Stories

July 4, 2023

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The world of home decor is a place where creativity and self-expression know no bounds. It’s a space where artists and makers come together to craft unique and meaningful designs that add a personal touch to people’s homes.

In the heart of San Diego, California is France Malvar. Her story is one of hope, passion, and self-discovery. After 14 years as an early childhood educator, France took a leap of faith and pivoted her career to become a natural dye artist and create Lu France Interiors, a home decor brand for intentional design. For the past two years, she’s been pouring her heart and soul into her work, crafting pieces that are as beautiful as they are sustainable.

France carefully chooses the businesses and artisans that her brand partners with. Her previous collections were made in collaboration with small businesses all over the world, mostly in the Philippines, to support the local weavers and artisans in her homeland.

I HOLD FOND MEMORIES GROWING UP IN THE PHILIPPINES

I’m pretty blessed to have had a childhood full of memorable experiences and surrounded by people who have in one way or another shaped me.

I grew up in my Papa’s ancestral house in the Philippines before my parents eventually built their own, which became our home, and I have nothing but good memories of both. Summers and Christmas breaks were spent with my cousins and we would spend weeks at our Lola’s house, or at our Tita and Tito’s home, or somewhere exploring a new place together.

As my parents got settled in their respective careers, we progressed to traveling more or going out — driving up to Tagaytay, spending Sundays at the park, exploring all sorts of shops and markets, or eating out. They also gave us the opportunity to explore different sorts of activities and I took a special interest in ballet, starting classes at the age of 3 and then continuing through the start of high school before moving to other forms of dance through college. A lot of my memories involve recitals and shows and having my family there to support me. 

I don’t know what defines a typical childhood. But I do know that I hold fond memories growing up in the Philippines. Even to this day, there are moments that I get so nostalgic for every time, and I am grateful for all of them.

TRANSITIONS CAN BE SCARY, PIVOTS AT LEAST TO ME ARE TERRIFYING

Much of my young adulthood has always been about pivots.

Growing up, a career in medicine is what I’ve always been exposed to. A lot of times I’d tag along with my sisters to our Papa’s clinic or I’d wait for Mama in hospital break rooms and offices. Whether those instances were by design or simply out of necessity, I always thought I’d just follow along and take a science course to eventually pursue a career in medicine in one form or another.

So I studied Sports Science in college. During an Adapted Physical Education class, I realized that I liked teaching children. It gave me so much joy seeing how even the smallest actions you make and the lessons you share, impact their days and eventually their lives. After graduation, I applied for teaching jobs with a focus on music and movement, and fitness for young children. I figured I could take my Sports Science degree, my love for dance and movement, and use it to pivot to a career teaching children.

My first job offer out of college was from a school in Singapore, but I chose to stay in the Philippines and worked for a year there before moving to the US. I eventually took a certificate in early childhood education and spent 14 years in that industry working both in the US and the Philippines. It was a career I loved (and honestly actually miss). While I continued to teach, I also kept dabbling in the different art forms I’ve taken a liking to. I took design workshops to relieve my stress – styling, floral arrangement, natural dyes, etc.

When the pandemic happened and schools shut down, I enrolled in Interior Design online and started honing my love for all things design, leaving a career I’ve known for 14 years and taking my love for natural dyes and design a step further by launching my business.

Transitions can be scary, pivots at least to me are terrifying. I’m the type of person who is constantly planning. I need to know where I will be, and what I will do at certain points in my life. When changes happen and I need to adjust, that throws me off and my anxiety kicks in. But I think for the most part it is exactly because I am a planner and because I willingly chose these pivots from Sports Science to early childhood to now, a natural dye artist and small business owner, there was more excitement than anxiety as I took every transition. 

LU FRANCE INTERIORS IS AN EXTENSION OF MYSELF

Much of who I am as a designer and artist are rooted deeply in my being Filipino and more specifically, my experiences and memories I have growing up in the Philippines. That’s true for the things that catch my eye whether it be handcrafted wood pieces, ceramics, or the spaces I gravitate to, I crave rooms and spaces that are “maaliwalas,” full of warmth with a lived-in look, calming, and organic.

