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Stories

July 4, 2023

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The world of home decor is a place where creativity and self-expression know no bounds. It’s a space where artists and makers come together to craft unique and meaningful designs that add a personal touch to people’s homes.

In the heart of San Diego, California is France Malvar. Her story is one of hope, passion, and self-discovery. After 14 years as an early childhood educator, France took a leap of faith and pivoted her career to become a natural dye artist and create Lu France Interiors, a home decor brand for intentional design. For the past two years, she’s been pouring her heart and soul into her work, crafting pieces that are as beautiful as they are sustainable.

France carefully chooses the businesses and artisans that her brand partners with. Her previous collections were made in collaboration with small businesses all over the world, mostly in the Philippines, to support the local weavers and artisans in her homeland.

I HOLD FOND MEMORIES GROWING UP IN THE PHILIPPINES

I’m pretty blessed to have had a childhood full of memorable experiences and surrounded by people who have in one way or another shaped me.

I grew up in my Papa’s ancestral house in the Philippines before my parents eventually built their own, which became our home, and I have nothing but good memories of both. Summers and Christmas breaks were spent with my cousins and we would spend weeks at our Lola’s house, or at our Tita and Tito’s home, or somewhere exploring a new place together.

As my parents got settled in their respective careers, we progressed to traveling more or going out — driving up to Tagaytay, spending Sundays at the park, exploring all sorts of shops and markets, or eating out. They also gave us the opportunity to explore different sorts of activities and I took a special interest in ballet, starting classes at the age of 3 and then continuing through the start of high school before moving to other forms of dance through college. A lot of my memories involve recitals and shows and having my family there to support me. 

I don’t know what defines a typical childhood. But I do know that I hold fond memories growing up in the Philippines. Even to this day, there are moments that I get so nostalgic for every time, and I am grateful for all of them.

TRANSITIONS CAN BE SCARY, PIVOTS AT LEAST TO ME ARE TERRIFYING

Much of my young adulthood has always been about pivots.

Growing up, a career in medicine is what I’ve always been exposed to. A lot of times I’d tag along with my sisters to our Papa’s clinic or I’d wait for Mama in hospital break rooms and offices. Whether those instances were by design or simply out of necessity, I always thought I’d just follow along and take a science course to eventually pursue a career in medicine in one form or another.

So I studied Sports Science in college. During an Adapted Physical Education class, I realized that I liked teaching children. It gave me so much joy seeing how even the smallest actions you make and the lessons you share, impact their days and eventually their lives. After graduation, I applied for teaching jobs with a focus on music and movement, and fitness for young children. I figured I could take my Sports Science degree, my love for dance and movement, and use it to pivot to a career teaching children.

My first job offer out of college was from a school in Singapore, but I chose to stay in the Philippines and worked for a year there before moving to the US. I eventually took a certificate in early childhood education and spent 14 years in that industry working both in the US and the Philippines. It was a career I loved (and honestly actually miss). While I continued to teach, I also kept dabbling in the different art forms I’ve taken a liking to. I took design workshops to relieve my stress – styling, floral arrangement, natural dyes, etc.

When the pandemic happened and schools shut down, I enrolled in Interior Design online and started honing my love for all things design, leaving a career I’ve known for 14 years and taking my love for natural dyes and design a step further by launching my business.

Transitions can be scary, pivots at least to me are terrifying. I’m the type of person who is constantly planning. I need to know where I will be, and what I will do at certain points in my life. When changes happen and I need to adjust, that throws me off and my anxiety kicks in. But I think for the most part it is exactly because I am a planner and because I willingly chose these pivots from Sports Science to early childhood to now, a natural dye artist and small business owner, there was more excitement than anxiety as I took every transition. 

LU FRANCE INTERIORS IS AN EXTENSION OF MYSELF

Much of who I am as a designer and artist are rooted deeply in my being Filipino and more specifically, my experiences and memories I have growing up in the Philippines. That’s true for the things that catch my eye whether it be handcrafted wood pieces, ceramics, or the spaces I gravitate to, I crave rooms and spaces that are “maaliwalas,” full of warmth with a lived-in look, calming, and organic.

