care using machine learning technology. Anise’s proprietary clinical care model incorporates cultural adaptation along every step of the client’s journey from intake to blended treatment plans.
THE CULTURALLY-RESPONSIVE CARE MODEL
At Anise, culturally-responsive care means seeing a client as more than just a set of symptoms and diagnoses. Clients are seen as unique individuals whose racial and cultural contexts shape how they experience the world and how their needs are not being met.
Our providers are recruited for their deep expertise in culturally-responsive care and extensive experience supporting Asian clients. Once hired, providers are trained in our proprietary curriculum to explore clients’ intersecting identities and empowered in monthly consultation sessions, which offer providers their own space for connection and continued learning. In fact, our providers are diverse and maintain a wide range of ethnic backgrounds, sexual orientations, language capabilities, and therapy approaches.
Therapists and coaches work together as a dedicated team for clients, where the therapist helps the client navigate through psychological history and set concrete therapy goals, while the coach works with the client to achieve these goals. This empowers Asian clients to achieve lasting outcomes.
TESTIMONIALS
Anise Client – “Therapy had not worked for me before, but after meeting my Anise clinician I have regained confidence in the process and am excited to continue working with my therapist.”
Anise Clinician – “I found Anise’s clinical model to be such a culturally effective way to provide mental health services for clients and clinicians. Especially the way it incorporated coaching with therapy.”
Enterprise Partner – “I had never thought about burnout through the lens of cultural identity and how that may impact me. This session helped me understand deeper elements of what I was dealing with.”
ACCESSIBILITY AND AFFORDABILITY
Anise is in-network with Managed Health Network and Optum, and is in the process of contracting with several large health plans, in addition to accepting HSA and FSA benefits. For self-pay clients, Anise is affordable with subscription plans averaging $200 per month, nearly 1/4 the cost of average private practice rates in New York and California. For clients who want to supplement their holistic health, Anise offers clinician-led peer support circles along a variety of diverse themes at only $25 per week.
LOOKING IN THE FUTURE
We have ambitious growth plans to support the Asian community and people of color more broadly, which include expanding to more states, partnering with universities to support students, and offering our services as covered employee benefits for businesses. We are open to feedback and love piloting solutions with our community. Contact Anise Health’s Head of Growth, Angel Wang, for ideas at angel@anisehealth.co