The stories that shape my collections are all stories from home. The candle scents I have in collaboration with Terra, a Filipino-American brand, are inspired by my life growing up in the Philippines. Every single scent has a story, a distinct memory attached to it.

The stories that guide and serve as the foundation for my naturally dyed pieces are all inspired by memories from the Philippines too. Sometimes a moment from years ago inspires me or a Filipino word that resonates with me moves me to make a tangible piece of art. Or sometimes an event back in the Philippines moves me to create a whole collection of naturally dyed textiles. I previously dropped a whole collection inspired by the campaign of former Vice President Leni Robredo! What I can’t articulate, I translate in the form of my naturally dyed textiles, always hoping to share a piece of my being Filipino with others. 

My values also play an important role in the people I choose to work with. I have a collaboration collection with Anthill, a social enterprise based in Cebu, Philippines. My thrust for love of community, sustainability, amplifying the work of Filipino artisans, and sharing their stories are some of the values I found in Anthill too. 

And while I proudly work with non-Filipino makers too and curate pieces from artisans and businesses around the globe, the same design influences from my life in the Philippines and the same values guide me in choosing what to pick and who to work with no matter where they come from. I say this often, Lu France Interiors is an extension of myself. It’s me in brand form and while I do not constantly scream about my being Filipino, I think if you browse through my website or follow me on social media, you’ll see why I don’t have to — it’s just naturally, constantly, permanently, and beautifully a part of my identity. 

ALLOWING MYSELF TO ASK FOR HELP FROM OTHERS HELPED ME TO RIDE THE HICCUPS THAT USED TO KEEP ME UP AT NIGHT

As with any other small business, I think the financial uncertainty that comes with building and running a brand is the most challenging part of building a business. The design process comes easily to me (at least thankfully, for the most part, it does!).

My years of teaching children and dealing with difficult parents have also helped me in dealing with customers and suppliers. But navigating slow seasons, courier mishaps, and other unexpected issues that affect cash flow were challenges that really kept me up for nights at some point since I launched my brand. But I’m really lucky to have the constant support of family who all go above and beyond in helping me pursue and monetize this passion, the support of friends, and the support of a very loyal audience who all continue to spread the word about my brand. 

I also found comfort and strength in knowing that I am not the only small business owner who has had to deal with the hardships post-pandemic and I’ve learned much from my fellow makers, artists, and owners. I pivoted to pushing for more wholesale opportunities for my natural dye work so that they are stocked in more retail stores, I joined more pop-up markets to introduce my brand to audiences that social media doesn’t reach, and I adjusted in terms of collection batches and when and how I launch and restock pieces.

The brand is a continuous work in progress for sure as much as I am too as a person and I think changing my perspective on how I view these challenges and using them as learning curves and allowing myself to ask for help from others helped me to ride the hiccups that used to keep me up at night. It’s okay to ask for help and to admit when you need it! 

THE PHILIPPINES IS AND WILL ALWAYS BE MY HOME

That’s not to say that America isn’t because it is too and I’m super grateful for that. But I think wherever I go and whatever I do, the foundation on which my identity is anchored is firmly rooted in calling the Philippines my home. I feel like it has always been my comfort zone, most of my friends are there and I feel like I navigate everyday life more confidently over there.

I’m an introvert and I think that has been magnified so much more here in the US. But you know how situations force you to adjust and adapt? I think I’ve become much braver living here, I push myself to do things I wouldn’t have tried back in the Philippines. I know it sounds cliche but America has really opened doors for me in terms of providing an environment for me to explore and create opportunities for myself and for others. Moving here has been a journey of self-discovery and it still is. This adoptive country of mine has taught me that I am more than one thing and that it isn’t too late to try something else.

