Blogs, Development

August 8, 2025

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To win your customers, you need to run many marketing activities across multiple channels. And then those conversions came pouring in, but you don’t exactly know where those conversions come from since there are too many ongoing activities. That’s what marketing attribution does. By assigning credit to touchpoints, you can gauge how effective each touchpoint is to the conversion.

There are two types of Attribution:

  • Single-source attribution: Credits are given fully to one touchpoint, assuming that is the most effective one at driving conversion.
  • Multiple-source attribution: More complex models. This type of attribution model acknowledges that multiple touchpoints contribute to the buying decisions and gives partial credit to each.

Understanding attribution will help you to know where the revenue comes from so you can optimize your budget and gain more from your spending. to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

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Established in 1984 in Westminster by their Taiwanese immigrant father, Roger Chen, the grocery store has now evolved into one of the largest Asian supermarket chains in America, with 58 stores in 11 states and its headquarters in Buena Park, California.

Catering extensively to ethnically Chinese communities, 99 Ranch Market has become more than just a grocery store for many Asian Americans in California. The name “99 Ranch” carries a double meaning: “ranch” symbolizes freshness, while “99,” pronounced “jiu jiu” in Mandarin Chinese, conveys longevity – signifying the company’s pursuit of near perfection with a commitment to constant improvement.

Jonson and Alice Chen represent the new generation of leadership steering the nearly 40-year-old grocery chain’s expansion across the United States. As children, they spent countless weekends at the store and their childhood experiences provided them with valuable insights and knowledge.

Today, the company grows most of its produce on specialty farms across the United States and Mexico, with a team of over 7,000 employees, 82% of whom are bilingual, to cater to the diverse needs of their customers.

According to Yahoo FInance, Part of 99 Ranch’s success lies in its responsiveness to the changing tastes of its customers. As trends evolve, the company actively includes Filipino ingredients, skewers, and spicy Sichuan flavors in their offerings.

As the Chen siblings carry the legacy of 99 Ranch forward, their commitment to serving their community and striving for excellence remains steadfast, ensuring the supermarket chain’s continued success on a national scale.

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Elaine Chen and Maia Mah perfectly demonstrate this, as the regional director and creative director of Fukien Old Wine, a 181-year-old Chinese cooking wine brand. They organized a cocktail pop-up event at Soho House Hong Kong, combining traditional Chinese wine with modern trends.

Despite facing initial skepticism from their male-led head office, Chen and Mah are determined to introduce new ideas and adapt to societal changes. The success of the event surprised their colleagues, highlighting the duo’s ability to think outside the box.

Meanwhile, in Taiwan, Square Jao, a production designer, and her partner Lily Lin opened Plants Eatery, the country’s first gluten-free, whole-food restaurant. After the Fukushima disaster, Jao and Lin embarked on a mission to promote sustainable eating and raise awareness about the impact of food choices on the environment.

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In Japan, Eri Miyagi and Miki Nomura, both third-culture kids raised in the US, co-founded Cabi, a condiment brand aimed at introducing the flavors of Japan to Gen Z and Millennial home cooks. Cabi’s debut seasonings, including umami dashi soy sauce, sweet yuzu vinegar, and zesty sansho peppercorn miso, are designed to be versatile and cater to the modern urban lifestyle.

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“Bound” narrates the experiences of second-generation Asian immigrants who grapple with their cultural heritage while striving to be fully embraced as Americans. Inspired by the true story of a high school student imprisoned due to truancy, the opera delves into the conflicts between individual aspirations and familial obligations. 

The characters in “Bound” are intricately bound in their own ways. Diane Tran, the protagonist portrayed masterfully by Karen Vuong, grapples with the rules and expectations of being a second-generation Asian adult, constantly torn between her family, work, and education. Khanh, Diane’s mother, haunted by guilt and memories, remains tied to her immigrant past. Judge Moriarty, who sentences Diane to imprisonment, represents an unjust system lacking empathy and understanding.

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The company, co-founded by Gibran Huzaifah, who grew up in a disadvantaged neighborhood in Jakarta, raised $200 million in the latest funding round, led by Abu Dhabi’s 42XFund, with its value tripling from more than $410 million in 2022.

Notable participants in the funding round include Malaysia’s state pension fund Kumpulan Wang Persaraan, ResponsAbility Investments AG, 500 Global, and existing investors such as Northstar Group, Temasek Holdings Pte, and SoftBank Group Corp.

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Huzaifah grew up in the vicinity of slums in eastern Jakarta facing financial hardships due to his father’s job loss during his university years. With limited resources and no support network in a new city, Huzaifah found himself seeking shelter in various places, including the university campus and local mosques. At one point, he endured a three-day period without food. 

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