Stories

July 4, 2023

SHARE:

The world of home decor is a place where creativity and self-expression know no bounds. It’s a space where artists and makers come together to craft unique and meaningful designs that add a personal touch to people’s homes.

In the heart of San Diego, California is France Malvar. Her story is one of hope, passion, and self-discovery. After 14 years as an early childhood educator, France took a leap of faith and pivoted her career to become a natural dye artist and create Lu France Interiors, a home decor brand for intentional design. For the past two years, she’s been pouring her heart and soul into her work, crafting pieces that are as beautiful as they are sustainable.

France carefully chooses the businesses and artisans that her brand partners with. Her previous collections were made in collaboration with small businesses all over the world, mostly in the Philippines, to support the local weavers and artisans in her homeland.

I HOLD FOND MEMORIES GROWING UP IN THE PHILIPPINES

I’m pretty blessed to have had a childhood full of memorable experiences and surrounded by people who have in one way or another shaped me.

I grew up in my Papa’s ancestral house in the Philippines before my parents eventually built their own, which became our home, and I have nothing but good memories of both. Summers and Christmas breaks were spent with my cousins and we would spend weeks at our Lola’s house, or at our Tita and Tito’s home, or somewhere exploring a new place together.

As my parents got settled in their respective careers, we progressed to traveling more or going out — driving up to Tagaytay, spending Sundays at the park, exploring all sorts of shops and markets, or eating out. They also gave us the opportunity to explore different sorts of activities and I took a special interest in ballet, starting classes at the age of 3 and then continuing through the start of high school before moving to other forms of dance through college. A lot of my memories involve recitals and shows and having my family there to support me. 

I don’t know what defines a typical childhood. But I do know that I hold fond memories growing up in the Philippines. Even to this day, there are moments that I get so nostalgic for every time, and I am grateful for all of them.

TRANSITIONS CAN BE SCARY, PIVOTS AT LEAST TO ME ARE TERRIFYING

Much of my young adulthood has always been about pivots.

Growing up, a career in medicine is what I’ve always been exposed to. A lot of times I’d tag along with my sisters to our Papa’s clinic or I’d wait for Mama in hospital break rooms and offices. Whether those instances were by design or simply out of necessity, I always thought I’d just follow along and take a science course to eventually pursue a career in medicine in one form or another.

So I studied Sports Science in college. During an Adapted Physical Education class, I realized that I liked teaching children. It gave me so much joy seeing how even the smallest actions you make and the lessons you share, impact their days and eventually their lives. After graduation, I applied for teaching jobs with a focus on music and movement, and fitness for young children. I figured I could take my Sports Science degree, my love for dance and movement, and use it to pivot to a career teaching children.

My first job offer out of college was from a school in Singapore, but I chose to stay in the Philippines and worked for a year there before moving to the US. I eventually took a certificate in early childhood education and spent 14 years in that industry working both in the US and the Philippines. It was a career I loved (and honestly actually miss). While I continued to teach, I also kept dabbling in the different art forms I’ve taken a liking to. I took design workshops to relieve my stress – styling, floral arrangement, natural dyes, etc.

When the pandemic happened and schools shut down, I enrolled in Interior Design online and started honing my love for all things design, leaving a career I’ve known for 14 years and taking my love for natural dyes and design a step further by launching my business.

Transitions can be scary, pivots at least to me are terrifying. I’m the type of person who is constantly planning. I need to know where I will be, and what I will do at certain points in my life. When changes happen and I need to adjust, that throws me off and my anxiety kicks in. But I think for the most part it is exactly because I am a planner and because I willingly chose these pivots from Sports Science to early childhood to now, a natural dye artist and small business owner, there was more excitement than anxiety as I took every transition. 

LU FRANCE INTERIORS IS AN EXTENSION OF MYSELF

Much of who I am as a designer and artist are rooted deeply in my being Filipino and more specifically, my experiences and memories I have growing up in the Philippines. That’s true for the things that catch my eye whether it be handcrafted wood pieces, ceramics, or the spaces I gravitate to, I crave rooms and spaces that are “maaliwalas,” full of warmth with a lived-in look, calming, and organic.