If you told me while living in the Philippines that I’d one day call myself a natural dye artist, own a home decor brand, have pop-ups at stores like Madewell, join markets and art exhibits at galleries, and connect with strangers turned customers turned friends through social media, I would have laughed and said you are crazy. Yet here I am surprising myself every single day, bravely going out of my comfort zone, opening myself up to people, and rediscovering a deep sense of love and immense gratitude for 2 countries that I proudly call home. 

CHANGING CAREERS SHOULDN’T BE TAKEN LIGHTLY

I’ll probably raise a few eyebrows in saying this but I don’t believe in the “Do what you love, love what you do” statement or advice. I think that doing a pivot and considering a major career change entails not only sacrifice but careful planning and much… so much patience.

Every situation is different, we all come from different paths and I recognize that it is a privilege to be able to pivot to a new career and explore a whole new industry without worrying about what to eat the next day or where to sleep. So I think before you make that leap you should thoroughly, carefully, consider your situation, your needs, and your goals. 

If you need to stick to doing something that you don’t love at the moment so that it gives you a little more cushion for the pivot you are planning then hang in there for a little bit longer and use your dream as your motivation. Changing careers, especially leaving a stable job with a stable, monthly income shouldn’t be taken lightly. But when you do, if you are able to, give it your all. Do it wholeheartedly, give it 110% of your time and effort, and stick to it. Stick to it long enough for as long as it makes you happy, for as long as the joy you get from it outweighs the sacrifices you make to make it work. And do not ever forget your WHY. Let your WHY guide you always.

CONNECT WITH FRANCE

Instagram: @lufranceinteriors

Website lufranceinteriors.com

Facebook @lufranceinteriors

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Stories

4 Creative Ways Trysen Kaneshige Uses Art to Keep Aloha Alive

Some artists create for attention or fleeting trends, but Trysen creates with intention, guided by a deep sense of responsibility to the culture that shaped him. Growing up in Hawaiʻi, he learned that Aloha is not just a feeling, but a way of living rooted in care, respect, and connection.

That belief now guides both his art and his creative studio, Inspire to Create Media. Through murals, design work, and storytelling projects, Trysen uses his business as a platform to protect culture while helping others share their stories with intention.

1. Reviving Local Stories Through Murals

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

At the core of Trysen’s work is listening. On Kauaʻi, he spends time learning from residents about their histories, struggles, and sources of pride before creating any artwork. This approach reflects the values he also brings into Inspire to Create Media, where storytelling always begins with people.

The murals that follow are rooted in real voices. They transform blank walls into visual records that help locals feel represented and allow visitors to understand the island through the community’s lived experience.

 

2. Designing With Aloha in Mind

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

Aloha influences how Trysen collaborates, how carefully he considers each element, and how much intention goes into every decision. Design, for him, is about respect as much as aesthetics. That same mindset shapes the design work produced through Inspire to Create Media. 

Whether creating branding, apparel, or custom visuals, his goal is to make work that feels warm and grounded. Each piece is designed to reflect care, balance, and a sense of home rather than fleeting trends.

 

3. Empowering Youth and Community Spaces

 

Photo courtesy of Trysen Kaneshige (fourth from left), Founder of Inspire to Create Media

Beyond client work, Trysen uses both his art and his studio to invest in the next generation. Through partnerships with schools and wellness programs, Inspire to Create Media supports projects that turn shared spaces into places for expression and growth.

By involving young people in the creative process, he helps build confidence and identity. These initiatives focus less on the final product and more on giving youth a voice and a stronger connection to their roots.

 

4. Building a Global Bridge From Island Roots

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

While his work is deeply rooted in Hawaiʻi, its reach continues to grow beyond the islands. Through collaborations with global brands like Volcom and OluKai, Trysen shares an authentic island perspective with a wider audience.

These partnerships amplify his message without compromising its foundation. By staying grounded in culture, he shows that it is possible to connect with the world while remaining true to where you come from.

