What is UX

Design

March 13, 2025

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What does UX stand for? Learn more about what UX means, why it’s so important and what defines good UX.

“UX” stands for “user experience.” It describes the quality of the experience an end user has with a specific product, service, company or brand.

Although it’s often talked about in relation to digital products, like apps and websites, UX can relate to anything that an end user can interact with or encounter.

Take the example of going into your local bank to open a new account. If the process is quick and simple with clear instructions, easy-to-find information and friendly customer service, you’d come away feeling like you had a good user experience.

The same goes for ordering something online or using an app on your phone. If you’re able to accomplish your desired tasks with minimal effort, you’ll find the user experience to be a pleasant one.

UX doesn’t relate to one specific thing. It’s the sum of all the smaller parts that determines whether the overall encounter between the product/service and the user is a positive one. You can think of it as the impression the user leaves with and whether or not they’d be keen to repeat the experience. To learn more, keep reading.

What is user experience (UX) design?

If UX describes the quality of a user’s encounter with a particular product or service, UX design is the process of creating and shaping these experiences, with the goal of making them positive, pleasant and valuable for the end user.

UX design isn’t about how a product looks; that’s just one aspect of the overall user experience. It’s about ensuring that the product is logical, functional, easy to navigate and generally user-friendly.

There are 5 elements of UX design to consider:

  1. Strategy: Deciding which objectives the product should meet, including both end user goals and client/business stakeholder objectives.
  2. Scope: Fleshing out the details of the product, determining which features and functionality it should offer.
  3. Structure: Mapping out the structure of the product, considering how users will navigate from one point to the next and what information they’ll need to move around the product and accomplish their goals.
  4. Skeleton: Drilling down to the finer details of how each page should be structured and which elements (buttons, menus and other content) will go where.
  5. Surface: Considering the user’s sensory experience of the product, defining how the product will look in terms of colors, imagery, spacing, typography and so on. This is where UI design comes in.

Where does the term “UX” come from?

The term “UX” was invented by Donald Norman, a cognitive psychologist who started working at Apple in the early 1990s. He took on the role of User Experience Architect, making him the first (known) person in history to have UX in their job title.

Explaining the origins of UX, Donald Norman said:

“I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction and the manual.”

What is the difference between UX and UI?

If you’ve heard of UX, you’ve probably also heard of UI. The terms are often used together but it’s important to be clear on the difference between them.

UX is a much broader term, covering everything that influences how a user feels when they use a product or service. It’s a comprehensive discipline that involves research, analysis, and understanding user needs. 

UI stands for “user interface”, which is the point of interaction between an end user and a digital product. It’s a more narrow discipline that involves the visual design of the screens, buttons and other touchpoints you might use to navigate an app or a website. 

The way the user interface (UI) is designed has an impact on the overall user experience, so UI is an important part of UX.

UXUI
Stands for “user experience”Stands for “user interface”
A broad disciplineA narrow discipline
Involves the quality of the experience as a wholeInvolves the design of the user interface
Concerned with research, analysis, and understanding user needsConcerned with visual design

You can learn more about the difference between the two, as well as how they go hand-in-hand, in this guide to UX vs. UI.

Why is UX important?

UX is important for two reasons: business value and human value. Let’s look at both.

The business value of UX design

If you have a positive experience with a product or service, you’re more likely to use it again and become a loyal customer. You might even recommend it to friends and family. That’s great for the brand reputation, which ultimately determines whether or not the product or service is successful and profitable.

On the flip side, a negative user experience leaves a bad impression of the product, service or brand. If it’s less than satisfactory, you’ll be inclined to go elsewhere, like a competitor with better UX.

Wherever there are two similar products or services offering the same functionality, the one with the best UX will always win out. UX is therefore crucial for winning and keeping customers, developing a positive brand reputation and, ultimately, for driving profit and business growth.

In sum, the business value of UX design includes:

  • A competitive edge in the market
  • Increased sales and revenue
  • Higher conversion rates
  • Better word-of-mouth marketing
  • A strong brand reputation
  • Improved customer loyalty and retention

We compiled some interesting statistics about the business value of UX, like the fact that 66% of customers are willing to pay more for a great user experience. 

The human value of UX design

In addition to being valuable to businesses, end users also value good UX even if they don’t know it. UX influences whether we enjoy an experience or not and whether products and services are efficient and easy or frustrating and difficult. 