The stories that shape my collections are all stories from home. The candle scents I have in collaboration with Terra, a Filipino-American brand, are inspired by my life growing up in the Philippines. Every single scent has a story, a distinct memory attached to it.

The stories that guide and serve as the foundation for my naturally dyed pieces are all inspired by memories from the Philippines too. Sometimes a moment from years ago inspires me or a Filipino word that resonates with me moves me to make a tangible piece of art. Or sometimes an event back in the Philippines moves me to create a whole collection of naturally dyed textiles. I previously dropped a whole collection inspired by the campaign of former Vice President Leni Robredo! What I can’t articulate, I translate in the form of my naturally dyed textiles, always hoping to share a piece of my being Filipino with others. 

My values also play an important role in the people I choose to work with. I have a collaboration collection with Anthill, a social enterprise based in Cebu, Philippines. My thrust for love of community, sustainability, amplifying the work of Filipino artisans, and sharing their stories are some of the values I found in Anthill too. 

And while I proudly work with non-Filipino makers too and curate pieces from artisans and businesses around the globe, the same design influences from my life in the Philippines and the same values guide me in choosing what to pick and who to work with no matter where they come from. I say this often, Lu France Interiors is an extension of myself. It’s me in brand form and while I do not constantly scream about my being Filipino, I think if you browse through my website or follow me on social media, you’ll see why I don’t have to — it’s just naturally, constantly, permanently, and beautifully a part of my identity. 

ALLOWING MYSELF TO ASK FOR HELP FROM OTHERS HELPED ME TO RIDE THE HICCUPS THAT USED TO KEEP ME UP AT NIGHT

As with any other small business, I think the financial uncertainty that comes with building and running a brand is the most challenging part of building a business. The design process comes easily to me (at least thankfully, for the most part, it does!).

My years of teaching children and dealing with difficult parents have also helped me in dealing with customers and suppliers. But navigating slow seasons, courier mishaps, and other unexpected issues that affect cash flow were challenges that really kept me up for nights at some point since I launched my brand. But I’m really lucky to have the constant support of family who all go above and beyond in helping me pursue and monetize this passion, the support of friends, and the support of a very loyal audience who all continue to spread the word about my brand. 

I also found comfort and strength in knowing that I am not the only small business owner who has had to deal with the hardships post-pandemic and I’ve learned much from my fellow makers, artists, and owners. I pivoted to pushing for more wholesale opportunities for my natural dye work so that they are stocked in more retail stores, I joined more pop-up markets to introduce my brand to audiences that social media doesn’t reach, and I adjusted in terms of collection batches and when and how I launch and restock pieces.

The brand is a continuous work in progress for sure as much as I am too as a person and I think changing my perspective on how I view these challenges and using them as learning curves and allowing myself to ask for help from others helped me to ride the hiccups that used to keep me up at night. It’s okay to ask for help and to admit when you need it! 

THE PHILIPPINES IS AND WILL ALWAYS BE MY HOME

That’s not to say that America isn’t because it is too and I’m super grateful for that. But I think wherever I go and whatever I do, the foundation on which my identity is anchored is firmly rooted in calling the Philippines my home. I feel like it has always been my comfort zone, most of my friends are there and I feel like I navigate everyday life more confidently over there.

I’m an introvert and I think that has been magnified so much more here in the US. But you know how situations force you to adjust and adapt? I think I’ve become much braver living here, I push myself to do things I wouldn’t have tried back in the Philippines. I know it sounds cliche but America has really opened doors for me in terms of providing an environment for me to explore and create opportunities for myself and for others. Moving here has been a journey of self-discovery and it still is. This adoptive country of mine has taught me that I am more than one thing and that it isn’t too late to try something else.

If you told me while living in the Philippines that I’d one day call myself a natural dye artist, own a home decor brand, have pop-ups at stores like Madewell, join markets and art exhibits at galleries, and connect with strangers turned customers turned friends through social media, I would have laughed and said you are crazy. Yet here I am surprising myself every single day, bravely going out of my comfort zone, opening myself up to people, and rediscovering a deep sense of love and immense gratitude for 2 countries that I proudly call home. 

CHANGING CAREERS SHOULDN’T BE TAKEN LIGHTLY

I’ll probably raise a few eyebrows in saying this but I don’t believe in the “Do what you love, love what you do” statement or advice. I think that doing a pivot and considering a major career change entails not only sacrifice but careful planning and much… so much patience.