 

Photo courtesy of Trysen Kaneshige, Founder of Inspire to Create Media

 

Carrying Aloha Forward

At its core, Trysen’s work—through his art and his studio, Inspire to Create Media—is an ongoing act of care. Through each project, he honors his home, uplifts his community, and uses creativity as a way to carry Aloha forward with intention, respect, and lasting impact.

More than anything, his work reflects a belief that culture is something you actively protect and pass on. By choosing collaboration over ego and meaning over trends, Trysen ensures that Aloha is not only preserved, but lived, felt, and shared with future generations.

Discover more from Trysen Kaneshige here:

📍Facebook

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Learn more about Inspire to Create Media here:

📍Website

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Stories

From Jackie Chan’s Assistant to Building Paire: How Nathan Yun’s Vision for Better Essentials Became a $15M a Year Brand

Nathan Yun did not start his career thinking he would one day build a consumer brand. His early years were spent on film sets and in editing rooms, learning how stories are shaped and how audiences respond to them. Working as an assistant to Jackie Chan gave him a front-row view of storytelling at its highest level. He watched how a single film could reach millions of people and create a shared emotional moment across cultures.

Yet over time, he noticed something that stayed with him. The inspiration was real, but it faded quickly. Once the credits rolled, people returned to their usual routines. That contrast made him question what lasting influence really looked like. Was it found in big, unforgettable moments, or in the small things people interacted with every day?

Paire grew out of that question, built not around trends or marketing tactics, but around everyday essentials, starting with socks. If stories could move people for a moment, Nathan believed products could shape how they lived every day.

From Film Sets to Daily Habits

Nathan came to understand that while stories stay with people selectively, habits are formed through repetition. Clothing, especially everyday essentials, plays a quiet but constant role in daily life. When something feels uncomfortable or wears out too quickly, people notice it immediately, even if they never say it out loud.

This insight marked a turning point. Nathan no longer wanted to create something people felt for a moment. He wanted to build something they could rely on every day. From the beginning, Paire was shaped around that idea.

Instead of chasing trends, the brand focused on fit, fabric, and longevity. The goal was simple: to make essentials people would reach for again without thinking.

Nathan Yun (right), Founder of Paire

Learning How to Build Before Building His Own

Before launching Paire, Nathan spent five years at furniture startup Brosa, where he learned what it takes to grow a business beyond an idea. As the company expanded from a ten-person team to more than one hundred employees, his role evolved from content creation to leading brand and marketing.

During that time, he saw how forecasting affected inventory, how data guided growth, and how pressure increased as operations scaled. He also witnessed what happened when demand moved faster than systems, and how costly it could be to build those systems too late.

Those experiences shaped how Nathan approached entrepreneurship. He did not want to build Paire on instinct alone. He wanted a clear understanding of supply chains, margins, logistics, and customer behavior before committing to his own brand.

Nathan Yun (far right), Founder of Paire

The Trip That Made the Mission Personal

The purpose behind Paire became clear during a trip to India. Away from polished storefronts and online campaigns, Nathan saw the fashion industry in a very different light. He witnessed environmental damage near production sites and spoke with workers whose livelihoods depended on high-volume manufacturing.

“That experience made it clear something needed to change,” Nathan explains. What stayed with him most was how disconnected these realities were from everyday shopping habits.

Much of the damage he saw came from clothing treated as disposable. When he returned home, Nathan reached out to his longtime friend Rex, a textile expert. Instead of launching a wide range of products, they chose to start small. The focus was on improving a single item and making it last.

Nathan Yun (left), Founder of Paire

Earning Trust Through the Product Itself

Nathan understood that values alone would not earn loyalty. The product had to prove itself in everyday life. The team spent months refining fabric blends, improving breathability, and testing durability through repeated wear and wash cycles.

Pricing a pair of socks at twenty-four dollars came with risk. Most consumers were used to buying socks cheaply and replacing them often. But once people tried Paire, many returned. Nearly seventy percent became repeat customers, not because of marketing, but because the product became part of their routine.