In addition, UX determines whether products are accessible and inclusive for as many users as possible. Whether they are disabled, come from a different place with different needs, or have different requirements, good UX make products and services accessible for all.

What defines good UX? The fundamental principles of UX design

Defining good UX can be tricky. It’s not down to one specific thing. There are seven principles of UX design that all designers should follow. They are:

  • User-centricity — Design products and services in a way that centres the user’s needs and helps to solve their problems.
  • Consistency — This can mean keeping your designs consistent across all pages, screens, and products within the same product family. It can also mean meeting the user’s expectations for the kind of product you’re designing.
  • Hierarchy — This includes putting more important elements in more prominent positions in both a site’s information architecture and in the visual hierarchy. 
  • Context — Consider the circumstances in which your products of services will be used and how that will effect the user experience.
  • User control — Give the user the right amount of control over their interactions with a product, such as being able to reverse or undo errors to a text message without throwing the whole user experience into disarray.
  • Accessibility — Ensure your product or service is accessible to as many users as possible, including people with disabilities or in other environments.
  • Usability — Usability relates to how easy a given product is to use and it’s influenced by things like:
    • Learnability – how easy it is for a user to learn how to use the product for the first time.
    • Efficiency – how quickly and seamlessly the user is able to complete their goals and tasks.
    • Memorability – how easy it is for the user to jump back into the product after not using it for a while.
    • Errors – how many errors does a user typically make when using the product.
    • Satisfaction – how pleasant or enjoyable is the product to use.

What is the UX design process?

The UX design process focuses on identifying and solving a problem for a specific target audience. It includes:

  • Conducting user research to understand who you’re designing the experience for and what problems they need solving.
  • Narrowing it down to one problem and coming up with potential solutions.
  • Designing the chosen solution.
  • Making prototypes to test and validate the design, i.e. to make sure it will actually solve the user’s problem.
  • Developing the prototypes into a fully-fledged product or service which people can use.
  • Continuously improving the product/service (and thus the user experience) based on continuous testing and feedback.

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Stories

Chinese American Writer Celebrates Family Bonds and Cultural Heritage in New Book About Dim Sum

In a time when the world seemed to close its doors, Los Angeles native and talented writer Kesia Eng found her inspiration for her  delightful children’s book titled “Baby Bao at Dim Sum.”

Kesia shares with Asian Hustle Network her motivation and experiences behind this captivating story that captures the essence of family bonds and the rich cultural heritage of East Asian cuisine.

Growing up, Kesia cherished her visits to dim sum restaurants with her family. The savory aroma, the clinking of chopsticks, and the joy of feasting on delicious food became the backdrop of countless treasured memories.

Dim sum not only brought her family together but also offered a window into her Chinese heritage, teaching her the values of respect, care, and love for others. Ultimately, these shaped her identity and inspired her to write this book.

The pandemic threatened to rob younger generations of the invaluable experiences Kesia cherished, making her determined to pass on the cultural significance of dim sum to kids and share it with others.

In her debut children’s book, “Baby Bao at Dim Sum,” Kesia beautifully weaves a tale that explores the importance of family, selflessness, and the joy of bonding over a delicious meal. This book serves as a tool for parents and children to read together, sparking meaningful conversations about the values embedded in East Asian culture.

Join us as we delve into the story behind “Baby Bao at Dim Sum” through an exclusive interview with Kesia Eng.

Dim sum helped me better understand and appreciate my parents and our Chinese culture. I think I can speak for many American kids who have immigrant parents: There aren’t a lot of things in common between our upbringing and theirs. But food is our shared connection.

Kesia Eng

KESIA’S INSPIRATION FOR WRITING “BABY BAO AT DIM SUM”

As with most recent creative endeavors, the idea for the book sprouted during the pandemic. Everything was closed. Schools were shut down. Sports games were canceled. Even my favorite Target store started closing at 8 p.m. The world truly was ending. But the most devastating thing? My beloved dim sum restaurants have stopped indoor dining.

I know it didn’t seem significant. There’s plenty of other food. Plus, we can still get takeout. But I grew up coming to these restaurants with my family. Going there was a real treat as a kid – taking in the savory aroma that fills the air, hearing the excited chatter and clinking of chopsticks all around you, and of course, feasting on all the varieties of delicious food. Every time I came back from college for the weekend, my parents would take me to eat dim sum – it was a huge part of our everyday life.