Every situation is different, we all come from different paths and I recognize that it is a privilege to be able to pivot to a new career and explore a whole new industry without worrying about what to eat the next day or where to sleep. So I think before you make that leap you should thoroughly, carefully, consider your situation, your needs, and your goals. 

If you need to stick to doing something that you don’t love at the moment so that it gives you a little more cushion for the pivot you are planning then hang in there for a little bit longer and use your dream as your motivation. Changing careers, especially leaving a stable job with a stable, monthly income shouldn’t be taken lightly. But when you do, if you are able to, give it your all. Do it wholeheartedly, give it 110% of your time and effort, and stick to it. Stick to it long enough for as long as it makes you happy, for as long as the joy you get from it outweighs the sacrifices you make to make it work. And do not ever forget your WHY. Let your WHY guide you always.

CONNECT WITH FRANCE

Instagram: @lufranceinteriors

Website lufranceinteriors.com

Facebook @lufranceinteriors

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From Hong Kong to Silicon Valley: Unspun’s Journey to Revolutionize Sustainable Fashion

In this interview, we delve into the inspiring journey of Walden Lam, the co-founder of Unspun, a company on a mission to revolutionize the fashion industry through sustainable practices and innovative technology. Walden shares his story, from his early exposure to manufacturing in Hong Kong to the challenges of raising capital for a deep-tech venture in Silicon Valley. He discusses the initial years of Unspun, the complexities of operating a global supply chain, and his vision for the future. Walden also reflects on how his Asian heritage has influenced his entrepreneurial journey and offers valuable advice for young entrepreneurs.

HanYue: Tell us about how Unspun was started. 

Walden: I grew up in Hong Kong, in a family that did manufacturing, so I always had exposure to that. I graduated undergrad during the financial crisis, which forced me to reconsider my career paths. My initial projects out of undergrad were climate-related, exposing me to the complex problems and the structured, yet often inflexible, approaches usually taken in strategy consulting. 

HanYue: What were the first 2-3 years of Unspun like? 

Walden: My journey to the GSB was fueled by hypotheses about consumer-facing ventures. Just weeks before graduation, I learned through a Design school blast about a co-founder opportunity that aimed to bring additive manufacturing (like 3D printing) to commercial applications. This meeting, where I saw a desktop mockup, changed the trajectory of my life. Every Silicon Valley VC then was really scared of “deep-tech” companies, it was a hard time raising capital for what we wanted to do.

HanYue: What was it like to operate a company that has operations on both coasts? 

Walden: In the early years, Unspun resembled an R&D company, keeping our product development under wraps until late 2022. After going through a hardware accelerator and securing government grants, we spent our initial months in Shenzhen and Hong Kong, leveraging the good manufacturing ecosystem. Operating on both coasts highlighted the benefits of a global supply chain, essential for managing garment production still predominantly based in Asia, but processed globally.

HanYue: What is next for Unspun? What is your vision? 

Walden: Our unwavering vision focuses on reducing emissions globally—a significant challenge given the industry’s varied estimates on emission impacts, ranging from 4-9%. Our goal is not just to be a standalone brand but to influence the industry by integrating lower-impact practices into their manufacturing practices. We’re starting with basic products and gradually expanding into more refined and performance-oriented categories, aiming to transform efficiency and cost into a platform beneficial for all.

HanYue: How has being Asian influenced your entrepreneurship journey? 

Walden: Growing up in Hong Kong has shaped my approach to both life and business. It has fostered a curiosity and a desire to break out of local confines, driving me to pursue opportunities abroad. I always raise my hand when it comes to getting out of my own environment. Back in my consulting days, I volunteered for a project in Nigeria – my colleagues thought I was crazy. 

But I always had the notion that there’s so much that happens outside your own bubble. This openness has been instrumental in building a company with a flexible, global perspective, partnering with brands and manufacturers across continents. With the company, we now have brand partners in the EU, manufacturing partners in Asia, and capital partners elsewhere. That opened up lots of opportunities. Our goal is to influence a global industry, we need that mindset and curiosity.