The stories that shape my collections are all stories from home. The candle scents I have in collaboration with Terra, a Filipino-American brand, are inspired by my life growing up in the Philippines. Every single scent has a story, a distinct memory attached to it.

The stories that guide and serve as the foundation for my naturally dyed pieces are all inspired by memories from the Philippines too. Sometimes a moment from years ago inspires me or a Filipino word that resonates with me moves me to make a tangible piece of art. Or sometimes an event back in the Philippines moves me to create a whole collection of naturally dyed textiles. I previously dropped a whole collection inspired by the campaign of former Vice President Leni Robredo! What I can’t articulate, I translate in the form of my naturally dyed textiles, always hoping to share a piece of my being Filipino with others. 

My values also play an important role in the people I choose to work with. I have a collaboration collection with Anthill, a social enterprise based in Cebu, Philippines. My thrust for love of community, sustainability, amplifying the work of Filipino artisans, and sharing their stories are some of the values I found in Anthill too. 

And while I proudly work with non-Filipino makers too and curate pieces from artisans and businesses around the globe, the same design influences from my life in the Philippines and the same values guide me in choosing what to pick and who to work with no matter where they come from. I say this often, Lu France Interiors is an extension of myself. It’s me in brand form and while I do not constantly scream about my being Filipino, I think if you browse through my website or follow me on social media, you’ll see why I don’t have to — it’s just naturally, constantly, permanently, and beautifully a part of my identity. 

ALLOWING MYSELF TO ASK FOR HELP FROM OTHERS HELPED ME TO RIDE THE HICCUPS THAT USED TO KEEP ME UP AT NIGHT

As with any other small business, I think the financial uncertainty that comes with building and running a brand is the most challenging part of building a business. The design process comes easily to me (at least thankfully, for the most part, it does!).

My years of teaching children and dealing with difficult parents have also helped me in dealing with customers and suppliers. But navigating slow seasons, courier mishaps, and other unexpected issues that affect cash flow were challenges that really kept me up for nights at some point since I launched my brand. But I’m really lucky to have the constant support of family who all go above and beyond in helping me pursue and monetize this passion, the support of friends, and the support of a very loyal audience who all continue to spread the word about my brand. 

I also found comfort and strength in knowing that I am not the only small business owner who has had to deal with the hardships post-pandemic and I’ve learned much from my fellow makers, artists, and owners. I pivoted to pushing for more wholesale opportunities for my natural dye work so that they are stocked in more retail stores, I joined more pop-up markets to introduce my brand to audiences that social media doesn’t reach, and I adjusted in terms of collection batches and when and how I launch and restock pieces.

The brand is a continuous work in progress for sure as much as I am too as a person and I think changing my perspective on how I view these challenges and using them as learning curves and allowing myself to ask for help from others helped me to ride the hiccups that used to keep me up at night. It’s okay to ask for help and to admit when you need it! 

THE PHILIPPINES IS AND WILL ALWAYS BE MY HOME

That’s not to say that America isn’t because it is too and I’m super grateful for that. But I think wherever I go and whatever I do, the foundation on which my identity is anchored is firmly rooted in calling the Philippines my home. I feel like it has always been my comfort zone, most of my friends are there and I feel like I navigate everyday life more confidently over there.

I’m an introvert and I think that has been magnified so much more here in the US. But you know how situations force you to adjust and adapt? I think I’ve become much braver living here, I push myself to do things I wouldn’t have tried back in the Philippines. I know it sounds cliche but America has really opened doors for me in terms of providing an environment for me to explore and create opportunities for myself and for others. Moving here has been a journey of self-discovery and it still is. This adoptive country of mine has taught me that I am more than one thing and that it isn’t too late to try something else.