Most importantly, dim sum helped me better understand and appreciate my parents and our Chinese culture. I think I can speak for many American kids who have immigrant parents: There aren’t a lot of things in common between our upbringing and theirs. But food is our shared connection. Food isn’t just something you eat. When you look closely, the experience of dim sum is filled with the values of East Asian culture:

  • pouring tea for the oldest person at the table first, and your own cup last
  • serving food to others before yourself
  • keeping an eye on everyone’s cup so you can refill it for them
  • fighting to pay for the check (and never backing down, even if you have to chase down the waiter and force your Visa card into their hands) 
  • and so on

All of the above embody community-oriented respect, care, and love for others. It’s how my parents showed how deeply they loved our family, even through the mundane act of eating at a restaurant. When my mom saves the biggest and best dumpling for me, or when my dad reaches across the table to fill my teacup first, I know it’s because they love me. And it’s a way for me to show my love in return – pouring their tea first, giving the best dim sum piece to them, (and yes, now that I’m a post-grad adult, literally fighting to pay that check). It’s not just nostalgia – dim sum is an essential part of my heritage, shaping how I’ve grown up, who I am, and who I want to become.

With COVID, it seemed like the pandemic would take these valuable moments away from younger generations. To be honest, it made me sad because I didn’t want them to grow up without having that experience, and thus a practical understanding of their cultural background. It’s a learning moment I want to pass on to kids and share with other people too.

“BABY BAO IS ME”

Part of the reason why I chose to focus on the theme of family and selflessness is in reaction to a lot of Asian American stories today that center on the difficult relationships that kids have with their immigrant parents.

I think the current popular narrative sometimes pushes this idea of hyperindividualism; that it’s all about the self and what the self wants. I totally understand the heart behind where that narrative/story comes from but sometimes it can demonize our parents for being hateful because they don’t agree with everything we say or do what we expect. Granted, nobody is perfect. But I think it’s important to have empathy towards our parents who grew up in a different environment than we did. We can try to put ourselves in their shoes, imagine the upbringing they had, the hardships they went through, etc.

And to be honest, I wrote it because of my own revelation. Baby Bao is me. I wrote Baby Bao as myself because I definitely was not a self-sacrificial loving kid growing up. It wasn’t until college that I realized I had taken their love and care for granted. I think it’s easy for us to be selfish and maybe not consider what our parents would appreciate or how they care for us. They do love us, but maybe it isn’t expressed in the exact fashion we expect it to be. 

FULL CREATIVE CONTROL AS A SELF-PUBLISHER

I knew the route of traditional publishing was long and a bit arduous. I felt like there were many gatekeepers and I didn’t want the flow/speed of my project to be hindered because of it.

It kinda goes like this: after you do your due diligence on finding the appropriate literary agent, you have to keep cold-emailing them about your manuscript, hoping they’d want to support you and your book. And finally landing a literary agent could range from a few months to a few years. They’re the best resource to connect you to a traditional publisher who would get your book published. 

But why wait for someone to give me the green light when I could just get my book out directly to the audience? I like to think I have an entrepreneurial spirit , because when I really believe in something, I don’t want to wait for someone to give me approval to do it. I just want to go for it. So I decided to self-publish my idea.

I think what’s truly unique about this book is that the illustrations are not 2D animated artwork that’s common in picture books. I can’t draw to save my life and I didn’t have enough funds to hire an illustrator, so I brainstormed ways to figure out how I was going to make the visual part of the story come to life.

While rummaging through my bookshelf, I found an old book my parents bought when I was young, that taught simple Chinese words. The front cover looked so interesting to me – it was a claymation of a girl. That basically spawned the idea of using claymation/”stop-motion” as the illustrations of the book.

I made all the sets, characters, and mini items by hand with lots of construction paper, cardboard, and other materials. I then taught myself product lighting, photography, and photo editing. I also run all the social media accounts. And this is in addition to writing the story myself, so it was truly a one-woman production.

Fun fact: I gave my book to Netflix Bling Empire’s Christine Chiu!

WHAT KESIA HOPES THAT READERS WILL TAKE AWAY

If I can narrow it down to just 3 takeaways I hope parents and children get out of this book, it’s that (1) family is important (2) loving others often requires self-sacrifice but is definitely worth it and (3) dim sum is an avenue we can use to love and cherish our families more!