HanYue: It sounds like growing up in Hong Kong has given you open-mindedness and the courage that you are not afraid to deal with people and environments different from yours. That is VERY precious. What advice would you give to young entrepreneurs these days? 

Walden: My advice for young entrepreneurs is to adopt a long-term perspective. Do not be afraid of having a contrarian view.  We are really focused on building a cross-generational company that endures and transcends time. 

Another piece is to think more like an architect of your own company, and less about your individual contribution, hopefully charting a course for the company that can sustain you, you don’t have to do everything all by yourself.

HanYue: That’s a really insightful take. Where can we find Unspun jeans now? 

Walden: You can find more about us at unspun.io, where you can shop for our customized jeans online. We also launched a small collection at NY Fashion Week, which is still available. 

As Unspun continues to push the boundaries of sustainable fashion, Walden Lam’s journey serves as a testament to the power of innovation and global collaboration. Keep an eye on Unspun as they strive to reshape the industry, one custom pair of jeans at a time.

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Sophia Li Unites Two Cultures for Climate Action and Social Advocacy

AHN and Meta Prosper have partnered on a new podcast series highlighting API creators. Meta Prosper is dedicated to amplifying and supporting the API community and driving economic growth and equitable representation. The Creators Podcast series delivers stories on how creators achieved success and created impact through their platforms, serving as an inspiration for the community.

In the fourth episode of Creators Podcast, we embark on an empowering journey as AHN and Meta Prosper sit down with Sophia Li, a phenomenal Chinese American journalist, climate advocate, and public speaker. In this episode, Sophia Li addresses her cultural heritage and how she raises awareness of complicated subjects including climate justice, civil rights, and technology with ease. 

Even though Sophia was born and raised in the US, she spent two years of childhood with her grandparents in Shandong, China before returning to the US for preschool. Her adjustment to the US culture, along with Buddhist influence throughout childhood, has turned her cross-cultural journeys and wisdom into impact, bridging the two worlds apart into one globally mutual cause – sustainability. 

Sophia has always been a social advocate. After graduating with a Bachelor of Arts in Fashion Design and Merchandising, her paper on cotton globalization enabled her to receive a $2,000 grant from Cotton Inc., travel the world for fashion studies, and land a four-year position at Vogue.

Now, leveraging her platform and knowledge, she co-founded STEWARD, a project that emphasizes sustainability in the world of Web3 while serving as the co-chair of the World Economic Forum’s Web3 Sustainability Coalition. 

Moreover, Sophia does not stop at climate change but she’s also a vocal advocate for social justice. Sophia is an official United Nations Human Rights Champion and a strong supporter of the #StopAsianHate movement and youth education. 

Listen to the Creators Podcast featuring Sophia Li here.

CONNECT WITH SOPHIA LI

Instagram: @sophfei

Website: sophfei.com

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Transforming the Future of Work: An Insightful Conversation with JJ on Entrepreneurship, Innovation, and Personal Growth

In this candid conversation, JJ reflects on his remarkable journey, from gaining admission to Stanford GSB to founding Onloop. He discusses his proudest achievements, the challenges of building a pioneering company, and the invaluable lessons learned along the way. JJ also shares his vision for Onloop in the evolving landscape of remote work and generative AI, his approach to angel investing, and offers insightful advice for aspiring entrepreneurs. Join us as we delve into the experiences and insights of a trailblazing entrepreneur committed to transforming the future of work.

HanYue: You have accomplished a lot in your career. What’s your proudest achievement so far?

JJ: My proudest achievement remains getting into the Stanford GSB MBA program. Before Stanford, I had spent my entire life in Asia. Moving to Stanford marked a significant shift in both my career and personal development. Immersing myself in the challenging yet enriching environment of the Bay Area was transformative, and I just returned there for my 10-year reunion.

HanYue: Can you tell us about the origins of Onloop?

JJ: Onloop originated from personal frustrations I encountered while managing teams at Uber for 3.5 years, especially with inefficient HR processes. This led to extreme frustration with the outdated systems. After leaving Uber in September 2019, I started OnLoop to solve some of these frustrations. We developed our first product around changing how performance reviews get done using GPT3 in early 2021. We’ve come a long way building out our platform and focused on helping every manager become a great manager using habit-forming technology and applied AI It’s been an exhilarating journey, shaping a company that contributes to the evolving future of work landscape especially given all the transformative impact of distributed & hybrid work as well as the maturity of large language models (LLMs).