By focusing on quality and longevity, Nathan Yun built a $15M-a-year brand that shows meaningful change does not always arrive loudly. Sometimes, it begins quietly, through the simplest things we rely on every day.

Follow Nathan’s journey:

📍 Website
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Blogs, Development

What the Creator Economy Really Needs in 2026

The creator economy is no longer a niche corner of the internet. It is a $250 billion industry, powering modern marketing, culture, and commerce. Yet for the creators at its core, the experience often remains unstable and fragmented. Inconsistent rates, shifting platform demands, and “gifting” budgets paired with outsized expectations have left many navigating an ecosystem that hasn’t caught up to their value.

As we look toward 2026, the industry is approaching a tipping point. Growth alone is no longer enough. What creators need now are standards, systems, and support that allow them to build sustainable careers—not just viral moments.

Below are five critical shifts shaping the future of creator work, and the standards Meraki is building to support a stronger, more intentional industry.

1. Stronger Structure for a Growing Industry

 

Photo courtesy of Vivian Kwan (center), Founder of Meraki Group

While creator content has never been more polished, the backend of the industry remains disorganized. Uneven pay scales, scope creep mid-campaign, and unclear paths to professional growth are still common. Creators are often met with constant brief changes or “gifting” requests that require high-level deliverables without fair compensation.

The gap: There is no shared structure defining fair rates, clear deliverables, or realistic timelines across the industry. Expectations are often implied rather than stated, leaving creators to absorb last-minute changes, unpaid revisions, and expanded usage. Over time, this places most of the financial and emotional risk on creators instead of being shared evenly with brand partners.

The Meraki solution: Meraki builds every partnership on clarity. Terms and rates are established upfront, expectations are clearly defined, and communication stays transparent throughout the process. By setting strong boundaries early, creators are protected from underpayment, and brands begin each project with a shared roadmap for success.

 

2. Education That Powers Careers, Not Just Content

 

Image Source: Pexels

The biggest challenges creators face are rarely creative. They are structural. Pricing work correctly, understanding usage rights, and identifying harmful contract clauses remain major pain points—even for experienced creators.

Too often, creators are expected to learn these lessons the hard way.

The gap: Most creators enter the industry without access to professional guidance that supports long-term career growth. Knowledge around contracts, licensing, and negotiation is often gatekept or learned through costly mistakes. As a result, many creators stay stuck in short-term cycles instead of building sustainable paths forward.

The Meraki solution: Meraki focuses on training ethical, creator-first managers who act as true career partners. Through negotiation support and education around contract red flags, creators are equipped to think beyond the next deal and toward sustainable, multi-year growth.

 

3. Standards in Negotiation and Contracts

 

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A significant number of creators still undercharge for their work, and 26% report needing help navigating contracts. Without standardized deal benchmarks, creators are often left guessing their worth—leading to pay gaps, rights misuse, and legal risk.

The gap: Negotiation norms vary widely, with no clear benchmarks for fair compensation or usage terms. Many contracts are written in dense legal language that creators are expected to sign without full understanding. This imbalance leaves creators vulnerable to losing control of their work and long-term earning potential.

The Meraki solution: Meraki empowers creators with defined negotiation standards and the confidence to secure fair, market-value deals. By demystifying contracts and usage terms, creators can focus on their craft knowing their income and intellectual property are protected.

 

4. Work Models That Protect Wellbeing

 

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Burnout has become one of the industry’s most pressing issues, affecting more than half of full-time creators. The always-on model—driven by algorithm shifts and last-minute deadlines—is no longer sustainable.

Creativity cannot thrive under constant urgency.

The gap: Many campaigns are built around speed and volume rather than realistic creative timelines. Creators are expected to be constantly available, adapt instantly, and produce under pressure without recovery time. Over time, this erodes both creative quality and mental health.

The Meraki solution: Meraki advocates for structured planning and sustainable workflows. Campaign timelines are built to protect both creative quality and mental health, proving that high-level output does not require constant exhaustion.