I wanted parents and their children to think deeply about the message together. And that desire played a huge part in why I decided to deliver that through the form of a children’s book. I think the nature of children’s books often necessitates parent-child bonding because parents often read to their kids who aren’t strong independent readers yet.

So the book, “Baby Bao at Dim Sum” is a great opportunity for parents to bond with their cute kiddos just by reading it together. It also leads parents to talk through the story more with their children by mentioning the cultural values of it, going over the universal value of family, and asking them insightful questions about what they learned or what they noticed. 

DIVERSITY AND REPRESENTATION IN CHILDREN’S LITERATURE

I’m seeing a lot of great Asian American children’s books recently and I envision “Baby Bao at Dim Sum” adding depth to the representation of the Asian American experience in children’s literature.

The book shows that parents and/or family relatives ought to be given importance as well.

Additionally, the book does a great job showing and not just telling how the cultural values common in East Asian culture (community-oriented respect, care, and love for others) are embedded into the subtle actions (pouring tea for the oldest person at the table first and your own cup last, serving food to others before yourself, and keeping an eye on everyone’s cup so you can refill it for them) during a traditional Chinese meal.

Representation is showing the authentic experience of something, and I think showing chicken feet, regardless of people’s initial reaction to it, is an important unfiltered experience of dim sum. So I made it a mission for myself to include the chicken feet dish in my children’s book (right on the first page) because it’s an iconic Chinese cultural food. I think just because it’s different from what most people outside of the culture may see, it doesn’t make it weird or gross. Walk into a dim sum restaurant and you see it on the tables of so many diners.

I hope the story is an easy and welcoming way for people unfamiliar with East Asian culture, to learn about it and get a glimpse of what really goes on during an authentic Chinese meal of dim sum. Additionally, I think it’s a perfect book for East Asian families to personally connect with those experiences and pass them down to younger generations. 

It really warms my heart to see so many parents message me that their little ones love the book, want to read it every night with them, or want to eat dim sum because of it. Seeing those comments and messages never gets old!

UPCOMING PROJECTS

I drafted several storylines for the next potential “Baby Bao” adventure, and have whittled it down to two options. I can’t reveal when this project is going to be done just yet, but it’s in the works! Many of my readers have expressed that they’d love to see more of Baby Bao, so I’m happy to continue working on more stories with him as the protagonist.

In terms of other work, I’m actually in the process of finalizing a manuscript for my next writing project: a satirical poetry book about early adulthood! I enjoy comedy and I enjoy satire, so of course, I had to try writing with that flair. The book is a witty take on young adult life and pokes fun at relatable moments we experience in careers, friendships, and love. Final touches are being added. Release date TBA but aiming for before this fall season. 

Readers can expect that I’ll be pursuing different writing projects because I want to build upon my writing skills and flex my creative muscle. I think I have a knack for knowing my audience well and crafting stories that are relatable to all of us on a human level. So I’m really excited to continue exploring various story ideas and styles of writing to see what I’m the best at and produce work that my readers would love.

CONNECT WITH KESIA / BABY BAO AT DIM SUM

Instagram: @babybaoatdimsum

Tiktok: @babybaoatdimsum

Amazon: BUY HERE

Email: babybaoatdimsum@gmail.com

Website: kesiaeng.com

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News

21-Year Old Who Had Motor Skill Challenges Breaks Record as World’s Fastest Rubik’s Cube Solver

Max Park, a 21-year-old Korean-American from Cerritos, California who lacked fine motor skills, as a symptom of his autism, emerged as the world’s fastest Rubik’s cube solver, setting a new world record of solving the cube in just 3.13 seconds.

According to NPR, Max faced motor skill difficulties during his preteen years as a result of autism, making even simple tasks like unscrewing a water bottle cap a challenge for him. Now, Max can solve a Rubik’s cube faster than most people can read a sentence.

During a recent competition in Southern California on June 11th, Max astounded the speedcubing community by setting a new world record for the fastest 3x3x3 Rubik’s cube time, clocking in at a mind-boggling 3.13 seconds. Matthew Dickman, the senior delegate for the United States and Canada at the World Cube Association, described Max’s achievement as the “holy grail of records.”

Max’s journey began at the age of 9 when he developed an interest in the Rubik’s cube. His mother, Miki, took the initiative to learn how to solve it herself through YouTube tutorials. Within a mere couple of days, Max solved the puzzle effortlessly. This newfound passion for cubing led him to participate in his first speedcube competition in downtown Los Angeles at the age of 10.