HanYue: What have you learned from building Onloop?

JJ: Building Onloop has taught me that a founder’s longevity hinges on their conviction in their mission and the people they surround themselves with. Pioneering in any field is incredibly challenging—far more so than creating a copycat startup. Jensen Huang famously said he’d say ‘hell no’ if asked to do it all over again. The world resists change, and you must consistently challenge the status quo. 

Growing up in an Asian household where academic success was prioritized and entrepreneurship was uncommon, taking a non-salary path wasn’t easy. This background often amplifies the voices of doubt during challenging times, yet confidence and eloquence are the most significant drivers of success in the early days. 

Life in your late 30s and 40s has many more responsibilities with respect to family so it’s not always easy to take the plunge, but the learning experience from entrepreneurship is absolutely invaluable. I’m better off for it, even if things don’t pan out as expected. Starting a company is like becoming a parent—it’s a transformative experience that teaches you new ways to live.

HanYue: What’s your vision for Onloop?

JJ: Our vision at Onloop is to help knowledge workers fully realize their potential during this era of significant transformation. The rise of remote work and the advent of generative AI—akin to an industrial revolution for knowledge workers—presents new challenges and opportunities. We aim to help these professionals optimize their careers in a rapidly changing environment. The knowledge work sector is vast and often influenced by chance, especially in job placement – knowledge worker wages are a multi-trillion dollar asset class allocated by chance. My goal is to develop and disseminate optimal strategies for knowledge workers, enabling them to seize the best opportunities available.

HanYue: Tell me about your angel investing career and how it impacts your entrepreneurship journey.

JJ: I don’t subscribe to the notion of work-life balance but prefer to maintain a purpose portfolio, which currently includes my family, OnLoop, and enhancing Singapore’s status as a global hub, especially for highly innovative companies. My approach to angel investing focuses more on the people than the ideas themselves, reinforcing my belief that the right people drive success. And I apply this same principle in my work with other CEOs and founders.

While I believe any manager can become great with the right support, a CEO doesn’t have a direct manager, making coaching essential. I therefore coach a handful of founder CEOs and  this interaction offers mutual learning opportunities and enhances my own growth as a CEO/founder 

Talking about angel investing, it isn’t just for the rich and wealthy. I have made six investments so far in the range of US$1,000 through syndicates to US$15,000 in certain founders that I know personally. I have learned that while my bets on ideas have failed, my bets on people have not. This supports my hypothesis that early-stage investing is 80% about the founding team. 

Lastly, having become a Singaporean last year, I feel even more committed to the Singaporean ecosystem and proud to build in it.

HanYue: Advice for young entrepreneurs these days? 

JJ: When I was single and enjoyed partying, I never imagined I’d find myself here today. People seek pleasure when they lack purpose, as Victor Frankl famously spoke about. Today, living a life of purpose is crucial for happiness — it involves engaging in activities that you deeply enjoy and believe are your calling. This philosophy has guided both my personal and professional life and serves as my constant motivation. 

JJ’s journey exemplifies the blend of purpose and innovation needed to navigate the evolving landscape of modern work. His insights into entrepreneurship, the importance of mission-driven leadership, and the power of transformative technology offer invaluable guidance for the next generation of innovators.

  • 5 min read
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Stories

How Benny Yap and Jae Tan Drive TGFX Agency’s Success

Benny Yap and Jae Tan are not just co-founders of TGFX Agency; they are a powerhouse duo transforming businesses through innovative branding and marketing.

Benny Yap, a seasoned entrepreneur, is renowned for his outstanding achievements in the marketing and advertising industry. His expertise encompasses advertising, branding, illustration, and ideation. Benny Yap’s leadership and artistic vision play a pivotal role in shaping TGFX’s distinctive approach to branding and marketing, driving its success.

Jae Tan is a dedicated and results-driven entrepreneur with over a decade of experience in branding, web development, and video production. Under his strategic guidance and leadership, Jae has propelled TGFX to unprecedented success.

Jae Tan (left) and Benny Yap in a meeting.
Jae Tan (left) and Benny Yap in a meeting.