If you told me while living in the Philippines that I’d one day call myself a natural dye artist, own a home decor brand, have pop-ups at stores like Madewell, join markets and art exhibits at galleries, and connect with strangers turned customers turned friends through social media, I would have laughed and said you are crazy. Yet here I am surprising myself every single day, bravely going out of my comfort zone, opening myself up to people, and rediscovering a deep sense of love and immense gratitude for 2 countries that I proudly call home. 

CHANGING CAREERS SHOULDN’T BE TAKEN LIGHTLY

I’ll probably raise a few eyebrows in saying this but I don’t believe in the “Do what you love, love what you do” statement or advice. I think that doing a pivot and considering a major career change entails not only sacrifice but careful planning and much… so much patience.

Every situation is different, we all come from different paths and I recognize that it is a privilege to be able to pivot to a new career and explore a whole new industry without worrying about what to eat the next day or where to sleep. So I think before you make that leap you should thoroughly, carefully, consider your situation, your needs, and your goals. 

If you need to stick to doing something that you don’t love at the moment so that it gives you a little more cushion for the pivot you are planning then hang in there for a little bit longer and use your dream as your motivation. Changing careers, especially leaving a stable job with a stable, monthly income shouldn’t be taken lightly. But when you do, if you are able to, give it your all. Do it wholeheartedly, give it 110% of your time and effort, and stick to it. Stick to it long enough for as long as it makes you happy, for as long as the joy you get from it outweighs the sacrifices you make to make it work. And do not ever forget your WHY. Let your WHY guide you always.

CONNECT WITH FRANCE

Instagram: @lufranceinteriors

Website lufranceinteriors.com

Facebook @lufranceinteriors

Related Articles

Untitled design

Uncategorized

Humphry Slocombe Launched Filipino-Inspired Ice Cream In Collaboration With Popular Eatery Señor Sisig

There is nothing quite like a scoop of ice cream on a hot day, as we’re sure you’ll agree! And what better way to enjoy one than with a tasty serving of delectable creations alongside your best dishes?

This summer, the renowned Filipino food truck now restaurant Señor Sisig will open a branch in the food hall of the San Francisco Bay Area and collaborate with the Filipino-inspired experimental ice cream Humphry Slocombe.

They have been starting to develop a new ice cream flavor that evokes childhood and promotes the favorite dishes with an accompanying dessert. According to SFGate, both businesses have decided to work together as they get ready to become Ferry Building tenants.

It may be a new flavor for Humphry Slocombe customers, but it’s not for Filipinos. Made with cinnamon and bananas, the ice cream is as delicious as it sounds. Named “churron”, a mash-up of “churro” and “turon,” a Filipino caramelized fried banana roll.

The new Señor Sisig restaurant will serve drinks with Filipino and Mexican tastes including ube, pandan, and calamansi.

Stop by one of the six Humphry Slocombe locations around the Bay Area to enjoy this new flavorful ice cream before it sells out!

Melody

Uncategorized

Melody Hahm on Shaping a Diverse Venture Capital Landscape for Entrepreneurs

Melody Hahm has held many roles as an acclaimed business journalist for CNBC and Yahoo Finance and a platform and community manager for venture capital firm Harlem Capital. But her Twitter bio begins with “unapologetically Korean.” That’s a good indicator of the kind of person Melody is. 

In her interview with AHN, Melody is unapologetically honest about her experiences as, often, the only Asian in the room. She shares her journey of finding value in her work and, as a result, recognizing her self-worth to advocate for herself in traditionally male-dominated newsrooms. 

Since joining Harlem Capital in July 2021, she has helped female entrepreneurs and people of color make their mark in history. She leads off-site and operator networking events and content strategy for the firm’s portfolio companies. But she’s doing so much more for the BIPOC community of entrepreneurs by giving them the resources and platform to succeed. 

A CHILD OF KOREAN IMMIGRANTS FINDING HER PASSION FOR JOURNALISM

I was born in New York City and raised in the tri-state area in Connecticut and Jersey. I was a lifelong east coaster. My parents are Korean immigrants who met in the States, and I’m their only child. It became my passion early on to become a journalist. 