Image Source: Guinness World Record

The popularity of speedcubing has surged in recent years, with over a dozen competitions held worldwide each weekend and a registered base of over 140,000 cubers from 140 countries. These events encompass various challenges, ranging from blindfolded solves to one-handed techniques.

However, the original 3x3x3 cube remains the centerpiece of the sport, attracting the most skilled competitors who have mastered hundreds of algorithms to conquer the puzzle. The speedcubing scene has become increasingly competitive, with participants continually pushing the limits, often beating their rivals by mere fractions of a second.

Schwan, Max’s father, said that his success gives a sense of hope for the parents too, that their child can find something they’re passionate about and it will help give them a sense of purpose.

As Max continues to break barriers, his impact extends far beyond solving a puzzle. His achievements serve as a symbol of determination, resilience, and the boundless potential that lies within each of us.

Featured Image Source: NPR

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News

Indian Immigrant Uncovers South Asian Stories Through Media Platform

Founded by Snigdha Sur in 2019, the Juggernaut is a subscription-based website that breathes life into forgotten histories and brings depth to current topics.

Sur was born in India and immigrated to the United States with her parents in 1990. Growing up in the Bronx and Queens, she experienced firsthand the lack of media outlets catering to South Asians of her generation. This led her to create a platform that would bridge the gap and provide authentic representation.

Sur’s journey towards launching the Juggernaut was marked by exceptional academic achievements and valuable professional experiences. After completing her undergraduate studies at Yale University, she embarked on a career in management consulting, working at prestigious firms like McKinsey & Company. She then pursued an MBA at Harvard Business School, where she honed her strategic acumen and entrepreneurial spirit.

Juggernaut’s mission is to uncover compelling stories that frequently go overlooked. The platform quickly gained traction, capturing the attention of a diverse audience eager for meaningful storytelling. 

Sur faced her fair share of challenges along the way. During the COVID-19 pandemic, Sur adeptly adapted the platform’s focus, demonstrating resilience and a commitment to delivering the content that resonates most with the Juggernaut’s audience.

Looking ahead, Sur envisions a future where the Juggernaut becomes a household name, synonymous with South Asian storytelling and expertise. Drawing inspiration from successful media ventures like the New York Times and the Athletic, Sur envisions a platform that collaborates with major productions, offers narrative consultation, and produces compelling content across various mediums. 

Featured Image Source: The Guardian

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News

TikTok Invests Billions to Drive E-Commerce Success in Southeast Asia

TikTok, the popular short video app owned by ByteDance, has announced plans to invest billions of dollars in Southeast Asia in a bid to boost its e-commerce business.

The move comes as TikTok aims to capitalize on its large user base in the region and address concerns over data security. With a collective population of 630 million, half of whom are under 30 years old, Southeast Asia represents a key market for TikTok, attracting over 325 million monthly visitors to the app.

Despite its impressive user numbers, TikTok has struggled to convert its popularity into significant e-commerce revenue in Southeast Asia, facing tough competition from established players such as Shopee, Lazada, and Tokopedia.

To address this challenge, TikTok CEO Shou Zi Chew revealed the company’s plans to invest billions of dollars in Indonesia and the broader Southeast Asian region over the next few years. While a detailed breakdown of the investment plan was not provided, TikTok intends to focus on training, advertising, and supporting small vendors interested in joining its e-commerce platform, TikTok Shop.

Chew emphasized that TikTok’s content is becoming more diverse as the platform expands beyond advertising into e-commerce. This evolution enables consumers to make purchases directly through the app during live streams. In Indonesia, TikTok’s largest market in Southeast Asia, the platform already hosts 2 million small vendors selling their products. The region’s e-commerce transactions reached nearly $100 billion in 2022, with Indonesia alone accounting for $52 billion of that figure, according to Reuters.

While Southeast Asian governments have not imposed major bans on government devices, TikTok has faced scrutiny regarding its content. In 2018, Indonesia briefly banned the app due to concerns over inappropriate content, while Vietnam has expressed concerns about the platform’s impact on local culture and tradition.

Despite the challenges posed by established competitors and data security concerns, TikTok remains committed to expanding its presence in Southeast Asia and tapping into the region’s vibrant e-commerce market.

Featured Image Source: CNN