 

5. Representation Rooted in Voice, Not Trends

 

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Creators are increasingly resistant to being reduced to labels or treated as trend-driven checkboxes. True representation starts with understanding a creator’s voice—not forcing them into a predefined brand narrative.

The gap: Many partnerships remain transactional, prioritizing short-term relevance over genuine alignment. Creators are often selected to fill a category rather than for their perspective or long-term vision. This leads to inauthentic work that disconnects creators from their communities.

The Meraki solution: Meraki begins every partnership by listening. By understanding each creator’s goals and vision, Meraki aligns them with brands that share their values—fostering long-term relationships that feel authentic to both the creator and their community.

 

Photo courtesy of Vivian Kwan (second from left), Founder of Meraki Group

 

The Next Era: Purpose Over Pressure

As we look toward 2026, the transition from a “Wild West” to a professionalized industry requires more than just better tools—it requires a fundamental shift in how we value the humans behind the content. 

Meraki sits at the center of this new era, bridging creative passion with real professional growth. By pushing for fair standards, ethical representation, and sustainable careers, Meraki does more than manage creators; they help protect the future of creative work.wi

Learn more about Meraki Group:

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Stories

Joeydolls by Samantha Ong: A Story of a Daughter’s Search and a Mother’s Mission

Where Identity Begins

Growing up in Australia as part of a small minority shaped Samantha’s early understanding of identity. It taught her what it feels like to search for belonging, to look for pieces of yourself in the world and not always find them. Those early lessons sat quietly in the background as she moved into adulthood.

Her career began in finance, a path she chose for its stability and predictability. But creativity eventually led her in a different direction. She built a thriving wedding photography studio—one that grew from passion, long nights, and the joy of capturing love stories. It was a life she couldn’t have imagined at the start.

Then the pandemic arrived. Overnight, hundreds of thousands of bookings vanished. The business she had spent years building collapsed in an instant. And in that same period of loss, another reality weighed heavily on her: the rise in anti-Asian hate. As a mother, the headlines and the stories hit differently. Samantha began thinking deeply about the world she wanted for her daughters—what they would grow up seeing, feeling, and believing about themselves.

That led her on a simple search: dolls that reflected her daughters’ culture. But what she found were options that were limited, stereotypical, and often too expensive. It was a moment that crystallized something important. Realizing how quickly children learn about who they are, the idea for Joeydolls began to take shape—quietly, but powerfully.

Turning an Idea Into a Brand

An idea, however, is only the beginning. Turning it into a real toy brand meant stepping into a world Samantha knew nothing about. She had to learn everything from manufacturing to product design to e-commerce—starting from zero. There was no roadmap, just persistence and a mission that felt too important to abandon.

The timing made it even harder. Pandemic rules slowed communication. Shipping delays stretched out timelines from weeks to months. With very little funding, every decision mattered. Every misstep cost time she couldn’t afford to lose.

Then tariffs on goods from China jumped to 145%, and suddenly even the future of the business came into question. There were moments when it all seemed impossible—too expensive, too complex, too overwhelming for one person to navigate.

But Samantha kept going. She kept refining the vision, pushing through setbacks, and holding onto the mission that started it all. And she didn’t do it alone. Throughout the long nights and the uncertainty, she was supported by a husband working multiple jobs so she could stay focused on building the brand their daughters—and so many other children—deserved.

A Brand With a Bigger Purpose

Today, Joeydolls has sold over 15,000 dolls and earned major recognition. But those numbers only tell part of the story. At its heart, the brand is Samantha’s answer to a question that began during one of the hardest moments of her life: How do we help children grow up seeing their cultures celebrated, not erased?

Joeydolls stands as that answer—a way for children to see their cultures reflected with pride, dignity, and everyday joy. What started as a search for her own daughters became a mission to help thousands of children feel seen, valued, and connected to where they come from.

A single doll can seem small. But for many families, it’s a beginning. And for Samantha, it’s proof that representation—when created with care—can grow into something far bigger than one person’s story.

Learn more about her story here: https://www.joeydolls.com/