I had a dream of telling international stories, given my background as a child of Korean immigrants. Starting in elementary school, I took a liking to my Spanish class, and I performed the best in English reading and comprehension. So, pairing those things together, I was like, I’ll think I’ll figure out what this journalism thing is. It was after a journalism and writing summer program that I did after eighth grade that I realized this is the area I want to focus on. 

I started to write for my school newspaper and contributed to my local newspaper, the New Haven Register. There weren’t necessarily Asian bylines I could look to. There was Connie Chung and a few token Asian women on TV. But I could not envision what my career would look like. 

I’ll never forget what my mom said. She said, if you watch TV or go to a Broadway show and see someone that looks like you, it’s probably the stereotypically nerdy character who has a line or two, but you’ll never see someone who looks like you as the main character. She didn’t mean to discourage my dreams, but I think it was a reality check that perhaps it wasn’t the most practical route. 

“There weren’t necessarily Asian bylines I could look to…I could not envision what my career would look like.” 

-Melody hahm

FROM PRE-LAW TO BUSINESS JOURNALISM AND VENTURE CAPITAL

I went into college pursuing pre-law, but all my internship interests were in journalism. Then, I got a grant through school to go to New Delhi, India, for two months on a broadcast journalism internship. That was a turning point for me. Until that point, I didn’t understand what a real career in journalism could look like. When I got back, I tapped into any potential connection I had in the journalism world. It was through an alum of my school, who was the managing editor of Fortune magazine, who connected me to a couple of folks, and one of his contacts at CNBC reached out to me in my senior year. 

They said a news associate position was open and asked if I wanted it. I had no idea what financial and business journalism was, but it seemed like an opportunity I couldn’t pass on. So, I began my career in financial journalism on CNBC’s flagship morning show, Squawk Box. I produced segments and pitched ideas for startups to be featured on the show. At the time, it was very markets-driven, and I carved a niche for myself. 

I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day. I also wanted more experience on-air and I ended up finding an opportunity as an on-air reporter for Yahoo Finance. It was a great transition because Yahoo Finance is all digital. I got the chance to create content in a medium that I consumed. I hosted a show called Breakouts, which focused on entrepreneurship, especially among women and people of color. 

In July 2021, I left traditional media to join an early-stage venture fund called Harlem Capital which invests in diverse and women entrepreneurs. I lead their community and platform, which essentially means working with the portfolio companies and founders. As well as expanding our purview and reach as we think about democratizing venture capital for people who deserve it. It shouldn’t matter what you look like. 

It’s been a wild journey so far. There are a lot of different hats I wear. Some of my media expertise and savviness does play a role at Harlem, but I’m getting to flex my muscles to help entrepreneurs in a different realm and world, which I’m excited about. 

“I recognized that there wasn’t a platform for women and people of color running interesting startups to share their stories in a mainstream way. I took it upon myself to prove that these companies were going to be meaningful one day.” 

-melody hahm

TAKING STEPS TOWARD WHERE SHE IS TODAY

I would love to say it was well-thought-out, squarely defined, and manifested, but it wasn’t and never is. It’s always messy. Oftentimes, there are little signals along the way that remind you maybe this is not where my attention should be. I initially did not pursue a business or financial journalism career, the opportunity found me. I recognized that it was not my passion to report on the market’s daily moves. I can talk about it, but did I feel like I was getting value? Probably not. Making the 1% richer was never part of my mission. I obviously never went into journalism to make money. 

Being in that corner of media made me reconsider and reflect on who my audience was. Both Yahoo Finance and CNBC served the investor class, which tends to be more affluent and privileged. During COVID, I started excavating a bit. I asked myself how I could play a role in helping entrepreneurs, especially people who look like me, succeed. 

If you wanted to cover a startup in mainstream media, it was always about who backed them. That’s when I first started covering venture capitalists. I interviewed a lot of VCs and participated in conferences to interview VCs and the startups they funded. My mind was open to the opportunity to work at a venture capital firm where I could play a role in the process of helping entrepreneurs and equipping them with tools so they can have a fighting chance in making their mark on history. 