In an exclusive interview with Asian Hustle Network, Benny and Jae share their journey, challenges, and insights, offering a glimpse into the dynamic partnership driving TGFX. Read on to discover how they are transforming brands and making a lasting impact on the marketing industry.

EARLY CAREER AND THE BIRTH OF TGFX

Benny Yap and Jae Tan both studied graphic design and advertising and initially met through a design project. This collaboration not only brought them together as best friends but also sparked the idea of starting a business together. They realized that by combining their forces—their creativity and design skills—they could tackle the business world more effectively as a team. This shared vision and partnership led them to start TGFX.

OVERCOMING INITIAL CHALLENGES

Benny and Jae faced significant challenges when starting TGFX, especially during the COVID period. One of the biggest hurdles was adapting their business model. Initially, they focused on one-off jobs, but they soon realized the need for stability and consistent cash flow.

They decided to pivot to a retainer basis, particularly in social media marketing. This shift not only helped them navigate through a difficult time but also allowed them to build stronger, long-term relationships with their clients.

DYNAMIC PARTNERSHIP

As co-founders, Benny and Jae complement each other perfectly in running TGFX. Benny, previously from BBDO Advertising agency, brings a wealth of creativity and innovative ideas, driving the creative direction and ensuring the campaigns are cutting-edge, Meanwhile, Jae excels in managing operations and strategic planning, providing a solid foundation for the business. This dynamic allows them to leverage their individual strengths, resulting in a well-balanced and effective partnership.

TGFX’S MISSION AND CORE VALUES

TGFX’s mission is to help businesses across Australia succeed and thrive. Their core values include providing world-class services and being recognized as one of the best and most innovative agencies in Australia. They emphasize treating clients like family and growing alongside them, fostering strong, long-term relationships built on trust and mutual success. 

INDUSTRY-SPECIFIC CHALLENGES

Having worked with numerous businesses across various industries, TGFX encounters several industry-specific challenges. Key issues include maintaining brand consistency, attracting the right customers, and building a loyal customer base.

TGFX addresses these challenges by tackling each core issue one day at a time and maintaining consistency in everything they do for the brand. This methodical and dedicated approach helps their clients overcome obstacles and achieve long-term success.

IMPACT ON THE ASIAN COMMUNITY

As entrepreneurs with roots in the Asian community, Benny and Jae see TGFX Agency as having a significant impact and contribution to this community. With 80% of their clientele being Asian-owned businesses, TGFX Agency is dedicated to helping the Asian business community in Australia thrive. By providing tailored branding and marketing strategies, they support these businesses in achieving success and growth.

Jae Tan (left) and Benny Yap
With TGFX, the duo aim to uplift Asian businesses in Australia.

ADVICE FOR ASPIRING ENTREPRENEURS

Benny and Jae emphasize the importance of adding value to the marketplace. Aspiring entrepreneurs should understand their consumers’ needs and preferences thoroughly, conduct extensive market research, and stay attuned to industry trends and client feedback.

“Persistence is key—never give up, even when faced with challenges. Building a successful agency requires resilience, continuous learning, and an unwavering commitment to delivering exceptional service and results. In addition to that, our team is the cornerstone of our success. Without their dedication and hard work, we wouldn’t have achieved our current position. Each member plays a crucial role in our accomplishments, bringing unique skills and perspectives that drive our progress forward. We are deeply grateful for their commitment and contribution to our shared goals. Together, we continue to grow and thrive, thanks to their invaluable efforts,” Benny and Jae shared.

Benny Yap (left) and Jae Tan
Benny (left) and Jae highlight persistence, market research, and a strong team as keys to success.

FUTURE VISION AND GOALS

TGFX Agency continually strives to expand into new areas across Australia and different industries, aiming to deliver data-driven results to businesses in need of growth. They are also committed to expanding their Malaysia agency, bringing on new businesses, and growing the team there.

Benny and Jae are excited about the future and look forward to furthering their impact on businesses both locally and internationally. Their advice to others is to stay focused, and consistent, and always strive to add value. Understand your customers’ needs and don’t shy away from innovation.

CONNECT WITH TGFX

Website: tgfx.com.au

Instagram: @tgfx.agency

  • 5 min read