RECOGNIZING SELF-WORTH IN TRADITIONALLY MALE-DOMINATED WORK ENVIRONMENTS

I think my experience working in two traditionally male spaces has only fueled my fire to identify opportunities where I can change the narrative. I am very fortunate to have had mentors and direct bosses sticking their necks out for me, including the person who connected me to CNBC. I met him when I was a college student in 2011, and he ended up becoming my boss at Yahoo Finance. I’ll never forget this one conversation we had. It was our mid-year check-in, and I was so nervous. I knew I deserved a raise, but I didn’t want to be disappointed if I didn’t get it. 

I even went to seminars coaching women on negotiations. So, I was like, “Melody, you can do it. He’s always believed in you.” During the conversation, he gave me a 24% raise. I was going to ask for a third of that. My walkaway number was going to be 8%. That illustrated to me: Why was I valuing myself so little? Part of it is systemic, but I was selling myself short. That was an inflection point for me to recognize that even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more. I recognized that even if the landscape is so male-dominated, that will not deter me. 

Tying it back to the venture capital world, so much it is bleak. Very few top-tier firms have BIPOC partners at all levels. Then, I joined Harlem Capital, which is founded by Black men. We have three Black men who are partners, and four of us are women of color, which is unheard of. You don’t see that in venture capital. I’m the only Asian woman, so it empowers me to know that they value and invest in people of color. I have a seat at the table, and I recognize my fight for my community. 

Our tagline is that we want to invest in 1,000 diverse entrepreneurs over the next 20 years. I think the only way you can do that is if the investor class and the people in the firm reflect the type of people you want to empower. We have the upper hand in understanding the problems and queries facing diverse founders. We’re the ones trying to solve the issues and provide the resources to feel the gap. It feels like a unique position to be in the venture landscape. 

“Even if this macrosystem is stacked against me, I know my worth, I know my strengths, and I know that I work hard. There are very clear and measurable things to show that makes you believe you deserve more.”

-melody hahm

NAVIGATING THE NEWSROOM AS AN ASIAN WOMAN

There were so many incidents of micro and clear aggressions from my colleagues, especially at Yahoo Finance, where I was, for a long time, the token Asian. Over the nearly six years I was at Yahoo Finance, our newsroom really blossomed. We had a flurry of people of color and lots of Asian women who joined the team. But the first couple of years were really difficult. If there was news related to ongoing issues in the Asia continent, I was expected to know the answer. I’m like, I was born in New York. I’m connected to my Korean heritage, but I don’t know the ins and outs of the dynamic of Japan and Korea. The assumption that I would have these answers definitely messed me up a little bit. 

In light of the hate crimes facing Asians, it was difficult for me during the work day because we wouldn’t cover that news. It was only when there was a business angle or organizations pledged tens of millions of dollars that it became a story in the business world. I understood that we weren’t working under a general news system, but at the same time, the lack of care felt disappointing to me. I felt I had to advocate for myself and the Asian community. 

In my current role in the venture world, it’s night and day because my colleagues are all people of color. Even when Michelle Go passed, against this influx in hate crimes was happening, they would check in on me, asking how I was doing on a personal level. To be honest, Harlem Capital has grown over the last couple of years, alongside the deaths of Black Americans like George Floyd and Breonna Taylor. My colleagues recognize how hard it is to compartmentalize pain and trauma as you experience professional success, trying to reconcile the two. I think there’s empathy in my current role and organization that gives me a little bit more strength and hope. 

THE FUTURE OF VCS

I think 20 years from now, we’ll see a magnificent diaspora of Asian, African, and Latino founders who go on to raise future rounds of capital, take their companies public, maybe start their own VCs, and become angel investors. It’s beyond my wildest dreams to think about what that diaspora looks like. Tier one VCs are already investing in Africa and Latin America. We’re seeing people choose to operate in international landscapes, and they’re all contributing to changing the face of entrepreneurship. 

I have no doubt in my mind that when hopefully my child is growing up that if they were an entrepreneur, they could look at the options and say, ‘There’s a partner who looks like me and understands my story.’ It won’t be tokenization as a poster child of diversity. It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse. This is a one-way street, and if you don’t buy into it, you will get left behind.

“It will be an integration as the DNA of up-and-coming VCs, VCs that have yet to be created, and existing firms where it won’t be an option anymore to not be diverse.”

-melody hahm

HOW TO REACH OUT

You can reach me on Twitter @melodyhahm, on Instagram @melhahm, and on LinkedIn. If you want to learn more about Harlem Capital, or if you want to learn more about my journey, I’m always excited and happy to chat with folks. If anyone is contemplating a move, career or otherwise, feel free to hit me up because I love to talk about those kinds of transitions. 

Interview credit: Tiff Soga

Image Source: Chell Diaz Fernandez Facebook

Uncategorized

‘Mompreneur’ Turned Her Hurdles Into Success And On A Mission To Help Other Moms Start Their Businesses

Filipino entrepreneur Chell Diaz Fernandez is on a mission to inspire other mothers to persevere in pursuing their dreams, regardless of how simple those businesses are or how difficult the road lies ahead.

The “mompreneur” has tried over 15 businesses since 2016 — she has sold in bazaars and had “sari-sari store” or a neighborhood sundry store. She’s also created a party supplies store, started selling secondhand clothes on Facebook live, and even vlogged.

Chell is currently a full-time Ultra Green Coffee business consultant, helping other mothers start coffee enterprises. She aspires to show that being a mother doesn’t limit success in business. She encourages stay-at-home moms to contact her for financial opportunities. “I want to inspire my fellow moms out there that if I can do it, you can too.” she said.

She described how difficult it was initially because her husband insisted that she should only take care of their children and would not allow her to work or start a business. She had to stand up for herself and realize that even as a stay-at-home mom, she is capable of more than she currently does.

As Chell expressed on her journey, she was aware of the many hardships she had experienced. Nonetheless, she pushed on, thinking of her loved ones and not giving up, and would forever be grateful for the pain and adversity she had endured.

She was hopeful that this would pave the way for her future development and success. In the end, she hopes that those who are discouraged will be able to find strength and hope in her motivational story about her business.

Image Source: Dollar Hits Instagram

Uncategorized

Filipino $1 Street Food Restaurant In LA Highlighted On Netflix “Street Food: USA”

Filipino food in the U.S. is heating up with a flurry of news reports, viral videos, and social media posts about a Pinoy-owned street food eatery in Los Angeles after it was featured on the popular Netflix show “Street Food: USA”.

One of LA’s best and most interesting eateries, Dollar Hits, is owned by Elvira Chan from the city of Pampanga, Philippines. Given how fiercely competitive the market is in Los Angeles, this is quite an accomplishment. 

She is drawing a lot of attention due to the eatery’s excellent food, welcoming crew, and affordable prices. In fact, a lot of people, particularly her “kababayans” or fellow countrymen, have backed and really patronized her business. She stated that her food business was called Dollar Hits because all of her 33 different types of street cuisine on a stick cost “one dollar”.

Having a Kapampangan root, Elvira was exposed to the different Kapampangan delicacies and even barbecue specialties. She and her sisters began their business as a food truck that sells Filipino cuisine to a loyal customer base. 

They decided to buy the market space in order to expand their eatery and accommodate more Filipino diners as their patronage grew.

They have been diligently working to expand the business and expanded locations around LA. Their California locations in Temple and West Covina have already been operating. Another expansion will be located in Woodside, New York, and will be highly anticipated in August of 2022. 

Elvira wants to help out other Filipino-owned businesses in the area, so she wants to buy the entire strip mall where Dollar Hits is now renting space.

The mission of Elvira and her Dollar Hits is to provide an exceptional experience through the food nostalgia of barbecue specialties and other Filipino traditional cuisines. This is a major accomplishment, not just for their perseverance and tenacity, but also for the Filipino-American community in Los Angeles. This is something they can all take pride in.